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On the newest edition of Thoughtcast by Onething, Divanshu is joined by Arjun Vaidya, the founder of Dr.Vaidya’s, one of the new-wave Ayurvedic brands, which are modernizing the age-old science, for a new generation. Divanshu and Arjun’s conversation revolves around the direct-to-consumer business model, and why they believe it’s the future of digital retail. They begin by discussing the modern-entrepreneurial space in India, and Arjun’s journey, building up to his big exit. The chat quickly shifts to the product itself, and why Arjun chose Ayurveda to be his championed product as an entrepreneur. Furthermore, he discussed the pivot from physical sales to D2C, and how his grandfather's vision of making Ayurveda accessible played a role in modernizing his model, to serve a larger, digital customer base. On-top-of-this, the realization that 82% of the audience stayed outside major cities was another catalyst in accelerating Dr.Vaidya’s shift to D2C. Arjun then delves into the comparison between conventional brands, and digital ones, explaining how the process of establishing an image or identity differs between the two, as well as the tactics he utilized to put Dr.Vaidya’s on the digital map. The insightful conversation culminates in discussing why things like packaging, and identity, in general, must be constantly refreshed in the modern landscape, to cater to what users actually value most now. Don’t miss the discussion around the future of E-Commerce, in this episode of Thoughtcast. --- Join our design community Instagram: https://www.instagram.com/onething.design/ LinkedIn: https://in.linkedin.com/company/onething-design YouTube: https://www.youtube.com/channel/UC-W601M2PO8qJhwgnlm66Vg Dribbble: https://dribbble.com/onething-design

In the latest edition of Season 3 of Thoughtcast by Onething, Manik (Co-Founder, Onething) is joined by Venky (UX Lead, Onething). They exchange anecdotes about what empathy means to them as designers and what their journey has been like. While covering their narratives about the significance of empathy in design, the discussion culminates in discussing how to understand the needs of a user as a designer and pay attention to the underlying issues and find expedient solutions to them. Furthermore, Venky’s take on a comprehensive guide about what position empathy holds in design thinking pushes the urge to think about empathy being the cornerstone of any successful design undertaking. The duo then climbs up the hierarchy of empathizing with every individual in the design creation queue - from designers, and developers to stakeholders. --- For more on the design space, head over to onething.design. Join our community on LinkedIn, Instagram, and YouTube.

Kicking off season 3 of Thoughtcast by Onething with an insightful chat about Web 3.0! In this episode, host Divanshu is joined by Akshay Gurnani, the co-founder of Schbang, a leading digital agency in India. The conversation opens with how the pair met one another, as well as Akshay’s journey to this point, particularly in the last decade. Following this, we come to the focus of the discussion, Web 3.0, and crucially, how it will evolve the relationship between users and digital products. In particular, we discuss the metaverse, NFTs, and the blockchain. Akshay gives a fantastic example of utility in the blockchain, citing the difficulty in tracking down past homeowners when purchasing property, and how the blockchain is a perfect solution for the issue. Furthermore, the pair delve into their dream scenarios for the metaverse, including its impact on daily life in general, advertising, customer experiences, and more! The conversation culminates in discussing how familiar newer generations are with these technologies, and how it appears like second nature to them. Don’t miss the season premiere of Thoughtcast by Onething, LIVE now! --- For more on the design space, head over to onething.design. Join our community on LinkedIn, Instagram, and YouTube.

On the latest edition of Thoughtcast by Onething, Divanshu is joined by Anil Reddy, the co-founder, and global design director at Lollypop Design Studio. The conversation between founders centers around the state of Indian design, and how agencies originating in the subcontinent are going on to define and dominate the global market. They exchange anecdotes over the design landscape, including their experiences with projects, clients, and teams, ranging from hilarious, to nightmarish.  The discussion culminates in discussing the process by which India has become a powerhouse in the global design landscape, and how India as a whole is becoming a hotspot for multitalented design studios. Furthermore, they share wisdom on why this process is due to accelerate in the coming years, and why the future is bright for design in India. Don’t miss the newest episode of Thoughtcast by Onething, available everywhere!

In this edition of Thoughtcast by Onething, Divanshu is joined by Onething’s UX Leads Antara, and Venky. The topic in question is the means by which companies embark on a digital transformation journey. The entire spectrum of brands are discussed, from those who are merely beginning to adopt the digital, to those who have known nothing besides it. In covering the gamut of journeys in digital transformation, the trio discuss the role design plays in a modern, rapidly digitising world, and its implications. Furthermore, the nature of transformation, the time it takes, and how frequently major steps are committed to are also brought into the discussion.  Don’t miss the debate on digital transformation on the newest episode of Thoughtcast by Onething.

In the newest episode of Thoughtcast by Onething, Divanshu and Manik, co-founders at Onething, sit down for a walk down memory lane! This podcast revolves around the 3 biggest mistakes they made in starting their business, but encapsulates so much more. From the turmoil, to triumph of taking a startup to the next level, the founders remember how their journey to the top has been. From personal insights, to advice for young entrepreneurs, there are far more than 3 lessons to take away from this podcast! Be it lessons on delegation, trusting others, and punctuality, to culture, scaling, and more. Lastly, Divanshu and Manik also unlock what they would do differently today, and how they realized how to change their ways from just half a decade back! Don’t miss this nostalgic episode of Thoughtcast by Onething!

In a follow-up episode to our last, Divanshu once again sits down with Kunel and Sayantan from Animal, one of India’s largest creative agencies. This episode goes in deeper to exploring topics which were touched-on in the first. The conversation begins in questioning the typical image of an advertising agency, one of pressure and constant time-crunch. Kunel and Sayantan myth bust certain dogmas which we had around the space, and clarified the steps they take to keep the atmosphere at Animal high at all times. Furthermore, the guests go deep on their previous projects, and outline certain big wins which were creatively fulfilling for them. Namely, they discuss in-detail projects like Adidas Originals, and Budweiser, which were exciting due to facilitating exploration of so many different mediums. Lastly, the guests part ways with some advice for future generations, looking to make their mark on design and advertising. Don’t miss the talk around Animal, and their mark on advertising, tune-in to Thoughtcast by Onething.

On this edition of Thoughtcast by Onething, Divanshu sits down with Kunel and Sayantan, Founder and Senior Partner at Animal respectively. Animal is one of the largest creative agencies in India, and has continued to wow audiences with their unbelievable campaigns, and inspirational approach. Kunel breaks down the inception, and humble beginnings as well. Furthermore, we take a deep-dive into some of the unique projects Animal has ventured into over the past years. Eventually, the conversation reaches a point where the trajectory of the agency is discussed. To wrap-up, Divanshu inquires about the Agency’s long-term goals, and how they end up balancing growth, with maintaining reputation. Another major point of discussion is how the agency finds and adjusts talents into a complex structure. Don’t miss this venture into the creative madness, on this weeks edition of Thoughtcast!

On this edition of Thoughtcast by Onething, we get two of our UX leads; Antara and Venky in conversation with Divanshu, regarding some of the conventional ‘Laws of UX’. The discussion revolves around how binding the laws actually are, and in the moments where flexibility is granted, what factors contribute to them being bent, or even broken. Furthermore, we delve into the origin of these laws, their deep roots in psychology, and how they even end up making digital products more friendly. Also discussed is when and where laws are relevant, and how they are a significant part of any designers toolkit, although not always in designing itself, but in unexpected scenarios, like simplifying complex decision making for non-designers. The discussion ends on some of Venky and Antara’s real world applications of the UX laws, and how through their experience, they’ve learned to isolate situations in which not only to use them, but also drop them. For the full discussion on the laws of UX, and their relevance, tune in to this episode of Thoughtcast by Onething.

This week on Thoughtcast by Onething, Divanshu is joined by Pratham Mittal, the Director of Masters’ Union. MU is redefining the classical ‘business school’ image, by providing an industry-immersed education, allowing learners to learn from proven industry professionals, and practitioners. Pratham delves into his background in education, and how being surrounded by it gave him a more unique perspective than most others. They discuss the education system as a whole, it’s shortcomings, and how MU is aiming to address them. Furthermore, they delve into the evolution of the education system, and whether or not we’ve actually progressed, or regressed as learners, with regards to our methods. The discussion culminates on the future of education, and where we’re heading as a society, with regards to how we craft skilful and knowledgeable professionals. Don’t miss the education discourse, on this edition of Thoughtcast by Onething.

On this weeks edition of Thoughtcast by Onething, Divanshu sits down with Upasana Makati, the co-founder of WhitePrint, India’s first English lifestyle magazine, printed entirely in Braille. Having made it’s debut in 2013, WhitePrint aims to bring the world of culture to an entirely new audience, the visually impaired! Besides resources for the blind, Upasana breaks down the need for accessibility in the world of design, and beyond! She envisions a reality wherein people with all kinds of impairments, not just visual, can use tools and techniques curated by others to experience the world in a more holistic manner. Furthermore, she goes on to share some heartwarming interactions she had with readers of her magazine, and how she opened up their world far beyond what they had ever imagined. For all things accessibility, and to learn more about Upasana’s journey, don’t miss this week Thoughtcast by Onething.

On the latest edition of Thoughtcast by Onething, Sonakshi has a chat with Karthik Hariharan, a counselling psychologist to discuss mental health implications of the modern-day workplace. They chat about mental health awareness, and social media misinformation. Furthermore, a large portion of the discussion speaks specifically to the Covid-19 pandemic, and how the work-from-home culture change augmented our schedules for the worse. The podcast also suggests tactics and strategies which individuals can employ in their daily lives, with relative ease, to reduce the burden of burnout and lead mentally healthier lifestyles. We also get into what companies can do for their employees in the same regard, and some real world examples which have worked wonders. Catch real world mental health insights, from a professional, on this episode of Thoughtcast by Onething.