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Hosted by patent agent Yoriko Morita, founder and president of Patents Integrated, Novel & Non-obvious explores the intellectual property side of founding and building a startup. We speak with entrepreneurs, innovators, founders and more to learn more about their startup journeys and the IP lessons they've learned along the way. Because innovation is just the beginning. It doesn’t matter how groundbreaking your technology is, how skilled your team is, or how valuable your market is; without a structured patent strategy in place you’re still running the risk of your hard work being stolen by a competitor or patented by someone else. But the legal complexities of patents, trademarks, copyrights and trade secrets aren’t typically taught in business schools and represent just one more hurdle in the busy life of an entrepreneur. Yoriko applies her 25+ years' experience in patent prosecution and Ph.D. in Electrical Engineering to help founders make sense of their IP and leverage it to build strong, growing companies.

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Check latest episodes from Novel & Non-Obvious podcast

Getting into Orbit w/ Atomos Space Founders: Vanessa Clark & William Kowalski

2022/01/19

Some things can be truly out of this world, but can IP and patents? As Vanessa Clark and William Kowalski, founders of Atomos Space, might tell you, it's... complicated. They've learned a lot about running a startup in the space industry and running a tight (space)ship diligently has taken them a long way. wpvskqzd On this week of Novel & Non-Obvious, Yoriko sits down with Vanessa and William to learn more about the trials and tribulations that come with leading a space startup.

The Ins and Outs of Inventorship

2021/12/15

In patent law, knowing not only what has been created but who created it is critical. That's because the inventor holds the intellectual property behind their innovation from the very start. But, sometimes, inventorship isn't so cut and dried and can change during the patent prosecution process as claims are updated. That's why it's so important to understand how IP ownership works before going down the road toward a patent. On this week's episode of Novel & Non-Obvious, Yoriko discusses the concept of inventorship and how it can impact both a patent application as well as a company's entire IP portfolio.

The IP Side of Product Development: LINK's Marc Hanchak

2021/12/08

From rapid prototyping to product testing and manufacturing, the product development process isn't as straightforward as it might at first appear. LINK's Denver-based engineering and industrial design services give startups the confidence to launch their first product and energizes big players to develop innovative ideas. All of this impacts a company's intellectual property. On this week's episode of Novel & Non-Obvious, Yoriko talks product design and IP with Marc Hanchak, LINK founder and CEO. For over 14 years LINK's product development professionals, industrial designers, and engineers have been creating award winning designs. Here's how they think about client IP.

Scaling a Business the Right Way with Lauren & Justin Finesilver

2021/12/01

The startup process is never a straight line. There are go-to-market questions, management challenges, financial concerns and much (much) more. IP is one part of this process. On this week's episode of Novel & Non-Obvious, Yoriko talks startup growth with Lauren & Justin Finesilver of Finesilver Management. As experienced founders and operators themselves, the two help scaling companies develop workflows, solve complex problems and build teams and cultures that are focused on success.

Trademark Implications in the Metaverse: Meta vs Meta

2021/11/17

Facebook made waves in late October when CEO Mark Zuckerberg announced that the company would be changing its name to Meta to reflect its growing focus on the metaverse. Interesting idea, but it turns out there is already another company out there called Meta. Cue the IP fight. On this week's episode of Novel & Non-Obvious, Yoriko discusses the trademark implications of Facebook's name-changing move and what the future could hold for Meta.

Sarus Lifting: Developing an IP Strategy from the Ground Up

2021/11/03

Boulder-based Sarus Lifting is empowering the heavy lifting industry through intelligent planning tools. Because lifting via cranes and other machinery doesn't just happen. It takes planning, management and oversight. That's where Sarus Lifting comes in, with a smart, easy-to-use software platform that delivers fast and accurate lift plans. On this episode of Novel & Non-Obvious, Yoriko discusses Sarus Lifting's business plan with the companies co-founders and talks through a potential IP strategy in real-time.

Joel Davis: The Community Side of Boulder Business

2021/10/27

Joel Davis is an artist, a connector and a Boulder entrepreneur who just so happens to produce this podcast. In addition to connecting artists with audiences, his many different ventures all center around personal relationships and bringing people together, whether that's on a bike, on the radio or as Resident DJ at Boulder tech co-op, Dojo4. This week on Novel & Non-Obvious, Yoriko and Joel discuss his various projects and the mindset he brings to everything he does.

Sirena Rolfe: Staying Covered with Tempus Hood

2021/10/13

No matter where you live, chances are you've experienced a sudden weather change. You could be walking outside under a cloudless sky and then just like that, the winds pick up and you feel drops of rain hitting your head. Tired of dealing with the unexpected and a ruined hair-do, Sirena Rolfe created the Tempus Hood, an on-the-go hood that attaches to the locker hook located in most jackets. On this week's episode of Novel & Non-Obvious, Sirena tells Yoriko about her experience through the patent process, from idea conception to defending and receiving her patent. Through the lengthy process, Sirena describes just what helped her and how she continues paying the experience forward to incoming creators.

The Interplay Between Business, Legal and Product Development

2021/10/06

Many founders think of their businesses as a grouping of silos. On one side you have activities like business development and marketing, while legal aspects are considered outside of that realm. The same often goes for product development. This week on Novel & Non-Obvious, Yoriko explores the interconnectedness of all three areas and how smart entrepreneurs can leverage all three together to drive growth in their companies.

Dr. Maria Navas-Moreno: IP and the Entrepreneurial Journey

2021/09/29

Dr. Maria Navas-Moreno is the co-founder of Lever Photonics, a company exploring the commercial potential of Raman spectroscopy, a chemical process that's used to identify individual molecules. This week on Novel & Non-Obvious, Yoriko speaks with Maria about her entrepreneurial journey, how she has been defined her product and IP, and the business pivots that happened along the way.

The IP Side of the Theranos Mess

2021/09/22

The trial of Theranos founder Elizabeth Holmes is dominating Silicon Valley headlines at the moment, but the real story is in how the company built and profited from its IP portfolio. This week on Novel & Non-Obvious, Yoriko examines the blood testing company's patent portfolio and how it both propped up the company and led to its downfall.

What Does Novel & Non-Obvious Really Mean?

2021/09/15

If you’re an inventor, you’re likely familiar with the three requirements of patentability: usefulness, novelty, and non-obviousness. Sounds simple enough, right? Not exactly. In fact, those last two requirements are what make patent law the most stringent branch of IP law, and the key reasons why it’s so difficult to get a patent. This week Yoriko takes a closer look at what novel and non-obvious really means.