Advertise on podcast: Let’s talk ABM

Head of Global ABM & Campaigns at Datadog, Kevin Driscoll leads a global team driving pipeline through integrated, data-led programs. With experience at IBM and Anaplan, he blends demand generation, growth marketing, and competitive strategy to unite sales and marketing around impact. His focus on scalable personalization, creative testing, and bridging PLG and SLG motions has made him a leading voice in account-based growth. Watch this episode and learn: How Datadog evolved from PLG to a focused, account-based growth model. Why a “two-hat” ABM structure strengthens GTM alignment. What B2C-style creativity can teach B2B marketers about engagement. How AI enhances research and personalization while keeping ABM human-led.

Marta leads the EMEA ABM strategy at Ping Identity. With expertise spanning marketing strategy, GTM planning, and creative campaign execution, she has a proven ability to deliver measurable impact through data-driven programs and innovative partnerships. Known for aligning Sales and Marketing around high-value accounts, Marta blends strategic vision with a results-focused mindset, helping organizations strengthen engagement, accelerate pipeline, and achieve revenue growth at scale. Watch this episode and learn: How “scaling down” unlocked greater impact and deeper engagement Why ABM must be a long-term relationship program and not a “campaign in a box” What it takes to win alignment across Sales, CS, and leadership How to co-create value with partners and measure success beyond pipeline

Nancy Carlyle Harlan is an award-winning ABM and B2B marketing consultant with a track record of driving transformative growth in high-tech SaaS. With expertise spanning ABM, Executive Marketing, and Customer Lifecycle Marketing, she has designed and scaled programs that consistently deliver measurable impact. A strategic and innovative leader, Nancy has led global ABM strategy at leading technology firms Qlik and UiPath.  Watch this episode and learn: How to protect and grow your top 20% accounts Why ABM is a revenue multiplier for resilience, retention, and expansion What the “Swarm ABM” model looks like for uniting Sales, Marketing, and CS How to measure ABM success beyond pipeline with metrics that CROs value

A seasoned Marketing Executive with 20 years in B2B software and SaaS, Amanda has led global go-to-market, demand generation, and ABM strategies for some of the world’s leading technology companies. Now Vice President, Head of Marketing at FourKites, she brings a unique blend of strategic advisory, people leadership, and account-based expertise to align Sales and Marketing. With a passion for people and results, Amanda is dedicated to driving sustainable growth and measurable business impact. Watch this episode and learn: How to adopt an Account-based mindset beyond traditional campaigns Ways to strengthen alignment between Sales and Marketing teams Strategies to identify and prioritize high-value target accounts Practical tips for driving measurable ABM results

Andrew Reed is a customer-centric ABM leader with over a decade in B2B technology marketing, currently serving as Global ABM Director at AVEVA. He has scaled the company’s ABM program from a single one-to-one pilot into a global motion across 87 enterprise accounts, balancing deep personalization with scalable execution. Passionate about insight-driven strategy and sales alignment, Andrew is reshaping how AVEVA builds customer value, turning ABM into a systematic growth engine that drives stronger relationships and measurable business impact. Watch this episode and learn: The road from one ABM pilot to 87 enterprise accounts globally How an ABM value proposition helps shift brand perceptions Why moving from digital-first to human-first experiences is key to ABM success How Andrew uses data and “action boards” to link engagement to pipeline and revenue

Caroline Kite is a seasoned ABM leader driving enterprise strategy at Swoogo. She’s building a full-funnel, tiered ABM program from scratch - designed to engage marketing-savvy buyers and align tightly with sales. Caroline previously ran ABM programs at Cloudflare, Zuora, and Blue Yonder. With roots in Demand Gen and Field Marketing, she brings a rare blend of precision, creativity, and go-to-market depth to every ABM motion. Watch this episode and learn: How to build a full-funnel ABM strategy in your first 90 days Why tailoring tactics by tier is critical in a 400-account program How to integrate events and direct mail into a seamless ABM motion Why orchestration - not ownership - is the key to ABM success at Swoogo

Cristina Daroca is Senior Director, Head of Americas Marketing at Riverbed Technology, driving ABM and Field Marketing strategies that turn targeted accounts into measurable revenue. With deep expertise in aligning Sales, Marketing, and Customer Success, she uses data-driven insights and AI to scale personalized programs and deliver real business impact across complex enterprise accounts. Watch this episode and learn: How to unite Sales, Marketing, and CS around a focused account list Why merging ABM and Field Marketing creates stronger engagement and ROI Strategies to run One-to-one, One-to-few, and One-to-many programs effectively How AI is transforming account research, content personalization, and forecasting

Heather Adkins is a data-driven ABM leader, currently overseeing Marketing, Growth, and Strategy at KPMG US. She oversees one of the largest ABM teams globally, aligning industry and account insights to deepen client relationships. Her expertise spans go-to-market planning, integrated campaigns, and customer-centric transformation across diverse industries. Watch this episode and learn: How KPMG has built one of the largest ABM teams in the world The role of account planning in scaling ABM personalization and uncovering cross-account insights Why relationship depth and shared values are core KPIs in KPMG’s ABM strategy How Heather’s team uses AI-powered “Insights to Action Packs” to deliver relevance at scale across tiers

A seasoned global marketing leader with more than two decades of experience at IBM, Cheryl Caudill is passionate about client-centric marketing and ABM. She leads the Global Center of Excellence for ABM and Demand Marketing, orchestrating strategies that blend data, insights, and AI to improve client relationships and drive revenue growth. Watch this episode and learn: The structure and role of IBM’s ABM Center of Excellence How the ABM CoE coordinates two-way communication with regional ABM teams How ABM plays a role in shifting enterprise brand perception Why success in ABM starts with patience, sales buy-in, and long-term relevance

A veteran B2B marketing leader, Eric has spent over two decades shaping Account-based Marketing strategies at some of the world’s most respected enterprise brands, including SAP and Amazon Web Services. With deep expertise in One-to-one and One-to-many ABM, Eric has built scalable, revenue-driven programs that align Sales and Marketing, influence complex buying groups, and deliver long-term impact. From designing global ABM playbooks to leading customer-centric campaigns, Eric brings a pragmatic, sales-savvy approach to modern marketing. Watch this episode and learn: How ABM strategies differed at SAP vs. AWS Why scaling ABM requires a roadmap, not just more resources How customer lifetime value (LTV) is reshaping ABM strategies Why ABM success depends on trust, internal alignment, and customer centricity

A seasoned Marketing leader with a decade of experience in Tech and SaaS, Evett Baranov specializes in Account-based Marketing (ABM) with expertise in Field Marketing, digital strategy, and Partner Marketing. Having led programs across APAC and EMEA, she brings a global perspective to driving targeted engagement and revenue impact. Now based in Sydney, she focuses on data-driven ABM strategies that align Sales and Marketing for business success. Watch this episode and learn: How Workday’s ABX model complements demand gen without overlap The FIRE score framework for smarter account selection Why ABM success starts with targeting the right accounts How to measure ABM impact beyond MQLs and pipeline

Brittney Hamer is a seasoned ABM leader specializing in targeted strategies that drive client engagement and business growth. In her most recent role as Director of Campaign & Digital Marketing at Gainwell Technologies, she spearheaded ABM programs that fostered collaboration, innovation, and revenue impact.  Watch this episode and learn: How to navigate complex buying cycles in the public sector Why deep account relationships drive ABM success How intent data helps influence RFP decisions Why experimenting with new channels boosts impact

Anna is a self-proclaimed ABM nerd with a passion for designing and executing complex, multichannel ABM programs. As the leader of the ABM department at Influ2, Anna has driven exceptional results, including a 123% increase in ABM-influenced revenue in 2023. Her ABM journey began at Shelf, where she worked with a talented team to achieve 4x ARR growth through a carefully crafted account-based go-to-market approach. Watch this episode and learn: How to implement ABM in a channel-first business model Why customer expansion is at the heart of ABM success The power of creativity and personalization in ABM campaigns How to align Sales and Marketing to overcome ABM challenges

Fabiana Brunetti is a dynamic marketing leader with nearly two decades of experience spanning ABM, Field Marketing, Digital Marketing, and Demand Generation. As Director of Global ABM Worldwide Strategies at Pure Storage, she drives data-driven strategies to align Sales and Marketing, foster collaboration, and scale personalization. Known for her innovative approach, Fabiana has created a world-class ABM program at Pure Storage with impressive results.   Watch this episode and learn: Why Field Marketing is a great foundation for ABM How to apply data to account selection and prioritization How to Scaling personalization with AI The power of collaboration in ABM success

Katarzyna brings a unique blend of strategic vision, creativity, and precision to the world of ABM. As a Senior Global ABM Manager, she excels at turning data into actionable insights, navigating complex B2B landscapes, and transforming challenges into opportunities. Her passion lies in building meaningful connections, driving impactful results, and leading teams to success. For Katarzyna, ABM isn’t just a strategy - it’s a craft that combines personalization, analysis, and the constant pursuit of growth and innovation. Watch this episode and learn: How to implement ABM in a channel-first business model Why customer expansion is at the heart of ABM success The power of creativity and personalization in ABM campaigns How to align Sales and Marketing to overcome ABM challenges