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Seventh episode of the Smartketers Podcast: conversations with marketers using artificial (and human) intelligence to make smarter decisions. During this episode we talked with Maor Sadra, CEO & Co-Founder of INCRMNTAL 00:00 - About Maor 01:00 - AI as a software that learns 04:00 - Measuring incrementality with AI 06:00 - AI for performance and creativity 07:00 - Letting go and trusting AI 10:00 - Human intelligence auditing and challenging AI 11:00 - Building vs Buying 12:00 - AI as a team member that empowers you 13:00 - Accepting and adopting AI

Smarketers Podcast Episode #6: Conversations with marketers using artificial (and human) intelligence to make smarter decisions.  During this episode, we talked with Louis Tanguay, MD & Founder of App Growth Summit. For us Louis is a person who likes to keep things simple and real, and we like that. He adovcates on the importance of connecting with humans and building communities. App Growth Summit is one of those communities.  Timeline: 00:00 – About Louis and App Growth Summit 05:00 – The Role of Marketers after IDFA 06:00 – How to reach people better 07:00 – AI being more A than I 07:30 – The importance of Community Building 10:30 – Hot topics in marketing that are just nonsense 12:00 – Being real to your audience 14:00 – What’s True and not True about AI in Marketing 16:00 – Content Quality vs Quantity. The 50/50 rule 18:30 – How to make the most out of your content 21:00 – Telling a consistent story along the User Journey 22:30 – The Gap between Product and Marketing Teams 23:00 – Growth as a Holistic Approach To learn more about Smarketers visit https://www.winclap.com/ 

The fifth episode of the Smartketers Podcast: conversations with marketers using artificial (and human) intelligence to make smarter decisions.   During this episode, we talked with Lomit Patel, VP of Growth at IMVU.  He is also the author of the best-selling book Lean AI: How Innovative Startups Use Artificial Intelligence to Grow, which is part of Eric Ries' "The Lean Startup" series.   00:00 - About Lomit  02:00 - Machines thinking and acting as humans  03:00 - Machine Learning for product recommendation  04:00 - AI for User Acquisition: how to spend your media budget more efficiently  05:00 - Right audience, right creative: running thousand of experiments with AI  05:30 - Predicting user behavior: churn, engagement, and monetization  08:00 - Getting people excited to use AI to become more efficient  12:00 - AI in Startups  - Doing more with less  13:00 - Check and Balances when working with AI  16:30 - The AI mindset: being curious and open to change   Lomit's book Lean AI: How Innovative Startups Use Artificial Intelligence to Grow, can be found at www.theleanai.com  To learn more about Smartketers visit www.winclap.com

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Smartketers Podcast Episode #3: conversations with marketers using artificial (and human) intelligence to make smarter decisions.   Timeline:  00:00 - About Ashley  02:00 - Revolutionary AI uses in everyday life  03:00 - Predictive analytics for User Behavior  03:30 - Content personalization and 1 to 1 recommendations  04:00 - Using AI for creatives personalization  04:30 - Social Listening to understand Customer Pain Points  05:00 - Main blockers when adopting AI  06:00 - Building In-house AI capabilities  07:00 - Being replaced by AI: Fact or Myth?   During this episode, we talked with Ashley Fauset, COO at Stardust Entertainment. We talked about  AI reducing emotionality in decision-making; Predictive analytics for User Behavior; Personalized Recommendations; Using AI for creatives personalization; Main blockers when adopting AI; and Building in-house AI capabilities.   To learn more about Smartketers visit www.winclap.com

Second Episode of our Smartketers Podcast now live! Short discussions with marketers using artificial (and human) intelligence to make smarter decisions. 🤓🤖 During this episode, we talked with the great Jennifer Donahoe, Marketing and Growth Lead at Riot Games. We covered: AI in the Gaming Industry; enhancing UX and player matching; will AI replace marketers?; Good (and Bad) approaches for AI and the risk of creating The Matrix. Jen is a true marketing expert in the Gaming Industry. Following every child’s dream, she has been around Toys and Video Games her whole life, even making a great career out of it. It was a real pleasure having someone so nice and so open to talk about her views towards tech, AI, and her passion for Gaming. Thanks Jen! To learn more about AI: https://www.winclap.com/ai-budget-allocation/ #AI #mobilegaming #smartketers #useracquisition #digitalmarketing

We are launching our new Smartketers Podcast! Short discussions with marketers using artificial (and human) intelligence to make smarter decisions.🤓🤖 During this episode, we talked with Gonzalo Varela, Head of Growth at Winclap about: What is AI?, How it is revolutionizing our personal and professional lives, the Use of AI in marketing, and Embracing change driven by AI. We hope you’re enjoying Smartketers. If you’ll like to learn more about how you can use AI to scale your marketing decisions, join us at winclap.com/blog #AI #growthmarketing #mobileadvertising #smartketers