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When Bart Berkey asks Poonam Bhuchar what she does that most people don't, she doesn't hesitate. "I think most people don't listen. I think most people react, and that is the problem for so many things." Poonam is a divorce strategist, a coach, a corporate immigration attorney, the author of SAFE from the Pain, and the founder of Kozy Wheels. She and Bart met co-hosting David Meltzer's Office Hours, and in this conversation she explains how she learned to stop reacting: at least an hour every morning checking in with herself, because most people "check their bank accounts before they check in with themselves." She shares a moment from the week before the recording when she was absolutely correct in why she was reacting, but wrong in the reaction, and the habit that served her when she ran a law firm: telling her staff, "I'm going for a walk," before any major decision. Bart connects it to a story about firefighters and choosing to be kind over being right. Then Poonam brings it to her work. People spend tens to hundreds of thousands of dollars in legal fees because they are reacting, so she helps her clients emotionally stabilize before they strategize, and asks them about the life they want to lead rather than the life they did lead. Do you really want the house? Do you really want 100% custody? In this episode: Most people don't listen, they react Checking in with yourself before your bank account Correct in why, wrong in the reaction Going for a walk before a big decision Kind over right Find what works for you, even ten minutes watching the birds Emotionally stabilize before you strategize The life you want to lead, not the life you did lead The SAFE method Kozy Wheels: buy two, donate one ABOUT POONAM BHUCHAR Divorce strategist, coach and corporate immigration attorney, author of SAFE from the Pain: How to Lead a Happy and Fulfilled Life, and founder of Kozy Wheels, a wheelchair blanket company partnered with the Disabled American Veterans. Most People Don't... But YOU Do! is hosted by Bart Berkey, who spent 16 years as a global executive with The Ritz-Carlton and now builds HUMANALITY™, a system for making people feel cared for, valued, seen and heard rather than processed. CHAPTERS00:00 Cold open: most people don't listen, they react00:43 Welcome, Poonam Bhuchar02:15 What Poonam does that Most People Don't02:53 Checking in with yourself every morning05:02 Correct in why, wrong in the reaction05:46 I'm going for a walk06:30 Kind over right: the firefighter video09:54 Find what works for you11:45 Ten minutes watching the birds12:15 How she became a divorce strategist14:38 Emotionally stabilize before you strategize15:04 The life you want to lead15:27 Do you really want the house?15:48 HUMANALITY™ in divorce18:01 The SAFE method18:41 Most People Don't, four times over19:25 Kozy Wheels21:46 What Bart is taking away22:46 Where to find Poonam CONNECT WITH BART Connect with me on LinkedIn: https://www.linkedin.com/in/bartberkey/ Subscribe to my newsletter: https://www.bartaberkey.com/join-the-newsletter Book me for a keynote presentation: https://www.bartaberkey.com/booking-engagement-page Listen, subscribe and share: https://www.bartaberkey.com/podcast

Teri Pruitt was dragged to a fall play audition in high school, didn't get cast, and said yes when the director asked if she wanted to do props. She had no idea what she had just agreed to. That yes turned into more than 30 years in the theatrical process, more than 25 years on Broadway, and two decades as a dresser on Wicked. When Bart Berkey asks what she does that most people don't, Teri says she says yes and starts without knowing what to do or how to do it. She also admits that for years her pride kept her from asking for help, and that she was inventing wheels that had already been invented. Today, as the founder of Open the Aperture, Teri brings the lessons of Broadway into businesses. She and Bart talk about the director's umbrella that keeps a whole company working toward one vision, her three E's of entertain, educate and enlighten, and how Bart sees them through 16 years at The Ritz-Carlton. Then Bart asks the question every leader wants answered: how do you deliver excellence night after night, for 20 years, on the same show? Teri closes with a lesson from her dad. There are only three things required to be a professional: hello, goodbye, and work-related information. In this episode: Say yes and start without knowing how Let go of your pride and ask for help Is Broadway really cutthroat? The director's umbrella Entertain, educate and enlighten Ladies and gentlemen serving ladies and gentlemen Delivering excellence when you don't feel like it Never the same group of people twice Hello, goodbye, and work-related information ABOUT TERI PRUITT Teri Pruitt has spent more than 25 years on Broadway, including two decades as a dresser on Wicked, and holds a master's degree in costume design and technology from Illinois State University. She is the founder of Open the Aperture, bringing the lessons of the theatrical process to businesses through keynotes, workshops and conversations. Most People Don't... But YOU Do! is hosted by Bart Berkey, who spent 16 years as a global executive with The Ritz-Carlton and now builds HUMANALITY™, a system for making people feel cared for, valued, seen and heard rather than processed. 00:00 Cold open: it is my job to do my job 00:36 Welcome to Most People Don't 01:01 Most Gorillas Don't, the new children's book 02:00 Meet Teri Pruitt 03:11 Dragged to the fall play audition 04:51 I got bit, man 05:43 Many roads to Broadway 06:35 Saying yes, and a road to Damascus moment 07:55 Letters to New York 08:22 What Teri does that Most People Don't 08:56 Pride, and learning to ask for help 10:06 Is theater really cutthroat? 12:46 A dresser on Wicked 13:59 The best part of the job is people 15:07 A stage door story 16:41 Fame is different in New York 18:04 Bringing talented people together 18:27 Line up at The Ritz-Carlton 20:13 The director's umbrella 20:44 The three E's: entertain, educate, enlighten 23:07 The three E's in hospitality 25:08 Ladies and gentlemen serving ladies and gentlemen 27:31 The Pendry, and the scent of enlightenment 28:24 23 years of Wicked, 20 of them for Teri 29:09 Delivering excellence night after night 29:30 Never the same group twice 30:21 That's where the joy is 32:21 Hello, goodbye, and work-related information 33:39 Bart adds one more: thank you 34:26 They're there for a reason 35:02 Where to find Teri CONNECT WITH BART Connect with me on LinkedIn: https://www.linkedin.com/in/bartberkey/ Subscribe to my newsletter: https://www.bartaberkey.com/join-the-newsletter Book me for a keynote presentation: https://www.bartaberkey.com/booking-engagement-page Listen, subscribe and share: https://www.bartaberkey.com/podcast

Identity, mindset and real change, with Anthony Trucks, former NFL player, speaker and author of Identity Shift. Anthony Trucks grew up in foster care, made it to the NFL, and by his mid-twenties had watched his marriage, his business and his sense of himself fall apart. In this conversation with Bart Berkey he talks about the morning he looked in the mirror and did not like who he saw, and the slow, uncomfortable work of becoming someone he did. WHO YOU ARE WHEN YOU'RE NOT THINKING ABOUT IT Anthony defines identity as your natural habits, patterns and perspectives, the mechanisms that fire without you paying attention. He explains why most of it was never chosen on purpose, how it shows up in your marriage, parenting, money and health, and how he rebuilt his by studying the people he wanted to be like and practising their habits until they became his own. In this episode: Not being right, getting it right Perspective precedes enlightenment Asking the people you hurt what you did wrong Why change is hard: the tribe, the discomfort, and the one-day wonder A video a day for almost ten years Let the business tell you what to do Most people don't really dream 00:00 Cold open: January 1st, 2016, in the mirror 00:39 Welcome, Anthony Trucks 01:38 What Anthony does that Most People Don't 01:53 Not addicted to being right, addicted to getting it right 02:57 Someone cuts you off in traffic 03:18 Perspective precedes enlightenment 04:30 Where the "Anthony Truckisms" come from 05:18 A video a day for almost ten years 06:36 As a kid, wanting to get it right for Mom 07:58 When he finally liked the man in the mirror 08:12 The NFL, three kids and a life that fell apart 09:13 "I don't like this guy" 10:00 Divorced, then remarried to the same woman 10:25 How did you actually learn to change? 11:25 Ego, everyone's greatest obstacle 11:53 Asking the people you hurt what you did wrong 12:42 Your identity is who you are when you're not thinking about it 14:18 Building the man he wanted to be, on purpose 14:57 Teenagers who still call home 16:42 Why most people don't 16:57 Leaving the tribe 18:55 Bart's "good, the bad and the ugly" moment 19:54 Why he started the daily videos 22:28 Legacy, and putting yourself out there 23:43 Let the business tell you what to do 24:41 100% of $100,000 or 40% of a million 25:50 A shout-out to Chanel 26:32 Who else do you want to become? 28:10 Easy to be, better to become 28:40 Most people don't really dream 30:21 Thank you, Anthony ABOUT ANTHONY TRUCKS Former NFL player, American Ninja Warrior contestant, speaker and author of Identity Shift. Website: https://www.anthonytrucks.com ABOUT THE SHOW Most People Don't... But YOU Do! is hosted by Bart Berkey, who spent 16 years as a global executive with The Ritz-Carlton before building Most People Don't, LLC. The show is in the top 2% of podcasts globally, with more than 250 episodes about the small, deliberate things that separate a good intention from an exceptional human experience. CONNECT WITH BART Connect with me on LinkedIn: https://www.linkedin.com/in/bartberkey/ Subscribe to my newsletter: https://www.bartaberkey.com/join-the-newsletter Book me for a keynote presentation: https://www.bartaberkey.com/booking-engagement-page Apple Podcasts: https://podcasts.apple.com/us/podcast/most-people-dont-but-you-do/id1556134592 All episodes: https://www.bartaberkey.com/podcast

Fear, self-talk and mental performance, with Collin Henderson, mental conditioning coach and author of The OZ Method. Collin Henderson lived with a stutter from sixth grade until his late twenties, and it shaped how he showed up as a Division I athlete at Washington State and later in pharmaceutical sales. In this conversation with Bart Berkey he explains how asking for help, speech therapy and years of Toastmasters taught him to act in spite of fear, and how that became his life's work: normalizing mindset training. THE PERFORMANCE EQUATION Collin's formula is talent plus skill, minus internal interference, equals execution probability. Self-doubt, fear and shame are the interference. He explains why the brain does not care what is true, only what is repeated, why worrying is visualizing what you don't want, and how three words, his truth triangle, anchor him before any hard conversation. In this episode: Fear is a physical response to a mental threat A stutter, speech therapy and Toastmasters The performance equation Body, craft and mind The me wheel The truth triangle Think and live by design, not by default Most people don't ask for help 00:00 Cold open: they had me read a newspaper out loud 00:12 Good morning, Collin Henderson 00:21 Why Bart wanted Collin on the show 01:27 What Collin does that Most People Don't 02:01 Fear is a physical response to a mental threat 02:34 A stutter that started in sixth grade 03:22 Speech therapy at 26 03:39 Toastmasters, and doing what you fear most 04:00 Psychology beats strategy 05:38 The conversation at his uncle's wedding 05:56 Verbal tests in life science sales 07:04 Find the environment that fits your strengths 07:58 Washington State football and baseball 09:02 Bart shares his own story of fear 13:16 One mistake and you're out: Bart at Penn State 14:20 Outcome junkies 14:37 The performance equation 15:32 Body, craft, mind 16:39 A panic attack before the first game 17:08 The four dimensions of the brain 18:28 Words create worlds 19:34 Michael Phelps and Serena Williams 20:43 Worrying is visualizing what you don't want 21:06 His best season was the one he didn't care about 21:59 The me wheel 23:02 When your job is your only spoke 24:17 The truth triangle: authentic, present, courageous 25:47 Thought substitution 26:38 Design, not default 26:52 Romans 12:2 27:32 Same brand at home and at work 29:18 The OZ Method 30:21 Most people don't ask for help 30:46 You don't have to go it alone ABOUT COLLIN HENDERSON Mental conditioning coach, host of the Master Your Mindset podcast and author of The OZ Method. Website: https://www.thecollinhenderson.com ABOUT THE SHOW Most People Don't... But YOU Do! is hosted by Bart Berkey, who spent 16 years as a global executive with The Ritz-Carlton before building Most People Don't, LLC. The show is in the top 2% of podcasts globally, with more than 250 episodes about the small, deliberate things that separate a good intention from an exceptional human experience. CONNECT WITH BART Connect with me on LinkedIn: https://www.linkedin.com/in/bartberkey/ Subscribe to my newsletter: https://www.bartaberkey.com/join-the-newsletter Book me for a keynote presentation: https://www.bartaberkey.com/booking-engagement-page Apple Podcasts: https://podcasts.apple.com/us/podcast/most-people-dont-but-you-do/id1556134592 All episodes: https://www.bartaberkey.com/podcast

Chronic pain, root cause diagnosis and the human side of medicine, with Dr. Sean Altman, functional medicine doctor, doctor of physical therapy and creator of Orthopedic Functional Medicine. Dr. Altman's approach starts from one idea: the mystery is in the history. In this conversation with Bart Berkey he explains why so many people with persistent pain move from specialist to specialist without an answer, and why the detail that unlocks a case is so often missing from the chart. He also tells his own story of concussions and spine injuries from hockey and car accidents, years of test results that came back normal, and the six or seven years it took him to figure out what was actually wrong. WHY YOUR HISTORY IS DATA Dr. Altman shares cases where the cause of the pain was nowhere in the imaging: a patient whose relief came from a treatment no report mentioned, a hip that was not the source of the hip pain, and a frozen shoulder that let go once the grief behind it was named. None of those details surfaced on a screen. They came out because a patient felt safe enough to say them to a person, which is exactly what Bart means by HUMANALITY™. In this episode: Why care gets less personal as practices scale The mystery is in the history Normal testing doesn't mean normal function Recovery as a path, not a switch The root cause map and the diagnostic audit Physical longevity versus metabolic longevity Using HSAs, FSAs and employer plans for care Why patients won't tell a computer what they'll tell a person ABOUT DR. SEAN ALTMAN Functional medicine doctor, doctor of physical therapy, researcher, educator and creator of Orthopedic Functional Medicine, based in Stamford, Connecticut. Author of Orthopedic Functional Medicine: A Root Cause Approach to Pain, Healing, and Physical Longevity. Website: https://www.drseanaltman.com ABOUT THE SHOW Most People Don't... But YOU Do! is hosted by Bart Berkey, who spent 16 years as a global executive with The Ritz-Carlton before building Most People Don't, LLC. The show is in the top 2% of podcasts globally, with more than 250 episodes about the small, deliberate things that separate a good intention from an exceptional human experience. CONNECT WITH BART Connect with me on LinkedIn: https://www.linkedin.com/in/bartberkey/ Subscribe to my newsletter: https://www.bartaberkey.com/join-the-newsletter Book me for a keynote presentation: https://www.bartaberkey.com/booking-engagement-page Apple Podcasts: https://podcasts.apple.com/us/podcast/most-people-dont-but-you-do/id1556134592 All episodes: https://www.bartaberkey.com/podcast

Jeff Borman is Global Head of Sales, Revenue and Distribution for Virgin Hotels Collection, and he and Bart Berkey have known each other for more than twenty years, since the days when Jeff ran revenue for The Ritz-Carlton Pentagon City and Bart was there. Which makes the first thing Jeff says about that period surprising. He thinks he did it badly. His explanation is not modesty. He had come from the Marriott side of the business, he was technically right about everything, and he did not understand the room he was in. The general manager pulled him aside and told him that running a Ritz-Carlton like a Courtyard might be defensible on the numbers and was the wrong thing to say out loud, because the people in that building needed to believe nothing was like the Ritz-Carlton. Jeff left, and came back to the brand years later to do it properly. That pattern runs through the whole conversation. He asked an AI to describe him and it told him he is someone who builds a thing, breaks it, and builds it again, which he had not noticed about himself. He traces it to two fathers, an artist and a corporate finance lawyer, one who taught him to see from a hundred thousand feet and one who taught him what a semicolon costs. The part he says shaped him most is his mother. She never went to church. Asked why, she looked up at the trees and said, "This is my temple." It took him until well into adulthood to understand that she was not being idle, and that there is work happening in that stillness. Bart matches him with a story from his own first day at The Ritz-Carlton, when a housekeeper greeted him by name and he was so determined to respond perfectly that he said nothing at all. Then Bart asks the question the show is named for, and Jeff takes his time before answering it. In this episode: The mentor who blocked half of every Friday, and why ten percent of a week is enough Why a quarter of your inbox never needed you Why the trust had to come before the title The job he thinks he did poorly, and what the general manager taught him What an AI noticed about him that he had not Two fathers, and being made of both of them This is my temple Forty things by forty, written down rather than thought about What a be yourself culture looks like when it is real The one thing he does that Most People Don't ABOUT JEFF BORMAN Global Head of Sales, Revenue and Distribution for Virgin Hotels Collection. More than twenty-five years in hospitality, with senior roles at Ashford, Hilton, Marriott and The Ritz-Carlton. Founder and host of the No Show podcast, with more than one hundred episodes. Podcast: https://noshowpod.co Most People Don't... But YOU Do! is hosted by Bart Berkey, who spent 16 years as a global executive with The Ritz-Carlton and now builds HUMANALITY™, a system for making people feel cared for, valued, seen and heard rather than processed. CONNECT WITH BART Connect with me on LinkedIn: https://www.linkedin.com/in/bartberkey/ Subscribe to my newsletter: https://www.bartaberkey.com/join-the-newsletter Book me for a keynote presentation: https://www.bartaberkey.com/booking-engagement-page Listen, subscribe and share: https://www.bartaberkey.com/podcast

Alex Snider spent fifteen years inside federal work, in domestic policy, at the State Department, at the World Bank and in the Senate. Then a bicycle accident stopped him, and he came out of it having written a book arguing that you should sometimes be late on purpose. He is careful about what that does and does not mean. He is not a productivity guest, he does not do tips, and when Bart asks him for the one thing people should do to slow down, he says he cannot answer that and will not try. His argument is that how you receive an idea is so different from how anyone else does that handing out instructions is the problem rather than the fix. What he offers instead is a distinction. Speed is not the enemy and slowness is not the goal. The question is whether you slow down enough to notice which one a moment is actually asking for. He calls the other half of it emotional punctuality: the difference between having shown up for the meeting on time and having actually been present for the person in it. The most useful thing he says is also the most uncomfortable. He says he is not a good person when he is rushing, and that the book is about the kind of people all of us become under a sense of scarcity and urgency. Then he says the part most authors leave out, which is that he still loses to it. He names another writer whose success makes him feel behind, by name, and says he gets dragged into comparison every single day. Bart matches him, with a story about scrolling LinkedIn on a family holiday in Hawaii, seeing another speaker with more bookings than he had, and his daughter asking him why he was even looking at that now. In this episode: Why he turned down the show's signature question before answering it Learning to skip things rather than add them Why he refuses to tell anyone how to slow down What he noticed about the way Bart filled in, and did not fill in, his own preparation His brother at the train station, and a phrase worth stealing about tangled nets Emotional punctuality, and what it costs to confuse it with being on time Where he politely disagrees with being where your feet are Fifteen years in government, and why none of it was mindful The bike accident, and what a forced pause actually is The gap between the person we say we want to be and the person we are ABOUT ALEX SNIDER Writer, facilitator and meditation teacher, and a former government strategist. Author of Sometimes You Should Be Late: The quiet rebellion of slowing down in a world obsessed with speed, published by Practical Inspiration Publishing with a foreword by Diana Winston. Co-founder of Mindful Fed, the first government-wide mindfulness community. He writes the Human Bureaucracy column for Psychology Today. Website: https://www.slowmindfulness.com Most People Don't... But YOU Do! is hosted by Bart Berkey, who spent 16 years as a global executive with The Ritz-Carlton and now builds HUMANALITY(tm), a system for making people feel cared for, valued, seen and heard rather than processed. Listen, subscribe and share: https://www.bartaberkey.com/podcast

Mark Pattison was drafted by the Raiders in the seventh round, played five years in the NFL, and will not use the word retired. His words for what happened are that he got kicked out and not let back in. What came next is the part of his story he has told least. For two years he had no purpose and no skill he could name other than catching a football. He was in the University of Washington Hall of Fame. He had been in a locker room with Howie Long, Marcus Allen and Jim Plunkett. When it ended he expected his phone to ring off the hook, and not one person called. He took a job waiting tables at the Chart House, where his old teammates came in to eat, and he lasted six months before he decided he hated it enough to do something else. That decision became the sentence he now builds everything on. Action creates reaction. It carried him into a marketing company, then into twelve years at Sports Illustrated, where the business he built went from number 17 in its category to number 1, and then up the Seven Summits, the highest peak on each continent, which he is the only NFL player ever to complete. In this conversation with Bart Berkey, Mark talks about the freshman year that ended his belief that talent was enough, when he was 181 pounds and could not bench his own weight. He talks about the valleys behind the shiny things, including the one made of a divorce and his father's death. He explains the discipline that got him up Everest and the Matterhorn, which is not looking at the mountain at all, only at the next ten steps. Then Bart asks him what he is most proud of that is not shiny, and Mark answers in one line about his two daughters, and it reframes everything he said before it. In this episode: Stepping into the fear, and his own answer to the question this show is named for Why he says retired is the wrong word 181 pounds, and the freshman year that woke him up Two years without purpose, and the phone that never rang Waiting tables at the Chart House while his old teammates came in Action creates reaction, the sentence he built a second career on Sports Illustrated, from number 17 to number 1 Ten more steps, and why he never looks at the summit The one accomplishment he does not consider shiny The one thing he does that Most People Don't ABOUT MARK PATTISON NFL veteran, and the only NFL player to climb the Seven Summits. Winner of a 2022 Sports Emmy for Best Short Documentary for Searching for the Summit. Author of Finding Your Summit: How to Build Resilience and Faith to Conquer Life's Peaks, and host of the Finding Your Summit podcast. Website: https://markpattisonnfl.com Most People Don't... But YOU Do! is hosted by Bart Berkey, who spent 16 years as a global executive with The Ritz-Carlton and now builds HUMANALITY™, a system for making people feel cared for, valued, seen and heard rather than processed. Listen, subscribe and share: https://www.bartaberkey.com/podcast

Caitlin Weis was diagnosed with cystic fibrosis at three months old. She has been admitted to hospital 96 times. For twenty five years almost nobody outside her family knew, because her mother used to walk her out of the room before the talks began so she would not hear how long people thought she had. What makes that strange is that she was never actually hiding. She has been an ambassador for the Cystic Fibrosis Foundation for as long as she can remember. She was five years old selling raffle tickets at their fundraisers, working a room for a cause that was her own life, and saying nothing about herself. In this conversation with Bart Berkey, recorded in Cancun, Caitlin talks about what ended that. Her mentor, a woman who also had cystic fibrosis and who happened to share her name, died in her twenties. Caitlin used to call her for everything. She decided she did not want it to be in vain, so she started speaking. She explains what CF actually is, a genetic disease that affects every organ and that you cannot see from the outside. She talks about being denied a new medication three times because she was in borderline liver failure, about starting a bucket list instead, and about the phone call that changed it. One week after starting the medication she went from 50 percent lung function to over 100 percent. She also says the line the episode turns on. She will most likely never see a cure, and she is okay with that, because the people she is fighting for are the children being born now. In this episode: The invisible backpack, and what she wrote on hers What her mother said instead of you are different Why she says being kind is the cheaper option Two gene therapies that failed, and the third she almost refused 50 percent lung function to over 100 percent in one week The grandmother at a walkathon who had never met anyone with CF over 30 Fighting for a cure she does not expect to use The one thing she does that Most People Don't IF CYSTIC FIBROSIS IS PART OF YOUR LIFE Cystic Fibrosis Foundation: https://www.cff.org CF Foundation Compass, free and confidential help with insurance, costs, care and referrals: 1-844-COMPASS Most People Don't... But YOU Do! is hosted by Bart Berkey, who spent 16 years as a global executive with The Ritz-Carlton and now builds HUMANALITY, a system for making people feel cared for, valued, seen and heard rather than processed. Listen, subscribe and share: https://www.bartaberkey.com/podcast

Josh Zolin was a Hollywood stunt man before he became a CEO. He walked away from the film business, started at the bottom of his father's restaurant equipment company as a field technician on minimum wage, and now runs it as President and CEO of Windy City Equipment. In this conversation with Bart Berkey, Josh explains the thing that made all of it possible. Every level of success he reached required a different version of him to show up, and confronting the old version was the hardest work he has ever done. He talks about why he left the stunt world, and it was not about credit or money. It was that he did not like the person he was becoming in order to succeed. He talks about the ten years he spent in the field, getting up at 4:30 in the morning and working a second job because his father refused to pay him more than minimum wage, and about the line that explains why he stayed: he did not like the work, but he liked who he was when he was working. Then he gets practical. Josh handwrites three notebooks every single day. A wins notebook built on four filters, freedom, presence, impact and love. A universal questions notebook that teaches him how to think. And an excavation notebook, where he writes the hard question, the unfiltered answer, the sentence that starts with "the lie I'm telling myself is," and finally "I am the man who." His claim is simple. Do that for a year and you will not be the same person. He also answers the question the show is named for. Why don't most people do this work? Because they mistake uncertainty for something they need to know, and anxiety comes from two things: what we are uncertain about, and what we feel powerless against. Josh is the author of Blue Is The New White, a case for purpose and real earning in the skilled trades, and the host of Everything They Don't Tell You. Find everything at joshzolin.com. In this episode: The one thing Josh does that Most People Don't Why he left the stunt business, and the moment in the mirror Starting as a technician with no silver spoons and no handouts Why fair and the same are not the same thing in a company culture What it means to give someone your present instead of your attention The three notebooks, and the four parts of every excavation entry Why uncertainty and powerlessness are the recipe for intrusive thoughts Blue Is The New White, and the case for the skilled trades Most People Don't... But YOU Do! is hosted by Bart Berkey, who spent 16 years as a global executive with The Ritz-Carlton and now builds HUMANALITY™, a system for making people feel cared for rather than processed. Listen, subscribe and share: https://www.bartaberkey.com/podcast

SEASON 4, EP. 248 Guest: Ryan Bartlett | Co-Founder & Chairman, True Classic | Los Angeles, California Web: trueclassictees.com LinkedIn: Ryan Bartlett (30,000+ follow EPISODE SUMMARY AND KEY TAKEAWAYS Ryan Bartlett flunked out of Michigan State, went broke trying to make it as a poker pro in Vegas, worked nightclub VIP rooms in Orlando and LA, and then spent a year quietly researching the most saturated, commoditized category in fashion before deciding to shoot his shot. That company is True Classic, now one of the fastest-growing D2C apparel brands in the world. But this episode is not really about T-shirts. It is about what happens when a founder with a service heart builds a company around the belief that the customer experience matters more than the money. Ryan and Bart connect over Ritz Carlton-level service, the Humanality framework, and a story that started with two canceled orders, a TikTok live comment, and ended with five brand new True Classic shirts showing up at Bart's door unannounced. Ryan talks about the parents who believed in him through every pivot, the stepbrother who reminded him of a promise he made at 19 in the Bahamas, the co-founder who ran with the culture from day one, and why he tells his customer service team to throw the 30-day return window out the window. Every time. No exceptions. At all costs. What You Will Walk Away With At all costs means exactly that. Ryan's customer service mantra is simple: the customer needs to have a good experience, period. Even if True Classic loses money on the transaction. The word of mouth from one bad experience costs far more than the refund. His team knows this without being told twice. Ritz Carlton service is not a hospitality concept. It is a business model. Ryan built True Classic's culture around the same standard Bart learned at the Ritz. Surprise and delight. Notice, anticipate, over-deliver. CSAT score of 4.97 at all times. These were not aspirational goals. They were the baseline. Parents who believe in you change everything. Ryan credits his parents more than any business school, course, or mentor. They backed every instrument, every idea, every pivot. That unconditional belief became the confidence that let him walk into the most saturated category in fashion and know he was going to crush it. Most people get into businesses they do not love. Ryan's fill-in-the-blank answer is the throughline of his entire story: most people start businesses for the opportunity, not the passion. And when year two or three gets brutal, the opportunity is not enough to keep you going. The love is what keeps you going. It was never about the T-shirt. It was about giving 6 million guys the confidence to leave the house feeling good about themselves. That was always the North Star. The revenue followed the mission, not the other way around. Optimization never stops. Ryan lives in what he calls optimization mode — constantly scanning for things that are a 7 out of 10 and figuring out how to make them a 10. His next chapter is not another product. It is teaching the next generation of D2C founders how to build and scale a brand using what he actually learned from doing it, not from repackaging other people's advice.

At 16, Matt Ebert wrecked his car twice. The first one was totaled. The second time, he was too afraid to file an insurance claim, certain it would cost him his coverage and with it his newfound freedom to drive. So he found a man in town who worked a day job and fixed cars at night in his garage, and asked to be taught. He has been in collision repair ever since. Today he is the founder and CEO of Crash Champions, with more than 650 locations, 11,000 employees, 60,000 cars repaired every month, and $3 billion in revenue. He calls that 5 percent of his market and says it is nowhere near enough. In this episode, recorded at PodCrash Studios in Chicago, Bart Berkey asks Matt the question this show is built on: what do you do that most people don't? What follows is the conversation most CEO interviews never reach. Kmart clothes and split kids' meals. A paper route that taught him to collect, hold, pay, and keep the difference. One hundred thousand dollars cash advanced on credit cards for four Subway franchises that never made money, and a return to the body shop floor to cover the bills. A mind that has never once treated quitting as an option. Matt is candid about the parts that do not fit on a highlight reel. Why he is most comfortable at the bottom of the rollercoaster and most nervous at the top. Why he still cannot sleep. What the drive has cost his wife and his kids, and why he measures the quality of his time with them rather than the quantity. And why, at Crash Champions, repairing the car is only the ante. The real work is trust, delivered to people on the worst day of their week, across 650 locations he cannot personally stand in. His answer to the closing question is one word longer than you expect, and it reframes everything before it: most people don't get curious enough. Most people fix what is broken and move on. Matt Ebert built a company around leaving things better than he found them. Key takeaways Think bigger than the room you are in. Matt's answer to "what do you do that most people don't" was immediate: he thinks bigger, and he pushes the people around him to do the same. It was not there at 16. It got built. The wreck was the doorway. Two crashes at 16 and a fear of losing his driving freedom sent him into a neighbor's garage to learn collision repair. The problem he was trying to avoid became the career. He is not naturally good at anything, and that is the advantage. "I can't sing, I can't dance, I don't have athletic ability." What he learned instead was that he can figure almost anything out if he reads about it, asks about it, and practices it. Better is the whole business. Landscaping, construction, collision repair, all of it is transformation. "I want people to think their life has been better for having me involved in it." Bart's frame for it: easy to be, but better to become. Learn more at mattebert.com and crashchampion.com Listen to PodCrash with Matt Ebert wherever you get your podcasts Follow Matt: LinkedIn, Instagram @mattebertcc, X @MattEbertCC, Facebook @MattEbertCC

Episode Summary Some people you meet feel less like new acquaintances and more like a reunion. That's how Bart Berkey describes meeting Tia Crystal — an internationally recognized artist, author, wellness advocate, clinical hypnotherapist, and founder of Be Wellness Mind — whose work has been shown at the United Nations in Geneva. In this warm, wide-ranging conversation, Tia opens up about growing up with severe dyslexia and the self-worth struggles it fed, a message she received at age ten that she wouldn't understand her purpose until forty, and how she became "the living embodiment" of what she now teaches. Key Takeaways You are the success today. Whatever happened before, you go back to old patterns as the empowered adult you already are — not as the wounded child.Safety is the foundation of everything. "If you feel safe inside you, you can do anything." Real change starts by helping your younger self feel safe.Strong is muscle; power is knowing. Strength is effort; power is the quiet certainty of who you already are.Become the observer. ~60,000 thoughts a day, ~90% repetitive, ~80% negative. See a negative thought as a "gremlin" outside you — name the feeling, and it loosens its grip.Stop rereading chapter one. Most people replay the same story to the end, then start it over. It's time to give yourself permission to write a new one.Make peace with worry. You may never delete it — but you can breathe, put your arms around yourself, and lessen its grip instead of numbing it away. Quotable Moments (pull-quotes for the newsletter / social) "Strong is muscle. Power is knowing." "You are the success today, regardless of what happened to you before." "It's time to write a new story. What do you give yourself permission to write?" "The more you run from something, the more it runs after you." "You are the microcosm of the macrocosm. The only way to change the world is to change your little corner of it." Quotable Moments (pull-quotes for the newsletter / social) "Strong is muscle. Power is knowing." "You are the success today, regardless of what happened to you before." "It's time to write a new story. What do you give yourself permission to write?" "The more you run from something, the more it runs after you." "You are the microcosm of the macrocosm. The only way to change the world is to change your little corner of it." Episode Details: Show: Most People Don't… But You Do!Season 4, Episode 246Host: Bart BerkeyGuest: Tia Crystal, Artist, Author, Wellness Advocate, Clinical Hypnotherapist & Founder of Be Wellness MindBook: The Paintbrush (Amazon & Audible)Also: Creator of the animated children's mindfulness series E Me UniConnect: tiacrystal.com · bewellnessmind.com · bewellnesstravel.com

Guest: Kaye Gitibin, CEO and Founder of Go RentalsCompany: Go Rentals (elite mobility rental serving private aviation, 300+ locations, the only rental company recognized by the Forbes Travel Guide)Host: Bart BerkeyEpisode details: Season 4, Ep. 245 Thirty years ago, Kaye Gitibin and his brother Habbas started with seven vans and an idea nobody else in the industry was chasing: what if renting a car felt like checking into a five-star hotel? They called it hospitality on wheels. Today, Go Rentals serves private aviation and luxury travelers across more than 300 locations nationwide, it is the only elite car rental company recognized by the Forbes Travel Guide, and it has never spent a single dollar on advertising. Every bit of growth has come from relationships and referrals. In this conversation with host Bart Berkey, Kaye traces his servant heart back to his mother, who rolled out the red carpet for every guest and cooked what the guest wanted rather than what was convenient. He explains why the answer to every legal and ethical guest request is "yes" (yes, his team once bought a Van Cleef bracelet and sourced an orange G-Wagon on request), why he hires for a "hospitality bone" instead of a resume, and how AI can enhance service by anticipating a guest's needs but can never replace the human touch. Kaye and Bart, a 16-year Ritz-Carlton veteran, connect over a shared belief: in an uncertain, increasingly automated world, the companies that win are the ones that make people feel genuinely cared for. It is a masterclass in noticing, anticipating, and over-delivering, and in taking a client from impressed to obsessed. Key Takeaways Service is the product, not the car. Go Rentals hand-picks its vehicles and keeps every car under 15,000 miles, but Kaye is blunt: guests come for the experience, not the vehicle. A $2,000 hotel room and a $125 room both have a bed. The differentiator is always the service around the thing.The answer is always yes. If a request is legal and ethical, the answer at Go Rentals is yes. That single rule turned a surprise Van Cleef bracelet and an orange G-Wagon into legendary surprise-and-delight moments and lifelong fans.You cannot insert a servant heart, so hire for it. Kaye hires for hospitality instinct over experience. Half the interview is how a candidate treats the receptionist and carries themselves in the lobby. Skills can be trained; a servant heart cannot.Notice, anticipate, over-deliver. Remembering a guest likes red M&Ms, warming the seats before arrival, tracking the plane so the car is already waiting. Small anticipations create outsized loyalty. Their slogan: if the guest has to wait for us, the car is complimentary.Relationships beat advertising. In 30 years, Go Rentals has spent nothing on marketing. Growth has come entirely from referrals and from becoming part of guests' lifestyles, not just their travel day. Learn more about Kaye Gitibin at gorentals.com and follow Go Rentals on LinkedIn.

Seth Berge spent his 30s being comfortable. Good at making money, better than his friend group, never quite pushing past good enough. Then he hit 40, got around the right rooms, and asked himself a question that changed everything: if other people built something great, why not me? Seth is the founder of two regenerative medicine companies: Regenerative Revival, a concierge in-home stem cell therapy service operating in all 50 states, and Precision Biologics, the distribution and contract manufacturing company behind it. He spent eight and a half years giving over 2,000 dinner seminars educating people about regenerative medicine, built a team of 25, and is now scaling both companies after years of finally deciding to go all in. Bart and Seth go deep on what it actually takes to stop half-assing entrepreneurship, what stem cell therapy is and where it actually comes from, why your 43-year-old stem cells are not as good as a newborn's, and how Seth's entire business model is built around three things most people in his industry skip: education, access, and affordability. Bart uses his own neck surgery and ongoing pain management as a real-time case study, and Seth walks him through exactly what a treatment would look like, what it costs, and why the recovery time is almost nothing compared to surgery. This episode is equal parts mindset conversation and health education, and it delivers on both. What You Will Walk Away With Most people don't go for it. That is the whole problem. Seth spent a decade being comfortable before he realized comfortable was a choice, not a ceiling. The only thing separating him from the entrepreneurs he admired was discipline and experience. One of those he could buy with mentorship. The other he had to earn by showing up. Get in rooms where you are not the smartest person. Seth credits this shift more than any strategy. Paying for coaches, attending David Meltzer events, surrounding himself with people who had done more than him. David Meltzer's line landed hard: be interested, not interesting. Business is a sport. Play it like one. Seth is an ex-athlete who played every sport to win. When he finally brought that same intensity to entrepreneurship, everything changed. He now has 25 people relying on his company. That weight is heavy and motivating at the same time. Your body already knows how to heal. It just needs the right tools. Regenerative medicine is not magic. Stem cells and exosomes from umbilical cord tissue after a C-section birth give the body the youngest, most active healing agents available, ones your own body stopped producing at full capacity decades ago. The science is real, the FDA guidelines are strict, and the results for soft tissue repair are documented. Education, access, and affordability are the three things the industry skips. Most people have heard of stem cell therapy but have no idea what it is, where to get it, or what it costs. Seth built Regenerative Revival around solving all three. Concierge in-home service. All 50 states. Packages starting at $5,000, significantly less than most clinics because Seth controls the manufacturing. The goal is to fix the root cause, not manage the symptom. Cortisone injections mask pain. Surgery replaces parts. Regenerative therapy, at its best, repairs the actual tissue defect so the problem does not come back. One treatment. No brick-and-mortar overhead. A nurse practitioner comes to your home in two to three weeks. Guest: Seth Berge | Founder, Regenerative Revival & Precision Biologics | Minneapolis, Minnesota Web: regenerativerevival.com or gutstemcells.com LinkedIn: Seth Berge Learn more about Seth Berge and Regenerative Revival at regenerativerevival.com or gutstemcells.com and connect with Seth Berge on LinkedIn. Most People Don't. But You DO!