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Description

A weekly perspective on the business of audio, including podcasting, smart audio, streaming music, social audio, and everything else you stick in your earballs. Hosted by 20+ year audio veteran Tom Webster, SVP of Edison Research.

Podcast episodes

Check latest episodes from I Hear Things podcast

The Final Show - But Not The End

2022/06/03

The final episode of I Hear Things, as Tom moves to Sounds Profitable

Sounds Profitable

2022/05/10

I Hear Things is joining Sounds Profitable. That's the tweet.

Roll With The Changes

2022/04/29

What does this week's Spotify quarterly earnings call portend for podcasting? PLUS: a bit of personal news...

Podcasting's Most Important Investment

2022/04/15

Podcasting's most important investment isn't in solving discovery--discovery is a trailing variable of the real issue. PLUS: more about NFTs and podcasting than you want to know, like, ever.

What To Do When The Line Stops Going Up

2022/04/01

For the first time in nine years, Podcasting didn't grow. Why not, and what can you DO about it?

Podcasting's Most Controversial Statistic

2022/03/18

This week, Tom looks at a brand new, unreleased statistic about the reach of podcasting that has important ramifications for independent podcasters and "big podcasting" alike.

The Care And Feeding Of A Podcast Audience

2022/03/11

This week, Tom talks about how to compete in a world where the vast majority of listening is to a handful of podcasts

What Podcasting's Best Customers Think Of Podcast Ads

2022/03/04

This week, Tom looks at the top five findings about Podcast Ads from the recent Super Listeners Study, PLUS another quick take on the "hits" issue in podcast. Plus a lot of dead amphibians.

Scattered To The Wind

2022/02/04

This week, Tom looks at the nature of "exclusivity" for podcasting, Farmers, and Peter Fonda, man.

The Oversimplified Superstring Hit Incubation Theory Of Podcasting

2022/01/21

This week, Tom has an EPIC look at the "podcasting isn't producing any new hits" article: what's right, what's wrong, and what the *real* problem is. PLUS: The OSHIT theory, and too many Big Night references.

The Best Schnitzel In Detroit

2022/01/07

This week, why podcast listening has been destroying commercial talk radio right under our noses. Plus Demi Lovato, ONJ, and schnitzel.

Racing, And Pacing, And Plotting The Course

2021/12/23

This week, Tom looks at the growth of podcasting--is it at the "break line?" ALSO--a mission statement for your podcast