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In this episode, the Lemons answer a listener question about how to make business and friendship work when starting a business together. They discuss the best tips they've found have helped develop and grow their creative agency, Lemon Collective Marketing Inc.. and share how to ensure you succeed with a business partnership. In this episode you'll hear about: - How to know if you'll be compatible business partners - Things to keep in mind when starting a business with a best friend - Ensuring you nurture your friendship along the way - Best legal, accounting practices & and more! Follow us! Brb, Making Lemonade: @brbmakinglemonade Lemon Collective Marketing Inc.: @lemon.collective Shop: brbmakinglemonade.ca Jaclyn: @jaclynmc Julie: @juliekrystine

In this episode, the Lemons chat about their decision to pause taking clients (for now) at their creative marketing agency and go into detail about the factors that helped them make the decision to maintain their current client roster instead of expanding their business. In this episode you'll hear about: - Being personally involved in every aspect of your business - Choosing when it's right to hire an employee or contractor - The continuous cycle of learning as business owners - The dichotomy between creative work and business development - Pricing your services according to time and value - and more! Follow us! Brb, Making Lemonade: @brbmakinglemonade Lemon Collective Marketing Inc.: @lemon.collective Shop: brbmakinglemonade.ca Jaclyn: @jaclynmc Julie: @juliekrystine

In this episode the Lemons dive deep into what *really* makes a brand, beyond just a logo. They break down the elements that make up a brand identity, how to determine and create those elements, and how to use those elements toward a solid brand strategy. The Lemons use this information to guide you through a series of questions that will help you fine-tune your brand. Whether you're starting a new business, or doing a bit of "Spring Cleaning", this episode will help put you on the path to success for creating and maintaining a strong brand. In this episode you'll hear about: - Consistency and authenticity in your brand - Creating a brand that's an extension of yourself - Developing "brand oriented" goals for your business - Choosing your brand adjectives - Using customer emotions to guide your brand identity - Everything you should know about your target audience - and more! Follow us! Brb, Making Lemonade: @brbmakinglemonade Lemon Collective Marketing Inc.: @lemon.collective Shop: brbmakinglemonade.ca Jaclyn: @jaclynmc Julie: @juliekrystine

In this episode, the Lemons chat with Dr. Jordin Wiggins all about the "I'll Have What She's Having" mindset, women supporting women, and women's health. Dr. Jordin Wiggins is a Naturopathic Doctor, entrepreneur, women’s sexual health disruptor and author. She is revolutionizing the way we deliver, educate and talk about sexual health, wellness and pleasure for women. Dr. Wiggins is the founder of The Pleasure Collective, a coaching community and sexual health and wellness re-education program for women. She is setting a higher standard for women’s sexual health, using pleasure as the way back to wellness and outstanding health In this episode you'll hear about: - Reframing your mindset to lift up other women - Shifting feelings of resentment into support and inspiration - Navigating health care as a woman - Battling censorship when talking about "taboo" subjects - Being selective when taking business advice - Narrowing your niche with the 80/20 rule Find Dr. Jordin Wiggins on Instagram Read Dr. J's book: The Pink Canary Learn about Dr. J's programs: The Pleasure Collective View The Pleasure Collective's Website Follow us! Brb, Making Lemonade: @brbmakinglemonade Lemon Collective Marketing Inc.: @lemon.collective Shop: brbmakinglemonade.ca Jaclyn: @jaclynmc Julie: @juliekrystine

In the spirit of International Women's Day this year, in this episode the Lemons chat about overcoming barriers as a woman in business and entrepreneurship. Using their own experiences as examples, Jaclyn and Julie address a few of the many barriers faced by women whether they're starting their own business or working as an employee.  You'll also hear about actionable steps to help #breakthebias. In this episode you'll hear about: - Women choosing entrepreneurship as a way to escape barriers they face within the workplace - The gender pay gap (Why are we still making 75 cents on the dollar? Come on!) - Emotional labour, unpaid care work, and motherhood - Intersectionality and internal bias - Using our voices and lifting up other women - & more! Click here for the chairs mentioned in this episode! Follow us! Brb, Making Lemonade: @brbmakinglemonade Lemon Collective Marketing Inc.: @lemon.collective Shop: brbmakinglemonade.ca Jaclyn: @jaclynmc Julie: @juliekrystine

In this episode, the Lemons talk about a few of the top social media trends in 2022 and give you their hot takes on the design and content trends you're currently seeing on Instagram and beyond. In this episode you'll hear about: - The shift away from minimalistic graphic design on Instagram - Saying goodbye to IGTV (we won't miss you, tbh!) - Collaboration posts and stickers on Instagram - The rise of brand personalities - Short-form vertical video and if it's here to stay - Gen Z culture - and more! Previous episodes mentioned in this podcast: Brb, Learning About Essential Contracts & Easy to Understand Legal Advice for Entrepreneurs Brb, REPLAY with Laura Hughes / Self-Care With Laur: Taking Really Good Care Of Ourselves Follow us! Brb, Making Lemonade: @brbmakinglemonade Lemon Collective Marketing Inc.: @lemon.collective Shop: brbmakinglemonade.ca Jaclyn: @jaclynmc Julie: @juliekrystine

The Lemons are BACK and ready to chat more about why they took a break, their mental health realities, and experiencing burnout as an entrepreneur. In this episode they talk about: - Battling "hustle culture" as an entrepreneur - The pressure to always be creating - Strategies to navigate creative burnout and creative block - The importance of being open, honest, and not doing it all on your own - Stepping away and finding new clarity in your projects - and so much more Follow us! Brb, Making Lemonade: @brbmakinglemonade Lemon Collective Marketing Inc.: @lemon.collective Shop: brbmakinglemonade.ca Jaclyn: @jaclynmc Julie: @juliekrystine

In this weeks episode, lemons Jaclyn and Julie chat all about how to humanize your brand on social media after receiving a listener question asking for tips on how to show up, be yourself, and show your face on social. In this episode you'll hear all about: - Using social media as a tool to build relationships - Listening more than you talk on social - Why you need to stop "interrupting" on your social media feeds - Tips on how to show your face more on your accounts - Sharing your wins and losses with your audience - How to show up and be available Episode shoutout: BRB, Taking Really Good Care of Ourselves with Laura Hughes Follow us! Brb, Making Lemonade: @brbmakinglemonade Lemon Collective Marketing Inc.: @lemon.collective Shop: brbmakinglemonade.ca Jaclyn: @jaclynmc Julie: @juliekrystine

In this week's episode we're chatting with Jaime Bell who is a business lawyer, entrepreneur, and founder of Contacts Market - which is an online shop offering a range of affordable, customizable, lawyer-approved contract templates designed specifically for Canadian business owners. We chat in-depth with Jaime about common legal mistakes that entrepreneurs make, legal factors to keep in mind when planning your 2022 business resolutions, protecting your creative work online, and more. In this episode you'll also hear about: - The most important contracts you need for your business - What to consider when hiring for your business - Distinguishing between employees and contractors - Getting your invoices paid - Setting boundaries with client contracts Connect with Jaime & Contracts Market: Contracts Market Instagram Contracts Market Website Wild Coast Law Instagram Wild Coast Law Website Follow us! Brb, Making Lemonade: @brbmakinglemonade Lemon Collective Marketing Inc.: @lemon.collective Shop: brbmakinglemonade.ca Jaclyn: @jaclynmc Julie: @juliekrystine

In this week's episode, Jaclyn and Julie spend some time sharing their favourite tips and takeaways from guests that joined the podcast in 2021. Episodes that are referenced: - Rachel Kelly "BRB, Learning How to Build a Community and Get Sh*t Done with Rachel Kelly of Make Lemonade" - Dallas Barnes "Brb, Learning About the Importance of Community as an Entrepreneur with Dallas Barnes of Reya Health" - Alissa DiCosimo "Brb, Dealing with the Fear of Failure and Turning Dreams Into Reality with Alissa DiCosimo of Elixir Beauty Mixology" - Alexis Barber "Brb, Leaving Diet Culture, Self-Reflecting and Becoming an Influencer with Alexis Barber" - Amanda Cowley "Brb, Finding Confidence as Female Business Owners and Exploring the Journey of Entrepreneurship with Amanda Cowley, a Niagara Wedding and Events Planner" - Laura Hughes "Brb, Taking Really Good Care of Ourselves with Laura Hughes" - Serena Hernder "Brb, Valuing Ourselves and Being Unapologetically Successful with Serena Hernder of Youngglass Photography" Follow us! Brb, Making Lemonade: @brbmakinglemonade Lemon Collective Marketing Inc.: @lemon.collective Shop: brbmakinglemonade.ca Jaclyn: @jaclynmc Julie: @juliekrystine

In this week's episode we're chatting with Rachel Kelly, an eternal optimist who lives and breathes making lemonade. You may recognize her better as the founder of Make Lemonade (a former co-working space in Toronto), a community leader, a public speaker, or simply the most optimistic hype girl for helping you get sh*t done. We chat in-depth with Rachel about the ups, downs, and in-betweens of building a supportive and inclusive community for female entrepreneurs, building a rockin' brand, and the ways that being part of a community can help entrepreneurs flourish. We also talk about: - Our sweet & sour of the week - Instagram reel tutorials - Using Instagram for market research - Building a business using community feedback - The loneliness of entrepreneurship Connect with Rachel: Instagram Get Sh*t Done Club #CrushingIt Workshop Follow us! Brb, Making Lemonade: @brbmakinglemonade Lemon Collective Marketing Inc.: @lemon.collective Shop: brbmakinglemonade.ca Jaclyn: @jaclynmc Julie: @juliekrystine

In this week's episode, Julie (one half of the podcast) takes on a solo episode to chat more about creating content for business and exploring the benefits of professional photography. As content creators with our creative marketing agency Lemon Collective Marketing Inc., we're huge advocates for using the tools you have -- and that includes cellphone photos/videos, mobile photo editing apps, and more. But the benefits of including professional photography sessions in your marketing efforts is not lost on us. In fact, we highly encourage it on a fairly consistent basis for most businesses. In this episode, Julie will guide you through 5 of her biggest reasons for utilizing professional photography and tips for content creation. You'll hear more about: - Cellphone content and Adobe Lightroom - When/where to use professional photography - Batching your content and working smarter - Standing out from the crowd as a business - Keeping your content on-brand and consistent Follow us! Brb, Making Lemonade: @brbmakinglemonade Lemon Collective Marketing Inc.: @lemon.collective Shop: brbmakinglemonade.ca Jaclyn: @jaclynmc Julie: @juliekrystine