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Dear Citrus Diaries

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Rating
★★★★★
5
from
11 reviews
Categories
Country
United States
This podcast has
128 episodes
Language
English
Publisher
Lauren Hodgen
Explicit
No
Date created
2021/02/24
Latest episode
2026/04/21
Average duration
37 min.
Release period
9 days

Description

Each episode, I'll sit down with inspiring founders + creatives who are making waves in the CPG food and beverage world. From innovative entrepreneurs to trailblazing executives to game changing creatives, we delve into their stories and who they are outside of their title. Get ready to be inspired, empowered, and equipped with the insights you need to succeed in the kitchen and your career. @citrusdiaries.studio | citrusdiaries.com | [email protected]

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Sarela Herrada of SIMPLi
2026/04/21
In 2020, Sarela co-founded SIMPLi with her husband, Matt Cohen, introducing some of the first Regenerative Organic Certified® ingredients from South America to the U.S. market. Through a vertically integrated model, SIMPLi partners directly with farmers to improve livelihoods, expand market access, and support long-term regenerative transitions. Today, the brand is equally known for its sourcing integrity, its vibrant flavors, nutrient density, and modern approach to pantry staples designed for real family life. IG eatsimpli | eatsimpli.com Find Me: IG + TikTok citrusdiaries.studio citrusdiaries.com | [email protected] Create your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr
Max Luthy of Plink!
2026/03/31
Max is the co-founder and CEO of Plink! and based out of Burlington, VT where he lives with his wife and three kids. Before co-founding Plink!, Max spent a decade at global trend firm TrendWatching, where he helped companies like Google, PepsiCo, Disney, and Target innovate for the future. As Director of Trends & Insights, he led a global team across three continents and co-authored the book Trend-Driven Innovation (Wiley). He's also started a record label and a VR company. Plink! is reimagining hydration with fizzy, flavorful tablets made by two dads who wanted something better for their families and the planet. Designed for everyday wellbeing, Plink! delivers just-right electrolytes with only 1g of sugar, no artificial ingredients, and zero plastic waste. The brand’s joyful approach to hydration has earned recognition — including BevNET’s New Beverage Showdown win — and distribution in 1,100 CVS stores, GNC, Bristol Farms and more. IG drinkplink | drinkplink.com Find Me: IG + TikTok citrusdiaries.studio citrusdiaries.com | [email protected] Create your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr
Dr. Erin Stokes, ND of Wishgarden Herbs
2026/03/24
Dr. Erin Stokes, ND believes that transformation begins when we reconnect with the healing power of nature. As a Naturopathic Doctor for 20+ years, Erin has dedicated her career to translating complex health concepts into actionable insights that empower people on their healing journey. Dr. Erin Stokes earned her Naturopathic Medicine degree from Bastyr University in 2001, and worked with individuals in her private practice, Lotus Naturopathic Clinic for over a decade. At WishGarden Herbs, we believe in the profound power of plants and herbs to maintain healthy lives. Our mission is to help empower people to own their health by formulating fast-acting legendary herbal tinctures for everyday life. Our herbal remedies are crafted for those real-life moments when you need a simple swift kick of nature to rebalance and revitalize. Find Me: IG + TikTok citrusdiaries.studio citrusdiaries.com | [email protected] Create your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr
Alyse Borkan of Rocco Fridge
2026/03/17
Alyse Borkan has been one of the brains behind building some of the fastest-growing startups in recent years including Billie, Casper, and SoulCycle, and now Rocco. Rocco was founded in New York by startup vets Alyse Borkan and Sam Naparstek after realizing just how outdated the home appliance space really was, especially when it came to fridges. At the same time, drinks were getting more interesting at home: think canned cocktails, non-alcoholic aperitivos, and sparkling everything. So they launched The Super Smart Fridge just more than a year ago, and basically created a whole new category: a design-forward, tech-powered drinks fridge made for hosting. IG roccofridge | roccofridge.com Find Me: IG + TikTok citrusdiaries.studio citrusdiaries.com | [email protected] Create your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr
Hannah Habes of Matchaful
2026/03/10
When Hannah was first introduced to matcha by a friend who had spent time in Japan, it was love at first sip. The energy she felt was unlike anything she’d experienced before: alert, yet calm. As she did more research, she found that most matcha companies at the time offered little-to-no visibility into their matcha’s origin. This matcha was often blended at a distributor using leaves from various farms, making it near-impossible to identify the original source. Matchaful is a female-founded purveyor of sustainable botanical nutrition that nourishes mind, body and spirit. Inspired by ancient Japanese principles, Matchaful’s intentional and creative menu seeks to nourish, restore and delight. We exist to ground you in the moment and empower you with every sip and bite. IG chiefmatchaofficer , matchaful | matchaful.com Find Me: IG + TikTok citrusdiaries.studio citrusdiaries.com | [email protected] Create your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr
Arshdeep Toor of Stesh Butter
2026/03/03
Intro: Ed Schultz, President and CEO of Hawaiian Host Group Ed Schultz has been President of Hawaiian Host Group since 2018 and became President and CEO in 2020. For more than 50 years, Mauna Loa Macadamia Nuts has been serving up macadamia-powered paradise by the handful to consumers across the U.S., Canada and beyond. Founded in Kea’au on Hawai’i Island and now headquartered in Honolulu, Mauna Loa is the nation’s leading macadamia nut brand. IG maunaloamacnut | hawaiianhost.com/pages/maunaloa Arshdeep Toor transitioned from a career in investment banking to creating a better-for-you pistachio butter brand. Stesh Butter is committed to transforming the nut butter category and making pistachio butter better. They are on a mission to offer a perfect blend of nutrition and flavor - a healthy and delicious pistachio butter that you can indulge freely by the spoonful and feel good about! Their pistachio butter is vegan, dairy-free, gluten-free, and palm/seed oil-free; it’s made of all-natural ingredients and packed with 6g of protein in each serving. IG getstesh | steshbutter.com Find Me: IG + TikTok citrusdiaries.studio citrusdiaries.com | [email protected] Create your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr
Teddy Kim of Last Call
2026/02/24
Teddy Kim is a writer and founder based in Los Angeles. He is the co-founder of Last Call, an alcohol wellness startup inspired by products in Korea and Japan. He writes an entertainment column for Emily Sundberg’s Feed Me newsletter, focusing on the intersection of entertainment and technology, and also writes his own newsletter, first Derivative. Last Call is an alcohol wellness startup founded in Los Angeles, offering a dietary supplement to aid recovery after drinking. Inspired by Korean wellness practices, its product features dihydromyricetin (DHM), a natural extract from the Japanese raisin tree, alongside theanine, prickly pear, milk thistle, and B vitamins to boost alcohol metabolism, reduce hangover symptoms, and support liver health. IG try_lastcall | trylastcall.com Find Me: IG + TikTok citrusdiaries.studio citrusdiaries.com | [email protected] Create your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr
Francesca Salac, Head of Brand Marketing North America of Minor Figures
2026/02/17
Intro: Theo Terris, CEO of Uncle Arnies Uncle Arnie’s is a California-born beverage company redefining the way people enjoy THC. Launched in 2020 with a mission to make cannabis approachable, affordable, and undeniably fun, Uncle Arnie’s has quickly become one of the best-selling cannabis beverage brands in the U.S. IG unclearnies | unclearnies.com Francesca Salac, Head of Brand Marketing North America of Minor Figures Minor Figures is a global brand developing best-in-class plant-based beverages designed to take you on a taste trip. Founded by coffee-loving friends and baristas for a better planet, Minor Figures is creating a future worth saving — crafting tomorrow’s beverage innovations with the biggest impact and smallest environmental footprint. IG minorfigures | us.minorfigures.com Find Me: IG + TikTok citrusdiaries.studio citrusdiaries.com | [email protected] Create your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr
Mark & Megan Overbay of Big Spoon Roasters
2026/02/10
Big Spoon Roasters was founded by husband-and-wife team Mark and Megan Overbay. The duo shared a love for nut butter: Mark, having spent time as a Peace Corps Volunteer in Zimbabwe, originally learned how to hand-make his favorite food, peanut butter, while living abroad, and Megan's experience as an endurance athlete led her to craft her own nutrient-dense nut butter bars that both tasted good and fueled her training. Big Spoon Roasters is a small-batch food company handcrafting innovative, wholesome nut butters and bars with thoughtfully sourced ingredients in Hillsborough, North Carolina. Operating since 2011, Big Spoon Roasters is proudly independently owned and operated. IG bigspoonroasters | bigspoonroasters.com Find Me: IG + TikTok citrusdiaries.studio citrusdiaries.com | [email protected] Create your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr
Jane Coxwell of OKO
2026/02/03
Jane Coxwell is a globally trained chef and the founder of OKO, with a career that spans cooking in the South of France and Southeast Asia to more than a decade as Diane von Furstenberg’s private chef and head chef aboard the super yacht Eos. Known for her elegant, vibrant approach to real food, Jane began creating fresh vegetable blends to help a close friend nourish herself through health challenges. Those recipes became the foundation of OKO. Today, Jane brings her deep culinary expertise to crafting organic, chef-developed vegetable blends that make eating more vegetables effortless, flavorful, and deeply satisfying. OKO is a chef-founded food company dedicated to making healthy, plant-based eating effortless and delicious. Its fresh, organic vegetable blends are crafted to be vibrantly flavorful and endlessly versatile—ready to scoop, sauce, dip, or stir into meals with no prep required. IG okofoodco | okofood.com Find Me: IG + TikTok citrusdiaries.studio citrusdiaries.com | [email protected] Create your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr
Haylee Jordan of FABRIC + Alex Whitmore of Taza Chocolate
2026/01/27
Intro: Importance of fair sourcing + ethical pay in the coca industry as we ramp up for Valentine's Day Taza co-founder and CEO Alex Whitmore took his first bite of stone ground chocolate while traveling in Oaxaca, Mexico. Inspired by its rustic intensity, he learned to hand-carve granite millstones and built the Taza Chocolate factory back home in Somerville, Massachusetts with his wife, co-founder Kathleen Fulton in 2005. IG tazachocolate | tazachocolate.com Haylee Jordan of FABRIC FABRIC is a premium, THC-infused Aussie Hop Fizz. We’re here to spark creativity, bring people together, and create meaningful social impact where we can. We like to say we’re on a mission to unf*ck tomorrow, because the world’s on fire. We give 2% to mental health initiatives and work to marry profit and purpose. Haylee brings over a decade of brand strategy and identity design to her newest venture: co-founding a CPG brand with two fellow founders that marries profit and purpose. IG drinkfabric | drinkfabric.com Find Me: IG + TikTok citrusdiaries.studio citrusdiaries.com | [email protected] Create your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr
Jessica Hamel of PlantChi
2026/01/20
Jessica Hamel has never played by the rules—whether running ultramarathons, racing sailboats, or shaking up the food world. Now, with PlantChi, she’s ditching the wellness fuss and making nutrition effortless, rebellious, and straight-up good. PlantChi is a middle finger to complicated wellness trends, a love letter to nature, and an open invitation to embrace what’s real. PlantChi is a line of seasonings with benefits. We take nutrient-dense superseeds and pair them with craveable ingredients like nutritional yeast and seaweed to create toppings that let you sprinkle in a little wellness without turning your life upside down. what we chat about: You’ve gone from ultramarathons and sailboat racing to building food brands—what through-line connects all of those chapters, and how did that mindset shape PlantChi? PlantChi leans into “ritual over routine.” What does that distinction mean to you, and how can food rituals help people actually stick with healthier habits? IG plantchi.life | plantchi.life Find Me: IG + TikTok citrusdiaries.studio citrusdiaries.com | [email protected] Create your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr
Ben Jacobsen of Jacobsen Salt
2026/01/13
Ben Jacobsen is the founder of Jacobsen Salt Co., the Oregon-based artisan salt company he started in 2011 to bring world-class sea salt to American kitchens. After studying and working in Scandinavia, where he first discovered the transformative impact of high-quality finishing salts, Ben returned to Oregon and spent years experimenting with sea water from dozens of Pacific Northwest sites before settling on Netarts Bay for its uniquely bright salinity. Under his leadership, Jacobsen Salt Co. became the first company in the Pacific Northwest to revive traditional salt harvesting, combining meticulous sourcing and small-batch techniques to create salts noted for their delicate crunch and pure briny flavor. IG jacobsensaltco | jacobsensalt.com Find Me: IG + TikTok citrusdiaries.studio citrusdiaries.com | [email protected] Create your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr
Amy Guittard, CMO of Guittard Chocolate
2026/01/06
Guittard Chocolate Company is a historic American chocolate maker founded in 1868 by French immigrant Étienne Guittard during the California Gold Rush. What began as a small San Francisco shop quickly grew into a respected confectionery business, and today Guittard stands as the oldest continuously family-owned and operated chocolate company in the United States, now based in Burlingame, California and led by fourth and fifth-generation family members. what we chat about: As CMO, you oversee both marketing and brand development. How do you balance honoring Guittard’s long history with innovating to stay relevant in today’s chocolate market? Guittard is known for working closely with both professional chefs and home bakers. How does this dual focus influence your marketing strategies and product development? IG guittard.chocolate | guittard.com Find Me: IG + TikTok citrusdiaries.studio citrusdiaries.com | [email protected] Create your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr
Vincent Ricchiuti of Enzo’s Table & Clara Sieg of Loonen
2025/12/23
Vincent Ricchiuti of Enzo’s Table As the fourth generation of his Italian-American farming family, Vincent Ricchiuti was naturally drawn to the family business. A native of Fresno, CA, he spent his formative years working alongside his father and grandfather in the family’s diversified agricultural business. For more than a century, the Ricchiuti Family has diligently worked the land in California’s fertile San Joaquin Valley with a goal to sustainably grow, produce, and harvest premium fruit, nuts, and more recently, estate grown award-winning ENZO Organic Extra Virgin Olive Oil. IG enzos.table | enzostable.com Intro Segment: Loonen’s Launch 💧 Meet Loonen. The cleanest, most transparent bottled water on earth. The brand comes from Clara Sieg, a venture investor turned founder who spent years backing category-defining consumer brands and realized water, the most basic product in our lives, was still the least transparent. She built Loonen with operator David Kimmell (ex-Spindrift) to bring accountability and design integrity to the category. Learn more in my chat with Clara! Find Me: IG + TikTok citrusdiaries.studio citrusdiaries.com | [email protected] Create your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr

Podcast reviews

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5 out of 5
11 reviews
★★★★★
A Ney 2025/02/18
Very Helpful!!
Wonderful podcast for those looking to learn more about starting a CPG brand! Thank you for this resource
★★★★★
Smilie face # 2022/11/29
Best Word salad
Thank you for giving us words to explain our food journey.
★★★★★
Passion Board Shop 2021/11/23
Awesome!
Just discovered this show and am really enjoying it so far. Lauren keeps it entertaining and relatable at the same time. Looks like I know how to spen...
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