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★★★★★

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Marketing is the lifeblood of your business. But that doesn’t mean that the frenetic modern world of digital marketing is easy to master, accessible, or intuitive. But guess what? It doesn’t have to be totally mystifying, either. Let’s make business growth simpler, by making online marketing simpler. Join online marketing strategist and founder of Bixa Media, Lauren Pawell, for quick-and-illuminating episodes that answer all the questions you’ve had about how to generate more business online but weren’t sure who, how or what to ask. Every week, tune in to hear interviews with other business owners about the strategies that are keeping their marketing relevant in the long term (ahem, no monthly algorithm adjustments). Are you ready to generate more leads, better leads, and more sales-ready leads online? While making the most of your oh-so-valuable time? This is the podcast for you. Tired of being promised the "magic pill" that's going to solve all your online marketing challenges? This podcast doesn't promise quick, overnight fixes nor a one-size-fits-all marketing formula. Instead, it will empower you to think about your marketing differently, so you get better results. Whether you’re a business owner, solopreneur, or an aspiring entrepreneur, listen in and subscribe for zero fluff + actionable takeaways. For bonus resources, go to marketingthatgenerates.com.

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Check latest episodes from Marketing That Generates podcast

Join Us For a Free Monthly Marketing Chat

2022/06/10

Marketing That Generates Podcast Host Lauren Pawell of Bixa Media would like to extend a personal invitation to listeners to take this relationship into real life. Lauren talks to business owners every week and would like you to join her for free, monthly marketing chats on Zoom for free, personalized marketing advice. Bounce your ideas off of Lauren, her team, and other like-minded business owners. You can learn a lot by asking questions and/or listening to answers provided by others. If you would like to join the monthly marketing chats, please click on this link to RSVP. https://b.bixamedia.com/monthly-marketing-chatThen, you will receive a schedule and Zoom access link.

Marketing Your Operations Business: A Conversation About Project Management, Estimates & Profitability with Amber Slaughter

2022/05/13

In our current podcast series, I interview the owners of 4 very different operational businesses and we dive deep into their marketing. Today’s episode is the second of that series. I interview Amber Slaughter, Project Manager and Owner of The Project Architect. Amber brings more than 20 years of experience and expertise from corporate project management to creatives and agencies wanting to increase profits, streamline delivery, and improve client experience. Instead of overdelivering and being consistently underpaid, Amber helps her clients get paid for everything. She shares more about her services and explains some of the marketing lessons learned as she transitioned from being a corporate employee to business owner.Get show notes and all the links mentioned in this episode here: https://www.bixamedia.com/46/

Marketing Your Operations Business: A Conversation About COOs, Team Growth & Equity with Karen Sergeant

2022/05/06

In our current podcast series, I interview the owners of 4 very different operational businesses and we dive deep into their marketing. Today’s episode is the first of that series. I interview Karen Sergeant, team growth strategist and advisory COO. Karen has an incredible background leading teams through some of the highest stakes environments possible. She brings expertise to business owners and their teams to grow quickly, more sustainably, and more equitably. Also, Karen explains how she has simplified her marketing to focus on her best work for clients.Get show notes and all the links mentioned in this episode here: https://www.bixamedia.com/45/

Marketing Your Financial Business: A Conversation About Sales Tax, Education & Accounting with Tiffany Bastian

2022/04/08

In our current podcast series, I interview the owners of 4 very different financial businesses and we dive deep into their marketing. Today’s episode is the fourth and final of that series. I interview Tiffany Bastian, Enrolled Agent (EA) and Founder of Bastian Accounting—a firm that specializes in helping photographers with their business finances. Tiffany is not your average, boring accountant. It’s counterintuitive, but she makes talking about accounting and numbers exciting and fun (and funny). Tiffany goes behind-the-scenes of her marketing system and shares what works well for her business. Also, Tiffany explains her secret sauce and unique niche that has allowed her business to grow exponentially. Currently, she is hiring her sixth team member.Get show notes and all the links mentioned in this episode here: https://www.bixamedia.com/44/

Marketing Your Financial Business: A Conversation About Bookkeeping, Advisory & Healthy Profits with Ashley Waychoff

2022/04/01

In our current podcast series, I interview the owners of 4 very different financial businesses and we dive deep into their marketing. Today’s episode is the third of that series. I interview Ashley Waychoff, Founder of Pretty Penny Accounting. Ashley and her team offer bookkeeping and financial advisory services to give business owners financial clarity, confidence in their numbers, and a system for organization and compliance. Also, Ashley shares the twists and turns of her journey to becoming a business owner as well as explains what works well in the marketing of her own business.Get show notes and all the links mentioned in this episode here: https://www.bixamedia.com/43/

Marketing Your Financial Business: A Conversation About CFOs, Pricing & Service Providers with Arnesha Bobo

2022/03/25

In our current podcast series, I interview the owners of 4 very different financial businesses and we dive deep into their marketing. Today’s episode is the second of that series. I interview Arnesha Bobo, Founder of CFO For Women. During her previous career in the corporate sector, Arnesha witnessed first-hand how female-owned businesses did not have access to the same financial resources as male-owned businesses. As a result, Arnesha started CFO For Women to help female-owned businesses make better financial decisions and boost their bottom line. Arnesha explains more about her services and how all her offers are ways to help different businesses no matter their current budget. Also, Arnesha shares ways that she has marketed her business that you may be able to apply to your own business.Get show notes and all the links mentioned in this episode here: https://www.bixamedia.com/42/

Marketing Your Financial Business: A Conversation About Taxes, Tiktok & Crypto with Barbara Schreihans

2022/03/18

In our current podcast series, I interview the owners of 4 very different financial businesses and we dive deep into their marketing. Today’s episode is the first of that series. I interview Barbara Schreihans, Creator of Your Tax Coach. Barbara’s business is not made up of regular tax accountants, but cool tax accountants—and she’s one of them! Barbara’s one goal is to help business owners stop giving the government all their money. In 2020, Barbara’s financial firm saved their clients more than $5 million. Also, Barbara shares more about her firm and journey to becoming an entrepreneur.Get show notes and all the links mentioned in this episode here: https://www.bixamedia.com/41/

How To Create A Strategic Marketing Plan

2022/03/16

Whether it’s the end of the quarter or year, are you looking to level up your marketing results? Marketing always performs better when backed up by a solid plan. In today’s episode, Lauren Pawell teaches you how to create a strategic marketing plan to make more data-driven decisions. Rather than trying to wing it—day by day, week by week, or month by month, a marketing plan ensures that you do not burn out your team or yourself.Get show notes and all the links mentioned in this episode here: https://www.bixamedia.com/40/

Marketing Your Travel Business: A Conversation About Wanderlust, Blogging & Luxury Travel with Ane Lowe

2022/03/04

In our current podcast series, I interview the owners of 4 very different travel businesses and we dive deep into their marketing. Today’s episode is the third of that series. I interview Ane Lowe, Creator of Lowe Luxury Travel. Ane has a rich family heritage and travels as often as possible. Ane started out as a food and travel blogger, and shares her journey to owning her own travel agency. Ane talks about her approach to designing memorable travel itineraries and what luxury travel truly means. She explains how she finds new clients for her business and offers ideas you can use for inspiration as part of your own marketing strategy.Get show notes and all the links mentioned in this episode here: https://www.bixamedia.com/39/

Marketing Your Travel Business: A Conversation About Business Retreats, Event Planning & Timelines with Jami Johnson

2022/02/25

In our current podcast series, I interview the owners of 4 very different travel businesses and we dive deep into their marketing. Today’s episode is the second of that series. I interview Jami Johnson, founder of Bella Events. Jami has a very unique niche within the travel industry. She helps coaches, entrepreneurs and creators create and plan intimate retreats - an additional revenue stream for their business. I’m not going to lie, when Jami told me “you should have marketing retreats!” - I thought: “Combine marketing with my love of travel, dream come true!” Ha. While Bixa is not quite ready to add retreats as an offer, I loved chatting with Jami and learning more about her business and how she helps others plan retreats. And, if you’re thinking this might be an offer you want to add in the future, she also shares what you need to have in place first before being successful with a retreat. Of course, Jami also shares the behind-the-scenes of her marketing system and how she gets in front of new prospects.Get show notes and all the links mentioned in this episode here: https://www.bixamedia.com/38/

Marketing Your Travel Business: A Conversation About Honeymoons, Perfect Vacations & Newsletters with Samantha Schultz

2022/02/18

In our current podcast series, I interview the owners of 4 very different travel businesses and we dive deep into their marketing. Today’s episode is the first of that series. I interview Samantha Schultz, Founder of Plan Your Perfect Vacation. Samantha has traveled to more than 62 countries and six continents. She shares more about her international travel agency and the level of support that she provides to clients. Also, Samantha explains her unique marketing system and how she finds and acquires new business. Get show notes and all the links mentioned in this episode here: https://www.bixamedia.com/37/

Marketing Your Wellness Business: A Conversation About Breathwork, Biomechanics & Self-Regulation with Campbell Will

2022/02/11

In our current podcast series, I interview the owners of 4 very different wellness businesses and we dive deep into their marketing. Today’s episode is the fourth and final of that series. I interview Campbell Will, physical therapist and founder of Breath Body Therapy. Campbell shares his very unique service - helping patients breathe optimally, so they can improve their health and well-being. This episode was especially fun for me because I’ve taken some of Campbell’s incredible breathwork classes and seen some incredible results on the backend of what I’ve learned… …so getting to pick his brain and geek out on the science AND art of respiration was a real treat. Campbell also shares more about his marketing system, how he gets in front of new clients and the impact the pandemic has had on his business. (Don’t worry, it’s not depressing but a silver-lining.) Get show notes and all the links mentioned in this episode here: https://www.bixamedia.com/36/

Podcast reviews

Read Marketing That Generates podcast reviews

5 out of 5

11 reviews

★★★★★

leahCjohnson 2022/04/21

Awesome Listen

Lauren always has the best guest on her podcast. There is always so much information provided and so many things to learn! Definitely a must listen fo...

★★★★★

Zach Bentley 2022/04/18

Trove of marketing wisdom

I’ve read Lauren’s newsletter for years and have recently started listening to her podcast. Included you’ll find perspectives on relevant topics in th...

★★★★★

LaurieLoo2 2022/04/15

Love it!

Been following Lauren/Bixa Media for a year and a half now and love that she started this podcast. It’s interesting to hear about other industries (Lo...

★★★★★

Amy Surma 2022/04/14

Seriously… my favorite

I so enjoy this podcast. Lauren is very insightful and interviews amazing guests. I love there is a consistent thread related to marketing and busines...

★★★★★

Plum girl 1974 2021/06/20

Great Marketing Ideas

I love this podcast. It gives a wide variety of ideas to consider implementing in my marketing. Bix Media is very personal for each individual busines...

★★★★★

Cambam1911 2021/04/03

Helpful for my small business marketing!

I just listened to episode 1 and thought it was really great. I have a few takeaways that I think will help with the marketing for my small business a...

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