Advertise on podcast: Lighting For Profits

One of the most challenging things of trying to scale a business is finding good people to help you do it. At times, I was tempted to just keep doing everything myself because it seemed I had a better chance of success on my own than trying to get others to help me. Are you with me? If so, make sure to join me this week with my guest Shawn Day with Blue Skies Recruiting. Shawn is an expert on all things recruiting and we'll discuss the strategies it takes to attract high quality talent and what it takes to keep team members engaged.

Client numero uno! Every business has a first client. Luke Jensen was founding member of Landscape Lighting Secrets. Find out why he decided to make the jump on this episode. Also, we discuss what he is doing now and how he was able to buy an existing business to go from operator to owner.

How do you price event lighting? How do you get clients? What product do you use? If you've even wondered how to add event lighting to your business and make additional revenue providing rental lighting for weddings, parties, graduation, etc, you'll want to join me this week with my guest, Jeff Larcom. Jeff has figured out a pretty cool niche and is building his name in the industry as an expert in event lighting.

This week I'll give you the recap of my first ever Landscape Lighting LIVE. Then we'll have Colin Dehaan join the show and talk about his life as an entrepreneur and now business coach.

The truth is I forgot to schedule a guest this week. Oops! So I reached out on FB and have a few fellow lighting professionals joining me for a panel discussion. We are going to discuss several things including marketing, social media, hiring sales people and how to pay them.

I talk a lot about business, but I want to make sure we bring in discussions around design and product as well. This week I welcome back Tom Garber, CEO of Emery Allen. We'll talk about his company and the ways they are adding value in the industry.

We all have limited beliefs. It's normal to doubt ourselves or even doubt what is possible. This week, I'll help you crush through one of your limiting beliefs of..."Can I really replace myself?" Don't miss this exclusive interview with Chad Sieg, my former salesperson/lighting designer. We will discuss his role at my former company and how he is able to sell over $1M in landscape lighting himself every year.

After taking a couple weeks off at the end of the year, I am recharged and ready to go for a BIG 20222! What are your plans for 2022? What do you need to do in order to accomplish your goals. I'll talk about some things I recommend that can help you with whatever you are working on.

I met my guest this week only 6 months ago. Ryan Edrington is the owner of Xcellent Xteriors and is brand new to the lighting world, yet somehow has managed to already hit the 6 figure mark in his business and is well on his way to hitting 7 figures in 2022. Join us as we discuss what he has learned and he reveals what things are working for him in his business.

If you know who Tommy Mello is, then you're definitely not going to want to miss this show. If you don't know who Tommy Mello is, then you're definitely not going to want to miss this show. Tommy started at the bottom and is already well on his way to his goal of being a billionaire. Yes that is with a B. He is in the garage door industry but I promise you that everything he talks about applies to the lighting industry as well. We will talk about his journey so far and what else he has planned. He is already set to do around $100M this year!

I know a lot of people that brag about how much business they get from "word of mouth". It's almost like a badge of honor they wear because they don't advertise. If you want to stay small, that may be totally fine. If that is you, then you are not going to like this episode. Ha! However, if you want to scale and not being the guy doing EVERYTHING in your business, then investing in some smart advertising strategies is going to be key in building enough profits to be able to afford to replace yourself in business. This week, I welcome David Kaminski with Collaborate Pros. He is a successful small business owner that has grown his window cleaning business into several million dollars per year. He is going to share how he uses GMB and his website to generate high quality leads.

Do It Dirty! This has become a regular phrase in my guests vocabulary. This week I welcome Scott Molchan, with Million Dollar Landscaper to the show. We will discuss what this phrase means and how it will change your way of thinking. Scott and his wife Katie run a successful podcast and training academy for landscapers to help them grow their businesses. Find out how they got their start and listen to their tips and ideas for success!