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I deep dive into IPL 2025’s booming advertising landscape, where team-level sponsorships have rewritten the sponsorship rulebook—and raked in over Rs 1,000 crore. I also discuss the business end of IPL Season 18’s ad money, brand battles, and who won off the pitch.  Staying with IPL, I share updates on how much brands had to pay to advertise during IPL and the role of influencer collaborations for brands. I wrap up the episode with news about global production company Banijay and NODWIN’s partnership to develop intellectual properties around gaming.

In episode 49 of Sports Business Newscast, I talk about why YouTube and Cricket content in India are a match made in digital heaven, I talk about Snapchat and how it’s pushing the boundaries of IPL consumption in India, I discuss the mind-boggling opening weekend viewership numbers of the 18th edition of the Indian Premier League, I also talk about how Indian brands are now making their mark on the international stage through strategic sponsorships across multiple sports and I wrap up the episode with a report on the state of Illegal online betting in India. All this and more in Episode 49 of Sports Business Newscast—your prime source for sports and entertainment business insights from India!

Premier League Champions Manchester City is expanding its presence in India this time it's the commercial presence amongst Indian brands and other news from Indian sports business

Gujarat Titans becoming the first IPL team to tap into eSports to build their fan base, I talk about transmedia company Galaxy Racer’s plan to dominate football live streaming in the Indian subcontinent, I talk about what next for Loco after their majority stake sale to the UAE based investment firm and I wrap up the episode with some interesting developments in India’s fast growing influencer market.

In episode 46 of Sports Business Newscast, I have updates on French sports retailer Decathlon investing in India to expand retail presence and manufacturing capabilities, I speak about how Indian hospitality tech firm OYO’s is supporting grassroot development of football in India, I cover the growth of Padel sport in India and how its a good investment for corporate investors, I speak about how FanCode is disrupting sports media with User centric innovations, In gaming news I speak about the dominance of Real Money gaming in India with statistics to backup the claim of why it's the biggest contributor to gaming sector in India and I wrap up the episode with a report card on JIO Cinema and Sports18’s impressive Paris Olympics viewership numbers with some advice for international sports rights holders on how to partner with sports broadcasters in India. Subscribe to my newsletter - https://gameplanindia.beehiiv.com/

In episode 45 of Sports Business Newscast, I have updates on Formula E and Sony Pictures Networks India partnership, I update you on India’s booming sports tourism sector and what’s fuelling the growth, I also speak about how Adidas has managed to crack the code of creating a jersey culture in India, I talk about how JioCinema is creating advertising opportunities for small businesses during the ongoing IPL while competing against Meta and Google. I wrap up the episode with news about Bollywood actor Kartik Aaryan being appointed as a brand ambassador for a Bundesliga project and I share my opinion on the partnership.

In episode 44 of Sports Business Newscast, I have updates on Instagram’s influence on Indian Premier League 2024 fandom with five interesting statistics from a survey conducted by iCubesWire a Delhi based ML driven ad platform and Influencer marketing agency, I talk about the Indian Street Premier League’s  global expansion, how the Goods and Sales Tax continues to create challenges for Sports Fantasy gaming sector in India, I have an update on a Cricket based Indian mobile games incredible growth globally and I wrap up the episode with an update about the surge in TV advertisement volumes throughout the ongoing Indian Premier League season.

Sony acquired broadcast and live-streaming rights for New Zealand Cricket, Reliance Industries owned RISE Worldwide’s impressive numbers for sponsorships and partnerships they have closed for franchises at IPL 2024, how the Viacom 18 and Star Sports merger will help emerging sports from an advertising perspective, India surpasses the 800 million internet user achievement and what it means for sports comms and fan engagement and I wrap up the episode with my views about an interesting partnership between Hyundai Motors India Foundation and Go Sports Foundation and what the partnership means for para-athletes and para-sports in India.

In episode 42 of Sports Business Newscast, I have updates on the findings from the 2024 Ormax Media Sports in India landscape, How influencer partnerships in Indian sports are going mainstream, Indian esports and gaming sectors growth in India beyond participation, and the complexity of IPL broadcasting and an update on why India’s biggest fantasy sports platform Dream11 is not considering global expansion.

In episode 41 of Sports Business Newscast, I have updates on the potential can have for sports fans and advertisers, I have an update on the financial success of the Women’s Premier League in India, Pro Volleyball League looking to become the first private sports league in India to raise investments, Sony Pictures Networks India renews a major football rights deal with UEFA and OYO ventures in sports hospitality and their plan to make sports hospitality in India an organised business for athletes and fans.

In episode 40 of Sports Business Newscast, I have updates on how fantasy gaming platforms have benefited from the recently concluded Men’s Cricket World Cup in India, the second update is about the future of IPL media rights, and update number three is about the future of eSports streaming according to Ashwin Suresh the founder of Loco and my fourth and final update is about India’s first sports league to secure private equity investment.

In this episode, I have updates on the success of Indian brands that advertised during the recently concluded Men’s Cricket World Cup with 11 amazing statistics from the TAM report, in the second update I talk about Mahindra's two big stories covering their NASCAR sponsorship and the launch of their sports cloud service partnership with AWS and I wrap up this episode with how media companies and rights holders are coming together to create more sports content in India. I share updates about how grassroots sports are set for a television debut and how a startup from India is promoting sports live broadcasts of sports that the media tends to ignore.

In episode 38 of Sports Business Newscast, I have updates on Legends League Cricket’s drive to raise $10 million funds and their plans on how they will utilise the funds, I also talk about how Indian gaming/streaming app Loco is quietly planning their international expansion and why it makes good business sense, I also talk about a breakthrough in sports content aggregation with two big players in India collaborating to share live sports content and I wrap up the episode with an update on how South Korea based Krafton is unphased by the high GST rates in India and plans to double their investment in Indian gaming/tech sector.

In episode 37 of Sports Business Newscast, I have two quick updates from the Indian sports and gaming market with Saudi Arabian interest in buying a stake in the Indian Premier League and the second update is from the gaming sector and how the Madras High Court has given online gaming sector in India a chance to grow and thrive amongst all the issues going on between the government and online gaming companies in India.

In episode 36 of Sports Business Newscast, I have very interesting updates about how brands are dominating the ad space on television during the ICC Men’s World Cup, I also have an update on the impact of the ongoing GST issues with gaming companies and its impact on gaming companies with a case study on WinZO’s international market entry and how it benefits them, I also cover some interesting statistics from the Niko Partners report on the Indian video gaming market potential and I wrap up the episode with a crisp case study on my favourite emerging alternative sport - Drone Racing League.