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The first result on Google gets 39.8% of the clicks, but that can feel like an impossible task in 2024. There’s so much competition. But there’s one thing you might be overlooking because it feels like “no one reads them” anymore - blogging. Blogging has long been and still is one of the most effective ways to improve your SEO and climb the Google rankings. Let’s talk about how you can make blogging an effective tool in your SEO belt. In this episode, we’re breaking down: The magic of SEO How blogging supercharges SEO 5 steps to writing blogs that rank And a freebie to get you started MENTIONED RESOURCES: Episode 79 - SEO Secrets that Generate Revenue AHrefs free Keyword Generator FREE RESOURCE: Write blogs that rank checklist Follow me on Instagram: @captaincoder

On a scale of one to “Why did I start a business,” how burned out are you right now? You started your business because you were GREAT at what you do. But you didn’t start it because you wanted to do all the admin work of running your business. Many entrepreneurs and business owners are convinced that even though they hate it, no one can do things in their business quite like they can.  Want to love your business AND scale it? It’s time to delegate the things that are sucking the life out of you. Cathy Baillargeon and I are opening up your mind to the many possibilities that you have in getting help in your business. In this episode, you’ll learn: The signs it’s time to delegateCommon excuses to notHow a VA differs from employeesCommon delegation misunderstandings (and why they’re wrong)How to make delegation easierThe hidden value of delegationWhat you can get help withAnd the real results of asking for helpMENTIONED RESOURCES: Virtual Cathy Virtual Cathy on Instagram Virtual Cathy on Facebook Virtual Cathy YouTube The E-Myth Revisited FREE RESOURCE: Get more leads from your website Follow me on Instagram: @captaincoder

Unless you have a monopoly in what you do or you never want to grow your business beyond where you are right now, you need a website. Even if you’re rocking sales with DMs and simple landing pages, you need a website that builds trust in your business. Don’t believe me? I get it. I talk to people all day long who think they don’t need a website anymore. But let me tell you - without one, you’re putting your business at risk. Let’s break down the 4 big reasons you still need a website, including: It’s your home online - that you ownHow it builds trust - even with referralsHow it can bring people to youAnd act as your silent salespersonMENTIONED RESOURCES: Captain Coder Podcast - Ep 079 Captain Coder Podcast - Ep 081 FREE RESOURCE: Get more leads from your website Follow me on Instagram: @captaincoder

Are people buying from your website? Selling online - even when you’re selling services - requires high-converting sales pages. Unlike many of the pages on your website, a sales page attempts to convert someone from a mere visitor to actual revenue. How do you take someone from voyeur to willing to hand over some of their cold-hard cash? You have to take them through a process that ends with them signing up to be your client. That also means your sales pages need to convert and generate revenue. In this episode, you’ll learn: The key elements to a sales pageHow to dial in your messagingHow to have your other clients sell for youHow to make purchasing seamlessHow to use design to your advantageHow bonuses give you a boostAnd real-world statistics of what’s possibleMENTIONED RESOURCES: AHRefs Keyword Generator FREE Canva Template - Dream Client Persona Leads Growth Strategy Workshop FREE RESOURCE: Get more leads from your website Follow me on Instagram: @captaincoder

How do you keep growing and achieve sustainable growth online? How do those big gurus making a million plus keep their business growing, getting in front of more and more people? You need to follow the same best practices they do. If you want your business to grow online, it’s not about the tactics. It’s about the underlying choices of “why” you choose to do what you do. The online world changes so fast that something that worked last week might not work tomorrow. But if you have a roadmap that tells you how to think, you’ll be able to make those shifts with confidence. Want to know what you need to do? Let’s unpack the basic roadmap to sustainable growth online. In this episode, you’ll learn how to: Get your ideal customer’s attentionExpress your unique valueShow off the transformations you achieveBuild trustAnd connect on a human level MENTIONED RESOURCES: Your Leads Growth Strategy Roadmap Episode 78 - 5 Powerful Tactics to Attract Your Dream Clients Free Buyer Persona Canva Template FREE RESOURCE: Get more leads from your website Follow me on Instagram: @captaincoder

Have you been putting SEO on the back burner because it feels like it’s too hard to mess with? Let me tell you the secret about SEO - it’s one of the easiest things you can do for your business. It just takes a little bit of time but that’s well worth the investment. Generating consistent revenue in your business is possible when you’re investing a bit of time and energy into your SEO. In this episode, SEO expert Lauren Gaggioli and I are unpacking everything you need to know to start SEO with your business and the small, next best steps you need to take to make this all a reality. You’ll learn: Lauren’s background in SEOHow Google drives revenue through SEOThe biggest misunderstandingsThe time it will take for SEO to workHow you can implement SEO in your businessHow to choose keywordsThe competition you need to understandHow to link everything internallyAnd the foundation you need MENTIONED RESOURCES: Find Lauren Gaggioli online Lauren’s DIY Website Audit AHrefs Keyword Generator Tool Google Search Console Bing Webmaster Tools FREE RESOURCE: Get more leads from your website Follow me on Instagram: @captaincoder

Do you often find yourself working with clients that just aren’t the best fit for you but you take them because revenue is important? What if I told you that you could attract your dream clients instead? I know that might sound fanciful if you’ve been building your business for a while, but it doesn’t have to be a fantasy. You can attract the right leads and your dream clients to your business. In this episode, we’re going to discuss: How to get clear on who you’re helpingThe best way to get their attentionGetting them to take the next stepMeeting them in their space onlineAnd shortcutting the Know, Like, and Trust factorLet’s dive into five powerful tactics that will transform your business. MENTIONED RESOURCES: Episode 77: How to Cut Through the Noise in 2024 Buyer Persona Canva Template FREE RESOURCE: Get more leads from your website Follow me on Instagram: @captaincoder

I can’t tell you how much doom and gloom I’ve seen about the state of marketing in 2024. With the shifts from AI, changes to Google’s algorithm, and the continued push to privacy (which means losing some data), I see a lot of experts claim that it’s going to become impossible to market effectively. What are they all forgetting? There are real, actual human beings on the other side of your marketing efforts. Online marketing has never been about trying to scam Google’s algorithm or have a video go viral. It’s always been about talking to your dream clients and getting them to pay attention to you so they’ll buy from you. Rant aside, there is a real issue of needing to cut through all of the noise in the world and get their attention. How do you do that? In this episode, we’re going to cover: The process to follow to get their attentionHow to keep itHow to build trustBe more memorableAnd how to get in front of new audiencesMENTIONED RESOURCES: Episode 58: One Key Traffic Tactic You’re Missing Episode 67: Unlocking the Earning Power of Email Marketing FREE RESOURCE: Get more leads from your website Follow me on Instagram: @captaincoder

No one is honest about how it looks to run a business. Often, we see the shiny numbers of “Oh, I’m a 6 figure business owner", but we don’t share the reality of what running that business is. Growth doesn’t just happen overnight. Honestly, it’s easy to get distracted by something that doesn’t help grow your business, get some shiny object syndrome, and have some lulls you didn’t expect. But you know what? We often don’t look at the victories as we should either.  I’ll be honest - I don’t often love sharing the ins and outs of my own business. But today, I’m reflecting on some things that went right - and some things that didn’t go to plan. FREE RESOURCE: Get more leads from your website Follow me on Instagram: @captaincoder

A website should be an investment in your business, which means it absolutely should offer some kind of return. The way that many customers find us is so varied these days. They see us on social media, then maybe get an email, read a blog, or listen to a podcast before they may ever really explore our websites. Then of course some get to your website organically through Google and other search engines. With every customer coming to us through a myriad of ways, how do you know if your website is working for your business as a silent salesperson? There are several factors you should be paying attention to, including: How many people are visiting your websiteWhere they’re coming fromWhat they’re doing once they get thereHow it feels inside your businessThe questions you need to ask to set clear goals for your websiteLet’s dive into what matters. MENTIONED RESOURCES: Google Analytics Google Search Console FREE RESOURCE: Get more leads from your website Follow me on Instagram: @captaincoder

Can everyone - and I do mean everyone - use your website?  What a lot of business owners don’t understand is that there are common website trends that make it harder for some individuals to use their websites. That means you’re excluding a potentially huge chunk of your target audience - up to 27%. That’s the exact opposite of what you want to do right? The good news is that having an accessible website is not only possible, it’s easy to make your website more accessible for everyone. Today, we’re going to cover 5 easy ways to make your website more accessible, including: Writing good ALT descriptions and how to add themHow to make links clear to everyoneChoosing the right color combinationsHow to simplify your website copy to be readableAnd making video and audio content accessibleMENTIONED RESOURCES: Captain Coder Website Audit for AccessibilityRev.comWebAim Contrast CheckerWordcounter.netGrammarlyFREE RESOURCE: Get more leads from your website Follow me on Instagram: @captaincoder

If you’ve been in business longer than 5 minutes, you know that there are a lot of things to pay attention to. It’s so easy for many of these things to hit the back burner throughout the year and even cause problems the longer you go without taking care of them. As this year winds down, this is a great chance to take a few simple steps to prep your marketing for 2024. Let’s take a look at the 7 steps you should take now to clean up your marketing and get ready for the new year! In this episode, we’ll cover: The data you need to look atTalking to your dream clientHow to review your goalsThe marketing pieces you need to clean upAnd how to plan your marketing strategy for 2024MENTIONED RESOURCES: Leads Growth Strategy How to Get Your Dream Client’s Attention Unlocking the Earning Power of Email Marketing FREE RESOURCE: Get more leads from your website Follow me on Instagram: @captaincoder