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Your soulful brand

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Rating
★★★★★
5
from
5 reviews
This podcast has
49 episodes
Language
English
Publisher
Alison Barker
Explicit
No
Date created
2021/04/20
Latest episode
2022/06/10
Average duration
17 min.
Release period
13 days

Description

You have a biz vision in your heart that you want to share with the world. But, when it comes to communicating that with your audience, you don’t know where to start. You want to be wildly successful, but the limiting stories you tell yourself hold you back from shining your light. It’s time to create your soulful brand on your terms. Alison Barker, a brand strategist and copywriter for female-founded wellness brands, discusses how you can create your soulful brand with mindset, messaging and magic. Alison is here to support you to own your message by embracing all of you.

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Podcast episodes

Check latest episodes from Your soulful brand podcast


Episode 49- Try this one thing if you feel stuck
2022/06/10
This is one thing which you have the choice to change. You may overlook this when you feel stuck, or lacking creative downloads. By making new choices, you can increase your vibration, feel more vibey and more aligned. It can easily be overlooked. I share my experience of this in this week's episode. By the time you have finished listening, you’ll discover: How your environment looks and feels influences your vibe.How you can tap into your creative flow and messaging downloads.How you can make your work time more joyful and easyHow to break free of the traditional ways of being and doing work. Your Brand. Your biz. Create in a way that serves you to your highest potential. Links/resources Enrolment for Wellness Copy Queens is open. Find out more about payment, testimonials + FAQs https://alison-barker-2b32.mykajabi.com/wellnesscopyqueens Active Campaign affiliate linkKajabi affiliate linkAlison’s InstagramAlison's websiteCopy Queens’ Facebook GroupWaitlist for Wellness Copy QueensFree resource: 5 ways to craft copy in your authentic voice  Share the love on social When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_ While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.  Leave a review, if you love the show  Be sure to leave a review on iTunes in order to receive your freebie -  22 affirmations to support you to own your message. Just screenshot it and email it to [email protected]. I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.  Thank you so much for being here.  I’ll see you in the show next week….. Own your message and be you x 
Episode 48- Don't limit yourself in this box
2022/05/25
You may feel stuck on this point. What title to call yourself. It seems to be a sticking point for so many people. Society loves to stick us in a box. How many times do people ask 'what do you DO?' As in, what is your job title. They can then feel they have you nailed. With a title or profession, subconscious assumptions fall into place. Like how much money you make. Where you may have gone to school/college. The usual superficial points. Typically they're assumptions that don't relate to you as the beautiful human that you are. Or the impact you make in this world. I talk about how you can be more expansive than a title as a personal brand. It comes back to what we regularly talk about on the show: owning ALL of you. That includes all aspects of you as you grow and evolve. This may be the pep talk you need to embrace all aspects of you. By the time you have finished listening, you’ll discover: Why giving yourself a title is not important to your soul mate clientsWhy you may find it a challenge to capture your medicine in a title.What to focus on insteadHow to give yourself permission to evolve and grow as a personal brand.Why honouring expansive potential can be more exciting than being a one trick pony.  Links/resources Enrolment for Wellness Copy Queens is open. Find out more about payment, testimonials + FAQs https://alison-barker-2b32.mykajabi.com/wellnesscopyqueens Active Campaign affiliate linkKajabi affiliate linkAlison’s InstagramAlison's websiteCopy Queens’ Facebook GroupWaitlist for Wellness Copy QueensFree resource: 5 ways to craft copy in your authentic voice  Share the love on social When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_ While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.  Leave a review, if you love the show  Be sure to leave a review on iTunes in order to receive your freebie -  22 affirmations to support you to own your message. Just screenshot it and email it to [email protected]. I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.  Thank you so much for being here.  I’ll see you in the show next week….. Own your message and be you x 
Episode 47- The real reason writing for your biz feels hard and how to change it
2022/05/12
How do you feel when it comes to writing for your biz? Do you feel it in your body? That sense of dread. You don’t know what to write. You worry what people will say. You worry if you will be judged by other people.  Awareness of anything is key to changing it. I shine a light on why you may find writing hard. And what you can do to move through this to a place of ease when you write for your biz. It’s all available to you. By the time you have finished listening, you’ll discover: Why you may find it hard to write for your biz.How you can make peace with this and move through this to share your message.The freedom of expression that is available to you.  Links/resources Active Campaign affiliate linkKajabi affiliate linkAlison’s InstagramAlison's websiteCopy Queens’ Facebook GroupWaitlist for Wellness Copy QueensFree resource: 5 ways to craft copy in your authentic voice  Share the love on social When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_ While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.  Leave a review, if you love the show  Be sure to leave a review on iTunes in order to receive your freebie -  22 affirmations to support you to own your message. Just screenshot it and email it to [email protected]. I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.  Thank you so much for being here.  I’ll see you in the show next week….. Own your message and be you x 
Episode 46- A new approach to creating a lead magnet
2022/05/02
Are you thinking about creating a freebie or lead magnet as they call it in the marketing world? Creating in your biz can start to feel mechanical. Tick boxes. You go through the motions. What if it could be fun? What if your freebie could be a way of deeply connecting with your reader?  You know I like to do things in an intentional way around here. The intention and purpose around the creation of your freebie is everything. That is what I talk about in this week’s episode.  By the time you have finished listening, you’ll discover: The real reason behind creating a freebie to welcome people into your community.The intention behind the creation process.How you can make your freebie stand out in your niche.   Links/resources Active Campaign affiliate linkKajabi affiliate linkAlison’s InstagramAlison's websiteCopy Queens’ Facebook GroupWaitlist for Wellness Copy QueensFree resource: 5 ways to craft copy in your authentic voice  Share the love on social When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_ While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.  Leave a review, if you love the show  Be sure to leave a review on iTunes in order to receive your freebie -  22 affirmations to support you to own your message. Just screenshot it and email it to [email protected]. I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.  Thank you so much for being here.  I’ll see you in the show next week….. Own your message and be you x 
Episode 45 - The secret to create the life (and brand) you desire
2022/04/03
Do you know what you want? Do you ask for it? Do you claim it? Mother’s day was last week in the UK. Belated happy Mother’s day for those of you tuning in this week. This year, I chose a new way of doing it. It was a powerful way to let go of the victim mindset and step into my power. In this week’s episode, I share what I did which changed everything. It applies to your business, and your life. It’s simple, yes. That is not to say it’s always easy.  By the time you have finished listening, you’ll discover: Why you get to choose in every moment and how you can make choices that serve you to the highest level.Why you need to know what you desire first BEFORE you can call it in.How you can co-create your reality, without being in victim mode. Links/resources Active Campaign affiliate linkKajabi affiliate linkAlison’s InstagramAlison's websiteCopy Queens’ Facebook GroupWaitlist for Wellness Copy QueensFree resource: 5 ways to craft copy in your authentic voice  Share the love on social When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_ While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.  Leave a review, if you love the show  Be sure to leave a review on iTunes in order to receive your freebie -  22 affirmations to support you to own your message. Just screenshot it and email it to [email protected]. I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.  Thank you so much for being here.  I’ll see you in the show next week….. Own your message and be you x 
Episode 44- 6 steps before you launch an online programme
2022/03/21
You may have a stirring in your heart to create an online programme or course. Amazing that you have the vision, my love. The thing is, your ideas may never germinate. They can be left in the waiting lounge waiting to be birthed. Why? Because you don’t know where to start. You may end up getting in your own way. As always, the world needs your medicine. Your creative ideas are a blessing from the divine. I’m here to support you to give life to these ideas so others can benefit from your magic. This episode talks you through 6 key steps to follow before you design your programme/course. By the time you have finished listening, you’ll discover: 6 key steps to know before you create your programme/course.Mindset shifts to move forward into creation mode.Lessons I learnt from my first launch. Links/resources Active Campaign affiliate linkKajabi affiliate linkAlison’s InstagramAlison's websiteCopy Queens’ Facebook GroupWaitlist for Wellness Copy QueensFree resource: 5 ways to craft copy in your authentic voice  Share the love on social When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_ While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.  Leave a review, if you love the show  Be sure to leave a review on iTunes in order to receive your freebie -  22 affirmations to support you to own your message. Just screenshot it and email it to [email protected]. I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.  Thank you so much for being here.  I’ll see you in the show next week….. Own your message and be you x 
Episode 43- How to use the magic of your unique essence in your messaging
2022/03/10
We are entering a new paradigm in biz. People feel into their decisions, rather than be manipulated or persuaded by clever copy. This comes from the energetics and resonance of your brand. How people feel when they enter your space. How you feel when you create your content. You don’t have to do it the way everyone else does it. You can define your personal brand how you wish. There is a magic in this. It is available to you, too. There is no need to worry about being on-brand. Just be fully you. It almost sounds cliche to say this. The question you may have is how do you integrate and embody this in your personal brand. This is what I discuss in this week’s show. By the time you have finished listening, you’ll discover: Why your message is not confined to just your brand elevator pitch.You are your brand as a personal brand and how you can embody this.The universal message within your specific message and how to share this.  Links/resources Active Campaign affiliate linkKajabi affiliate linkAlison’s InstagramAlison's websiteCopy Queens’ Facebook GroupWaitlist for Wellness Copy QueensFree resource: 5 ways to craft copy in your authentic voice  Share the love on social When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_ While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.  Leave a review, if you love the show  Be sure to leave a review on iTunes in order to receive your freebie -  22 affirmations to support you to own your message. Just screenshot it and email it to [email protected]. I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.  Thank you so much for being here.  I’ll see you in the show next week….. Own your message and be you x 
Episode 42 - How to speak the language of your soulmate clients
2022/03/02
If you want to connect with your readers through your copy, you need to speak their language. There is a tendency to want to over complicate life. Sound familiar? With copy, it’s your job to use words that your reader relates to, and connects with. This is how you build the bridge of empathy and connection.  I talk about how to embody this in your messaging so you can build connection with your community and make more sales.  By the time you have finished listening, you’ll discover: Why being creative and clever with your copy can dilute your message.How to speak the language of your soulmate client. Links/resources Alison’s InstagramAlison's websiteCopy Queens’ Facebook GroupWaitlist for Wellness Copy QueensFree resource: 5 ways to craft copy in your authentic voice  Share the love on social When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_ While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.  Leave a review, if you love the show  Be sure to leave a review on iTunes in order to receive your freebie -  22 affirmations to support you to own your message. Just screenshot it and email it to [email protected]. I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.  Thank you so much for being here.  I’ll see you in the show next week….. Own your message and be you x 
Episode 41 - One word to phase out of your copy
2022/02/19
Your messaging carries an energy and vibration of its own. Your messaging creates a feeling in your reader. Words matter in an online brand like yours. They are the bridge between you and your reader. There is one word that I see people use all.of.the.time. The thing is, It dilutes the potency of your message. This is not to make what you're currently doing wrong. Refining your message is an ongoing thing. Give yourself patience and grace. This is a small change that can make a big impact. I talk about this one word in today's show.  By the time you have finished listening, you’ll discover: One word that dilutes the potency of your message.What word to use instead.How words can reflect your inner alignment and the power of your message. Links/resources Alison’s instagramAlison's websiteCopy Queens’ Facebook GroupWait list for Wellness Copy QueensFree resource: 5 ways to craft copy in your authentic voice Share the love on social When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_ While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.  Leave a review, if you love the show  Be sure to leave a review on iTunes in order to receive your freebie -  22 affirmations to support you to own your message. Just screenshot it and email it to [email protected]. I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.  Thank you so much for being here.  I’ll see you in the show next week….. Own your message and be you x 
Episode 40 - How to develop your authentic brand voice
2022/02/11
Do you find it a challenge to communicate your message in a way which feels right for you. The tone. The words. The whole thing? Your brand voice is an expression of you. It’s a point of connection with your audience. It’s simple in its essence. That doesn’t mean it’s easy, for you. I talk about what brand voice is and how you can begin to own your voice in your brand messaging. Connection comes first. Before selling. Before you make an offer. Your brand voice is the start of building this connection with your audience. In this week’s show, I talk about what brand voice is and how you can begin to own your voice in your brand messaging.   By the time you have finished listening, you’ll discover: What brand voice is.How you can step into your power with your brand voice.Why you need consistency in your various platforms.What are brand guidelines and why you need this as your grow your team. Links/resources Alison’s instagramAlison's websiteCopy Queens’ Facebook GroupWait list for Wellness Copy QueensFree resource: 5 ways to craft copy in your authentic voice Share the love on social When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_ While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.  Leave a review, if you love the show  Be sure to leave a review on iTunes in order to receive your freebie -  22 affirmations to support you to own your message. Just screenshot it and email it to [email protected]. I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.  Thank you so much for being here.  I’ll see you in the show next week….. Own your message and be you x 
Episode 39- 10 biz tools/apps to run a successful wellness biz
2022/02/04
Your soul-led brand is all about doing the work that lights you up. To do that, you need tools to allow the cogs to turn without your 24-7 input. And then? You can then leverage your time to be the CEO of your biz. In this week’s show, I discuss 10 biz tools that I use to run my biz. By the time you have finished listening, you’ll discover: 10 biz tools/apps which I use in my biz.Why each of these tools can allow your biz to work for you so you don’t need to be the one doing all of the work.Links/resources Alison’s instagramAlison's websiteCopy Queens’ Facebook GroupWait list for Wellness Copy QueensFree resource: 5 ways to craft copy in your authentic voice Active Campaign (affiliate link)Kajabi (affiliate link)Share the love on social When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_ While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.  Leave a review, if you love the show  Be sure to leave a review on iTunes in order to receive your freebie -  22 affirmations to support you to own your message. Just screenshot it and email it to [email protected]. I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.  Thank you so much for being here.  I’ll see you in the show next week….. Own your message and be you x 
Episode 38- 3 key lessons for your soul-led brand
2022/01/24
Anyone who follows me on the ‘gram will know I have a new hobby. I am learning to play the violin. I love to step into my creativity.  But, I also love seeing the lessons which I can share with you to build your soul-led brand. This is what I talk about in this week’s show. By the time you have finished listening, you’ll discover: The 3 lessons you can apply to your brand today for more ease and flow.The magic that happens when you honour your creativity. Links/resources Alison’s instagramAlison's websiteCopy Queens’ Facebook GroupWait list for Wellness Copy QueensFree resource: 5 ways to craft copy in your authentic voice Share the love on social When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_ While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.  Leave a review, if you love the show  Be sure to leave a review on iTunes in order to receive your freebie -  22 affirmations to support you to own your message. Just screenshot it and email it to [email protected]. I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.  Thank you so much for being here.  I’ll see you in the show next week….. Own your message and be you x 

Podcast reviews

Read Your soulful brand podcast reviews


5 out of 5
5 reviews
★★★★★
sodolentz 2021/05/07
Love at first listen
Ali has a lovely, kind, genuine voice that I could listen to all day! In the midst of my doubting thoughts that I am simply overwhelmed by and under q...
★★★★★
Karen-DB 2021/05/06
Great advice for copywriters and business owners
As a business owner, I love to hear this straightforward, practice advice that I can apply right away to my marketing strategy!
★★★★★
melsappleby 2021/05/06
Bite size inspiration!
I love Alison’s Instagram feed and hearing her chat is lovely and equally inspiring. She is a master in reframing the insecurities that creep in when ...
★★★★★
Jody Pear 2021/05/06
Inspirational medicine gives me wings
I’ve been following Ali on Instagram for a short while and every post lifts me up and leaves me longing to hear more. And now here’s her brand new pod...
★★★★★
The EffortLESS Life® 2021/05/06
SOUL-good!
Ali has a heart of gold and it shines through in this show! She is an expert at showing you how to create a brand on your terms, leading with your uni...
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