Advertise on podcast: WJR Business Beat

Mobile news consumption among younger viewers is substantial. Older viewers are also migrating to more consumption on their mobile platforms, as the report estimates that 108 million US adults watch news video on their phones daily. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Abby Tingle published a story in The Marketing Insider. While using AI in your marketing initiatives can create all kinds of efficiencies and provide important insights and intelligence that help shape your ad campaigns, the fact is Americans are growing weary of AI when it comes to brands who use it overtly to generate marketing messaging. As she puts it, "AI fatigue is growing, and consumers are more skeptical of brands who use it." The inevitable result, disillusioned customers who are not loyal customers any longer. And losing loyalty amongst your customer base can force you into having to pay to earn or earn back every customer you've already earned, and that is costly. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Many advertisers are actively experimenting with new strategies and platforms. Nearly two-thirds of marketers anticipate that generative AI will play a major role in brand recommendations, and seventy-five percent plan to increase their investment in AI assistance next year. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

E-commerce brands expect to spend sixty-three cents of every new marketing dollar they're going to spend on artificial intelligence and cashback apps, according to the study. This shift away from more traditional marketing channels is being driven by consumers pressed by inflation and the ability to turn to AI in significant ways across the marketing department spectrum. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Where the world's most innovative people are, likely creating the next most innovative companies, look to Switzerland, Sweden, and the United States at the head of the class. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Influencer marketing proving effective today for business as it becomes more and more of a cornerstone in the modern marketing mix. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Startuppnation.com has partnered with Verizon to provide you with access to the program. Go to startuppnation.com/verizon-landing to sign up for free and start taking advantage of this amazing program today. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

The U.S. Chamber of Commerce is taking the support of small businesses directly to communities across the country through its six-week Opportunity Tour, for which they'll be visiting 20 states to hear from business owners and discuss the challenges facing entrepreneurs today. Tom Sullivan, Senior VP of Small Business Policy at the U.S. Chamber of Commerce, says that the initiative is focused on having conversations with business owners and communities while making the case for free enterprise and its role in supporting employers, employees, and local economies. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

The success of Meta's Muse app has been driven by the public's interest in using AI for personal tasks and by Facebook's ability to so readily and effectively reach its current customer base. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

MetLife and US Chamber of Commerce, Small Business Index has just been released findings that the vast majority, 90% of small businesses say that they are now concerned significantly about the impact of inflation on their business, 54% saying they are very concerned and that's a big jump up from 31%. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Marketers report the use of agentic artificial intelligence tools that act without human review, performing tasks such as sending campaigns, scoring leads, and reallocating budget. That according to a new report just released from Validity. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Why the increase in the cat-related market while the dog-related market is declining? Well, factors driving the increase in cat ownership could include the ease of affordability and care of cats relative to dogs, along with their ability to live in smaller enclosed spaces like apartments, according to executives in this space. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Malls are winning today because they're focused on delivering experiences. Younger Americans are frequenting malls as destinations to shop and socialize. Malls have come a long way from the pandemic, when many closed permanently. And while one can't say with certainty that they are now on solid footing for years to come, certainly one can say that the survivability of malls has surprised many, given how they're now the shining stars of real estate owners' portfolios. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Key ingredients to creating joy at work, as the newsletter points out, harmony. One of the strongest drivers of joy is harmony. When individuals understand their roles, recognize each other's strengths, and work toward a common goal, there's a sense of momentum that develops. Number two, impact. Employees want to know that their work matters. Number three, last but not least, recognition. Recognition also plays a critical role leading to a sense of joy. Everyone wants to feel seen and appreciated, and a simple thank you and an acknowledgment of a job well done goes a long way to creating that sense of joy. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Results from a recent YouGov study that provides an annual ranking of most beloved U.S. casual restaurant brands. Now, as part of its annual brand rankings, YouGov polled more than 750 Gen Zers, 2300 Millennials, 5900 Gen Xers, and 7500 Baby Boomers between March 1st, 2025, and February 28th, 2026, to find out just what casual restaurants we love most. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.