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Marketing Matters is a podcast by a team of Marketing lecturers from Tilburg University. In each episode, we connect topics from marketing theory to marketing in business. We talk to marketing professionals about their experiences, best and worst practices in Marketing. They will tell you how they use their marketing knowledge to create your marketing reality.

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Check latest episodes from Marketing Matters podcast

#5 - On sustainability and green marketing with Claudie Godrie (Elho)

2021/09/28

Claudie Godrie (Elho) tells us about the road to sustainability of the Elho brand, and about communicating the green benefits of the Elho product portfolio.

#4 - On digital marketing and e-commerce in B2B with Sam Talya (Philips)

2021/06/01

Sam Talya, Global Head of Digital Marketing and E-commerce at Philips, sheds light on important developments in digital marketing in the healthspace and shares his views on opportunities for companies ánd aspiring marketeers in B2B.

#3 - On communication and PR in fintech with Lin Schakenraad (Glasnost)

2021/04/20

Lin Schakenraad, Account Director at Glasnost, helps us explore the role of marketing and communication in the fintech sector and tells us about impactful PR and communication campaigns in this domain.

#2 - On entrepreneurship and value creation with Luuk van Hoogstraten (Genius Voice)

2021/03/26

In the second episode of Marketing Matters, we talk to Luuk van Hoogstraten from tech start-up Genius Voice. Luuk tells us how he founded the company during his Master studies at Tilburg University with two classmates and explains how they aim create the optimal customer experience with their product: a digital assistent that answers customers' questions through both chat ánd voice.

#1 - On targeting and brand management with Iris Schenk (Buddha to Buddha)

2021/03/08

In this episode, Iris Schenk will tell us about her experiences related to segmentation, targeting and brand management as Marketing Manager for jewelry brand Buddha to Buddha.

Trailer: Marketing Matters

2021/03/02

Trailer for the first episode of Marketing Matters.