1564157262
Yoga Biz Champ with Michael Jay

Advertise on podcast: Yoga Biz Champ with Michael Jay

Rating
★★★★★
4.9
from
15 reviews
This podcast has
79 episodes
Language
English
Publisher
Michael Jay
Explicit
No
Date created
2021/04/21
Latest episode
2026/01/26
Average duration
50 min.
Release period
14 days

Description

Join Michael Jay, the Yoga Biz Champ studio consultant (@yogabizchamp), on the "Yoga Biz Champ" podcast, your essential guide to thriving in the yoga business world. With a rich background as a yoga teacher, former studio owner, and marketing expert, I bring you the insider's perspective on making your yoga studio a resounding success.What You'll Gain:- Insightful Conversations:  Listen in as I chat with dynamic yoga studio owners and top industry experts, sharing their journeys, strategies, and secrets to success.- Practical Advice: Each episode is packed with actionable tips and practical steps tailored to help both budding and seasoned studio owners flourish- Real-World Success Stories: Be inspired by real-life examples of yoga studios that have transformed challenges into triumphs.My Approach:As your host, I blend direct, fair, and humor-infused coaching to demystify the complexities of running a yoga business. My style is about being in the trenches with you, offering guidance that's relatable and effective.Why Listen?- Experience & Expertise: Leverage my 14+ years of experience in running and selling a profitable yoga studio and my proven track record as a yoga business consultant.- Diverse Topics: From branding and marketing to pricing and sustainable growth, we cover the A-Z of yoga business management.- Join a community of like-minded individuals passionate about turning their yoga dreams into profitable realities.By tuning into the Yoga Biz Champ podcast, you'll gain the knowledge, inspiration, and confidence to navigate the yoga business landscape successfully. Whether you're starting out or scaling up, these conversations will be your roadmap to becoming the next Yoga Biz Champ in your community https://yogabizchamp.link/podlink

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Check latest episodes from Yoga Biz Champ with Michael Jay podcast


The Star Trek Moment: Why the Screen is Dead & How Your Studio Wins in 2026
2026/01/26
Text me Your email for my Booking Link "In 2026, Google is not a library. Google is a Concierge. And a Concierge doesn't send people to a ghost town." If you’ve been feeling overwhelmed by the endless "to-do" list of Instagram algorithms, SEO keywords, and content funnels—stop. The game is about to change entirely. In this deep-dive "thinking" episode, we explore the massive shift happening in 2026: the move from Screens to Ambient Computing. With Apple and Google partnering on a new AI-powered Siri, and rumors of camera-equipped AirPods and Jony Ive’s new "iPhone of AI," the way students find your studio is shifting from "Search and Click" to "Look and Ask." We break down exactly what this "Star Trek Moment" means for your business, why "Perfection" is now a red flag on social media, and give you a specific 2026 Playbook to future-proof your studio today. In This Episode, You Will Learn: • The "Star Trek" Shift: Why we are moving from a "Library" economy (searching for answers) to a "Concierge" economy (asking for answers). • The Apple + Google Signal: What the historic partnership between these two giants means for your local SEO (and why Siri is about to get a PhD). • Hardware Rumors: The inside scoop on "Project B798" (AirPods with cameras) and the Ray-Ban Meta glasses—and how they will "read" your physical studio signage. • The "Ghost Town" Penalty: Why Google’s new AI hates static websites and how to prove to the algorithm that your business is alive. • The Anti-Aesthetic: Why Adam Mosseri (Head of Instagram) says "Shares" are the new "Likes," and why low-fidelity, messy video is crushing polished ads. • The "Audio Audit": A simple test to see if your website is ready for the Voice AI era. Resources & Links Mentioned https://www.businessconnect.apple.com – Claim your location on Apple Maps immediately. https://www.businesss.google.com – Where you need to post your "Weekly Photo Dump." Tool: Check your website Schema at https://www.Schema.org Free Strategy Call with Michael  https://www.yogabizchamp.com/book Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp Yoga Biz Champ listeners get 50% off the first 3 months of Offering Tree with my exclusive link www.offeringtree.com/yogabizchamppodcast Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE FREE RESOURCES AND BOOK A CHAT LINK https://yogabizchamp.link/podlink
Burnout Is Not the Business Model: Building a Sustainable Yoga Studio Community
2026/01/12
Text me Your email for my Booking Link In this Season 6 kickoff episode, Michael sits down with Aurielle Vendemmia, founder of True Moon Yoga & Fitness, for a powerful conversation about what it really takes to build a sustainable, thriving Yoga Studio community. Aurielle shares her 20-year journey from opening studios out of survival, to running five locations, to intentionally scaling back to one boutique Yoga Studio built around nervous system regulation, clear leadership, and deep community connection. This episode is for Yoga Studio owners who want to create a business that supports both their students and their own life — while building a loyal, committed community that actually sticks around. In This Episode, You’ll Learn • How Aurielle opened her first Yoga Studio without a business plan • Why running multiple studios led to burnout — and how she rebuilt with intention • How a serious accident reshaped her approach to movement and leadership • Why nervous system regulation matters for long-term community trust • How consistent class structure creates safety for students and teachers • What sustainable staffing and delegation really look like • How to use data instead of emotion to design a Yoga Studio schedule • Marketing strategies that attract the right students into your community • Why not being “for everyone” builds a stronger Yoga Studio Quote from the Episode “Burnout is not a badge of honor. If your business only works when you’re exhausted, it’s not actually working — it’s extracting from you.” About Aurielle Vendemmia Aurielle Vendemmia is the founder of True Moon Yoga & Fitness, a boutique heated Yoga Studio that blends yoga, strength training, Pilates-inspired movement, and nervous-system-aware teaching. After opening her first studio in 2007 and eventually running five locations, she intentionally returned to one Yoga Studio so she could create a space rooted in consistency, boundaries, and long-term community sustainability for both students and teachers. Connect with Aurielle Website: https://www.truemoonyoga.com Instagram: @emilyauriellevendemmia Resources for Yoga Studio Owners • Free Yoga Studio Business Plan • 2026 Yoga Studio Planning Calendar • On-Demand Webinar Recordings  https://www.yogabizchamp.com Free Strategy Call with Michael  https://www.yogabizchamp.com/book Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp Yoga Biz Champ listeners get 50% off the first 3 months of Offering Tree with my exclusive link www.offeringtree.com/yogabizchamppodcast Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE FREE RESOURCES AND BOOK A CHAT LINK https://yogabizchamp.link/podlink
Year-End Reflections + The 5 Things I’d Focus on in a Yoga Studio Right Now
2025/12/31
Text me Your email for my Booking Link “You don’t need to do more to grow your Community Yoga Studio. You need to do the right things with more clarity.” In this year end episode Michael covers: The 5 things he’d focus on as a Community Yoga Studio owner: Team leadership and stepping fully into the owner role / Aligning your class schedule with real audience data / Getting out from behind Canva posts and showing up with raw, human content / Building community partnerships beyond social media / Why marketing automations are now essentialThe future direction of the Yoga Biz Champ podcastGratitude to podcast editor Suzen and sponsors OfferingTree, The Sales Arms, and Boutique Fitness BrokersLinks & Resources Free Yoga Studio tools and resources: 👉 https://www.yogabizchamp.com Watch the video version on YouTube: 👉 Search Yoga Biz Champ Support the Podcast If this or any episode helped you, please: Share it with another Yoga Studio ownerLeave a review on this podcast platform (please)Recommend the show when studio ownership comes upFREE RESOURCES AND BOOK A CHAT LINK https://yogabizchamp.link/podlink
How Aly Purchased, Rebranded and Grew Summit Sol Yoga & Wellness
2025/12/22
Text me Your email for my Booking Link “You can have multiple income streams and run a thriving Yoga Studio — as long as you have a plan and a team aligned with your values.” – Aly, Summit Sol Yoga & Wellness I sit down with Aly from Summit Sol Yoga & Wellness in Dillon, Colorado — a studio owner who brings a rare blend of executive leadership, yoga philosophy, and grounded business strategy into everything she does. Aly didn’t walk away from her career in healthcare technology. She expanded her life. She found yoga during a period of anxiety, traveled to India to study it, and eventually stepped into studio ownership with intention, clarity, and a real business plan. Within three months of buying her studio, she rebranded it, aligned her team around new values, elevated the customer experience, and built a studio that became profitable in year one. Inside this conversation, we get into: • What it’s really like to take over an existing Yoga Studio • Rebranding fast — without losing the community • Leading a team you didn’t hire and setting new expectations • Building systems, KPIs, and processes that keep the business stable • How technology supports growth • Creating seasonal programming that feels aligned and sustainable • How to balance multiple income streams without burning out Aly brings a powerful reminder that yoga and leadership can coexist beautifully — and that a Yoga Studio becomes profitable when there’s a vision, a structure, and a willingness to step fully into ownership. Her story is honest, refreshing, and full of insight for any Yoga Studio owner who wants to grow with confidence instead of chaos. summitsolwellness.com 📅 Want support in your Yoga Studio? If your classes aren’t as busy as they should be… If you’re just covering costs… If new students aren’t coming in consistently… Or if you simply want someone in your corner who gets the business side of running a Yoga Studio — Let’s talk. Book a free strategy call with me at: yogabizchamp.com/book Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp Yoga Biz Champ listeners get 50% off the first 3 months of Offering Tree with my exclusive link www.offeringtree.com/yogabizchamppodcast Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE FREE RESOURCES AND BOOK A CHAT LINK https://yogabizchamp.link/podlink
From Lineage to Leadership: Vani’s Journey Purchasing a Legacy Yoga Studio
2025/12/08
Text me Your email for my Booking Link “If you get irritated with every little scratch, how are you going to cross the jungle?” – Vani In this episode I’m sitting down with someone incredibly special — one of my long-time coaching clients and a true Yoga Studio success story, Vani Shukla, owner of Yoga Spirit Studios in Adelaide, Australia. I’ve worked with Vani for over three and a half years, and I’ve watched her go from navigating the chaos of buying a legacy studio after COVID… to becoming a confident, grounded studio leader with a brand, schedule, team, and community that finally aligns with who she really is. If you’re a teacher dreaming of owning a Yoga Studio — or you’ve taken over an existing one and you’re still figuring out how to make it yours — Vani’s journey is going to feel honest, relatable, and incredibly inspiring. I’m so excited to share her story with you. We cover: – Yoga as part of daily life growing up in India – Four years of formal yoga + yoga therapy study before she ever taught – Moving to Australia and the “meant to be” moment she found Yoga Spirit – What it’s really like to buy an existing Yoga Studio post-COVID – Team dynamics, member expectations, and making bold decisions – Rebranding slowly and intentionally once the foundations were strong – Balancing traditional lineage with a modern Western yoga market – How mentoring helped Vani gain clarity, confidence, and direction Links Mentioned: Yoga Spirit Studios – Adelaide and 2026 India Yoga & Ayurveda Retreats https://www.yogaspirit.com.au Yoga Spirit on Instagram https://www.instagram.com/yogaspiritadelaide Vani’s personal Instagram https://www.instagram.com/yogasadhanawithvani Connect with Michael / Yoga Biz Champ Free strategy call for Yoga Studio Owners 👉 https://www.yogabizchamp.com/book Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp Yoga Biz Champ listeners get 50% off the first 3 months of Offering Tree with my exclusive link www.offeringtree.com/yogabizchamppodcast Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE FREE RESOURCES AND BOOK A CHAT LINK https://yogabizchamp.link/podlink
How Easy Tiger Yoga Grew Fast with Connection & Intelligent Sequencing
2025/11/24
Text me Your email for my Booking Link “We built this studio by staying intentional with our teaching, our sequencing, and our community — one relationship at a time.” — Sam Megraw In this episode, I’m joined by Sam Megraw, the co-owner of Easy Tiger Yoga KC, a fast-growing Yoga Studio in Kansas City built on thoughtful sequencing, strong partnerships, and a real commitment to community. Sam shares how she went from teaching to running a thriving two-studio operation — and how listening to this podcast helped shape her founders presale before she even opened. We talk about what actually matters when you’re launching or growing a Yoga Studio: great teaching, consistency, simple systems, and serving the people right in front of you. In This Episode We Cover: • Sam’s journey from teacher to studio owner • The early days of Easy Tiger Yoga and how they grew quickly •  Why intelligent sequencing has become their signature • How Sam and her partner Emily balance strengths to lead the studio • What makes a truly great yoga teacher in 2025– Building community through personal connection, names, and follow-up • How thoughtful onboarding sets students up for long-term success • Why authenticity and patience matter more than hype– Sam’s current plans for studio growth and teacher development Connect With Easy Tiger Yoga KC: Website: https://www.easytigeryogakc.com Instagram: https://www.instagram.com/easytigeryogakc Work With Michael Jay – Yoga Biz Champ I’m opening December appointments for studio owners who want to start a 6-month Start-A-Studio or Grow-A-Studio coaching package in January. If you want 2026 to feel strategic, supported, and profitable — this is your window. 👉 Book your strategy call: https://www.yogabizchamp.com/book 👉 Grab free studio resources: https://www.yogabizchamp.com Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp Yoga Biz Champ listeners get 50% off the first 3 months of Offering Tree with my exclusive link www.offeringtree.com/yogabizchamppodcast Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE FREE RESOURCES AND BOOK A CHAT LINK https://yogabizchamp.link/podlink
Plan Your 2026 Yoga Studio Year Using Real Data. Not Hope.
2025/11/10
Text me Your email for my Booking Link “You can’t grow what you don’t measure — but once you measure it, you can design a studio that feels as good as it looks on paper.” In this episode, Michael Jay breaks down exactly how he helps yoga studios around the world plan for the new year — using real booking system data, not guesswork. You’ll learn: • Why your attendance and sales tell two completely different stories — and why both matter. • The high-energy windows every yoga studio should plan around: early November, Black Friday, early December, and early January. • The natural low periods you need to protect (hello, February 👋). • The five data checkpoints every owner should track — in normal human language, not “corporate KPI speak.” • How to use your booking data to build your 2026 rhythm, plan cash flow, and stop scrambling. • Michael also shares what he’s seeing across the studios he coaches worldwide — the real reasons some owners are thriving while others are still reacting to every dip and slow week. “You can’t grow what you don’t measure — but once you measure it, you can design a studio that feels as good as it looks on paper.” 🎯 Next Steps: • Pull your attendance + sales reports and look at your 2025 pattern. • Color-code your high-energy and low-risk months. Start designing your 2026 calendar with purpose. 🗓 Want help? Book your free strategy chat at YogaBizChamp.com/book and let’s plan your studio’s 2026 together. Or grab the Yoga Biz Champ 2026 Studio Planner at YogaBizChamp.com/plan26 — the same one Michael uses with his coaching clients. Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp Yoga Biz Champ listeners get 50% off the first 3 months of Offering Tree with my exclusive link www.offeringtree.com/yogabizchamppodcast Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE FREE RESOURCES AND BOOK A CHAT LINK https://yogabizchamp.link/podlink
#71 Top 5 Marketing Must-Haves Every Yoga Studio Needs
2025/10/27
Text me Your email for my Booking Link “Your studio’s biggest differentiator isn’t your yoga style — it’s your people. Stop hiding behind your logo and start showing up on camera.” - Michael Jay @yogabizchamp In this solo episode, Michael Jay pulls back the curtain on what’s really working in yoga studio marketing in 2025. Whether you’re trying to fill classes, boost intro offers, or simply make your marketing feel less chaotic, this episode breaks it down to five key must-haves — with real-world examples, client stories, and the truth about where studio owners go wrong. Michael shares his decades of experience helping yoga studios across North America open, grow, and thrive — plus the mistakes that might be quietly killing your conversions. Expect straight talk, relatable studio stories, and practical next steps you can implement today. ⸻ What You’ll Learn • How to define your real ideal client (and why “our classes are for everyone” doesn’t work) • The anatomy of a high-converting Intro Offer landing page • Why email and SMS automations are worth more than your Instagram feed • How to get scrappy with guerrilla marketing that builds real-world awareness • Why showing your face on camera is now your studio’s biggest marketing advantage ⸻ Mentioned in This Episode • 2026 Yoga Studio Planning Calendar — your guide for monthly content ideas, holidays, and campaign planning: yogabizchamp.com/plan26 • Free Strategy Call with Michael Jay — talk through your studio’s marketing or systems at yogabizchamp.com/book • Pixelity Design Blog (Connie Holen) — free resources on building studio websites and landing pages that convert: pixalitydesign.com/blog • OfferingTree, Walla, Momence, FitDegree, Mindbody — explore their built-in marketing suites for email/SMS automations • Yoga Biz Champ’s 100 Scrappy Marketing Ideas — coming soon; follow @yogabizchamp for updates Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp Yoga Biz Champ listeners get 50% off the first 3 months of Offering Tree with my exclusive link www.offeringtree.com/yogabizchamppodcast Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE FREE RESOURCES AND BOOK A CHAT LINK https://yogabizchamp.link/podlink
Smarter Lead Generation for Yoga Studios with The Sales Arms
2025/10/13
Text me Your email for my Booking Link "Studios that win aren’t the cheapest in town — they’re the ones where people feel seen, supported, and connected." In this episode, I’m joined by Chris Appiah and Stephanie Breaux Bradley of The Sales Arms for a deep dive into what’s really working for fitness and yoga studios moving towards 2026. We talk candidly about lead generation, why community beats discounts every time, and how studio owners can finally stop wasting money on ads that don’t convert. Stephanie sharesthe importance of yoga as a “third space” for mental health and connection. Together, we break down how studios can stop chasing low-price intro offers and instead lean into the emotional benefits and belonging that people are craving. We get real about: • Why price-based marketing is a trap and how to shift into experience-based messaging • The “three T’s” (tech, team, and training) that every studio needs to operate like a business • How to create multiple doorways for new students beyond the standard intro pass • What real lead follow-up looks like (hint: 10–20 touchpoints, not two emails) • How to prescribe class schedules so students succeed instead of floundering • Ways to use software properly — not just to collect leads, but to actually track, nurture, and convert them Chris and Steph are in the trenches with studios every day, helping owners stop bleeding leads and start creating predictable growth. If you’ve ever felt like you’re working harder than your marketing is, this episode is for you. 👉 Want support building the systems and strategy that make a yoga studio thrive? Book a free strategy call with me at www. yogabizchamp.link/podlink To book a chat with Chris himself at TSA https://www.thesalesarms.com/yogabizchamp Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp Yoga Biz Champ listeners get 50% off the first 3 months of Offering Tree with my exclusive link www.offeringtree.com/yogabizchamppodcast Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE FREE RESOURCES AND BOOK A CHAT LINK https://yogabizchamp.link/podlink
Plan your 2026 Yoga Studio Calendar with Michael & Stephanie
2025/09/29
Text me Your email for my Booking Link "If you’re planning a Mother’s Day promo the week before, it’s already too late. Studios need to be at least 8 weeks ahead." In this episode, Stephanie Breaux Bradley and I talk about something every studio owner struggles with: planning your year before it runs away from you. We dig into how studio owners can finally stop winging their promotions and start using strategic calendar planning to drive revenue, build community, and keep their members consistent all year long. Stephanie shares examples from her own community events — from football-themed challenges to car shows to candlelight yoga for charity — and how these grassroots promotions worked because they were planned with intention and tied to the local community. We also talk through: • Why being at least 8 weeks ahead on your marketing calendar is the minimum standard for success • How to use local events, health days, and holidays to anchor your promotions • The importance of documenting events right after they happen so you can refine and repeat them next year • Balancing holiday promotions like Black Friday without overwhelming your members • Creative ways to appreciate your staff and members through events and celebrations • How planning provides control, structure, and routine for both you and your community I also share a sneak peek at Plan26 — my upcoming free resource with World Health Days, seasonal prompts, and planning tools to help studio owners map out their 2026 calendar with less stress and more strategy. If you want to start the new year with a plan instead of scrambling week to week. 👉 DOWNLOAD MY 2026 PLANNER  www.yogabizchamp.com/plan26 Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp Yoga Biz Champ listeners get 50% off the first 3 months of Offering Tree with my exclusive link www.offeringtree.com/yogabizchamppodcast Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE FREE RESOURCES AND BOOK A CHAT LINK https://yogabizchamp.link/podlink
Your Yoga Studio Is Only as Strong as Your Teachers with Francesca Cervero
2025/09/15
Text me Your email for my Booking Link What makes a yoga studio thrive? It’s not the logo, the schedule, or even the space — it’s the teachers and the point of view that your studio holds. In this special “podcast buddy” episode, I sit down with Francesca Cervero, host of The Mentor Sessions Podcast and long-time private yoga teacher and mentor. Francesca has been teaching yoga full-time for over 20 years, runs a teacher training called The Science of the Private Lesson, and mentors yoga teachers to develop a strong, authentic teaching voice. Together, we explore the evolving yoga industry, the role of studio owners in elevating their teachers, and why having a clear point of view is more powerful (and sustainable) than trying to be everything to everyone. What you’ll hear in this episode: • How yoga studios have shifted from community-led to franchise-driven — and back again • Why teachers fresh out of training aren’t always ready for studio life (and how to mentor them well) • The difference between “niching down” and developing a true teaching point of view • Why your yoga studio is only as strong as the teachers who represent it • How community studios today can compete with franchise-level tools • Real talk about industry changes, competition, and what makes studios sustainable in 2025 and beyond Links & Resources: Connect with Francesca → francescacervero.com Listen to The Mentor Sessions Podcast with Francesca Book a free strategy call with me → yogabizchamp.link/book Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp Yoga Biz Champ listeners get 50% off the first 3 months of Offering Tree with my exclusive link www.offeringtree.com/yogabizchamppodcast Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE FREE RESOURCES AND BOOK A CHAT LINK https://yogabizchamp.link/podlink
The Tables Turned: Shannon Crow Interviews Michael Jay on Opening a Yoga Studio
2025/09/01
Text me Your email for my Booking Link Have you ever thought about opening a yoga studio — or wondered how to take your current studio to the next level? In this special episode, the tables are turned! Instead of hosting, I’m the one being interviewed. My friend Shannon Crow, host of The Connected Yoga Teacher Podcast, puts me in the hot seat and asks all the questions I usually get from yoga teachers and studio owners. We talk about my own journey from yoga teacher to studio owner to consultant, and I share real-world advice on what it really takes to build a profitable, sustainable yoga business. You’ll hear why planning ahead matters, why ClassPass may not be your best friend, and strategies you can use right now to create financial stability and grow your community. What you’ll hear in this episode: • My journey from yoga teacher to yoga studio owner to consultant • What teachers should consider before opening a studio • Why a business mindset matters as much as your teaching skills • How to create financial stability and sustainability • Why I don’t recommend ClassPass for studios • Marketing strategies that actually work in today’s yoga business Links & Resources: Connect with Shannon Crow → The Connected Yoga Teacher Podcast Book a free strategy call with me → yogabizchamp.com/book Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp Yoga Biz Champ listeners get 50% off the first 3 months of Offering Tree with my exclusive link www.offeringtree.com/yogabizchamppodcast Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE FREE RESOURCES AND BOOK A CHAT LINK https://yogabizchamp.link/podlink
What Makes Students Stay: Hadis on the Power of Purposeful Marketing
2025/08/18
Text me Your email for my Booking Link If you're tired of second-guessing every Instagram post, wondering if your studio emails are working, or avoiding video altogether... this episode is about to unlock something big. Michael Jay sits down with Vancouver-based teacher and marketing pro Hadis Kiani, who shares her decade-long journey as a class-building yoga teacher — and how her background in marketing shaped her success. Together, they break down what modern yoga marketing actually looks like in 2025 — from brand consistency and storytelling, to human psychology and meeting your students where they’re at (yes, even the ones who hate social media). Hadis also shares practical advice for how studio owners can build community and credibility with confidence... and yes.. make use of ClassPass! In this episode: • The real role of marketing in a yoga business • Why your intro pass might be your most powerful tool • How branding consistency helps build trust • Marketing psychology: how people actually make decisions • What makes students come back again and again • Studio marketing mistakes (and how to fix them fast) Ready to finally market your studio with strategy, not guesswork? Michael is now booking for his September Start a Studio and Grow a Studio coaching packages. Begin with a 30-minute free call. 👉 Book now at yogabizchamp.link/podlink Connect with Hadis https://www.instagram.com/moovinstylewithhadis/ Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp Yoga Biz Champ listeners get 50% off the first 3 months of Offering Tree with my exclusive link www.offeringtree.com/yogabizchamppodcast Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE FREE RESOURCES AND BOOK A CHAT LINK https://yogabizchamp.link/podlink
Small Studio, Big Wins: How Peaceful Yoga Grew 60%
2025/08/04
Text me Your email for my Booking Link In this episode of Yoga Biz Champ, I sit down with Marianne Buchilo, the heart and hustle behind Peaceful Yoga in Malverne, NY. This is a grounded, inspiring conversation about what it really looks like to grow a yoga studio—especially when you're not a franchise, not a chain, but a local community-based space. Marianne and I have been working together for two years, and in that time, her studio has seen over 60% growth. We talk through the wins, the mindset shifts, and the behind-the-scenes systems that helped make it happen. We get into: • How Marianne took over her teacher’s studio and made it her own • What it took to clean up legacy systems (goodbye 3-day payroll!) • Finding confidence as a leader, a marketer, and a studio owner •Using automation + daily detective work to keep students engaged • Getting scrappy with local partnerships (coffee shops, cinemas, community events) • Why studio owners need support—and how coaching filled the gap • Whether you’re thinking about hiring a coach or wondering if growth is even possible in a small town, Marianne’s story will meet you where you’re at. Resources & Links: ▶ Learn more about Peaceful Yoga: https://peacefulyoga.net ▶ Book a free strategy call with me:  https://www.yogabizchamp.com/book ▶ Free resources for studio owners www.yogabizchamp.link/podlink ▶ Watch full video episodes on YouTube: https://www.youtube.com/@yogabizchamp Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp Yoga Biz Champ listeners get 50% off the first 3 months of Offering Tree with my exclusive link www.offeringtree.com/yogabizchamppodcast Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE FREE RESOURCES AND BOOK A CHAT LINK https://yogabizchamp.link/podlink
Emails, Reels & Retention: How AI Is Shaping Our Studios - Tyler Valencia
2025/07/21
Text me Your email for my Booking Link In this special crossover episode, Michael Jay of Yoga Biz Champ and Tyler Valencia of the KIPS Podcast go deep into the real-world ways they’re using AI to run and grow their businesses. Whether you're a yoga studio owner or a solo fitness pro, this chat is packed with insight into how AI is streamlining marketing, improving communication, and helping business owners stay ahead—without losing their human touch. This isn’t theory—it’s how we’re actually using AI every day for better emails, easier content, client retention strategies, and business clarity. What We Cover: * AI tools for smarter email, SEO, and marketing (ChatGPT, Grammarly, Gemini) * Using transcripts + prompts to generate content, titles, and newsletters * Studio-specific uses: retention issues, content bottlenecks, and automations * CapCut, Adobe Podcast, Zoom AI, and other tools we personally use * How to feed AI your tone, values, and brand identity (so it sounds like you) * Why the human touch still matters—and when not to rely on AI July 2025 Coaching Note:📅 September coaching spots are almost full! If you're a yoga teacher looking to open a studio, or a studio owner ready to finally grow with freedom, now’s the time to book your free intro call at www.yogabizchamp.com/book. Mentioned Tools: * ChatGPT (including custom GPTs) * Grammarly & Zoom AI * Google Gemini for business insights * Otter.ai for podcasting * Adobe Podcast for audio cleanup * CapCut for reels + teleprompter * Studio booking software like Walla & Mindbody with AI support features *  Connect with Tyler: * Instagram: @tylervalencia_ * Fitness education & CECs: www.kipsonline.org *  Connect with Michael: * @yogabizchamp on all platforms * Free resources + coaching info: www.yogabizchamp.link/podlink Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp Yoga Biz Champ listeners get 50% off the first 3 months of Offering Tree with my exclusive link www.offeringtree.com/yogabizchamppodcast Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE FREE RESOURCES AND BOOK A CHAT LINK https://yogabizchamp.link/podlink

Podcast reviews

Read Yoga Biz Champ with Michael Jay podcast reviews


4.9 out of 5
15 reviews
★★★★★
Samma Suggests 2026/01/14
Endless Resources!
So glad to have found this podcast. Love data-driven decision making matched with a humanistic and real world approach to yoga and the yoga biz. Shari...
★★★★★
ConnieDesigns 2023/09/21
Great listen!
Michael is great at breaking things down and keeping things real. Highly recommend this podcast for all yoga studio owners!
★★★★★
sarahespe 2023/06/11
The best in yoga studio podcasts!
Michael’s podcast is an amazing and valuable tool for any yoga studio or yoga teacher running their own practice. I’m just opening a studio, and I’m s...
★★★★★
teamvalley 2022/07/14
Inspiring and motivating!
I love hearing the processes of other studio owners and professionals and gathering ideas to make my own business better. Great conversations led by a...
★★★★★
K Zimmermann 2021/10/27
An excellent podcast & resource!
Michael is extremely knowledgeable about the yoga industry and the business behind yoga studios. I find his podcasts to be not only interesting, but a...
★★★☆☆
Bob92402 2021/10/27
AMAZING!
Michael Jay is such a wealth of information and absolutely love the relatability he brings to the table. I always find such value in everything he pr...
★★★★★
dnico21 2021/09/29
A wealth of yogi knowledge
This is a must listen for every yogi! Thoughtful and well explained insights specifically for the yoga world
★★★★★
Mitch McGinley 2021/06/08
Valuable Content for FREE
Michael Jay is a wonderful person, a wealth of knowledge and experience, and his podcast is a delightful easy-to-listen-to mix of conversations with o...
★★★★★
AJ Merin 2021/05/09
Awesome!
Great! Informative, concise, thoughtful and inspiring! Can’t wait for future podcasts!
★★★★★
JeffPass 2021/04/27
Best Yoga Business Coach!
Michael Jay is my yoga business coach. I am thrilled to now have this podcast to support the yoga business community. Thanks Michael!
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