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Welcome to TMD On the Record, a podcast where we talk about the relationship between brands and customers. Join us as we take a look at some of the challenges facing brands as they work to understand a more empowered customer… …and the empowered customers that expect and demand more from the brands they choose to be loyal to. We’ll examine what’s working and what’s not. The gap between what the relationship is and what it needs to be. And what to do about it – now, next and later. Whether you’re in marketing, communications, sales or operations, this conversation is for you. And every episode features TMD’s 10th Voice principle, which is a deliberate attempt to challenge, question and empower different perspectives and opinions. We believe this empowerment is fundamental to instilling diversity in thought, a core tenet of TMD's culture.

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Check latest episodes from TMD On the Record podcast

Accessibility is a Mindset, Not a Checklist

2023/06/01

On this episode of On The Record, hosts Dave Cliche and Jeff Timmins talk to Mandy, a marketer with a career spanning over 30 years, who went deaf during the pandemic. As an advocate for accessible marketing communications, Mandy discusses how accessibility needs to be more than a tactical checklist, it's a mindset that brands must have from the start.

Stop Hunting for Marketing Unicorns

2023/04/04

Hosts Dave Cliche and Jeff Timmins shine a light on the dark side of the latest recruitment trend "unicorn hunting." This trend promotes unhealthy expectations and a culture of perfection that's toxic to both the employer and the employee. They explore how partnering with an agency can be the solution to increasingly unrealistic marketing job descriptions and advocate for reasonable expectations within the industry.

Retail Is Not Dead

2022/11/24

Retail is not dead but some of it should be. Some brands are simply past their expiry. The pandemic caused dramatic shifts in consumer behaviour, and if you're still stuck offering mediocre customer experience or trying to go back to the way it was "pre pandemic" — you should probably just close your doors.

Time To Cut your Marketing Budget

2022/10/05

“It may be time to cut your marketing budget”... said no marketing agency ever. Invest in only those marketing activities that drive performance and results. Audit your marketing spend and cut (or reallocate) executions that don’t deliver. If your marketing activities don’t deliver quantifiable results (that means revenue, not just leads, like and shares), shift the balance to things that convert to profitable revenue and margin.

State of Mind and Body: Rebranding the Fitness Industry

2022/01/17

On episode seven, the hosts talk with Mo Hagan, COO of Canadian Fitness Professionals, about how she developed her personal brand, the challenges the fitness industry is facing and what they need to do to overcome them, the importance of embracing diversity in marketing, how a sense of community is key and why fitness professionals should work together for the industry to grow. Enjoy another great episode of TMD On the Record!

Creating a Culture of Growth: One Size Fits One

2021/11/29

As organizations begin to roll out their return-to-office strategies, it is crucial to recognize the importance of employee culture during this transition. On the sixth episode, the hosts sit down with Terry Gillis, CEO of Ahria Consulting, to discuss employee culture, the impacts of working from home, and how organizations can adopt HR strategies to promote a culture of growth. Tune in now for another great episode of TMD On the Record.

Mapping the Client Journey in the Post-Pandemic World

2021/06/16

With the various restrictions and roadblocks associated with the pandemic, many businesses have been forced to consider digital solutions. Jonathan Kochis, Director of User Experience at Canada Life, joins the hosts for episode 5 to discuss the pandemic’s impact on user and customer experience, and the importance of mapping the customer journey. Listen in now for a great conversation about understanding how to shift to compete in a digital world.

Making the Case for Marketing in Not-for-Profits

2021/06/01

TMD On the Record is back! On our newest episode, Mike Grant, David Cliche and Jeff Timmins address feedback received on the last episode, which covered the donor acquisition model and the challenges of marketing in not-for-profit organizations. The group discusses the realities these organizations face when allocating marketing dollars to attract more donors, the opportunities associated with for-profit business models, and explore what it could all mean for the future of NFPs.

Donors, Not-for-Profits and Acquisition with Anja Kloch, Pt. 2

2021/02/17

This is part two of episode two of TMD On the Record podcast, with special guest Anja Kloch. Part two sees Anja and hosts Dave Cliche, Mike Grant, and Jeff Timmins discuss the impact of the pandemic on not-for-profits, what is working and not working, and how those in the industry can navigate a very new fundraising landscape. This is a continuation from part one, released on February 9, 2021, which covered stories and perspectives on the current donor acquisition model.

Donors, Not-for-Profits and Acquisition with Anja Kloch, Pt. 1

2021/02/09

Episode two of TMD On the Record #podcast is here and it’s going to change how you think about donor acquisition. Recorded on January 22, 2021, this new episode explores some of the dynamics associated with engaging with donors in the not-for-profit space. With special guest Anja Kloch, a Canadian ex-pat who is a strategic fundraising powerhouse based in LA, the hosts discuss how the model for donor acquisition has changed and how the mission-based approach needs to evolve to survive. An in-depth, fast-paced discussion between four industry experts, this episode has been split into two parts. Listen in to part one of two now.

The 10th Voice

2021/01/25

TMD - On the Record has officially launched. Recorded December 11, 2020, this first episode sees the TMD On the Record hosts Dave Cliche, Jeff Timmins, and Mike Grant kick off the new series with a discussion of the 10th Voice philosophy, how it’s the kind of empowerment that should be encouraged for any interaction, especially in marketing and business, and how the 10th Voice will feature prominently in TMD On the Record episodes. This new podcast will talk about the relationship between brands and customers. Whether you’re in marketing, communications, sales or operations, these conversations will be for you.