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Joe CiccaroneExplicit
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Date created
2021/04/16
Latest episode
2026/02/04
Average duration
45 min.
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Welcome to Built Not Born! The story of EVERYDAY PEOPLE creating REMARKABLE LIVES. Each week we bring a REMARKABLE story of an ordinary person that overcame the odds, fought through adversity and impacted the lives of countless people in their community. Subscribe and see why life is BUILT NOT BORN.
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#185 - Guy Kawasaki - "Everyone Has Something to Hide | Apple & Canva Chief Evangelist on Privacy, Signal, and Protecting Your Freedom 📱🔐
2026/02/04
Guy Kawasaki - "Everyone Has Something to Hide" | Apple Evangelist & Canva Chief on Privacy, Signal, and Protecting Your Freedom 📱🔐Guy Kawasaki evangelized the Macintosh. He's Canva's Chief Evangelist.
He's written 18 books.
Now at 71, Guy Kawasaki says this might be his most important book yet — because it's not about making money.
It's about protecting yours.
What You'll Learn:
The "billboard test" — would you be okay seeing every text you've sent on a highway billboard?Why WhatsApp isn't as secure as you think (and what metadata really reveals)How Signal differs from every other messaging appWhy Guy gave this book away for freeThe $12.95 book that launched his writing careerWhat he'd tell a college grad entering the workforce todayWhy working at Zippy's might be better than Goldman Sachs
Power Quote: "Everybody has something to hide — not because they've done something wrong, but because privacy equals freedom." — Guy Kawasaki
Timestamps:
📱 0:00 - Introduction
🔐 2:30 - Why Guy pivoted to writing about privacy
🧪 6:15 - The billboard test for your text messages
📊 10:00 - WhatsApp vs Signal: metadata is the real danger
💰 15:30 - Why he gave this book away for free at 71
✍️ 20:00 - "If You Want to Write" — the $12.95 book that changed everything
🎓 24:45 - Advice for college grads: Zippy's vs Goldman Sachs
🤖 30:00 - Kawasaki GPT: better at being Guy than Guy
🏄 34:30 - Starting surfing at 60 and the 10-foot board rule
☕ 38:00 - Best coffee spots in Oahu for remote work
💡 41:00 - One lesson: Never ask people to do something you wouldn't do
Featured Book: "Everyone Has Something to Hide: Why and How to Use Signal to Preserve Your Privacy, Security, and Wellbeing" by Guy Kawasaki & Madison Nuismer
Connect with Guy Kawasaki:
Podcast: Remarkable PeopleWebsite: GuyKawasaki.comKawasakiGPT.comspan class="ql-ui"...
#184 - Rob Jones - "Put Your Legs On" | Paralympic Medalist & 31 Marathons in 31 Days on Defeating the Inner Terrorist 🎖️🏃♂️
2026/01/27
Rob Jones - "Put Your Legs On" | Paralympic Medalist & 31 Marathons in 31 Days on Defeating the Inner Terrorist 🎖️🏃♂️He stepped on an IED in Afghanistan and lost both legs above the knee. He asked his teammates to kill him. They refused. Nine months later he won a bronze medal at the Paralympics. Then he biked across America. Then he ran 31 marathons in 31 consecutive days. Now he teaches leadership at Echelon Front.
What You'll Learn:
The moment the IED exploded — and what went through his mind in the first 60 secondsWhy he skipped the first four stages of grief and went straight to acceptanceHow he convinced Olympic gold medalist Brad Lewis to fly across the country and coach himThe "inner terrorist" — the real enemy that almost defeated himWhy extreme challenges are 90% mental and 10% physicalHow standup comedy makes him a better leadership instructor
Power Quote: "The blast took my legs, but it didn't take my mission. You don't need legs to stand up. You just need to decide you're not going to quit." — Rob Jones
Timestamps: 🎖️ 0:00 - Introduction
📖 4:30 - The book that made him join the Marine Corps
💣 12:15 - What it's like to patrol knowing every step could be your last
🔥 22:00 - July 22, 2010: The IED explosion
🏥 35:45 - Waking up two days later in Germany
💪 42:30 - First rep in rehab: lifting his stumps off the bed
🦿 48:00 - Getting fitted for prosthetics — and the pain of learning to walk again
🥉 55:20 - Emailing Brad Lewis and making the Paralympics
🚴 64:00 - Biking 5,181 miles across America through the Rockies in February
🏃 72:30 - 31 marathons in 31 days — and the back injury that almost ended it
🎭 78:00 - Why standup comedy is scarier than biking across America
👹 82:00 - The "inner terrorist" — the real antagonist of his story
💡 86:00 - One lesson: Act in the best interest of other people
Featured Book: "Put Your Legs On: One Man's Journey to Survive, Recover, and Live" by Rob Jones (Foreword by Jocko Willink)
Connect with Rob Jones:
Website: RobJonesJourney.comInstagram: @robjonesjourneyLinkedIn: Rob Jonesa...
#183 - Ann E. Butler - "Wife. Mother. Spy." | 27-Year Undercover CIA Officer & Mom of Five on Secret Missions, Going Into Labor During Ops & Hiding It All From Her Kids 🕵️♀️👨👩👧👦
2026/01/13
Ann E. Butler - "Wife. Mother. Spy." | 27-Year Undercover CIA Officer & Mom of Five on Secret Missions, Going Into Labor During Ops & Hiding It All From Her Kids 🕵️♀️👨👩👧👦Her kids found out she was a CIA agent the night before her retirement party.
For 27 years, Ann E. Butler recruited spies, ran covert operations across four continents, and made it home for dinner — all while raising five children who thought mom was just a diplomat.
What You'll Learn:
How she went into labor during a clandestine meeting (and still made the handoff)The art of the "bump" — engineering a chance encounter to recruit an assetWhy a pregnant mom of five is the perfect undercover coverHow to build trust fast enough that someone will commit treason for youThe moment her daughter discovered the truth (a mosaic gave it away)What 9/11 was like from inside a European CIA station
Power Quote: "Take advantage of opportunities that come your way. Persevere, even though it's not always easy. And be grateful for those opportunities — because they can turn into extraordinary moments." — Ann E. Butler
Timestamps:
🕵️♀️ 0:00 - Introduction 📖 3:30 - Why she wrote the book after 27 years of silence
🤰 8:45 - Going into labor during a clandestine meeting
🚂 15:20 - Almost nine months pregnant on an overnight train in alias
🎯 24:00 - The "bump" — how CIA officers engineer chance encounters
🤝 32:15 - Building trust: how to get someone to commit treason
🏫 40:30 - CIA training: the farm, fake prisons, and pressure tests
💥 48:00 - September 11th from inside a European CIA station
👨👩👧👦 55:20 - How her kids finally found out (the night before retirement)
🎬 62:00 - The Americans TV show: how accurate is it?
🏃♀️ 68:30 - Running a marathon in Paris (after meeting an asset first)
💡 74:00 - One lesson: Take advantage of opportunities and be grateful
Featured Book: "Wife. Mother. Spy. An Extraordinary Life Filled With Ordinary Days" by Ann E. Butler
Connect with Ann E. Butler:
Website: AnnEButler.coma...
#182 -2025 Year End Wrap-Up | 100% Audience Growth, Lessons from My Dad & What's Coming in 2026 🎙️🔥
2025/12/31
Built Not Born 2025 Wrap-Up | 100% Audience Growth, Lessons from My Dad & What's Coming in 2026 🎙️🔥No interview this week.
Just reflecting on an incredible year and looking ahead to what's next.
What's Inside:
Spotify stats: almost 100% audience growth and 30% follower increaseThe #1 most downloaded episode of the year (hint: AJ Brown made it happen)Epic guests: Guy Kawasaki, Roger Gracie, Jon Gordon, Dave Berke, Martin Dugard & moreThe hardest episode I've ever recorded — saying goodbye to my dadWhat's coming in 2026: CIA spies, Marine combat vets, and BJJ legends
Highlights from 2024:
Jim Murphy (Inner Excellence) — most downloaded episode of the yearRoger Gracie — 10x World Champion, changed how I train and teachJon Gordon & Kathryn Gordon — leadership and relationship gritGuy Kawasaki — Wiser Guy, always deliversDave Berke & Jamie Cochran — Echelon Front leadershipMartin Dugard — Taking Midway, WWII storiesThe episode about my dad — RIP Fran Ciccarone
Coming in 2026:
Ann E. Butler — CIA agent for 20+ years, her kids didn't know until her retirement partyRob Jones — US Marine, Echelon Front instructor, author of "Put Your Legs On"Chris Burns — Black belt under Rickson Gracie, BJJ Instagram legend
The Lesson: You're here, then one day you're not. Let's rock out each and every day. Be present. Be focused. Give your best. Learn from those who came before and share with those who come after.
Subscribe and follow for more in 2026.
#BuiltNotBorn #Podcast #YearInReview #2024Wrapped #Leadership #NewYear #2026 #Grateful #JoeCiccarone
© Joe Ciccarone - Built Not Born Podcast. All Rights Reserved.
#181 - Gus "BigDawg" Felder - The Inside Game | From North Philly High School Dropout to the NFL: On Faith, Stoicism & Building Champions 🏈📘🔥
2025/12/17
Coach Gus "Big Dog" Felder - "The Inside Game" | From North Philly High School Dropout to the NFL on Faith, Stoicism & Building Champions 🏈🔥A teacher told him he'd be "dead or in jail." He became an Executive Director of Player Development at the University of Nebraska, earned three degrees from Penn State, and is now building the next generation of champions.
Power Quote:
"The world will judge you by what it sees on the outside — your title, your status, your resume. But real leadership, real strength, real success — that starts on the inside." — Coach Gus Felder
What You'll Learn:
How a North Philly kid who dropped out of high school ended up with three Penn State degreesWhy the inside game determines how far the outside game can goThe power of being present (and why Coach Gus is available until 2am every night)How Marcus Aurelius and stoic philosophy shaped his approach to adversityWhy he hires people who are the complete opposite of himThe daily habits that keep him sharp: sauna, cold plunge, cigars, Legos, and journaling
Timestamps:
🏈 0:00 - Introduction & Philly connection
🔥 4:30 - From North Philly to Berwick: a whole different world
📚 12:15 - How Marcus Aurelius found a kid from Strawberry Mansion
💪 18:45 - NCAA non-qualifier: proving yourself as a student first
🧠 28:30 - The inside game vs. the outside game
🙏 38:00 - Spiritual devotion & faith in the locker room
👀 45:20 - Being present: listening to understand, not to respond
⚡ 52:40 - NIL, the transfer portal & building loyalty
🔥 62:00 - Forged in the fire: letting adversity transform you
📖 68:30 - Daily habits: sauna, cold plunge, Legos & journaling
❤️ 75:00 - One lesson: Don't let the world make you who it wants you to be
Featured Book: "The Inside Game: Mastering the Mind, Strengthening the Spirit, Leading with Purpose" by Coach Gus Felder
Connect with Coach Gus Felder:
Book: "The Inside Game" (Amazon)IG: Coach Gus Felder
Subscribe for more conversations with elite performers who've overcome the odds.
#CoachGusFelder #TheInsideGame #Leadership #PennState #Nebraska #NorthPhilly #Stoicism #MarcusAurelius #Faith #BuiltNotBorn #Football #PlayerDevelopment #Podcast #JoeCiccarone
© Joe Ciccarone -...
#180 -Roger Gracie - "The Warrior Mindset" | 10x BJJ World Champion on Conquering Fear, Winning the Mental Game & the Tao of a Champion 🥋🏆
2025/12/02
Roger Gracie - "The Warrior Mindset" | 10x BJJ World Champion on Conquering Fear, Winning the Mental Game & the Tao of a Champion 🥋🏆Roger Gracie - 10x BJJ World Champion and author of "The Warrior Mindset: The Tao of a Champion" reveals how a kid who was picked last for soccer, afraid to swim, and hid from his sister became the greatest jiu-jitsu fighter of all time.
What You'll Learn:
Why training smart beats training hard (and how Roger refined white belt techniques to dominate world championships)The mental game that wins fights before they startHow chess thinking transforms your jiu-jitsu strategyRoger's daily meditation practice that changed everythingThe closed guard sweep from knee-up position nobody else usesWhy "don't give up to fear" became his life philosophy
Power Quote:
"A lot of people think they're not capable of doing something. They see what someone else did and think, 'That person has something I don't.' But you're completely wrong. You have what it takes. You just need to start." — Roger Gracie
Timestamps:
🥋 0:00 - Introduction
🏆 2:30 - From scared kid to 10x World Champion
💡 8:45 - The moment the Gracie mission became his mission
🎯 15:20 - Training smart vs. training hard (skill development over sparring)
♟️ 28:40 - How chess transformed his jiu-jitsu thinking
⚔️ 38:15 - The legendary Jacaré brown belt match
🧠 48:30 - Winning the mental game before the Buchecha fight
🎬 55:00 - Watching Braveheart before every competition
🧘 62:45 - Daily meditation practice (30-60 minutes)
📚 68:20 - Alexander the Great, Buddha & warrior philosophy
🔥 75:00 - One lesson: Don't give up to fear
Featured Book: "The Warrior Mindset: The Tao of a Champion" by Roger Gracie
Connect with Roger Gracie:
Website:RrogerGracie.comAcademy: Roger Gracie Academy, Londona...
#179 -Enri Pjetri : Rome Revealed - Gladiators, Emperors & Michelangelo's Secrets ⚔️🏛️🎨
2025/11/18
Built Not Born Podcast (Episode 179)- Enri Pjetri: Rome Revealed - Gladiators, Emperors & Michelangelo's Secrets ⚔️🏛️🎨
Roman art historian and tour guide Enri Pjetri takes us through 3,000 years of history walking the streets of the Eternal City of Rome.
From the Sistine Chapel to the Colosseum, from Michelangelo to Marcus Aurelius, Enri reveals why Rome is like a lasagna - layers upon layers of Western civilization all in one city - and shares an epic 3-day itinerary for experiencing the Eternal City.
What You'll Learn:
• Why Rome is like a lasagna (layers of 3,000 years of history)
• The perfect 3-day Rome itinerary (ancient sites, Vatican, and Baroque Rome)
• What makes the Sistine Chapel and Colosseum must-see destinations
• Why the Trevi Fountain tradition is actually THREE coins, not one
• Hidden Rome: Trastevere and authentic neighborhoods tourists miss
• Emperor Antoninus Pius: The 24-year reign of total peace
Key Quote:
"Rome is the only city in the world where all the story of the past is still here in layers. You can touch it with your hands and feel the smell. From the foundation by Romulus to modern Italy - it's all here, waiting for you to discover." - Enri Pjetri
Timestamps:
🏛️ 00:00 - From Albania to Rome: Following the dream of ancient history
🏛️ 08:30 - Why Rome is like a lasagna (layers of civilization)
🏛️ 15:20 - The Palatine Hill: Walking where emperors walked
🏛️ 22:45 - Victor Emmanuel Monument: Beautiful but controversial
🏛️ 28:15 - Mussolini's road that cut the Roman Forum in half
🏛️ 35:40 - What makes the Colosseum one of the Seven Wonders
🏛️ 42:20 - Vatican City: Where Christianity became a world religion
🏛️ 48:50 - The Trevi Fountain myth: It's THREE coins, not one
🏛️ 55:30 - Emperor Antoninus Pius: 24 years of peace (161 AD)
🏛️ 62:15 - Marcus Aurelius and the tragedy of Commodus
🏛️ 68:40 - The Sistine Chapel: Why Michelangelo said no to the Pope
🏛️ 75:25 - Michelangelo's revolution: Creating space and time in painting
🏛️ 82:10 - The Last Judgment: 25 years after the ceiling
🏛️ 88:30 - Perfect 3-day Rome itinerary revealed
🏛️ 95:15 - Day 1: Ancient Rome (Colosseum, Forum, Palatine Hill)
🏛️ 101:45 - Day 2: Vatican City (Museums, Sistine Chapel, St. Peter's)
🏛️ 107:20 - Day 3: Baroque Rome and hidden neighborhoods
🏛️ 113:35 - Trastevere: Where authentic Rome comes alive at night
🏛️ 119:50 - Caravaggio's free masterpieces in Roman churches
🏛️ 125:40 - The church with the ceiling illusion (Sant'Ignazio)
🏛️ 131:15 - What Rome teaches the modern world: Learn from the past
🏛️ 137:45 - Julius Caesar: The leader every emperor copied
Connect with Enri Pjetri:
• IG: Enri Pjetri
• What's App Phone #: +39 328 461 6623
• Private tours available for Vatican, Colosseum, and custom Rome experiences
• Contact for tour bookings and Rome travel advice
Subscribe for more episodes exploring history, culture, and the stories behind iconic people and destinations.
#Rome #Vatican #Colosseum #Italy #TravelItaly #ArtHistory...
#178 -Bryan Antonelli: "Seize, Clear, Build, Hold" - Transforming America's Most Violent Prisons
2025/11/02
Built Not Born Podcast - Bryan Antonelli: "Seize, Clear, Build Hold" - Transforming America's Most Violent PrisonsFormer Federal Bureau of Prisons Senior Deputy Regional Director Bryan Antonelli shares 25 years of leadership lessons from transforming America's most dangerous prisons. From Hazelton (where Whitey Bulger was murdered) to Coleman (largest prison complex in America), Bryan reveals how he used military counterinsurgency tactics to turn chaos into order and his new book "Seize, Clear, Build and Hold."
What You'll Learn:
• Why every prison reform starts with fixing the lockup first
• How to get staff buy-in when taking over a chaotic facility
• The counterinsurgency tactics that work inside maximum security prisons
• Why leadership training matters more than security technology
• How drones and cell phones are destroying prison security
• The parallel between Jiu-Jitsu training and leadership under pressure
Key Quote:
"There's always one more thing you can do to increase your odds of success. Your jail's gonna go as your lockup goes - if your lockup's a crowded, undisciplined mess, your jail's gonna be a disaster." - Bryan Antonelli
Timestamps:
🔒 00:00 - From Air Force to 25 years transforming violent prisons
🔒 12:30 - Taking over Hazelton after Whitey Bulger's murder
🔒 18:45 - Why staff culture beats security technology every time
🔒 25:20 - The shower plan that changed everything in 48 hours
🔒 32:15 - How contraband (drones, cell phones, soaked mail) fuels prison violence
🔒 39:40 - "The storm before the calm" - expect resistance before reform
🔒 46:25 - Counterinsurgency tactics: Treating gangs like insurgent groups
🔒 52:30 - Always start with the lockup - your foundation for order
🔒 58:15 - The Sony Walkman descrambler: How smart inmates really are
🔒 64:40 - Incentivizing prisoners: Honor dorms vs restrictive housing
🔒 71:20 - First week takeover plan: Observe, listen, don't rush
🔒 77:50 - Building systems that outlast the leader
🔒 83:30 - The shocking lack of defensive tactics training in corrections
🔒 90:15 - Why Jiu-Jitsu makes better leaders and decision makers
🔒 96:40 - From elite athlete to "fat slob" and back: Brian's transformation
🔒 103:25 - Training at Max's Mixed Martial Arts with the Migliarese brothers
🔒 109:30 - Leave your ego at the door or it'll get choked out
🔒 115:45 - Extreme Ownership: The leadership bible that changed everything
🔒 121:20 - Final lesson: Make time for yourself and family first
Featured Book: "Seize, Clear, Build and Hold" by Brian Antonelli
Brian Antonelli's Background:
• 25-year career with Federal Bureau of Prisons
• Senior Deputy Regional Director, Northeast Regional Office (Philadelphia)
• Transformed Hazelton (WV) after Whitey Bulger murder - 7 murders/year to ZERO
• Chief of Emergency Preparedness for entire BOP
• Coleman (FL) - Largest federal prison complex in America
• 15 prison locations nationwide
• 4 years Air Force (1993-1997)
• 28 years training Brazilian Jiu-Jitsu (black belt)
• 1996 Olympic Training Center - Greco-Roman wrestling
Connect with Brian Antonelli:
• LinkedIn: Brian Antonelli (13,000+ followers)
• Company: Forged By Freedom Fit (strength & nutrition coaching)
a
#177 - Dave Berke: "The Need to Lead" - Former Top Gun Instructor & F-35 Commander on Why Every Problem is a Leadership Problem ✈️
2025/10/17
Dave Berke: "The Need to Lead" - Former Top Gun Instructor & F-35 Commander on Why Every Problem is a Leadership Problem ✈️
Former Marine Corps Lieutenant Colonel Dave Berke shares his journey from Top Gun instructor to F-35 squadron commander to combat veteran fighting alongside Navy SEALs in Ramadi.
Now a leadership instructor at Echelon Front with Jocko Willink and Leif Babin, Dave reveals lessons from his new book "The Need to Lead" - the third in the Extreme Ownership series.
What You'll Learn:
• Why every problem is a leadership problem (and how that empowers you to solve it)
• The difference between extreme ownership and preemptive ownership
• Why "someone's gonna do it, it might as well be you" changes everything
• How to lead when you're leading your equals and peers
• Why good leadership must outlast the leader
• The power of being a leader who listens first
Key Quote:
"Someone's going to do it, it might as well be you. Every person needs to lead in order to succeed, no matter the environment." - Dave Berke
Timestamps:
🛩️ 00:00 - The Star Wars moment that sparked a fighter pilot dream
🛩️ 08:15 - Mom's powerful advice: "Someone's gonna do it, might as well be you"
🛩️ 15:30 - Growing up in Marine Corps town: El Toro flight path childhood
🛩️ 22:45 - First time behind the controls and the road to Top Gun
🛩️ 28:20 - Only Marine to fly both F-22 Raptor and F-35B Lightning
🛩️ 35:40 - Mom watching his first F-35B vertical landing -...
#176 -Amy P. Kelly & Julie Nee: "The Gift of Growth" 🌱
2025/10/10
Built Not Born Podcast (#176)- Amy P. Kelly & Julie Nee: "The Gift of Growth" on Daily Micro-Actions, Building Beliefs, and Why Four Minutes Beats Four HoursAmy P. Kelly and Julie Nee share their latest book "The Gift of Growth" - a daily growth guide proving that four minutes of intentional action beats four hours of planning.
Both corporate veterans who've worked with Jon Gordon for a decade reveal how 365 days of quotes paired with micro-actions creates sustainable transformation for busy people.
What You'll Learn:
The formula: Idea + Action = ProgressHow to build a belief that fuels difficult daysWhy appreciating small wins transforms your inner criticCreating physical environments that support growthThe power of daily micro-actions over grand plans
Key Quote:
"Almost every successful person begins with two beliefs: the future can be better than the present, and I have the power to make it so."
Timestamps:
00:00 - Guest introductions & The Gift of Growth origin story
09:15 - How the book works: Quote + micro-action daily
18:45 - The CULTIVATE framework explained
29:30 - Curating your information diet
39:20 - Building your belief garden
44:45 - The basement stories: Growth through hardship
58:15 - The logistics of self-publishing
73:50 - John Gordon's impact on their lives
82:30 - Final takeaways: Take action & build your belief garden
Featured Book: "The Gift of Growth: Plant Presents Every Day" - Available on Amazon
Connect with Amy P. Kelly & Julie Nee:
Book: Gift of Growth Website: YouGrowGirl.comIG: @YouGrowGirlCommunityWebsite: AmyPKelly.comWebsite: :JulieNee.com
Subscribe for more episodes with proven strategies on personal growth, leadership, and sustainable success.
#AmyPKelly #JulieNee #TheGiftOfGrowth #PersonalGrowth #Leadership #YouGrowGirl #BuiltNotBorn #JoeCiccarone #JonGordon #DayOfDevlopment
© Joe Ciccarone - Built Not Born Podcast. All Rights Reserved.
Views expressed by guests do not necessarily reflect the views of the host.
#175 -Guy Kawasaki - "Wiser Guy" : Apple's Former Chief Evangelist on Mission-Driven Leadership, Surfing at 71, and Where Motivation Comes From
2025/09/22
Episode: Built Not Born
Guest: Guy Kawasaki - Former Apple Chief Evangelist, Author of "Wiser Guy"
Host: Joe Ciccarone
Release Date: September 22, 2025
🎯 Power Quote"Your true scorecard isn't measured in dollars, followers, or fancy titles. It's measured in lives changed, relationships strengthened and personal growth achieved. I hope you made people's lives better. I hope the world is better for you having lived in it." - Guy Kawasaki
📖 Episode OverviewApple's former Chief Evangelist Guy Kawasaki returns to share wisdom from his new book "Wiser Guy" and reveals the leadership lessons learned from Steve Jobs, the power of saying yes early in your career, and why he started surfing at 60. From getting mistaken for Jackie Chan to learning the high road from his father, Guy delivers actionable insights on motivation, sales mastery, and building a remarkable life.
Key Topics Covered:
Mission-driven leadership vs. being an assholeThe foundation of great teachers and mentorsWhy motivation doesn't matter (but being motivated does)Sales fundamentals and the power of empathyPunch up, never punch down leadership philosophyRegret analysis and taking bold actionLearning new skills later in lifeMeasuring impact over money
⏰ Timestamps with Emojis🍎 [00:00] - Opening & Steve Jobs "Think Different" Story
Guy recalls being in the room when the iconic "Think Different" campaign was previewedThe moment Steve Jobs said "Don't give one to Guy" in front of everyoneGuy's response: "Steve, it's okay because I don't trust you either"Why this probably cost him $250 million
👔 [08:15] - Mission-Driven Assholes vs. Regular Assholes
The distinction between people who are assholes for themselves vs. for a missionSteve Jobs as the ultimate mission-driven assholeWhy Melanie Perkins from Canva proves you don't need to be an a*****e to succeedThe chicken-and-egg question: Does being an asshole make you successful, or does success make people tolerate your behavior?
👩🏫 [15:30] - The Teacher Who Changed Everything: Trudy Akau
How an elementary school teacher in Hawaii altered Guy's entire life trajectoryThe moment she told Guy's parents he had potential and should leave public schoolFrom potential "ghetto guy" to Stanford graduate because of one teacher's interventionHow to become a "Trudy" in someone else's life
🌺 [22:45] - The Gardener Story: Taking the High Road
Getting mistaken for the gardener while trimming his hedge in an affluent SF neighborhoodHis father's surprising reaction: "Statistically, she was right"Why being Japanese American in Hawaii vs. mainland created different perspectivesThe lesson in giving people the benefit of the doubt
🏎️ [28:20] - The Jackie Chan...
#174 -Jay Papasan - The Rookie Real Estate Agent, Why Busy Means Broke, and Turning Focus Into a Superpower - Episode 174 🏠📈
2025/09/05
Built Not Born Podcast: Jay Papasan - The Rookie Real Estate Agent, Why Busy Means Broke, and Turning Focus Into a Superpower - Episode 174 🏠📈Episode Description 📖Co-author of "The One Thing" Jay Papasan returns to Built Not Born for his third appearance to discuss his latest book "The Rookie Real Estate Agent." In this power-packed conversation,
Jay reveals the research-backed strategies that separate successful real estate rookies from those who struggle, why 200 people in your database is the magic number, and how to turn busyness into productivity.
Drawing from interviews with 250+ top-performing agents, Jay breaks down the fundamentals that haven't changed in 20 years alongside the modern tools and technology that make everything more effective. Whether you're in real estate, sales, or any service-based business, this episode delivers actionable insights on database management, prospecting strategies, and building sustainable business systems.
Key Topics Covered: 🎯
🏡 Why treating real estate like a business from day one is crucial📊 The 200-person database rule and 6.5% annual transaction rate🎯 Focus as a superpower in an age of distraction📞 The professional-to-personal call structure that works🏠 How to conduct epic open houses that generate leads💼 When to go part-time vs. full-time in sales careers🔄 The four-touch event marketing system
Guest Bio 👨💼Jay Papasan is the co-author of "The One Thing," one of the most popular business books of all time, and VP of Publishing at Keller Williams Realty 📚.
Jay's also the author of the newly released "The Rookie Real Estate Agent" and co-host of "The ONE Thing" podcast with Gary Keller.
Jay's writing and research have helped millions of professionals focus their efforts and build sustainable, profitable businesses. His newsletter "The 20 Percenter" reaches 13,000+ subscribers with a 65% open rate 📊.
Key Quotes 💬"Focus is a superpower. Without delay, how fast can we get people into income-producing activities?" 💪 - Jay Papasan
"Your database is your business. 200 people in your database - that's the magic number from our proprietary research." 📈 - Jay Papasan
"The biggest mistake rookies make is they don't treat it like a business early enough. The moment you think of it like a business, you start doing things differently." 🏢 - Jay Papasan
"Most people's database is just their phone or a spreadsheet and they don't touch it until people reach out to them." 📱 - Jay Papasan
"If you're not talking to people about buying and selling
#173 -End of Summer Recap, Camera Flashes, and Fall Preview 📸☀️🍂
2025/08/30
End of Summer Recap, Camera Flashes, and Fall Preview - Episode 173 📸☀️🍂Episode Description 📖Built Not Born host Joe Ciccarone takes a break from guest interviews to share an end-of-summer reflection and preview the exciting lineup of guests coming in the fall season.
Joe opens up about the "best of times and worst of times" summer, sharing the loss of his father Fran and celebrating sending his second son off to college.
This episode offers listeners a behind-the-scenes look at the podcast's growth and Joe's personal journey, while building anticipation for upcoming conversations with bestselling authors, Navy Top Gun instructors, Apple executives, and championship coaches.
Episode Highlights:
Personal reflections on family loss and growthPreview of upcoming bestselling author guestsBehind-the-scenes podcast insightsCall to action for subscriber growthIntroduction to the Built Not Born Blog newsletter
Host Personal Update 👨👨👦The Worst of TimesLoss of Father: Joe's father Fran Ciccarone passed away July 3rd after battling cancerFuneral Impact: 200 people attended the funeral luncheon for the 82-year-old - remarkable turnout that spoke to his father's characterFamily Process: July spent handling funeral arrangements, viewings, and reconnecting with familyEulogy Available: Joe recorded a special eulogy episode available on Spotify
The Best of TimesCollege Send-off: Dropped second son off at college in upstate New YorkFamily Milestone: Now has two sons in college (senior and freshman) and one middle schooler at homePositive Outlook: Both college sons are "in great spots" and expected to thrive
Upcoming Fall Season Guest Preview 🎙️Recently Released:Jon Gordon - Episode 172
18-time bestselling authorDiscussed "The 7 Commitments of a Great Team"$100,000 speaking fee performer15-minute conversation packed with leadership insights
Coming Soon:Jay Papasan
Co-author of "The One Thing" - one of the most popular business books of all timeNew book: "The Rookie Real Estate Agent" (releasing next week)Expert on productivity, focus, and business success principlesSpecializes in thriving during recessions and crowded markets
Guy Kawasaki
Former Apple Chief Evangelist who launched the Macintosh with Steve JobsNew book: "Wiser Guy" - follow-up to 2019's "Wise Guy"Joe received early pre-read copyTechnology and entrepreneurship expertise
Dave Burke (Echelon Front)
Former Navy Top Gun flight instructorCombat veteran who served on ground in Ramadi, Iraq with Jocko Willink and Leif BabinNew book: "The Need The Lead"Currently working with Echelon Front leadership consulting
Amy P. Kelly & Julie Nee
Co-authors discussing "Gifted Growth"Leadership and business development focus
Dudley Duncan
Hall of Fame swimming coachExpert on succeeding in one of the most grueling sportsInsights on mental toughness and athletic excellence
Podcast Growth Initiatives 📈Subscription DriveSubscribe to Built Not Born Podcast (Spotify, Apple, Google, Overcast)
Why It Matters: Subscriptions drive algorithmic promotion within appsImpact: More subscribers =
#172 - Jon Gordon - The 7 Commitments of a Great Team, Why Teammates Are Forever, and How Commitments Crush Goals 🚀⚡
2025/08/15
Built Not Born Podcast: Jon Gordon - The 7 Commitments of a Great Team, Why Teammates Are Forever, and How Commitments Crush Goals 🚀⚡Episode Description 📖Bestselling author Jon Gordon returns to Built Not Born to discuss his latest book "The 7 Commitments of a Great Team" - a book that took him 16 days to type but 54 years to write 📚. From his days as a Cornell lacrosse player to becoming one of the world's top leadership experts, Jon reveals the framework that transforms ordinary teams into extraordinary ones.
In this powerful episode, Jon shares the profound moment when his dying coach said "Teammates are forever" and how that revelation became the foundation for understanding what truly makes teams great. Discover why commitments matter more than goals, how to build unbreakable team bonds, and the secret to staying energized instead of drained by your work 💪.
Key Topics Covered: 🎯
🏆 The 7 Commitments that separate great teams from good ones💥 Why commitments crush goals every time❤️ The power of "Teammates are forever"🎯 How to align your team around vision and mission🔥 Why love drives grit and commitment drives greatness🥊 Life as a series of sprints combined with a boxing match⚡ How to stay energized instead of drained by your work
Guest Bio 👨💼Jon Gordon is a bestselling author, keynote speaker, and leadership consultant 🏆. Author of 32+ books including "The Energy Bus," "The Power of Positive Leadership," and "The Hard Hat," Jon has worked with numerous Fortune 500 companies, sports teams, school districts, and nonprofits around the world 🌍.
His practical frameworks for building positive, high-performing teams have transformed organizations from the NFL to Fortune 500 boardrooms ✨
Key Quotes 💬
"Teammates are forever, Tim. Teammates are forever." 💫 - Coach Richie (Jon's Cornell lacrosse coach)
"Goals are great, but your goals will
#171 - Martin Dugard - Taking Midway, Epic History, and the Courage That Changed the World 🚢⚓
2025/08/01
Built Not Born Podcast: Martin Dugard on Taking Midway, Epic History, and the Courage That Changed the World 🚢⚓Episode Description 📖New York Times bestselling author Martin Dugard joins Built Not Born to discuss his latest book "Taking Midway" and how he makes history as exciting as a spy thriller 🕵️♂️. From co-authoring 12+ books in The Killing Series with Bill O'Reilly to his solo Taking Series, Martin reveals his creative process for bringing pivotal moments in history to life ✨.
In this episode, Martin shares the incredible story of the Battle of Midway - the most decisive naval engagement of WWII that shifted global power from the British Empire to the American Empire 🌍. Discover the intelligence breakthrough that changed everything, the courage of pilots who knew they wouldn't survive, and why this battle saved democracy itself 🦅.
Key Topics Covered: 🎯
⚔️ The Battle of Midway: Why it was the turning point of WWII🔐 Lieutenant Commander Joseph Rochefort's code-breaking breakthrough👥 Admiral Nimitz vs. Admiral Yamamoto: Contrasting leadership styles🌍 The "Europe First" strategy and its impact on the Pacific War🎉 How Churchill celebrated Pearl Harbor (and why)✍️ The creative process behind The Killing Series📚 Making history accessible to casual readers🔍 Research techniques for bringing historical moments to life
Guest Bio 👨💼Martin Dugard is a New York Times bestselling author 12-13 times over 🏆 and co-author of The Killing Series, which has sold over 19 million books worldwide 📈. His solo work includes the Taking Series: Taking Paris, Taking Berlin, Taking London, and Taking Midway 🇺🇸. Martin describes himself as "a gateway drug for history's casual readers" and has mastered the art of making historical events as thrilling as modern spy novels 🎬.
Key Quotes 💬"I don't have a research assistant, but I've got a really curious mind and it's like I just don't let go of a fact." 🧠 - Martin Dugard
"If we had lost [at Midway] and the Japanese had taken Midway, they would've been in a perfect position to launch a completely destructive second raid on Pearl Harbor... We would've been completely out of the war in the Pacific." ⚡ - Martin Dugard
"Those sailors, when they came home from the war, if they had seen what we have going on in our country right now, I think they would've been very disoriented. It is just weird to see history repeat itself." 🔄 - Martin Dugard
Episode Highlights ⏰[00:00] 🎬 Introduction and Martin's incredible publishing track record
[05:30] 💡 How Martin developed his "gateway drug to history" philosophy
[12:15] 🤝 The creative process behind The Killing Series collaboration with Bill O'Reilly
[18:45] 🎉 Why Churchill was excited about Pearl Harbor
[25:20] ⚔️ The Battle of Midway: Most decisive naval engagement of WWII
[32:10] 🔐 Lieutenant Commander Joseph Rochefort's code-breaking breakthrough
[38:45] 😄 The "You don't have to be crazy to work here, but it helps" sign
[42:30] 📰 Censorship, propaganda, and the "ghost" USS Yorktown
[48:15] 👥 Admiral Nimitz vs. Admiral Yamamoto: Leadership styles compared
[52:40] 🌍 How Midway marked the end of the British Empire, birth of American Empire
[58:25] 🤔 Why some battles capture popular imagination (Pearl Harbor vs. Wake Island)
[65:10] 📚 Lessons from Midway relevant to today
[70:45] 🦅 The courage of torpedo bomber and dive bomber pilots
[75:20] ✍️ Martin's writing routine and research...
Podcast reviews
Read Built Not Born podcast reviews
AmyPKelly 2024/07/03
Strategies and good variety
Joe gets guests to share specific strategies for success while also sharing incredible personal stories. The show has a nice variety of people from di...
TIMOTHY67894321! 2024/06/04
Great podcast!
Joe secures many great guests and he is an excellent interviewer. He seems to always ask the questions that I’m thinking about and I always walk awa...
Nick from Jax 2023/11/21
Heartwarming and Inspiring!!!
Absolutely loving the 'Built Not Born' podcast hosted by Joe Ciccarone! Each episode is a heartwarming and inspiring journey into the lives of ordinar...
Rock and has no boundaries 2023/09/28
Michael J. Marchese
This is a great podcast with a great lineup of guests. Joe does a great job of navigating and extracting key information out of these trailblazers.
I...
coachedbycoleman 2023/04/16
#88 Episode Stop Challenge Choose
I have never been a part of a podcast or interviewed formally via the technological world. Joe is inviting and immediately welcomes you to open up an...
Paul Lizell 2023/03/21
Built Not Born
Joe has a podcast like no other! The type of people he interviews have all gone through trials and tribulations and persevered through it all. I lov...
BDiL68 2023/01/07
Who are they
Joe is a great host with interesting guests who have pursued their passions. Joe’s comfortable style and interviewing skills helps you get to know who...
The Pharma Coach 2022/11/02
Great podcast
Thank you for bringing built, not born podcast to the masses. Your insights and guest interviews are very helpful to keep me on track with my life goa...
bbm 10/25/22 2022/10/25
Built not born
Joe is an incredible host and reminds me of Ed Mylet in his questions and style! Great guy and cares about what he is putting out there.
Awesome podca...
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