Advertise on podcast: Policy Influencer Playbook

In this episode, I address the question of ROI. Is it worth your time and effort to engage with lawmakers and policymakers in today’s environment?  From partisan politics, being a small fish in a big pond, and the fast pace of today’s news cycles, can you really have an impact?  Can you make a difference? And on the flip side are you prepared for the repercussions of what happens if you don’t have a voice? Can you handle the outcome of your organization, business, or industry finding itself the unintended or intended consequence of someone else’s policy agenda?  About the Host Cori Henderson, host of the Policy Influencer Playbook podcast brings her Master’s Degree in Public Administration and 20+ years in Government Relations and Economic Development to help you and your organization engage at all levels of government to advance your agenda. From her unique perspective having sat at the legislative, regulatory, and stakeholder tables, Cori knows that passing (or killing) legislation, getting a regulatory project permitted quickly or a tax incentive package negotiated successfully all come down to the same thing: clearly communicating your message to the right person at the right time. Connect with Cori on LinkedIn: linkedin.com/in/cori-henderson-fl.

Telling your story effectively is critical when engaging with policymakers and influencing the government action you seek. From traditional in person meetings to using social media there are a lot of options. In this episode, my guest Jenna Paladino and I talk about how to integrate Twitter, Facebook and LinkedIn into your advocacy strategy. Knowing how and when to use each social media tool increases your opportunity to be heard by law makers and policy makers. About the Host Cori Henderson, host of the Policy Influencer Playbook podcast brings her Master’s Degree in Public Administration and 20+ years in Government Relations and Economic Development to help you and your organization engage at all levels of government to advance your agenda. From her unique perspective having sat at the legislative, regulatory, and stakeholder tables, Cori knows that passing (or killing) legislation, getting a regulatory project permitted quickly or a tax incentive package negotiated successfully all come down to the same thing: clearly communicating your message to the right person at the right time. Connect with Cori on LinkedIn: linkedin.com/in/cori-henderson-fl.

Influence is a tricky word.  But there is no getting around it, to be successful in advocacy and government affairs it requires influencing somebody to do or change something. And that somebody isn’t always the lawmaker or policy maker.   In this episode I review three types government decision influencers, why you need them and some tips on developing relationships with them. About the Host Cori Henderson, host of the Policy Influencer Playbook podcast brings her Master’s Degree in Public Administration and 20+ years in Government Relations and Economic Development to help you and your organization engage at all levels of government to advance your agenda. From her unique perspective having sat at the legislative, regulatory, and stakeholder tables, Cori knows that passing (or killing) legislation, getting a regulatory project permitted quickly or a tax incentive package negotiated successfully all come down to the same thing: clearly communicating your message to the right person at the right time. Connect with Cori on LinkedIn: linkedin.com/in/cori-henderson-fl.

What do advocacy and government relations professionals working in developing countries know that we can implement too?  Today’s guest Frank Bonner is sharing what he learned the last 12 years working in countries that include South Sudan, Liberia, Kenya, and Bangladesh including why asking “why” is often the most important first step.  Today’s Guest Franklin Bonner is a government relation, advocacy, and democracy development professional with 24 years of experience in Washington, D.C. and challenging overseas environments. Franklin started his career in the Office of Senator Connie Mack (FL-Ret.). His public service career includes the Office of Governor Jeb Bush (FL), Office of Governor CharlieCrist (FL), the U.S. Department of Labor Public Liaison Office, and the White House Office of Homeland Security’s legislative team. In 2009, Franklin joined the International Republican Institute on their South Sudan project in support of South Sudan’s establishment as an independent nation. As a program officer and later as country director, he worked in partnership with political parties, civil society organizations, and government institutions in South Sudan to forward the USAID Democracy & Governance mission of free &; fair elections; transparent &; responsible governance; and peaceful, participatory, democratic institutions. Franklin has also observed elections in Nigeria and Zimbabwe as both a short-term and long-term election observer for USAID funded missions. Over his international development career, Franklin has led and consulted on democracy development projects in Kenya, Timor-Leste, Bangladesh, Somaliland, and Liberia. Franklin received his BA in Political Science from Northwestern University and originally hails from Miami, Florida. About the Host Cori Henderson, host of the Policy Influencer Playbook podcast brings her Master’s Degree in Public Administration and 20+ years in Government Relations and Economic Development to help you and your organization engage at all levels of government to advance your agenda. From her unique perspective having sat at the legislative, regulatory, and stakeholder tables, Cori knows that passing (or killing) legislation, getting a regulatory project permitted quickly or a tax incentive package negotiated successfully all come down to the same thing: clearly communicating your message to the right person at the right time. Connect with Cori on LinkedIn: linkedin.com/in/cori-henderson-fl.

Developing a cohesive government relations strategy in today’s ever-changing political environment can be challenging. But to overcome government obstacles and protect against becoming the unintended or intended consequence of someone else’s policy agenda its essential. In this episode, I’m sharing real-life examples of why you need a government relations strategy and how an effective one is like popping popcorn. Mentioned in Today’s Episode: Episode 1 - The ACT Framework for Influencing Public Policy: buzzsprout.com/1685389/episodes/8073610About the Host Cori Henderson, host of the Policy Influencer Playbook podcast brings her Master’s Degree in Public Administration and 20+ years in Government Relations and Economic Development to help you and your organization engage at all levels of government to advance your agenda. From her unique perspective having sat at the legislative, regulatory, and stakeholder tables, Cori knows that passing (or killing) legislation, getting a regulatory project permitted quickly or a tax incentive package negotiated successfully all come down to the same thing: clearly communicating your message to the right person at the right time. The best way to connect with Cori is on LinkedIn: linkedin.com/in/cori-henderson-fl.

In this episode, I’m sharing some of my own experiences, thoughts and best practices on nurturing valuable relationships to advance your policy issue, cause and career. To be successful in advocacy and public policy, you must continually build and nurture valuable relationships. It’s easy to let developing new relationships and nurturing existing relationships get put on the back burner especially in today’s unpredictable world. How many times have you intended to reach out to someone or follow up with someone but haven't done it? I’m sharing my quick tips on how you can add structure and take some of the mental efforts out of growing and nurturing valuable relationships. Mentioned in Today’s Episode: Politico’s Off Message The Senators at the center of the 50-50 splitAbout the Host Cori Henderson, host of the Policy Influencer Playbook podcast brings her Master’s Degree in Public Administration and 20+ years in Government Relations and Economic Development to help you and your organization engage at all levels of government to advance your agenda. From her unique perspective having sat at the legislative, regulatory, and stakeholder tables, Cori knows that passing (or killing) legislation, getting a regulatory project permitted quickly or a tax incentive package negotiated successfully all come down to the same thing: clearly communicating your message to the right person at the right time.

The power of your influence lies in your ability to impact decision making and raise awareness for your issue by persuasively communicating your right message to the right person at the right time. Podcasting is an incredible way to do that and I’m sharing how you can start a podcast in 5 easy steps. Whether you distribute your content widely on platforms like Spotify or Apple Podcast or send the episode link directly to your stakeholders or membership though newsletters and social media, podcasts provide an opportunity to communicate your message directly into the ear of your right audience.  Mentioned in this episode: ATR 2100xSamson Q2UZoomStreamyardRiversideAudacityDescriptBuzzSprout (Clicking this let's Buzzsprout know I sent you and gets you a $20 Amazon gift card if you sign up for a paid plan - it also helps support this show at no additional cost to you.)[email protected] the Host Cori Henderson, host of the Policy Influencer Playbook podcast brings her Master’s Degree in Public Administration and 20+ years in Government Relations and Economic Development to help you and your organization engage at all levels of government to advance your agenda. From her unique perspective having sat at the legislative, regulatory, and stakeholder tables, Cori knows that passing (or killing) legislation, getting a regulatory project permitted quickly or a tax incentive package negotiated successfully all come down to the same thing: clearly communicating your message to the right person at the right time.

Making an ask is easier and more effective if you’ve already developed a relationship with the decision-maker or key decision influencer. And it’s even better if they are already advocates of your project or issue. Today’s guest has a special talent for creating advocates and nurturing relationships. In this episode, she is sharing how to develop and nurture strategic partnerships and create meaningful relationships. The type of relationships that translate into momentum and support for projects as well as long-lasting, genuine friendships. Today’s takeaways include: How to bring a diverse group together for a common causeHow to create a virtual stakeholder groupAbout My Guest Allison Mcgrath is an AICP certified land use planner and an accredited member for The Congress for New Urbanism. She has almost 28 years of experience in land use planning and zoning entitlements, project management, industrial site certification, stakeholder engagement, regulatory compliance, grant writing and administration, and economic development. Allison has worked on the development of new towns and has managed consultant teams on 2,000+-acre projects in North Central Florida and Georgia to advance the sites for industrial development. About the Host Cori Henderson, host of the Policy Influencer Playbook podcast brings her Master’s Degree in Public Administration and 20+ years in Government Relations and Economic Development to help you and your organization engage at all levels of government to advance your agenda. From her unique perspective having sat at the legislative, regulatory, and stakeholder tables, Cori knows that passing (or killing) legislation, getting a regulatory project permitted quickly or a tax incentive package negotiated successfully all come down to the same thing: clearly communicating your message to the right person at the right time.

Creating a genuine two-way relationship - before you need someone’s help - is a critical component of successfully influencing advocacy issues. Today’s guest has built her career by creating and nurturing authentic relationships. The kind of relationships that benefit the organization she works for and benefit the people in her network. And that’s the key takeaway of today’s episode, how to build and nurture mutually beneficial legitimate relationships including: Being authentically curiousFollowing up after you provide value or assistanceAnd the key indicators of your impactPlease note, we recorded this episode in the spring of 2021 as Covid-19 vaccines have become more readily available.  And we don’t shy away from what that means in relation to in person meetings and events and building real relationships. About My Guest Joanne Sullivan’s career in fundraising, development and community relations in Tampa spans thirty years and includes key leadership positions at the University of Tampa, Florida Hospital Tampa Foundation (now Advent Health), Academy at the Lakes, the Tampa Museum of Art and Berkeley Preparatory School. She currently serves the University of South Florida as USF Health Director of Community Engagement. Ms. Sullivan is a graduate of Florida State University and is on the Tampa Bay regional board of Easterseals Florida and also serves on the Easterseals National Board of Directors where she chairs the Marketing and Development Committee. She is a member of Leadership Tampa Bay’s Class of 2010 and Leadership Tampa’s Class of 1991 and is a current Leadership Tampa Bay Board member. She is a member of the Tampa Bay Chapter of the Association for Fundraising Professionals, where she is a past president and is a sustaining member of the Junior League of Tampa. She is a member of USF’s Women in Leadership & Philanthropy. About the Host Cori Henderson, host of the Policy Influencer Playbook podcast brings her Master’s Degree in Public Administration and 20+ years in Government Relations and Economic Development to help you and your organization engage at all levels of government to advance your agenda. From her unique perspective having sat at the legislative, regulatory, and stakeholder tables, Cori knows that passing (or killing) legislation, getting a regulatory project permitted quickly or a tax incentive package negotiated successfully all come down to the same thing: clearly communicating your message to the right person at the right time.

In today’s episode we are diving deep into the secrets of writing a powerful press release so you can raise awareness and support for your issue and organization while cutting through all the online noise bombarding your intended audience. If you think Press Releases are old news think again. In this episode we cover: Writing headlines that get clickedHow to retain control of your messageRepurposing your press release for social mediaThe best way to use quotesAnd how you can discover what reporters are currently writing about so you can pitch your message to a news outlet that is already looking for the story you want to share.My Guest: Michelle Vroom is a Marketing Coach with more than 15 years of experience with nonprofits, agencies, and big corporations. Now she helps small business owners market themselves. She understands the challenges of limited resources and time, and shares her proven methods for visibility and relationship building. You can learn more about Michelle and her marketing services here http://michellevroom.com/  or at the Market Like a Boss Group on Facebook.  She can also be reached at [email protected]. About the Host: Cori Henderson, host of the Policy Influencer Playbook podcast brings her Master’s Degree in Public Administration and 20+ years in Government Relations and Economic Development to help you and your organization engage at all levels of government to advance your agenda. From her unique perspective having sat at the legislative, regulatory, and stakeholder tables, Cori knows that passing (or killing) legislation, getting a regulatory project permitted quickly or a tax incentive package negotiated successfully all come down to the same thing: clearly communicating your message to the right person at the right time.

Political campaign digital tactics become more advanced with each campaign season and result in new best practices that public policy advocates can also use to advance their cause.  In this episode, we are talking with Michael D. Cohen, Ph.D about lessons learned during the 2020 elections as it relates to technology and digital ads. Communicating your message to the right person at the right time is critical in both political campaigns and policy issue campaigns. Mike is sharing a behind the scenes look of how that’s done in modern political campaigns.   Like most people Mike made predictions about the 2020 campaigns, listen now and find out if his predictions were right! We also cover the intersection of advocacy and political campaigns, Mike’s best advice for anyone who wants to get involved in public affairs and a preview of his new book. About Today’s Guest: Michael D. Cohen, Ph.D. is CEO of Cohen Research Group, a political, public affairs, and corporate research firm.  He publishes the award-winning Congress in Your Pocket suite of mobile apps and teaches college courses on political campaigns, digital strategy, and public policy in Washington, D.C. He is a three-time graduate of the University of Florida and he has been interviewed on campaigns, elections, and political research by the New York Times, Washington Post, CBS News, CNN, Forbes, Fox News, NPR, Newsy, VICE News, and  U.S. News & World Report.  Learn more about Mike on his website. And order his new book Modern Political Campaigns here: Amazon Barnes & Noble  About the Host: Cori Henderson, host of the Policy Influencer Playbook podcast brings her Master’s Degree in Public Administration and 20+ years in Government Relations and Economic Development to help you and your organization engage at all levels of government to advance your agenda. From her unique perspective having sat at the legislative, regulatory, and stakeholder tables, Cori knows that passing (or killing) legislation, getting a regulatory project permitted quickly or a tax incentive package negotiated successfully all come down to the same thing: communicating your message to the right person at the right time.

Context is significant in communications. In today’s episode with Andrea Hubbert of Hub + Company, Andrea reveals the secret of how to start difficult public policy conversations that allow for successful resolution.  We also talk about what to do if your message isn't resonating and why your personality and values are important to include in your message. Stay tuned till the end to hear Andrea’s important advice! (Bear with us on the first part of this episode, but the audio will clear up after a few minutes. Stay till the end to listen to valuable tips and strategies from our guest and host!) More about Andrea: Andrea Hubbert is the founder of Hub + Company. She helps organizations and businesses amplify their message to build authentic relationships with their audiences that are grounded in principles packed with personality and styles. She serves in volunteer leadership roles helping to raise the profile and magnify the message of causes she’s passionate about. She also helps her clients start the right conversations with their perfect audience, get their ideal people excited to take action, and remove marketing technology barriers to drive growth for their organizations. Important Episode Quotes: The beliefs around the policy might not be the same but there is something both of you believe in that can be the common ground. - Andrea HubbertIt’s about the facts of the matter, and it’s not about the person.  - Andrea HubbertHow you present the issue is almost as important as the issue itself. - Cori HendersonIn advocacy and public policy, sometimes you have to reposition what people think about the issue. - Cori HendersonThere’s a lot of analysis in communication.  - Andrea HubbertIt’s not about the numbers, it’s the perception - Cori HendersonWhen you’re advocating for something your two biggest advantages are to build trust and to be credible.  - Andrea HubbertRemember who you are, stick to your principles, and think about how you and your principles fit in with whatever you’re advocating for. - Andrea HubbertAbout the Host: Cori Henderson, host of the Policy Influencer Playbook podcast brings her Master’s Degree in Public Administration and 20+ years in Government Relations and Economic Development to help you and your organization engage at all levels of government to advance your agenda. From her unique perspective having sat at the legislative, regulatory, and stakeholder tables, Cori knows that passing (or killing) legislation, getting a regulatory project permitted quickly or a tax incentive package negotiated successfully all come down to the same thing: clearly communicating your message to the right person at the right time.