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Join Kurt and Di in this episode as they have an honest and engaging conversation with notable DJ and producer Ben Rainey. Ben has half a million listeners on Spotify, a large YouTube channel following and he also supported Joel Corey on tour! They talk about the mindset Ben champions that has that has got him to where he is today, the power of branding and why always striving to improve and educate yourself is the key to long-term success. KEY TAKEAWAYS  Even before DJing, Ben was teaching and educating others as well as constantly and consistently building his own skills, from speaking on podcasts, photography to teaching and making music. If you want something enough, you will work hard to make it happen. Ben has never given up on anything, he has always strived and pushed harder whenever he has come up against a challenge. Ben has ADD, he has navigated the world by making it work for him and how his brain works. He isn’t saying that his journey isn’t more difficult that someone who isn’t neurodiverse but he has found ways to manoeuvre the world and work with his strengths to succeed. The support and love Ben has had from his parents has helped him in all stages of his career and life. He attributes a lot of his success to the solid grounding they have given him. sometimes Ben can struggle with focusing on work, especially as he has so= many different ventures. He uses the Pomodo technique, where he tries to work in 30 minutes slots; this is something he would recommend to everyone not just those with ADD. There are three main ways to get a remix, A: the label ask you, B: The artist has asked for you C: Bootlegging it and hoping for the best! Ben wants to be in business for a long time but he is working to be financially free by his 30’s so that he can help others for free, give back and focus on family. BEST MOMENTS  “Sometimes when people say the things you’ve done, you don’t realise, it’s imposter syndrome” “You can’t buy experience” “Seeing your name on Spotify, on apple music, on all these platforms is insane” ABOUT THE HOSTS Kurt Wilson - Entrepreneur, Internet Veteran and Property Investor with multiple 7 figure businesses and property investments in the UK, GI, LT, BY and GR. CEO and founder of Advansys (www.advansys.com) a global eCommerce, web development and online marketing agency headquartered in the UK. Di Forster - Entrepreneur, Property Investor and Mum with exceptional grit. Expert in all areas of Online Sales and Marketing (SEO, PPC and Conversion). Quit corporate life and now enjoys working with and helping others grow and scale their businesses. CONTACT INFO INSTAGRAM.COM/KURTWILSON.UK    INSTAGRAM.COM/DIFORSTER.UK     WWW.ADVANSYS.COM  [email protected]  [email protected]  See omnystudio.com/listener for privacy information.

Join Kurt and Di in this episode as they interview the most respected expert in the international world of martial arts, personal trainer to the stars and trusted employee of international superstar Michael Jackson. Matt opens-up about his incredible life story, what it was like being so close to people like Michael Jackson and Uri Gellar as well as the many lessons he has discovered along the way.   KEY TAKEAWAYS  Matt didn’t have the greatest time at school. He got bullied and he found that the system and structure didn’t work for him either. He tried his best but the experience knocked his confidence. However, he recognises that if it hadn’t been for this experience, he never would have had the fire in his belly to achieve what he has. He began training in martial arts at 7, he had a natural ability for this and the praise he received cheered him on.  He went on to open Martial Art Schools as an adult and has now built the biggest chain of Martial Art Schools in the world! Mindset has always been key for Matt. He has always simply decided what he wanted to do and then done the work and actions needed to achieve it. You have to be passionate and have the mindset and self-motivation to self-educate. This is how anyone can become successful. Matt got into property at age 18. His journey continued when he met Uri Geller who pushed him harder and further. They are still good friends today. A phone call at 03:30am changed Matt’s life forever. He was introduced by Uri to Michael Jackson, this is how they met and for the next decade Matt was his personal bodyguard and friend. He learnt that there were two sides to Michael. There was the soft friendly side and then there was the strict, harsher side which Matt attributes to Michaels Dad, Joe Jackson. Michael Jackson knew how to keep himself in the media, a lot of the things he would be in the newspaper for or on the news, were on purpose. ‘Michael Jackson’ was a persona he took on when he was performing and in the limelight. He was a real marketer and a great businessman. Since Michael died, there has been an influx of rumours, some based on old rumours and some new. It’s unfair as he is not here to defend himself, Matt never saw anything that would elude to any of these allegations being true and he was by his side for over ten years. Michael didn’t have many vices, but Matt says his favourite meal was fish and chips and he adored KFC! Matt would often treat him when he would ‘sneak’ Michael out into the real world away from his entourage of security etc. We all have skeletons and family issues. It doesn't matter how famous or how rich you are these don't go away. There was a lot of complex issues going on in the Jackson family and still is. As an older and wiser man, Matt now understands that Michael didn't want to hear things he didn't like. Even if people were trying to help him, if they said something he didn't like then they were out of his inner circle.  BEST MOMENTS  “You find with a lot of successful people they have had this pain point which motivated them” “You’ve got to do the opposite to everyone else to be successful” “How can Michael Jackson have no money?” “The bigger the star, the bigger the target” ABOUT THE HOSTS Kurt Wilson - Entrepreneur, Internet Veteran and Property Investor with multiple 7 figure businesses and property investments in the UK, GI, LT, BY and GR. CEO and founder of Advansys (www.advansys.com) a global eCommerce, web development and online marketing agency headquartered in the UK. Di Forster - Entrepreneur, Property Investor and Mum with exceptional grit. Expert in all areas of Online Sales and Marketing (SEO, PPC and Conversion). Quit corporate life and now enjoys working with and helping others grow and scale their businesses. CONTACT INFO INSTAGRAM.COM/KURTWILSON.UK    INSTAGRAM.COM/DIFORSTER.UK     WWW.ADVANSYS.COM  [email protected]  [email protected]  See omnystudi

In this episode, join Kurt and Di as they speak to marketing-extraordinaire Neil Patel! Neil was called the number one marketer in the world by Entrepreneur magazine and has been listed in the top 100 of entrepreneurs by both Barack Obama and the United Nations. Neil has helped thousands of companies with his skills and research in marketing and in this episode, he speaks to Kurt and Di about all things marketing including: what best practice looks like, why experimenting is key, the best way to monetise and the importance of taking a holistic approach to your marketing.  KEY TAKEAWAYS  Neil has said many times over that entrepreneurship was in his blood. Every single person in his mother’s family was an entrepreneur. He began his entrepreneurship at an early age and at the age of 16 he launched his very first website ‘advice monkey’. Broke and frustrated after getting zero results from marketing companies Neil decided to learn marketing for himself. He got very good at it and this is what led to his first jobs in marketing and eventually starting up his own marketing agency.  In marketing, it’s important to test and experiment but also be patient. If you change too much at the same time or too quickly you then can’t isolate what has given you success. There is best practice in marketing, but after these core principles networking with other marketers can help you learn what new and experimental things are currently working out in the field. Keywords are still a big thing in the marketing world but the user experience is increasingly important alongside this. When you first begin looking at your marketing, it’s ok to go for the low hanging fruit. Focus on what works the best the fastest, you can then begin to implement more sophisticated tactics further down the line. Updating your content is essential. If you update your best content then you’ll notice your rankings will improve. Focus on giving away free tools too, this way you will be linked more and the more links you get the higher you will rank. If you are seeking advice, ensure you are getting it from the right person. Do they have experience in what you are asking them about? BEST MOMENTS  “Most importantly, I would experiment on my own”   “It’s not just about SEO, marketing is about everything, building a brand, creating content, building a community, optimising…there are so many aspects to digital marketing” “The biggest thing we learnt was to give it time, most people want their businesses to do well in the first year or two it really take 5-10 years” “Corporate brands are where the money is at, it’s not personal” ABOUT THE GUEST Neil Patel  New York Times Bestselling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations. Neilpatel.com   ABOUT THE HOSTS Kurt Wilson - Entrepreneur, Internet Veteran and Property Investor with multiple 7 figure businesses and property investments in the UK, GI, LT, BY and GR. CEO and founder of Advansys (www.advansys.com) a global eCommerce, web development and online marketing agency headquartered in the UK. Di Forster - Entrepreneur, Property Investor and Mum with exceptional grit. Expert in all areas of Online Sales and Marketing (SEO, PPC and Conversion). Quit corporate life and now enjoys working with and helping others grow and scale their businesses. CONTACT INFO INSTAGRAM.COM/KURTWILSON.UK    INSTAGRAM.COM/DIFORSTER.UK     WWW.ADVANSYS.COM  [email protected]  [email protected]      See omnystudio.com/listener for privacy information.

An engaging and revealing episode where Kurt and Di speak to former Rugby player and now manager for the England Rugby team, Shaun Wane. They talk about Shaun’s difficult upbringing, the secrets to being a good manager and coach, why we should always stay as eternal students and how mindset is key in everything we try to achieve. KEY TAKEAWAYS  Shaun grew up in Wigan on a rough estate. It was a challenging upbringing; his Dad wasn’t the kindest man and he and his brothers would often go hungry. He says that until the age of 15 he didn’t have any good memories but it has made him a better Dad and provider himself. Shaun started playing rugby at just 5 years old, Things happen to all of us, it can be tragic and not our fault but it’s something we have to accept if we want to move forward, blame doesn’t help anyone. Shaun decided he wanted to do something with his life and choose the right path and it was this mindset that has brought him the life he has now. We should always be learning and developing ourselves as individuals. Even though Shaun is already very successful, he never stops learning and wanting to better himself in any way he can. Shaun has always believed Rubgy players behaviour outside of the game is just as important. Even things like manners and ignorance; he believes you can’t be ‘sloppy’ off the field, discipline is important in all areas of your life. Transitioning from a player to a manager can be a challenge for many people. Shaun had to educate himself, mostly by learning on the job. Shaun has always been a very logical person and has a good backing of common sense so he managed it relatively easily and very successfully. He approached it like a business and this mindset worked. Honesty, knowledge and positivity is how Shaun gets the buy in from his players. He says that if he can give the team the knowledge they need to win, then they can believe they will win and this is half the battle. Vision of the team is instrumental to winning. Shaun works backwards to then figure out who and what is part of this vision and this is one of the ways he decided who stays on the team and who to work with. BEST MOMENTS  “It’s up to the individual to carve their own path” “You have to be on it off the field and on it” “The perfect player for me is a well-mannered, respectful bloke who has a good work ethic” “When you have players underperforming, then you have a problem” “I never thought I would coach Wigan and I did, I definitely never thought I would coach England” “Every one of our players know how to win a game because we’ve worked hard” ABOUT THE GUEST  Shaun Wane Former professional ruby player and head coach for the England national rugby league team.  https://twitter.com/shaun_waney https://shaunwane.com/#Home ABOUT THE HOST Kurt Wilson - Entrepreneur, Internet Veteran and Property Investor with multiple 7 figure businesses and property investments in the UK, GI, LT, BY and GR. CEO and founder of Advansys www.advansys.com) a global eCommerce, web development and online marketing agency headquartered in the UK. Di Forster - Entrepreneur, Property Investor and Mum with exceptional grit. Expert in all areas of Online Sales and Marketing (SEO, PPC and Conversion). Quit corporate life and now enjoys working with and helping others grow and scale their businesses. CONTACT INFO INSTAGRAM.COM/KURTWILSON.UK    INSTAGRAM.COM/DIFORSTER.UK     WWW.ADVANSYS.COM  [email protected]  [email protected]      See omnystudio.com/listener for privacy information.

In this episode, Kurt & Di speak to a former DJ who co-founded an eco-business after witnessing the devastating effect plastic waste was having on the beaches of Thailand: One of Forbes 30 under 30, Co-Founder of CanO Water, Josh White. They talk about Josh’s journey to creation of water in a can, the wider conversation around plastic pollution and why any eco-business must be realistic; understanding that the nature of convenience and the mindset of the average person affects their ability to be eco-friendly. KEY TAKEAWAYS  Josh was previously a DJ but it was when he was travelling in Thailand with his two friends and saw the amount of plastic waste on almost every beach they went to that was the catalyst for change for him. Big brands the and his friends grew up loving were polluting these beaches. They wanted to know how and why this was happening and set out to change things. So, the three of them put water in a can! When they first came home from Thailand, they went back to their ‘normal lives’ but they couldn’t forget about what they had seen, they felt like they had to do something. Josh and his co-founders understood that tap water is best but recognised that it couldn’t be the only solution. There are always instances when we need water and a tap isn’t available. They researched using cans as this was the best on-the-go alternative to plastic. The infrastructure was already there and they are infinitely recyclable. They recognised the reality of the world and that convenience will always be a part of that. Josh has always cared about the environment but didn’t think it was something he would go into in a big way. It was the sheer shock of what he saw in Thailand that changed his mind set and put pollution firmly on his radar. He was part of the problem before and now he is trying to be part of the solution. Josh’s entrepreneurial spirit and work ethic came from his Dad’s values and ethos. It was instilled in him at a young age and is something that pushes him forwards in all aspects of his life now. Being named one of Forbes Under 30 was an incredible moment for Josh, he never thought he would receive this. It gave the business an opportunity to be taken more seriously, especially as in the beginning it was looked at as a ‘fad’ rather than innovation. In the early days, Josh was told he would never get CanO Water into Tesco. They were wrong and this is one of Josh’s proudest achievements, having his local shop selling his creation. Launching a product in the food and drink industry is extremely challenging. Josh’s advice for anyone wanting to do this is to not give up, lots of people will tell you to quit but don’t listen. If you believe in yourself and in your brand, you just have to keep going.  BEST MOMENTS  “We’re very curious boys who wanted to make a difference” “The three of us became obsessed with trying to solve the problem of pollution” “Tap water can’t be the only option” “What is the best on the go alternative that can compete against plastic?” “That obsession of wanting to be the best has always propelled me” “A lot of people don’t want to be the first but Forbes under 30 showed a lot of people that CanO Water is here to stay” ABOUT THE GUEST  Josh White Co-founder of CanO Water, the eco-friendly alternative to plastic bottled water. https://uk.linkedin.com/in/josh-white-78b56b9a https://canowater.com ABOUT THE HOST Kurt Wilson - Entrepreneur, Internet Veteran and Property Investor with multiple 7 figure businesses and property investments in the UK, GI, LT, BY and GR. CEO and founder of Advansys (www.advansys.com) a global eCommerce, web development and online marketing agency headquartered in the UK. Di Forster - Entrepreneur, Property Investor and Mum with exceptional grit. Expert in all areas of Online Sales and Marketing (SEO, PPC and Conversion). Quit corporate life and now enjoys working with and helping others grow and scal

Entrepreneurship, Marketing and Mindset with Sabri Suby, Founder of King Kong Digital Agency

The Godfather of SEO best known for advancing the industry with the development of OptiLink and publishing Dynamic Linking, Leslie Rhode joins the show today to talk through his journey as well as sharing some SEO tips. Together they discuss the evolution of SEO, the change in the algorithms over the years and the benefits of using ResultFlow.   KEY TAKEAWAYS  For a decade there was a trifecta of SEO scripts which meant that you didn’t have to do anything else. You could have lasted through 2011 without furthering your knowledge as long as you weren't doing anything ‘spammy’. Right now, the primary search engine is almost unchanged. However, there is a moat that you will have to go through. They have layered the signals and other filters on top of the core algorithm. Inside, the way they do the computation is more efficient. There are some changes but the actual ranking algorithm is the same it has just got a lot better.  One piece of good advice is to not go to college and instead, start your own business. What we should be doing is not making college or university fees cheaper, we should be making it less necessary. A college degree has a negative ROI in the USA.  What ResultFlo aims to do is make all the posting, promotion, and small tasks you have to do a little bit easier. With ResultFlow all you have to do is pick content that would be appropriate for your market and the system will create unique content and post it to your blog as well as running an Ad to your audience on Facebook.  There are two different streams of content on ResultFlow. Firstly it will grow your content and secondly, it will attract your page audience to your website and then retarget them.  Facebook recognises the real buyer journey, which is one of the most important things they have ever done. However, almost all large Facebook advertisers don’t utilise the platform correctly.    BEST MOMENTS  “I was on a completely different track.” “That one chance conversation led to my career in SEO.”  “I believe that it never actually changed.” “One of several times I almost killed the company.”  ABOUT THE GUEST  “Best known for advancing the state of SEO with the development of OptiLink (2002) and the publication of Dynamic Linking (2003).Specialities: A unique combination of technology, business and marketing achieved through a professional career beginning in 1974, business ownership since 1988 and web e-commerce and marketing since 2001”. Leslie Rhode LinkedIn  Leslie Rhode Website     ABOUT THE HOSTS Kurt Wilson - Entrepreneur, Internet Veteran and Property Investor with multiple 7 figure businesses and property investments in the UK, GI, LT, BY and GR. CEO and founder of Advansys (www.advansys.com) a global eCommerce, web development and online marketing agency headquartered in the UK. Di Forster - Entrepreneur, Property Investor and Mum with exceptional grit. Expert in all areas of Online Sales and Marketing (SEO, PPC and Conversion). Quit corporate life and now enjoys working with and helping others grow and scale their businesses. CONTACT INFO INSTAGRAM.COM/KURTWILSON.UK    INSTAGRAM.COM/DIFORSTER.UK     WWW.ADVANSYS.COM  [email protected]  [email protected]  See omnystudio.com/listener for privacy information.

Author, Family Man, Creator of ‘Wake Up’ and Star of Undercover Billionaire, Matt Smith and his right hand woman and wife Jenny Smith join the show today to discuss their success on Discovery Channel's season 2 of The Undercover Billionaire and what it is really like to work alongside the world famous Grant Cardone. They reveal what it's like working as a couple, life lessons to teach you children and why you need to learn in order to grow.   KEY TAKEAWAYS If you are a couple and working together in business you have to make sure you define your roles. Let each other succeed in what you both do well in. Find that balance and make sure you over communicate everything so that neither one is out of the loop. For anyone starting out on their property business journey, the best advice is to just get out there and do it. You spend so much money a year on realtor fees, get your own license if you live in the US and then invest, invest, invest! The hardest part of starting a business journey is just doing it. Take a leap of faith and you will figure everything out along the way. An entrepreneur jumps out of a plane and builds a parachute on the way down. You can then learn from any mistakes you make and get stronger and better along the way. A great life lesson to teach your children is making sure they tell themselves that today is going to be a great day no matter one. Secondly, teach them to always see things through. Don’t quit when you face difficult challenges, make sure you see it through until the end. The main reason that people are not as successful as they could be is that they spend too much of their energy thinking about what they can’t do and they don’t attempt things. Just go for it and you truly will figure things out along the way. Everybody has a little entrepreneur in them but the large majority of the population is too intimidated to take that plunge. The small percent of people that take their chance to just go for it and are willing to learn. Nothing will ever be perfect, no matter what you do so just be willing to learn and you will continue to grow.   BEST MOMENTS “I was always tryna make a buck.” “He is the smartest businessman I have ever known.” “He does not just talk the talk, this guy walks the walk.”   ABOUT THE GUEST “Matt Smith! You might see him from time to time on our pages or others! The Family man who built Wake Up from the ground up with Grant Cardone on Season 2 of Discovery's Undercover Billionaire. Before Wake Up he has built multiple businesses like Snooze Mattress Company and Snap Fitness-Pueblo West. He also is a best-selling author and is releasing his latest book "Cereal Dad Preneur" in early 2021! Matt is always planning the next big thing and leading the team with him.” Instagram - @Mattsmithpueblo Email - [email protected] Jenny Smith was born and raised in Pueblo, CO.  She and her husband have 3 children Parker, Paisley and Preston.  She is Pueblo Proud and enjoys volunteering.  She is on the board for CASA, The Greater Chamber of Commerce, The Fellowship of Christian Athletes, The Parkview Foundation board, Junior League, was an ambassador for the Latino Chamber of Commerce.  When she’s not working or volunteering, she enjoys traveling and spending time with her family. Email- [email protected] Instagram - @Jenny.Lee.Smith Website - https://www.wakeuppueblo.com/about Amazon - The Cereal Dad Preneur Book     ABOUT THE HOSTS Kurt Wilson - Entrepreneur, Internet Veteran and Property Investor with multiple 7 figure businesses and property investments in the UK, GI, LT, BY and GR. CEO and founder of Advansys (www.advansys.com) a global eCommerce, web development and online marketing agency headquartered in the UK. Di Forster - Entrepreneur, Property Investor and Mum with exceptional grit. Expert in all areas of Online Sales and Marketing (SEO, PPC and Conversion). Quit corporate life and now enjoys working with and he

Neville Wright joins Kurt and Di in this hilarious episode of Back 2 Business. Neville shares his story about how he went from being ‘unemployable’, to being self-employed and co-founding one of the UK’s largest children's retailers Kiddicare, along with his wife Maraliyn as well as creating multiple streams of income. Together, they discuss the perks of being self-employed, why you should always trust your gut and the benefits of being mentored.

The Disruptive Entrepreneur himself, Rob Moore joins the podcast today to discuss how he managed to become a successful entrepreneur, best-selling author and social media star after having over £50K worth of debt at the age of just 25.

In today’s podcast, Kurt and Di are joined by USA 200m Olympic athlete, social media star and entrepreneur, Curtis Mitchell, who explains how he went from humble beginnings, to competing against Usain Bolt on the olympic stage and bagging himself a Bronze medal. Curtis discusses how to keep yourself focused, how to leverage your personal brand to take you to greater levels of success and why giving back to the community you came from is so important.    KEY TAKEAWAYS    We all have bad days. Sometimes you may feel low or anxious but you should always remember that you cannot bank that each day of your life is going to be great. You have to get comfortable, being uncomfortable. To keep yourself focused, understand that the reason you are working so hard is because you do not want to be average, you want to be great.    Money should not be your main motivator, use your idols as your motivation. If you want to be as good as someone, make it your aim to get into their league so that one day, you may even find yourself competing against them.    You have to continuously put the effort in when you want to create your own business. You have to be smart with yourself and put yourself out there. Be disciplined, focused, work on yourself and educate yourself to get to where you want to be. If you do not have any financial literacy, you are going to get taken advantage of, so educate yourself first to avoid this happening to you.    Continuously strive to put yourself out there, make new connections on social media platforms such as Clubhouse and leverage this to grow your brand. Once you do that, you will start to get in front of the right people that can help take you to the next level. Build a strong, reputable brand that, if done correctly you can leverage to take you on to bigger opportunities.     Giving back to the community you came from is really important. Sharing your personal stories and being a mentor to children who came from similar, humble beginnings like you did can help motivate and inspire them and will allow them to know and believe that they can reach similar levels of success.  BEST MOMENTS  “I am never going to quit on myself.” “I took a chance.” “It takes money to make money.” “I want to continue to add more value.”   ABOUT THE GUEST  “Curtis was a 2008 & 2009 junior college 4 time outdoor all American and state champion in the 100 and 200 m at Southwestern College in San Diego. Mitchell had a successful collegiate career for Texas A&M University. At the 2010 NCAA Indoor Championships he won the 200 m and was part of Texas A&M's winning team in the 4 × 400 m relay. His time in the 200 m was 20.38 s, the best indoor time in the world that year and a Texas A&M record. At the outdoor championships that year he placed second to Rondel Sorrillo in the 200 m, helping Texas A&M to their second consecutive NCAA team title. In 2010, Mitchell represented the United States at the NACAC Under-23 Championships in Miramar, Florida, winning gold in both 200 m and the 4 × 100 m relay. In the 200 m semi-finals he clocked a wind-legal personal best of 19.99 s, placing him seventh in the world that year. Mitchell turned professional in January 2011, forgoing his final year of collegiate eligibility to sign with Adidas and join the training group of two-time World ChampionTyson Gay , Curtis Mitchell won Bronze at the 2013 IAAF World Championships behind Usain Bolt and Warren Weir in a time of 20.04 seconds.”  Instagram: @Mr._200 Twitter: MrMitchell200m World Athletics Statistics: https://worldathletics.org/athletes/united-states/curtis-mitchell-14246265  Clubhouse: MrMitchell200   ABOUT THE HOSTS Kurt Wilson - Entrepreneur, Internet Veteran and Property Investor with multiple 7 figure businesses and property investments in the UK, GI, LT, BY and GR. CEO and founder of Advansys (www.advansys.com) a global eCommerce, web development and online marketing agency hea

Internationally recognised SEO expert and Backlinko founder Brian Dean joins Kurt and Di today to discuss how he went from failing to succeeding in the world of online business. They discuss how to ensure you do not hire the wrong people, how to scale your business and how to grow your YouTube channel.   KEY TAKEAWAYS The main takeaway from reading the book “The four hour work week” is that almost anyone can do it, if they apply the right strategies. It is not about who you are as a person it is just doing the right things. Your identity may be wrapped up in your job role or your academic achievements but you can change that if it no longer serves you. Even if you have never tried to go on your own, it is still doable.   To ensure you do not hire the wrong people you can create a two part filter. Firstly, put something in your job proposal that they have to include in the cover letter showing that they read it, this proves that they can follow instructions. Secondly, hire everyone for a test project rather than hiring them straight away for the real things, this will save you money and time in the long run.   When you are just getting started in business it is all about grinding and figuring things out. Once you move past this point, you need to focus on scaling your business. That has less to do with SEO and more to do with creating a good work culture, creating systems and hiring more staff.   If you are looking to start and grow your YouTube channel some good advice is to create great content and continue to post regularly. Good content has a way of finding its way to get views although you will still need to promote it. YouTube is a platform that is much fairer than others,  you have a chance to get your video seen without having to work extremely hard.   Watch other YouTube channels that have high subscriber counts and are outside of your niche, then compare the structure of their videos to yours. You should then look at other Youtube channels within your niche and identify what seems to be working and what doesn’t. Incorporate these findings into your videos.   Working remotely will not impact your productivity even if you move around and work from different cities of countries around the world.   BEST MOMENTS “Even if you have never even tried this, it is still doable.” “For every prince, there are 100 frogs.” “How it starts is how it ends.” “With YouTube, I would say focus on your videos more than your ‘bells and whistles’ stuff.”   ABOUT THE GUEST Brian Dean is an internationally recognized SEO expert. After failing with his first five online businesses, Brian finally struck gold with a site in the personal finance space in 2012. He created Backlinko to teach the lessons he learned along the way. Since launching Backlinko, Brian quickly made a name for himself by publishing insanely practical strategies that marketers can use to grow their online business. Backlinko is now one of the most popular marketing blogs online. Sign up for Brian's newsletter: https://backlinko.com  Linked In: https://www.linkedin.com/in/brianedean Twitter: https://twitter.com/backlinko?lang=en   ABOUT THE HOSTS Kurt Wilson - Entrepreneur, Internet Veteran and Property Investor with multiple 7 figure businesses and property investments in UK, GI, LT, BY and GR.  CEO and founder of Advansys (www.advansys.com) a global ecommerce, web development and online marketing agency headquartered in the UK. Di Forster - Entrepreneur, Property Investor and Mum with exceptional grit.  Expert in all areas of Online Sales and Marketing (SEO, PPC and Conversion).  Quit corporate life and now enjoys working with and helping others grow and scale their businesses. CONTACT INFO https://instagram.com/kurtwilson.uk https://instagram.com/diforster.uk https://instagram.com/advansys.uk https://www.youtube.com/c/diforster https://www.advansys.com https://promote.agency https://back2business.show kur