Advertise on podcast: Be Social, Be Seen

Social media content is not just another branded menu item - it should provide value and engage your audience. If you're struggling to see results from your social media marketing efforts, Bretta & Kyle give a helpful framework to help determine the long-term ROI of each piece you publish.  If the content you're creating on social media is relevant, targeted, and valuable, then you'll see incredible results over time. Not only will this boost your following, but it will ultimately lead to more sales.

Writing marketing copy can be painful and time-consuming... Are you running out of original ideas, and struggling with the day-to-day? But still, wanting to grow your social media audience?  In this Season 2 opener, Bretta & Kyle give you the key tips for how to recycle content for your marketing efforts across your various channels! Leaving you focused on what's most important to you... running your business.  Questions? Comments? Topic Request? Email us!  Bretta Provost | [email protected] Kyle Rutley | [email protected] 

You do a lot of social media with your business. And you feel you are able to reach out to the world with your message. But without measuring, how will you know if your efforts are paying off? Social media has brought a new dimension to public relations, but it can be hard work. It takes time to generate content for your social media platforms, and it is hugely frustrating when you are not getting the engagement or reach you had expected. Discover everything you need to know about auditing the performance of your existing and past social media marketing campaigns and bringing them in line with what works best in today’s market. Questions? Comments? Topic Request? Email us!  Kyle Rutley | [email protected] | www.wakemediacda.com Bretta Provost | [email protected] | www.frontroi.com 

How many channels should you be on? Your friend told you to be on Facebook, LinkedIn, and Twitter. Your co-worker said you have to have a blog, podcast, and Instagram. Your friend keeps saying you need to have an e-book. You feel overwhelmed. And things are getting complicated. Too many options out there. There is no rule saying that you have to be on every channel all the time. Be where your audience is when they need you to be there →  Channels that fit into YOUR schedule, designed in a way that works best for YOU and YOUR Audience → WIN-WIN! In this podcast, Bretta & Kyle discuss this topic to better help you streamline your online marketing efforts!  Questions? Comments? Topic Requests? Email us!  Bretta Provost | [email protected] | www.frontroi.com  Kyle Rutley | [email protected] | www.wakemediacda.com 

 What’s an Audience Persona? It could sound like some kind of alien life form. Audience Personas are a method to research, identify and understand your target markets. They can be tricky to put together as they're essentially a creative form of market research. Without Audience Personas, marketing to a niche audience can be difficult. In order to have the best edge in the marketplace, insight into your target audience is key. You need to know what makes them tick, their likes and dislikes, and what motivates them to take action. Audience Persona works by breaking down your typical customer into various categories such as: 1) Location (where does your typical customer live)  2) Demographics (what age, sex, marital status, etc.) 3) Behaviour (how does your typical customer behave when buying goods and services in this particular industry)  4) Purchase frequency (how many times a year do they buy within this industry and what is the average spend)  5) Budget (eg. How much are they spending per order/purchase on average). In this episode, Bretta & Kyle break down how to identify your brand's audience personas, and examples of ones that work!  Questions? Comments? Topic Requests? Email us!  Bretta Provost | [email protected] | www.frontroi.com  Kyle Rutley | [email protected] | www.wakemediacda.com 

Knowing what type of content works well on which social media platform is difficult. You know putting out engaging content is necessary to build an audience, but you don’t know what kind of content to use. Should you be using long-form copy? Short-form? Or a mix? To help you out, Kyle & Bretta put together this episode, on what content should be shared on each different social media channel. All while keeping inside the social media rules of each platform, and keeping your branding on point!  Questions? Comments? Topic Request? Email us!  Kyle Rutley | [email protected] | www.wakemediacda.com  Bretta Provost | [email protected] | www.frontroi.com 

Are you failing to attract prospects through your content? You know that having great content will help you attract new leads, but you’re convinced that writing blog posts is much like online dating... It’s time-consuming, expensive and not worth the effort. So how do you make your online brand profile stand out?  Bretta & Kyle give you tips for creating the right "chemistry," to help you connect your brand with your audience. You create amazing content that you know will get you the attention of the right audience; original and authentic. Questions? Comments? Topic Requests? Email us!  Bretta Provost | [email protected] | www.frontroi.com  Kyle Rutley | [email protected] | www.wakemediacda.com 

What do you think of when we say the word “goal”? Most of us probably think of sports, but for you and your business, a goal is just as important. You need a plan and you need to work hard to achieve it. If we’re going to help you with something today we want it to be S.M.A.R.T – that’s specific, measurable, achievable, realistic, and timely. Learn about the benefits of setting S.M.A.R.T goals and see how they can help you achieve your business goals with this podcast episode!  Questions? Comments? Email us!  Bretta Provost | [email protected] | www.frontroi.com Kyle Rutley | [email protected] | www.wakemediacda.com

Managing more time or managing energy? What’s it going to be? We all have the same amount of time each day, but how we manage our energy is ultimately what allows us to make the most of it. Which one of these two is more important? And which one should you be focusing on? Energy vs. Time Management is measured by one’s ability to make decisions, their ability to manage stress levels, even their mental endurance when it comes to tasks. In the podcast episode, we discuss why you should focus more on Energy than Time Management and how to become more energized. Questions? Comments? Topic Request? Email us!  Kyle Rutley | [email protected] | www.wakemediacda.com Bretta Provost | [email protected] | www.frontroi.com 

Ever wondered how to start your sponsored ads campaign? This episode will show you how to effectively lay the foundation for doing killer Facebook sponsored ads, even if you are new to them. The goal of this episode is to ensure you are armed with the information to make the right choices for your business!  Questions? Comments? Topic Request? Email us!  Bretta Provost | [email protected] | www.frontroi.com Kyle Rutley | [email protected] | www.wakemediacda.com 

Have you considered venturing into creating your very own e-learning course? In this podcast, we discuss the ins and outs of it and how it can be a valuable asset to you to Start Your Course journey.  Today’s learner wants to experience superior technology that makes their learning experience an enriching, memorable one. Click this episode to learn how you can help build your online teaching center and help you to drive enrollments and increase revenue!  Questions? Comments? Topic Requests? Email us!  Kyle Rutley | [email protected] | www.wakemediacda.com Bretta Provost | [email protected] | www.frontroi.com 

Which social channels are right for your business? In this podcast, Bretta and Kyle argue that there’s no “one size fits all.” IIn this podcast, listen to how marketing strategist & entrepreneur Bretta and Kyle discuss which social channels can be the most effective for your brand. These are the questions you should ask as you determine which social media platforms to narrow your marketing focus on. Questions? Comments? Topic Request? Email us! Kyle Rutley | [email protected] | www.wakemediacda.com Bretta Provost | [email protected] | www.frontroi.com