Advertise on podcast: Sales made Simple for Outdoor Living Pros, Landscapers and Hardscapers (formerly Outerspaces)

Schedule a Meeting with Joshua TODAY!Are you building your landscaping or hardscaping business for growth while your profits quietly disappear?  Right now, many outdoor living pros are facing a confusing market where demand feels steady but profits are getting squeezed. Costs are rising, competition is shifting, and the strategies that worked during the boom years are no longer reliable. If you’re still operating like the market is growing fast, you could be setting your business up for serious financial pressure. You will:  Learn how to stay profitable even when the economy is flat or slowing  Understand how to win market share without cutting your prices  Discover the financial habits that separate stable businesses from those that fail  Hit play now to learn how to protect your profits, outlast competitors, and position your business to win in today’s changing market. Ready to get your copy of The CORE 10 Sales Playbook? Check it out HERE! Connect with Joshua at: The Website The Facebook Group Sales Master Classes How to work with Joshua - https://yes.express/apply/ Tune into this podcast where a seasoned craftsman shares expert communication skills, strategies for overcoming stress and overwhelm, and insights on building a profitable business in landscaping and hardscaping, with tips on how to sell, close more deals, and achieve financial freedom to retire early as a successful business owner in the design/build and outdoor living industry. Music from #Uppbeat: https://uppbeat.io/t/abbynoise/puncher License code: AWUDIYK15E3NWYPK

Schedule a Meeting with Joshua TODAY!Are you accidentally leaving profit on the table as a landscaper or hardscaper heading into 2026?  With rising costs, flat demand, and increased competition, outdoor living pros can’t rely on old strategies anymore. This episode breaks down what’s actually happening in the economy and how it directly impacts your pricing, scheduling, and profitability so you can stay ahead while others fall behind. You will:  Learn why 2026 is the year the best outdoor living pros will dominate their markets  Discover how to price based on market value instead of undercharging with outdated methods  Understand how to optimize scheduling and job selection to increase profit without increasing workload  Hit play now to learn how to position your landscaping or hardscaping business to outperform the competition and maximize profit in 2026. Ready to get your copy of The CORE 10 Sales Playbook? Check it out HERE! Connect with Joshua at: The Website The Facebook Group Sales Master Classes How to work with Joshua - https://yes.express/apply/ Tune into this podcast where a seasoned craftsman shares expert communication skills, strategies for overcoming stress and overwhelm, and insights on building a profitable business in landscaping and hardscaping, with tips on how to sell, close more deals, and achieve financial freedom to retire early as a successful business owner in the design/build and outdoor living industry. Music from #Uppbeat: https://uppbeat.io/t/abbynoise/puncher License code: AWUDIYK15E3NWYPK

Schedule a Meeting with Joshua TODAY! Have you ever had a client love your design, only to hear “Let me talk to my spouse” and never hear from them again?  Many hardscapers, landscapers, and outdoor living pros unknowingly sabotage their own sales process by meeting with only one decision maker. When both homeowners aren’t involved in the conversation, projects stall, objections appear late, and deals fall apart after hours of design and proposal work. In this episode, Joshua Gillow and Jon Valenta reveal why getting both decision makers involved early can dramatically improve your sales results and save you countless hours of wasted time. You will: Learn why selling to only one homeowner drastically lowers your closing rateDiscover how to get both decision makers involved without sounding pushyUnderstand how aligning both clients early leads to smoother projects and more signed contracts Press play now to learn how one simple change in your sales process can help you close more outdoor living and hardscape projects while protecting your time. Interested in learning more about General Pavingstones? Check out their website: https://generalpavingstones.com/ Ready to get your copy of The CORE 10? Check it out HERE! Connect with Joshua at: The Website The Facebook Group Sales Master Classes How to work with Joshua - https://yes.express/apply/ Tune into this podcast where a seasoned craftsman shares expert communication skills, strategies for overcoming stress and overwhelm, and insights on building a profitable business in landscaping and hardscaping, with tips on how to sell, close more deals, and achieve financial freedom to retire early as a successful business owner in the design/build and outdoor living industry. Music from #Uppbeat: https://uppbeat.io/t/abbynoise/puncher License code: AWUDIYK15E3NWYPK

Schedule a Meeting with Joshua TODAY!What if the reason you’re losing projects isn’t your price, but the fact that you’re selling the wrong thing? Many hardscapers, landscapers, and outdoor living pros make the same mistake during sales conversations: they focus on the features clients ask for like patios, fire pits, and seating walls, instead of uncovering the real reason the client wants the project in the first place. In this episode, Joshua Gillow and Jon Valenta break down why selling features keeps contractors stuck at a 25–30% closing rate and how shifting to outcome-based conversations can transform your sales results. You will: Learn how to uncover the emotional drivers behind outdoor living projectsDiscover the powerful questions that reveal what clients truly want from their backyardUnderstand how selling outcomes instead of features can dramatically increase your closing rate Hit play now to learn how asking better questions and focusing on outcomes can help you close more hardscape and outdoor living projects without competing on price. Interested in learning more about General Pavingstones? Check out their website: https://generalpavingstones.com/ Today, we focused on the Core 10 Sales Principle: Stop Selling Features and Start Selling Outcomes. Ready to get your copy of The CORE 10 Sales Playbook? Check it out HERE! Connect with Joshua at: The Website The Facebook Group Sales Master Classes How to work with Joshua - https://yes.express/apply/ Tune into this podcast where a seasoned craftsman shares expert communication skills, strategies for overcoming stress and overwhelm, and insights on building a profitable business in landscaping and hardscaping, with tips on how to sell, close more deals, and achieve financial freedom to retire early as a successful business owner in the design/build and outdoor living industry. Music from #Uppbeat: https://uppbeat.io/t/abbynoise/puncher License code: AWUDIYK15E3NWYPK

Schedule a Meeting with Joshua TODAY!Why do so many great contractors (especially hardscapers, landscapers, and outdoor living pros) hate the idea of selling?  Most contractors get into this industry because they love building beautiful outdoor spaces, not because they want to become salespeople. But without the ability to communicate value and guide clients through decisions, even the most talented contractors struggle to win projects. In this episode, Joshua Gillow and Jon Valenta break down why sales feels uncomfortable for many contractors—and the mindset shifts and communication strategies that can completely change the game. You will: Discover the real reason contractors struggle with sales—and why it has nothing to do with skill or craftsmanshipLearn how talking less and listening more can dramatically increase your closing rateUnderstand how to shift your mindset from “selling” to serving clients and guiding them toward their dream outdoor space Press play now to learn how a few simple communication shifts can help you close more hardscape and outdoor living projects—without ever feeling like a pushy salesperson. Interested in learning more about General Pavingstones? Check out their website: https://generalpavingstones.com/ Ready to get your copy of The CORE 10? Check it out HERE! Connect with Joshua at: The Website The Facebook Group Sales Master Classes How to work with Joshua - https://yes.express/apply/ Tune into this podcast where a seasoned craftsman shares expert communication skills, strategies for overcoming stress and overwhelm, and insights on building a profitable business in landscaping and hardscaping, with tips on how to sell, close more deals, and achieve financial freedom to retire early as a successful business owner in the design/build and outdoor living industry. Music from #Uppbeat: https://uppbeat.io/t/abbynoise/puncher License code: AWUDIYK15E3NWYPK

Schedule a Meeting with Joshua TODAY!Are you an outdoor living pro struggling to stand out locally, even though you build incredible projects? If you’re a hardscaper or landscaper relying on referrals, supplier leads, or paid ads, you may feel stuck competing on price instead of reputation. In today’s market, simply doing good work isn’t enough—you have to become known. This episode breaks down how one outdoor living company stopped waiting for leads and started creating community buzz in a completely unconventional way… without spending money on ads. You will: Learn how to generate premium local attention without relying on Google or Facebook adsDiscover how creative seasonal marketing can pre-qualify ideal outdoor living clientsUnderstand how to position your business as a community connector—not just a contractorPress play now to discover how thinking outside the box could turn your landscaping or hardscape business into the most talked-about company in your community. Interested in learning more about Scaped Outdoors' creative ideas and marketing strategies? Check out their Instagram page: @scapedoutdoors Ready to get your copy of The CORE 10? Check it out HERE! Connect with Joshua at: The Website The Facebook Group Sales Master Classes How to work with Joshua - https://yes.express/apply/ Tune into this podcast where a seasoned craftsman shares expert communication skills, strategies for overcoming stress and overwhelm, and insights on building a profitable business in landscaping and hardscaping, with tips on how to sell, close more deals, and achieve financial freedom to retire early as a successful business owner in the design/build and outdoor living industry. Music from #Uppbeat: https://uppbeat.io/t/abbynoise/puncher License code: AWUDIYK15E3NWYPK

Watch the episode on YouTube: https://youtu.be/RIA2H4ScGGU Schedule a Meeting with Joshua TODAY! Is your website actually bringing in leads — or is it just sitting online like a digital business card? Most contractors invest thousands into a website, only to realize it never ranks on Google and rarely generates calls. Meanwhile, competitors show up in the Google Map Pack and capture 70% of local search traffic. The truth? Google has a specific structure it wants — and if your website doesn’t match it, you’re invisible. This episode breaks down exactly how to build a website that aligns with your Google Business Profile, earns trust with Google’s algorithm, and positions you where customers are actually clicking. You will: Understand how to structure your website to mirror your Google Business Profile for better rankingsLearn the foundational SEO elements (metadata, H1s, content structure) most companies completely missDiscover how to optimize for Google Maps and AI search — without falling for “quick fix” SEO scams Press play now to learn how to turn your website into a lead-generating asset that Google — and your ideal clients — can’t ignore. Learn more about Tekton Growth by visiting the website: https://www.tektongrowth.com/ Ready to get your copy of The CORE 10? Check it out HERE! Connect with Joshua at: The Website The Facebook Group Sales Master Classes How to work with Joshua - https://yes.express/apply/ Tune into this podcast where a seasoned craftsman shares expert communication skills, strategies for overcoming stress and overwhelm, and insights on building a profitable business in landscaping and hardscaping, with tips on how to sell, close more deals, and achieve financial freedom to retire early as a successful business owner in the design/build and outdoor living industry. Music from #Uppbeat: https://uppbeat.io/t/abbynoise/puncher License code: AWUDIYK15E3NWYPK

Watch the episode on YouTube: https://youtu.be/4DHjzths4Y4 Schedule a Meeting with Joshua TODAY! Are you an outdoor living pro showing up nowhere in Google searches—even though you’re doing incredible landscaping or hardscaping work? If you’re a landscaper or hardscaper relying on word of mouth while Google quietly sends leads to your competitors, this episode breaks down how Google Business Profile actually works in 2026. Nick Conley walks through the exact optimization mistakes most contractors make—and why fixing your GBP is often more important than SEO, ads, or even your website. In this episode, you’ll learn:  How outdoor living pros can optimize their Google Business Profile to show up in the top 3 map resultsWhich categories, services, photos, and reviews matter most for landscapers and hardscapersWhy consistency, activity, and trust signals—not fancy marketing—drive real leads from Google Press play to learn how to turn your Google Business Profile into a predictable lead source for your outdoor living, landscaping, or hardscaping business—before another busy season passes you by. Learn more about Tekton Growth by visiting the website: https://www.tektongrowth.com/ Ready to get your copy of The CORE 10? Check it out HERE! Connect with Joshua at: The Website The Facebook Group Sales Master Classes How to work with Joshua - https://yes.express/apply/ Tune into this podcast where a seasoned craftsman shares expert communication skills, strategies for overcoming stress and overwhelm, and insights on building a profitable business in landscaping and hardscaping, with tips on how to sell, close more deals, and achieve financial freedom to retire early as a successful business owner in the design/build and outdoor living industry. Music from #Uppbeat: https://uppbeat.io/t/abbynoise/puncher License code: AWUDIYK15E3NWYPK

Schedule a Meeting with Joshua TODAY!What if your “perfect” sales presentation is actually the reason you’re losing deals?  If you’re walking away from long, detailed sales meetings feeling confident—only to hear “we’re going in a different direction”—this episode will change how you sell forever. Joshua breaks down why talking too much kills trust, overwhelms homeowners, and pushes prospects away, even when your process and experience are rock solid. You will: Learn why explaining more actually makes prospects trust you less—and how to reverse itDiscover the Ask, Listen, Connect framework that turns conversations into easy closesUnderstand how powerful questions and strategic silence uncover what homeowners really want to buyPress play to learn how talking less, listening deeper, and selling to emotion—not features—can dramatically increase your close rate on your very next sales call. Ready to get your copy of The CORE 10? Check it out HERE! Connect with Joshua at: The Website The Facebook Group Sales Master Classes How to work with Joshua - https://yes.express/apply/ Tune into this podcast where a seasoned craftsman shares expert communication skills, strategies for overcoming stress and overwhelm, and insights on building a profitable business in landscaping and hardscaping, with tips on how to sell, close more deals, and achieve financial freedom to retire early as a successful business owner in the design/build and outdoor living industry. Music from #Uppbeat: https://uppbeat.io/t/abbynoise/puncher License code: AWUDIYK15E3NWYPK

Schedule a Meeting with Joshua TODAY!What if the most expensive thing in your business isn’t materials or labor—but the hours you’re wasting on people who will never buy from you?  If your calendar is packed, your close rate is stuck around 20–30%, and you feel constantly busy but not profitable, this episode will hit hard. Joshua exposes the hidden cost of tire kickers—and why every hour spent chasing bad leads is stealing time from real buyers who are ready to say yes. You will: Understand how tire kickers quietly cost you $50,000+ a year in wasted time and lost opportunitiesLearn the key red flags and qualifying questions that separate serious buyers from browsersDiscover how a simple qualification filter can boost your close rate past 75% while freeing up your calendarHit play to learn how to stop paying the “tire kicker tax,” protect your time, and start closing more deals with the right clients—without working more hours. Ready to get your copy of The CORE 10? Check it out HERE! Connect with Joshua at: The Website The Facebook Group Sales Master Classes How to work with Joshua - https://yes.express/apply/ Tune into this podcast where a seasoned craftsman shares expert communication skills, strategies for overcoming stress and overwhelm, and insights on building a profitable business in landscaping and hardscaping, with tips on how to sell, close more deals, and achieve financial freedom to retire early as a successful business owner in the design/build and outdoor living industry. Music from #Uppbeat: https://uppbeat.io/t/abbynoise/puncher License code: AWUDIYK15E3NWYPK

Schedule a Meeting with Joshua TODAY!What’s the one simple mistake that’s quietly costing you tens of thousands of dollars every year—after the project is already built?  If you’ve ever delivered a beautiful outdoor project only to be met with complaints, surprise punch lists, or demands for discounts, this episode is for you. Joshua breaks down why these conflicts aren’t about craftsmanship—they’re about unclear expectations—and how vague language is silently killing your profit. You will: Discover how unclear timelines, scope creep, and vague communication drain profit on every projectLearn the 7 non-negotiable expectations you must set to eliminate conflict, stress, and free workUnderstand how setting (and holding) clear boundaries protects margins, improves client satisfaction, and reduces bad reviewsHit play to learn how crystal-clear expectations can eliminate scope creep, protect your profit, and make projects smoother—for you, your crew, and your clients. Ready to get your copy of The CORE 10? Check it out HERE! Connect with Joshua at: The Website The Facebook Group Sales Master Classes How to work with Joshua - https://yes.express/apply/ Tune into this podcast where a seasoned craftsman shares expert communication skills, strategies for overcoming stress and overwhelm, and insights on building a profitable business in landscaping and hardscaping, with tips on how to sell, close more deals, and achieve financial freedom to retire early as a successful business owner in the design/build and outdoor living industry. Music from #Uppbeat: https://uppbeat.io/t/abbynoise/puncher License code: AWUDIYK15E3NWYPK

Schedule a Meeting with Joshua TODAY!Why do great contractors with years of experience keep losing jobs to mediocre competitors who charge less and deliver worse work?  If you’re an outdoor living professional who knows your craftsmanship is top-tier but still hears “we went with someone else,” this episode hits home. Joshua breaks down why quality alone isn’t winning deals anymore—and how clarity, certainty, and communication are the real differentiators in today’s sales conversations. You will: Learn why selling outcomes and emotions consistently beats selling features, specs, and experienceDiscover the 10 core sales principles that can take your close rate from 25–30% to over 75%Understand how setting clear expectations and simplifying your process builds trust, certainty, and premium pricing power Press play to learn how to stop losing deals you should be winning and start closing the right clients with confidence, clarity, and control. Ready to get your copy of The CORE 10? Check it out HERE! Connect with Joshua at: The Website The Facebook Group Sales Master Classes How to work with Joshua - https://yes.express/apply/ Tune into this podcast where a seasoned craftsman shares expert communication skills, strategies for overcoming stress and overwhelm, and insights on building a profitable business in landscaping and hardscaping, with tips on how to sell, close more deals, and achieve financial freedom to retire early as a successful business owner in the design/build and outdoor living industry. Music from #Uppbeat: https://uppbeat.io/t/abbynoise/puncher License code: AWUDIYK15E3NWYPK

What if your next industry event wasn’t another cold convention hall—but a business-changing experience in paradise? Most hardscape events overload contractors with nonstop presentations and leave little room for real connection. In this episode, Josh talks with Tanner Broughton about Hardscape Paradise, a destination event built to combine education, networking, relaxation, and real conversations that actually move your business forward—right before the season begins. By listening, you’ll learn: Why Hardscape Paradise was designed to be non-biased, intimate, and contractor-firstHow destination-style events create deeper relationships, better learning, and long-term growthWhat makes Hardscape Paradise different from traditional trade shows and why contractors keep asking for something like this Hit play now to discover why Hardscape Paradise may be the most valuable event you attend before the upcoming season. For more information about Hardscape Paradise visit hardscapeparadise.net Schedule a Meeting with Joshua TODAY!Interested in being the first to know when The CORE 10 drops? Sign up HERE: https://yes.express/core-10/ Connect with Joshua at: The Website The Facebook Group Sales Master Classes How to work with Joshua - https://yes.express/apply/ Tune into this podcast where a seasoned craftsman shares expert communication skills, strategies for overcoming stress and overwhelm, and insights on building a profitable business in landscaping and hardscaping, with tips on how to sell, close more deals, and achieve financial freedom to retire early as a successful business owner in the design/build and outdoor living industry. Music from #Uppbeat: https://uppbeat.io/t/abbynoise/puncher License code: AWUDIYK15E3NWYPK

Schedule a Meeting with Joshua TODAY!What happens when the work stops—and you’re left wondering who you are without the business? Most contractors spend decades grinding, assuming they’ll just work until they can’t anymore. In this episode, Joshua Gillow and John Valenta have an honest conversation about retirement, purpose, aging in the trades, and why planning life after the business matters far more than most contractors realize. You will: Gain clarity on how to think about retirement without losing purpose or identityLearn why experienced contractors become more selective—and why that’s a strengthUnderstand how planning your “next chapter” can improve both business and life now If you’ve ever wondered what comes after the grind, press play and start thinking about your future with intention instead of avoidance. For more information about Jon Valenta and his services visit: https://generalpavingstones.com/ Interested in being the first to know when The CORE 10 drops? Sign up HERE: https://yes.express/core-10/ Connect with Joshua at: The Website The Facebook Group Sales Master Classes How to work with Joshua - https://yes.express/apply/ Tune into this podcast where a seasoned craftsman shares expert communication skills, strategies for overcoming stress and overwhelm, and insights on building a profitable business in landscaping and hardscaping, with tips on how to sell, close more deals, and achieve financial freedom to retire early as a successful business owner in the design/build and outdoor living industry. Music from #Uppbeat: https://uppbeat.io/t/abbynoise/puncher License code: AWUDIYK15E3NWYPK

Schedule a Meeting with Joshua TODAY! What do you do when everything is working—and then suddenly two big projects fall apart? Even with solid sales systems and years of experience, every business owner eventually faces unexpected setbacks. In this episode, Joshua Gillow and John Valenta unpack what happens when projects collapse late in the process, how trust can quietly erode during budget creep, and why mindset—not tactics—is often the real deciding factor. You will: Learn how to handle lost projects without spiraling into self-doubtDiscover a powerful follow-up strategy that revived an entire seasonUnderstand how honest communication and mindset shifts protect trust and growth If you’ve ever questioned yourself after hearing “no,” press play and learn how to turn setbacks into momentum instead of letting them derail your business. For more information about Jon Valenta and his services visit: https://generalpavingstones.com/ Interested in being the first to know when The CORE 10 drops? Sign up HERE: https://yes.express/core-10/ Connect with Joshua at: The Website The Facebook Group Sales Master Classes How to work with Joshua - https://yes.express/apply/ Tune into this podcast where a seasoned craftsman shares expert communication skills, strategies for overcoming stress and overwhelm, and insights on building a profitable business in landscaping and hardscaping, with tips on how to sell, close more deals, and achieve financial freedom to retire early as a successful business owner in the design/build and outdoor living industry. Music from #Uppbeat: https://uppbeat.io/t/abbynoise/puncher License code: AWUDIYK15E3NWYPK