Advertise on podcast: The Business Case For Women's Sports

In episode 209 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Assia Grazioli-Venier, Founding Partner of Muse Capital and former Chair of the brand new Women's Professional Baseball League. For more than a decade, Assia has built her career investing in markets that others overlook – from women's healthcare to women's sports.  While many investors are only now paying attention to women's sports, Muse Capital has been investing long before the headlines. In this episode, hear about: 📈 Why she believes women's sports is still one of the most mispriced investment opportunities in business💰 The framework Muse Capital uses to identify high-growth opportunities before everyone else sees them⚾ Why the Women's Professional Baseball League could become the next major growth story in women's sportsAs Assia explains, the biggest returns often come from the opportunities that everyone else has underestimated. More from GOALS Follow GOALS on Threads: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports

In episode 208 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Kate Johnson, Google’s Global Marketing Director of Sports, Entertainment & Content Partnerships. Kate has played a major role in building Google’s investment in women’s sports – from partnerships with the WNBA and NWSL to collaborating with product teams to improve how women’s sports are surfaced in Google Search and investing in more storytelling around women athletes. In this episode, hear about: 🔎 How Google helped make Search more inclusive of women’s sports – and why discoverability matters for growing fandom📈 Why Google sees stronger engagement with its products when the company shows up authentically in women’s sports🤝 How brands can move beyond traditional sponsorships to identify the unique problems they can help solve in women’s sportsAs Kate puts it, the business case comes down to “the loyalty and the authenticity factor,” and Google sees a deeper connection with its products when it authentically invests in women’s sports.More from GOALS Follow GOALS on Threads: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports

Episode 207 of 🎙️The Business Case For Women’s Sports, presented by Ally, was recorded in front of a live audience at the USTA Northern California's 2026 SheRallies: Serve & Sip Summit in Napa Valley. For this special live episode, Caroline sat down with former World No. 35 tennis player, investor, entrepreneur, and Cartan Capital Founder, CiCi Bellis. After retiring from professional tennis at just 22 due to injury, CiCi didn't leave sports behind – she built a venture capital firm investing in sports technology, human performance, and women's health. In this episode, hear about: 🎾 How CiCi transitioned from professional tennis to venture capital💰 Why she believes women's sports remains one of the most undervalued investment opportunities in business📈 What she's looking for as an investor – and why the intersection of women's health, human performance, and sports technology represent enormous growth marketsThis episode was recorded live on May 29, 2026 as part of the USTA of Northern California's 2026 SheRallies: Serve & Sip Summit. More from GOALS Follow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop

In episode 206 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Dr. Nicole M. LaVoi, Director of the Tucker Center for Research on Girls & Women in Sport at the University of Minnesota. For more than three decades, Dr. LaVoi has studied the systems shaping women's sports – from coaching and leadership to media representation and gender equity.  Her research has influenced executives, athletic directors, media organizations, policymakers, and countless leaders across the sports industry. In this episode, hear about: 📊 Why research is one of the most powerful investments we can make in women's sports 👩‍🏫 Why women still coach fewer women's teams today than they did before Title IX 📺 What decades of research reveal about how women athletes are covered – and why that matters for the future of the industry As Dr. LaVoi explains, investing in women isn't just the right thing to do – it's one of the smartest business decisions organizations can make. More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

In episode 205 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Marianne Brooks, Vice President of Partnerships at Canada's Northern Super League (NSL). As one of the league's earliest hires, Marianne has helped build the NSL from the ground up by helping drive the league’s growth through commercial partnerships. In this episode, hear about: ⚽ How the Northern Super League went from an idea to one of the fastest-growing properties in women's sports 📈 Why Canada has become one of the most exciting growth markets in women's sports 🇨🇦 Why bringing professional women's soccer to Canada is strengthening the country's entire player development ecosystem As Marianne explains, women's sports don't need to “clear a different bar” to earn investment – they simply need the opportunity to reach their potential. More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

In episode 204 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Sabina Ahmed, Assistant Vice President of Sponsorships & Experiential at AT&T. AT&T has been investing in women's sports for decades and became the WNBA's inaugural Changemaker partner back in 2019.  Now, as the league celebrates its 30th season, AT&T is once again taking center stage as the presenting sponsor of AT&T WNBA All-Star. In this episode, hear about: 🏀 How AT&T is bringing WNBA All-Star to life for fans in Chicago and beyond 📱 Why the best sponsorships create experiences – not just brand visibility ✨ How a fan-first strategy builds stronger brands, deeper loyalty, and lasting business impact As Sabina explains, the brands that will win in women's sports aren't just the ones that sponsor the game – they're the ones that create meaningful connections between fans, athletes, and the sports they love. More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

In episode 203 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Charlotte North, one of the greatest players in the history of women's lacrosse. A 3x world champion, NCAA national champion, and inaugural WLL champion, Charlotte shares her journey from discovering lacrosse in Texas to helping launch a new era of professional women's lacrosse.  Charlotte also opens up about recovering from a torn achilles, continuing to lead Team USA from the sidelines, and why she believes the WLL is built for long-term success. In this episode, hear about: 🥍 Why the WLL is filling a critical gap in the professional lacrosse landscape 📺 How media coverage, broadcast partners, and visibility are accelerating the growth of women's lacrosse 📈 Why Charlotte believes women's lacrosse is one of the biggest investment opportunities in sports today As Charlotte explains, there has never been a better time to invest in women's lacrosse – or women's sports. More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

In episode 202 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Donna Orender, Commissioner and Co-Founder of UPSHOT, and Taj McWilliams-Franklin, Vice President of Basketball Operations, to discuss how they're building a new professional women's basketball league in the U.S.  Rather than competing with the existing women's basketball landscape, UPSHOT is filling a critical gap in the ecosystem by expanding opportunities, developing talent, and helping grow the sport from the ground up. In this episode, hear about: 🏀 Why UPSHOT calls itself a "league of opportunity" and the gap it's filling in women's basketball ⚡️How creating more professional opportunities benefits athletes, coaches, communities, and the future of the game 📈 Why the growth of women's basketball is about abundance, not competition Women's basketball doesn't need fewer opportunities – it needs more – and UPSHOT is helping create them. More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

In episode 201 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Emmy Award-winning basketball analyst, broadcaster, entrepreneur, and one of the most respected voices in women's basketball, LaChina Robinson. LaChina has been telling women’s basketball stories for two decades – stories that mainstream sports media has often overlooked.  Today, she reflects on the evolution of the sport, and how ultimately, visibility has changed everything.  In this episode, hear about: 🏀 Why the WNBA's success has been 30 years in the making – not something that happened “overnight” 📺 How greater media investment & visibility transformed women's basketball ✨ Why the stories of women athletes off of the court matter just as much as what happens on the court As LaChina explains, investing in women's sports is ultimately an investment in women everywhere.  When we invest in women's sports, we're not just growing leagues – we're expanding what's possible for women across every industry. More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

For a very special 200th episode of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Ali Riley, former captain of New Zealand's Women's National Team, Angel City FC legend, and current analyst for NWSL on Prime. After a remarkable playing career that spanned five Women's World Cups, the Olympics, the NWSL, Europe, and international football, Ali has transitioned into media, where she's helping tell the stories driving the next era of growth in women's sports. In this episode, hear about: ⚽ Why the NWSL's growth is being fueled by investment, visibility & player empowerment 📺 How Prime Video's comprehensive storytelling approach is helping deepen fan engagement & elevate the league 🎙 What it's really like transitioning from professional athlete to broadcaster & media personality 🚀 Why Ali believes the future of women's soccer is brighter than ever thanks to the next generation of players, leaders & fans From the evolution of women's sports media to the business opportunity surrounding women's soccer, Ali shares an insider's perspective on one of the fastest-growing opportunities in sports. More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

In episode 199 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Dr. Karli Richards, a podiatric surgeon, sports medicine specialist, and leading advocate for women's athlete health. From women-specific cleats to injury prevention research, Dr. Richards is working to close some of the biggest gaps facing women athletes today – and helping ensure the next generation has the tools they need to perform at their highest level. In this episode, hear about: 👟 Why women athletes need equipment designed specifically for their anatomy 📊 How the lack of research continues to impact injury prevention & athlete performance ⚽ How better equipment, education & sports science can help keep more athletes healthy and on the field As Dr. Richards explains, keeping women athletes healthy isn't just the right thing to do – it's good for all of women’s sports.  More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

In episode 198 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Tracy Joyner, Head Women's Soccer Coach at the University of Oregon. As a former professional soccer player and one of the fastest-rising coaches in college soccer, Coach Joyner has spent her career breaking barriers, building winning programs, and helping the next generation of women leaders thrive. In this episode, hear about: ⚽️ Why women coaches play such a critical role in the women's sports ecosystem 🚧 The barriers that continue to prevent women from entering and staying in coaching careers 🤝 Why mentorship and women supporting women are essential to creating more opportunities in sports From leadership and authenticity to confidence and career development, this conversation is filled with lessons for athletes, coaches, executives, and anyone looking to make an impact. More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

In episode 197 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Sam Rapoport, one of the most influential leaders in football. From creating the NFL Women's Forum to helping drive the explosive growth of girls' and women's flag football, Sam has spent her career breaking barriers and creating opportunities for women across the sport. In this episode, hear about: 🏈 How the NFL Women's Forum helped transform the league's hiring pipeline for women 💡Why access – not talent – is often the biggest barrier facing women in sports leadership 📈 Why women's flag football may be one of the biggest growth opportunities in sports today From NFL front offices to the Olympic movement, Sam shares what it takes to create lasting change – and why the future of women in football has never been brighter. More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

In episode 196 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Matt Hong, the President of USA Sports. From the WNBA and LOVB to the LPGA and the upcoming U.S. Women’s Open, presented by Ally, USA Sports is making major investments in women’s sports coverage – and seeing major returns. In this episode, hear about: 📺 Why USA Sports is expanding its women’s sports coverage 🏀 How strategic “franchise” programming & promotion is key to making women’s sports more visible & accessible  ⛳ Why women’s golf in particular has massive untapped audience potential 💡 Why Matt believes women’s sports have been historically undervalued  As women’s sports viewership continues to surge, Matt shares why USA Sports views women’s sports as one of the biggest growth properties in media today. More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

In episode 195 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Suzanne McKenzie – Founder & CEO of Able Made, a responsible, sport-inspired lifestyle brand fusing soccer culture, elevated design, and social impact. After losing her husband to sudden cardiac arrest while playing the game he loved, Suzanne created a youth soccer foundation in his honor – and launched Able Made to support it. Able Made exists to empower city youth while proving that design can do as much good as it looks. From rejecting “shrink it and pink it” design norms to building a brand rooted in both purpose and lifestyle, Suzanne is redefining what it means to operate at the intersection of sport, style, and social impact. In this episode, hear from Suzanne on: 🫶 How Able Made is rethinking sports apparel through design, sustainability, and purpose ⚡️ Why authenticity and impact are key differentiators in today’s sports business landscape 🤝 How investing across the entire women’s sports ecosystem unlocks long-term growth More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop