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Is your Media Kit impressing brands or hurting your chances at deals? If you're a Content Creator, Influencer, or UGC Creator trying to land more paid brand deals, your Media Kit could be the reason brands are passing you over for brand partnership opportunities! In this episode, I'm breaking down how to create a professional Influencer Media Kit for 2027, what brands ACTUALLY want to see, and the biggest Media Kit mistakes that could be costing you brand deals. After years of working on the brand side of influencer marketing, reviewing Creator pitches, and hiring Influencers for paid brand partnerships, I've seen firsthand what makes a Media Kit stand out to decision-makers. And through our Media Kit Design Studio, we know how important it is to combine strategy with professional design to showcase your value. We're diving into what to include in your Media Kit, how to structure and design it, what brands look for when evaluating Content Creators, and how to position yourself for higher-paying brand deals. Whether you're a beginner creating your first Influencer Media Kit or an experienced Creator looking to update your Media Kit for 2027, these insights will help you align your Media Kit with what brands are looking for today. Subscribe for weekly creator brand deal tips and creator business strategy breakdowns, and let me know in the comments if you have any questions about creating your Media Kit! 💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/ 🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery 👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/ 🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/ 🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/ 🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily ⚡️Paid Creator Opportunities: https://thepaidcreator.substack.com/ This episode can also been seen on YouTube: https://youtu.be/AHFgvayQMpU

Wondering how to get brand deals WITHOUT waiting around for brands to DM you on Instagram? If you're a Content Creator or Influencer trying to find paid brand deals, you might be surprised to learn just how many brand partnership opportunities exist outside of social media! In this episode, I'm sharing how to find brands to work with, where to look for paid sponsorship opportunities, and how to discover brand deals directly through company websites, influencer marketing agencies, and other resources you might not know about. After years of working on the brand side of influencer marketing and helping Creators land paid brand partnerships, I know how important it is to have a strategy for finding opportunities instead of just waiting for brands to discover you. We're breaking down where to find brand deals, how to identify companies that work with Influencers, and ways to expand your outreach so you can start building more consistent opportunities for your Creator business. Whether you're a small Influencer, mega Influencer, UGC Creator, Content Creator or even business owner looking to land your first brand deal or secure more paid sponsorships, these strategies will help you find new opportunities and take control of your brand partnership strategy. If you've been wondering how to get brand sponsorships, how to pitch brands, or how to make money as a Content Creator without relying on Instagram or social media, this episode is for you! 💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/ 🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery 👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/ 🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/ 🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/ 🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily ⚡️Paid Creator Opportunities: https://thepaidcreator.substack.com/ This episode can also been seen on YouTube: https://youtu.be/pMaC3cS7M8g

Ever wonder what REALLY happens after you pitch a brand? As someone who has spent years on the brand side managing influencer marketing budgets, reviewing Creator pitches, and hiring Influencers for paid brand partnerships, I know exactly what goes into deciding which Creators get hired and which ones don't. In this episode, I'm taking you behind the scenes of the influencer marketing industry to share what brands, marketing teams, and PR agencies are actually thinking when they receive your pitch.  We're breaking down what brands look for in Content Creators, how they evaluate your media kit and content strategy, what influences their decisions, and why some Creators land brand deals while others struggle to get a response, so you can better position your content creator business for success.  Whether you're a UGC Creator, Influencer, or Content Creator trying to land more paid brand deals, understanding the brand's perspective can help you improve your pitching strategy, stand out to decision-makers, and position yourself for more brand partnerships. Subscribe for weekly creator strategy breakdowns, and let me know in the comments if you have been curious why a brand said no. 💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/ 🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery 👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/ 🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/ 🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/ 🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily ⚡️Paid Creator Opportunities: https://thepaidcreator.substack.com/ This episode can also been seen on YouTube: https://youtu.be/s6OEULOXIdw

Want to land more brand deals? One of the best ways to stand out to brands is to create the types of content they’re actually looking for. As someone who has spent years on the brand side hiring Creators for everything from UGC campaigns to influencer partnerships, I know there are certain content styles that can immediately make a Creator stand out. In this episode, I’m breaking down 14 types of content brands are looking for and why they can make such a difference in your content strategy and creator business. Whether you’re a UGC Creator, influencer, or content creator trying to get more paid brand deals, you’ll learn what brands are paying attention to, the content formats that can make you a stronger partner, and how to position your content to attract more brand partnerships. If you’ve been wondering how to get brand deals, what content brands want from Creators, or how to make your social media more brand-ready, this episode is for you. Let’s get into it! 💰 💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/ 🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery 👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/ 🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/ 🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/ 🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily ⚡️Paid Creator Opportunities: https://thepaidcreator.substack.com/ This episode can also been seen on YouTube: https://youtu.be/Cuk7Nl9q0LY

You Can Follow Kathleen Here: Masterclass - How I Earn $10K+ Every Month by Creating Simple Video Content for Amazon : https://kathleenkobel.com/masterclass Instagram: https://www.instagram.com/kathleenkobel/ YouTube: https://www.youtube.com/@kathleenkobel Facebook Group: https://www.facebook.com/groups/663758048939978 Facebook: https://www.facebook.com/kathleen.eberhardt.kobel/ LinkedIn: https://www.linkedin.com/in/kathleen-eberhardt-kobel-6a1b97b0 Website: https://kathleenkobel.com/ Don’t miss Kathleen's LIVE Amazon training where I (Nina) will be co-hosting on Wednesday, October 14th! Learn how to start making money on Amazon using the content you’re already creating. This training will NOT be recorded, so make sure you register now to save your spot! Register for free: https://kathleenkobel.com/swd/ In this episode, I’m sitting down with Kathleen Kobel—an absolute powerhouse in the Amazon space. With over 17 years of experience in ecommerce, Kathleen has helped more than 1,000 brands successfully launch and scale on Amazon, working with companies like CKG Brands, Dream Pairs, Songmics, and Backyard Discovery. She’s also the founder of Influence & Earn, where she teaches creators how to turn their content into real, sustainable income streams —without burning out. What I love most about Kathleen is that she doesn’t just teach this… she lives it. As an active Amazon Influencer herself, she truly understands how shoppers behave on the platform and how creators can tap into that to build something incredibly powerful. In our conversation, we’re diving into one of the most requested topics from my community: the Amazon Influencer Program. We start from the very basics—what it is, how it works, and why it’s so different from anything else in the creator space—and then begin to unpack the real opportunity behind it. If you’ve been curious about new ways to monetize, build passive income, or expand beyond brand deals, this episode is going to shift the way you think about what’s possible… without giving away all the secrets just yet. 💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/ 🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery 👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/ 🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/ 🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/ 🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily ⚡️Paid Creator Opportunities: https://thepaidcreator.substack.com/ This episode can also been seen on YouTube: https://youtu.be/KS1YzDMccII

If you want to land holiday brand deals, your pitch needs to reach brands while they’re still planning their campaigns. 🎓 Learn how to land paid brand deals, no matter your follower count: https://sidewalkerdaily.com/brand-deals-training/ Holiday campaigns take time to plan, approve, create, and publish. If you’re only starting to pitch when the holiday rush is here, you may have missed the window. In this episode, Nina from Sidewalker Daily will walk you through how we’d approach holiday brand partnerships from the brand side: when to start reaching out, how to build a list around your content, and what to put in a pitch so it feels like an opportunity instead of another “I’d love to collaborate” email.  We’ll also get into showing your vision and following up when you don’t hear back. 💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/ 🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery 👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/ 🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/ 🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/ 🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily ⚡️Paid Creator Opportunities: https://thepaidcreator.substack.com/ This episode can also been seen on YouTube: https://youtu.be/hDM-W8L1EJc

Travel UGC is different from creating content for a typical product brand. In this episode, Nina from Sidewalker Daily shares what travel brands actually need from UGC creators and how to make your pitch more valuable, even without a large following. You’ll learn how to research the ads hotels and tourism boards are already running, spot timely opportunities, build a travel-specific UGC portfolio, and pitch content ideas based on experiences guests genuinely care about. Nina also explains why usage rights, licensing, and seasonality can make a major difference when negotiating paid travel partnerships. 💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/ 🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery 👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/ 🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/ 🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/ 🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily ⚡️Paid Creator Opportunities: https://thepaidcreator.substack.com/ This episode can also been seen on YouTube: https://youtu.be/8TiBLDDvZv4

Most creators check the rate and deliverables before signing an influencer contract, but some of the most important terms are buried elsewhere. Using Hayden Panettiere’s experience with Neutrogena as a starting point, Nina from Sidewalker Daily breaks down four clauses creators should examine carefully: morality clauses, content usage rights, exclusivity, and one-sided terms. You’ll learn what questions to ask, how these provisions could affect your creator business, and why the immediate paycheck is not the only thing worth considering. Subscribe for practical advice on brand deals, creator pricing, pitching, and building a profitable creator business. 💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/ 🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery 👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/ 🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/ 🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/ 🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily ⚡️Paid Creator Opportunities: https://thepaidcreator.substack.com/ This episode can also been seen on YouTube: https://youtu.be/q9pQ9DwC81U

Substack is becoming much more than a newsletter platform. In this episode, I’m sharing some of the new Substack features we’re most excited about at Sidewalker Daily, including native sponsorships, Creator Kits, subscriber perks, QR codes, and Substack Live. I’ll take you inside our dashboard to show you how these tools work, where to find them, and how creators can use them to make money on Substack while giving paid subscribers more reasons to stick around. If you’re building a newsletter, growing a community, or looking for new creator monetization opportunities, these updates are worth paying attention to. 💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/ 🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery 👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/ 🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/ 🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/ 🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily ⚡️Paid Creator Opportunities: https://thepaidcreator.substack.com/ This episode can also been seen on YouTube: https://youtu.be/pcZKuKZ50nI

Being a content creator or influencer means wearing ALL the hats. Creating content, pitching brands, answering emails, researching opportunities, posting across platforms... the list never ends. But working hard doesn't mean you need to waste hours on tasks that could be batched, automated, or streamlined. In this episode, I'm sharing the time-saving strategies that I use at Sidewalker Daily, along with the productivity tips creators in our community are using to make their workflows more efficient.  We're talking about everything from finding brand opportunities without hours of research and building a pitch template that actually works to batching your outreach, creating a content idea bank, repurposing content, automating emails, limiting distractions, and using accountability to actually get things DONE. The goal isn't to work less. It's to stop wasting your time on things you don't need to be doing manually. 💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/ 🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery 👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/ 🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/ 🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/ 🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily ⚡️Paid Creator Opportunities: https://thepaidcreator.substack.com/ This episode can also been seen on YouTube: https://youtu.be/OHDkAMk58SE

If you’re serious about making money as a content creator, stop blindly pitching brands and start looking for companies that are actively hiring creators and already have a budget. In this episode, Nina from Sidewalker Daily breaks down real paid brand deals and UGC opportunities we found for The Paid Creator, including a paid pet creator campaign, a $10,000 Destination Ann Arbor tourism campaign, a Just Dance casting for creators ages 50–70, and a $3,500 Home Chef opportunity for food creators. These opportunities are also proof that you don’t have to limit yourself to brands perfectly aligned with your niche. There are paid creator opportunities across travel, beauty, wellness, fashion, food, lifestyle, parenting, pets, UGC and more. The key is finding opportunities where your content, audience, experience or perspective makes sense for the campaign. 💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/ 🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery 👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/ 🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/ 🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/ 🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily ⚡️Paid Creator Opportunities: https://thepaidcreator.substack.com/ This episode can also been seen on YouTube: https://youtu.be/LRs41m4Of2Q

After 10+ years in the creator economy, working on both the brand side and with creators inside the Sidewalker Daily community, there are a few things I wish more content creators were willing to hear. Sometimes you're not actually stuck. You're avoiding the uncomfortable thing you already know you need to do. Maybe you've taken all the courses but haven't implemented what you've learned. Maybe you're blaming the algorithm instead of asking whether your content is actually worth watching or sharing. Maybe you're consuming way more content than you're creating. Or maybe you're waiting for your dream brand partnership to magically land in your inbox instead of introducing yourself and pitching the brand. In this episode, I'm sharing some big sister advice for creators that I might normally soften a little. We're talking about getting out of the learning trap, creating better content, letting go of other people's approval, taking accountability for your creator business, and actually taking action toward the opportunities you want. Because learning is great, manifesting is great, and planning is great. But eventually, you have to do the uncomfortable work. 💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/ 🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery 👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/ 🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/ 🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/ 🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily ⚡️Paid Creator Opportunities: https://thepaidcreator.substack.com/ This episode can also been seen on YouTube: https://youtu.be/zCJ9q5UulPk

If you've been feeling stuck in your creator business, attending a live creator event might be the investment that changes everything. In this episode, Nina Zadeh from Sidewalker Daily shares why conferences, creator festivals, and networking events have become a key part of her business strategy.  From meeting brands face-to-face and building lasting creator friendships to learning from industry leaders and creating fresh content, you'll discover why getting in the room can create opportunities that simply don't happen online. Whether you're a content creator, influencer, UGC creator, blogger, or entrepreneur, this episode will help you see why investing in live events can pay dividends long after the event ends. 🎟️ Nina is an official Create & Cultivate Festival Ambassador! Create & Cultivate Festival is the world's largest festival for women in business, bringing together founders, executives, creators, and leaders shaping what's next. Expect two days of inspiring speakers, meaningful networking, brand activations, and conversations that can help move your career forward. ✨ Get 20% OFF Student, General Admission, and VIP Tickets with code NINAZA20 (Golden Ticket not included). 🎫 Grab your ticket here: https://www.createcultivate.com/festival-tickets 💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/ 🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery 👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/ 🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/ 🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/ 🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily ⚡️Paid Creator Opportunities: https://thepaidcreator.substack.com/ This episode can also been seen on YouTube: https://youtu.be/YTVu8NQrVkQ

Create & Cultivate Festival is the world's largest festival for women in business, bringing together founders, executives, creators, and leaders shaping what's next. Expect two days of inspiring speakers, meaningful networking, brand activations, and conversations that can help move your career forward. ✨ Get 20% OFF Student, General Admission, and VIP Tickets with code NINAZA20 (Golden Ticket not included). 🎫 Grab your ticket here: https://www.createcultivate.com/festival-tickets As a creator, it's easy to think you need expensive cameras, fancy gear, or every new productivity app to succeed. But that's usually not what moves your business forward. In this episode, I'll walk you through the investments that have generated the biggest return for our business and the ones I believe every new creator should prioritize first. From creator education and media kits to networking events, Substack, audio gear, and building a team, I'll share what actually helps you land more brand deals and grow a profitable creator business. If you're serious about becoming a full-time creator, this episode will help you make smarter decisions with your money and avoid wasting it on things you simply don't need yet. 💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/ 🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery 👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/ 🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/ 🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/ 🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily ⚡️Paid Creator Opportunities: https://thepaidcreator.substack.com/ This episode can also been seen on YouTube: https://youtu.be/pLYycsVp1XA

If you're tired of constantly pitching brands and wondering how to get brands to reach out to you, this episode is for you. While pitching should always be part of your strategy, there are practical ways to increase your inbound opportunities so brands start finding you. In this episode, Nina from Sidewalker Daily shares the exact profile, SEO, and content strategies that make creators more discoverable to brands, whether you're on Instagram, YouTube, TikTok, Threads, or a blog. You'll learn how to optimize your content with searchable keywords, position your profile as brand-ready, create content that naturally attracts sponsorships, and make it incredibly easy for companies to contact you. Whether you're a UGC creator, influencer, content creator, or small business owner, these strategies can help you generate more inbound brand partnerships without relying solely on cold outreach. 💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/ 🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery 👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/ 😄 Resources: https://sidewalkerdaily.com/influencer-business-resources/ Events: https://sidewalkerdaily.com/events/ 🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/ 🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/ 🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily ⚡️Paid Creator Opportunities: https://thepaidcreator.substack.com/ This episode can also been seen on YouTube: https://youtu.be/JN2Cp4v0AkU