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If you’ve been following along over the past couple of weeks, you’ll know I’ve been doing a little mini-series here on the How I Do Content Podcast where I share what I’d recommend if I were to don the Wizard’s cape and step into your business as a marketing consultant. The real practical messaging + marketing magic that helps you become the obvious choice – the one your dream clients don’t even hesitate to hire. So far we’ve covered: Part 1 – the Launching a New Offer Edition. Part 2 – the Growing Your Audience Edition. So if you missed either of those, go back and listen first. Today is Part 3, the final episode in this mini-series and it's the one most people come to me wanting help with – How to make more sales. Because at the end of the day, everything we’ve talked about in this mini-series – launching a new offer or growing your audience – it all comes back to this.  More sales. More revenue. More dream clients in your world. More capacity to do the work you actually love. But here’s the thing – making more sales isn’t about finding some magical new tactic. It’s not about a secret hook, a clever trending audio, or the latest thing some guru is flogging on Instagram. It’s actually pretty simple (not easy, but simple). So let’s get into it. WANT MORE? Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE how to make more sales in online business, sales messaging strategy, marketing vs selling, how to sell more consistently, content that converts, sales content strategy, how to sell your offer online, messaging for service based business, how to increase conversions, online business sales tips, how to sell a coaching offer, sales volume strategy, content marketing for coaches, selling on Instagram, how to make your offer the obvious choice, urgency in sales copy, how to sell consistently online, conversion rate online business, how to show your offer from different angles Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link:  https://youtu.be/WY8-lVlLhWE 

Welcome back to my little mini-series here on the How I Do Content Podcast where I share what I'd recommend if I were to don the Wizard's cape and step into your business as a marketing consultant. The real practical messaging + marketing magic that helps you become the obvious choice – the one your dream clients don't even hesitate to hire. Last week was Part 1 – the Launching a New Offer Edition. So if you missed it, go back and listen to that one first here Today is Part 2, and it's one of my most requested topics – how to grow your audience. But here's what I think you actually mean when you say that: you want more clients. You want more sales. You want to feel like your content is working and pulling the right people into your world.  So that's exactly what we're going to talk about today. Let's get into it! WANT MORE? Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE how to grow your audience online, audience growth strategy for small business, how to attract the right clients, messaging strategy for coaches, ideal client messaging, how to get more clients from content, email list building for service providers, social media marketing for coaches, content marketing strategy, lead magnet ideas for service providers, guest podcasting for visibility, how to grow your email list, podcast guest strategy, content marketing for online business owners, how to stand out on social media, stop chasing followers get clients, marketing strategy for coaches and creatives, how to be consistent on social media, borrowing someone else's audience, visibility strategy for service providers Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link:  https://youtu.be/WY8-lVlLhWE 

Over the past 7 years, I’ve been the go-to messaging and marketing strategist working with hundreds of small business owners and founder-led brands across a huge range of industries – from therapists and lawyers to coaches, creatives and wellness practitioners.  I’ve never met a business model or offer I don’t know how to sell, and every single offer I’ve launched in my business has made sales. So I wanted to do a little mini-series here on the podcast where I share what I’d recommend if I were to don the Wizard’s cape and step into your business as a marketing consultant. The real practical messaging + marketing magic that helps you become the obvious choice. I’ve picked 3 of the most common scenarios that people come to me seeking help with – today’s episode is on launching a new offer. Because at this point, I’ve done so many launches it’s basically part of my DNA. I’ve developed and executed launch strategies that have generated 5 and 6-figure results. From the strategy and messaging right through to the content – I've built it all. So let's get into it. Here are the 3 things I'd tell you if you came to me right now and said: I've got a new offer and I need to launch it. WANT MORE? Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE how to launch a new offer, how to launch an online offer successfully, new offer launch strategy, product launch marketing plan, how to sell a new offer online, why your offer isn’t selling, offer positioning strategy, how to define your target audience, ideal client clarity marketing, high converting offer messaging, messaging that converts clients, pre launch strategy, how to build a pre launch campaign, pre launch content strategy, how to warm up your audience before selling, audience warming strategies, lead nurturing before launch, customer journey marketing stages, how to create demand for your offer, how to create urgency in marketing, how to stand out in a saturated market, differentiation in marketing strategy, launch content ideas that convert, sales content strategy, how to sell without sounding repetitive, marketing campaign strategy for small business, post launch analysis, why didn’t my launch work, how to improve a failed launch, launch debrief questions, how to get more leads for a launch, how to find warm leads, email marketing for launches, how to nurture leads into buyers, launch timeline planning, how long does it take to launch an offer, 6 week launch plan, 8 week launch strategy, product launch checklist, marketing plan for launching a new product, sales page copywriting tips, do i need a marketing consultant, why launches fail, how to prepare for a successful launch Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link:  https://youtu.be/WY8-lVlLhWE 

I committed the cardinal sin of messaging – I spoke to the wrong person. Yes, even a messaging + marketing wizard like me makes mistakes And sure, I could pretend like it didn’t happen and not share this with you (because most people would) – but that’s not how I roll.  Plus I think it’s helpful for you to understand what happens when your messaging doesn’t quite hit the mark AND what you can do to fix it moving forward.  So in today’s episode of the How I Do Content Podcast, I’m owning my mistake and sharing what needs to shift for next time to make sure I’m speaking to those Beyonce-level clients only. Let’s dive in. WANT MORE? Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.aTOPICS COVERED IN THIS EPISODE why your marketing isn’t working, why your messaging isn’t converting, why your content isn’t converting, why am i not getting clients online, how to get clients online for my business, how to attract ideal clients online, how to improve your marketing messaging, how to fix your messaging to get clients, how to create content that converts, how to write messaging that attracts clients, why your offer isn’t selling, why your business isn’t getting leads, how to stand out in a saturated market, how to position yourself as an expert, how to attract high paying clients, how to get premium clients online, how to create demand for your offer, how to market your online business effectively, why consistency isn’t getting clients, how to fix generic content, how to stop attracting the wrong clients, how to speak to your ideal client, how to refine your ideal client, how to market beyond instagram, how to grow your business without social media, how to get clients without relying on referrals, how to grow your email list for business, how to get podcast opportunities for business, how to scale from one on one to group programs, how to build authority online with content Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link:  https://youtu.be/WY8-lVlLhWE 

I’ve just wrapped up another launch period for Micro Messaging, which means I’ve spent the last couple of weeks deep in conversation with my people. And while yes, the goal is always sales, it’s also one of the best ways to see what’s actually going on behind the scenes. What people want. Where they’re stuck. What’s not clicking. And girl, we need to have an honest conversation about your marketing.  Because I’m seeing a BIG gap between what you say you want and what you’re currently doing to get there. So in today’s episode of the How I Do Content Podcast I’m ready to have that honest conversation with you because I want you to win.  I want to see you attract Beyonce-level clients and to be known as the Dumbledore-level wizard in your industry – but right now your messaging + marketing isn’t matching your magic.  So let’s do this. WANT MORE? Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE why my messaging isn’t converting, improve brand messaging strategy, how to stand out with content marketing, content differentiation strategies, ideal client messaging examples, how to attract high paying clients online, messaging that converts to sales, fix unclear business messaging, why my marketing isn’t working, how to increase conversion rates online business, improve sales funnel performance, why people aren’t buying my offer, marketing strategy for consistent leads, build sustainable marketing strategy, marketing beyond social media, how to get clients without social media, build audience outside instagram, grow email list for online business, seo content strategy for coaches, long form content marketing strategy, why relying on social media is risky for business, overthinking in business marketing, how to stop overthinking content creation, why perfectionism is hurting your business, speed of implementation business growth, how to execute marketing plan, how to test and refine messaging Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link:  https://youtu.be/WY8-lVlLhWE 

If your messaging was working 12 months ago and, fast-forward to today, it's no longer working the same way, what would be your first instinct about why? Because what I see most people do is make it mean something about themselves.  I'm not good enough.  My offer isn't good enough.  Maybe I should just burn my business to the ground and start from scratch.  So from that place of self-doubt, they start dismantling everything.  New offer.  New niche.  New content strategy.  Pulling apart things that, quite frankly, didn't need pulling apart and then exhausting themselves solving a problem that was never the actual problem. But after over 7 years working with hundreds of business owners on their messaging + marketing, the answer is almost never what they think it is. So in today’s episode of the How I Do Content Podcast, I’m sharing the real reason your messaging isn’t working like it did last year and what you need to change to make sure you get back on track and make more sales.  So let’s begin.  SIGN UP FOR MICRO MESSAGING I’ve opened some spots inside Micro Messaging. Together over the next 6 months, we build messaging that's clear, compelling and unmistakably you and then put it into action across your entire business. Your content. Your offers. Your sales pages. All of it. Spots close Thursday 19th March and there are fast-action bonuses for anyone who joins this week.  Sign up at https://thesocialbolt.com.au/micro-messaging/  TOPICS COVERED IN THIS EPISODE messaging not converting anymore, why your marketing message stopped working, why messaging stops working over time, how to fix business messaging that isn’t converting, update brand messaging for changing market, why ideal clients aren’t responding to your messaging, how to refine marketing messaging without rebranding, signs your messaging is outdated, adapting messaging to market shifts, 2026 marketing trends for online businesses, AI generated content impact on marketing, how AI content is affecting social media marketing, why organic reach is dropping on Instagram, low Instagram reach marketing strategy, how to stand out in a saturated online market, messaging differentiation strategy, how to differentiate your brand messaging, creating demand in marketing messaging, how to create demand for your offer, why people are taking longer to buy online, cost of living impact on online sales, how to increase conversions with better messaging, messaging strategy for service based businesses, how to speak to your ideal client’s current desires, updating ideal client messaging, why your audience isn’t buying your offer, content strategy for higher conversions, authentic marketing vs AI content, how to make your marketing message clearer, improving offer positioning, messaging strategy for coaches and online businesses. Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link:  https://youtu.be/WY8-lVlLhWE 

There’s something that almost every single business owner struggles with at some point (even me!) – and that’s talking about your own offer. Because in your head, the offer makes total sense. You know the depth of the work. You know the results people can get. You know how much thought, experience and care has gone into creating it. But translating all of that into a sales page or an email that actually moves your ideal client to take action and buy from you – well that’s where things can start to feel surprisingly hard. You know you need to talk about your offer if you want to make money – but how can you do that when every time you try to explain it, it feels like you’re speaking parseltongue? Well today’s guest on the How I Do Content Podcast is a Dumbledore-level expert on this topic.  Miish is a dairy-farm-dwelling Tasmanian, ex-copywriter-and-launch-strategist, triple-certified coach, and founder of WriteLikeYou.ai. Over the past 8+ years she’s helped some of the biggest-hearted businesses in the personal development and online education space pull off email-based five, six and seven-figure launches. But what I really appreciate about Miish is the way she blends mindset with practical strategy – because writing powerful copy for your sales pages and emails isn’t just about finding the right words. It’s about reconnecting with the belief behind the work you do and communicating that in a way your best-fit clients can actually feel. So in this episode of the How I Do Content Podcast, Miish and I are diving into how to talk about your offer in a way that helps the right people instantly see the value – and confidently say yes. CONNECT WITH MIISH GRIXTI  Access the 5-Minute Marketing Reset at https://miishgrixti.com Follow Miish on Instagram @miishgrixtiSign up for Miish’s emails on mindset, selling, and business energetics at https://join.miishgrixti.com/emailsWANT MORE? Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE how to talk about your offer, how to sell your offer online, offer messaging for online business, how to write an offer description, how to communicate your offer value, how to sell your services online, how to sell a coaching offer, how to write a sales page that converts, how to write a sales email that converts, how to write better marketing emails, how to sell without feeling salesy, copywriting for coaches and service providers, how to describe your offer transformation, how to attract ideal clients with your messaging, offer positioning for online business, how to market your online offer, evergreen offer marketing strategy, how to increase offer conversions, how to write copy for your own business, messaging for online course creators, messaging for service based businesses, how to talk about your services confidently, overcoming doubt when selling your offer Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link:  https://youtu.be/WY8-lVlLhWE 

At the start of this week I asked my mini-mind clients what they most wanted to shift in their offer messaging right and almost every single one said the same thing. They told me I want my messaging to be more specific – I know I speak to everyone and no one at the same time.Another said: I want my client to read my offer and feel like THIS IS FOR ME.Someone else said: my retreat feels like an obvious yes to me – I just need my people to feel that too.And another: I want clarity. I want my client to see themselves needing this.These are brilliant and bright women with great offers. What they need now is messaging that matches their magic so their ideal clients feel like their offer was made for them. So in today's episode of the How I Do Content Podcast, I'm going to show you exactly why your ideal client doesn't feel like your offer is for them – and what to do about it. Let’s begin. WANT MORE? Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE offer messaging not converting, why my offer isn’t selling, ideal client not buying my offer, messaging too broad attracting wrong clients, how to make my offer feel specific, how to make clients feel seen in my marketing, positioning your offer to ideal client, improve sales page messaging, fix unclear offer messaging, why my sales page isn’t converting, how to attract the right clients, niche down messaging without losing clients, speak your client’s language in marketing, using client voice in copywriting, how to find client language for marketing, messaging audit checklist, how to audit your sales page, content that converts into sales, problem vs dream in marketing, desire based marketing strategy, how to sell transformation not features, paint the dream in copywriting, increase conversions with better messaging, messaging strategy for coaches and service providers, clarify your offer positioning, make your offer an obvious yes, why people scroll past my offer, fix low conversion rates on offers, align messaging with ideal client pain points, turn interest into sales with better copy, group coaching program messaging strategy Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link:  https://youtu.be/WY8-lVlLhWE 

Let’s talk about something that I believe is costing a lot of business owners a lot of money right now. And you might not be aware you’re even doing this because it’s something the online space has conditioned you to do. And that’s hyper-fixating on getting more opportunities when you're not even converting the opportunities you already have. The gurus are constantly telling you that you need MORE – more followers, more views, more traffic, more leads. It’s exactly why trial reels are the current obsession in the online space right now. But what people are overlooking is, sure followers, views, traffic, leads are great – but do you want to know what’s better? Sales.  You’re literally ignoring the people who are already there and want to pay you.  So in today’s episode of the How I Do Content Podcast I’m going to share how to convert the opportunities right in front of you.  This was inspired by a conversation with a client this week that I haven't been able to stop thinking about – and I think it's going to hit home for you too. So let’s begin.  WANT MORE? Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE website traffic not converting, why website visitors aren’t buying, how to convert website traffic into sales, improve website conversion rate, website conversion optimisation for service based business, why my website isn’t generating leads, how to increase sales from existing traffic, fix low conversion rate website, website messaging strategy for higher conversions, how to make website offers clearer, clarify your offer on website, how to make website call to action clear, improve website user journey for sales, why leads aren’t turning into clients, how to turn enquiries into paying clients, improve sales page conversions, optimise Instagram bio for conversions, convert social media followers into clients, audit website for conversions, how to follow up leads to close more sales, fix sales funnel drop off, improve enquiry to client conversion rate, messaging that converts website visitors, how to self select clients on website, conversion strategy for coaches and consultants Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link:  https://youtu.be/WY8-lVlLhWE 

One of my biggest beliefs in business is that → better questions = better results. I know this to be true because, as I’ve honed my skills as a messaging + marketing wizard, the level of questions I ask my community, my clients, and my coach determines the quality of the outcomes we create together. The questions you ask reveal what you believe is possible, where you're focused, and most importantly, they determine the actions you take. So if you’re asking the wrong questions, you’ll start to get distracted from what actually helps you get what you most want. You'll chase shiny objects. You'll focus on tactics instead of strategy. You'll spend months working on things that don't lead to sales. And when I look at my clients who are hitting six and seven figures, I’ve noticed a pattern when it comes to the questions they’re asking.  So in today’s episode of the How I Do Content Podcast, I'm going to tell you the questions my highest-earning clients are asking me in 2026 – and more importantly, the questions they've stopped asking. Because if you want different results, you need to start asking different questions. SIGN UP FOR THE OBVIOUS CHOICE OFFER MINI-MIND Now if you're ready to get sirius about upleveling your messaging so it resonates with 2026 buyers. The first step is to ask better questions. The second is to sign up for the Obvious Choice Offer Mini-Mind. Because it's one thing to know what questions to ask – it's another thing to turn those answers into messaging that converts. Over 2 weeks and 2 live training sessions, we're going to work on the messaging for your signature offer so it magnetises the right people, builds solid trust in YOU and gets your dream clients to move (and buy) today. It’s only $47 and we start on the 23rd February – sign up at https://thesocialbolt.com.au/mini-mind/  TOPICS COVERED IN THIS EPISODE high converting messaging strategy 2026, how to attract high paying clients online, messaging that converts followers into clients, why engagement doesn’t equal sales, turn instagram engagement into sales, how to create urgency without fake scarcity, differentiate your offer in a crowded market, how to make your offer the obvious choice, improve sales page messaging for conversions, client focused marketing strategy, identify ideal client pain points, speak to buyer objections in copy, emotional buying decision marketing, build trust through messaging, increase conversions without more content, strategy vs tactics in online business, stop chasing algorithm grow revenue instead, why my offer isn’t selling, fix messaging to increase sales, create certainty in buying decisions, premium positioning for coaches and consultants, convert audience into paying clients, craft a unique selling proposition for service based business, clarify your signature offer messaging, attract action taker clients, messaging audit checklist for sales pages, improve instagram bio for conversions, content strategy for six figure business growth, scale to multi six figures with better messaging, offer positioning strategy for 2026 Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link:  https://youtu.be/WY8-lVlLhWE 

Last year I took a risk when I made the decision to evolve my program Micro Messaging. Not because it wasn’t working or selling – it was working + selling very well actually. But I was in a season of reevaluating how I wanted to run my business… And I also recognised some shifts in the market and my ideal client that made me want to pull the trigger on these changes sooner rather than later. Instead of “waiting” until I was more ready or for that illusive perfect time (which doesn’t exist btw) – I committed to this new evolution and went all in on bringing it to life.  And since making that decision and putting it into action, I've tripled my conversion rate into the program.  So in today’s episode of the How I Do Content Podcast, I’m sharing the 3 shifts that made my offer the obvious choice. An offer that even though I’ve been selling it on repeat since July – people aren't sick of hearing about it, because they just keep buying. So let me break down how I did this.  SIGN UP FOR THE OBVIOUS CHOICE OFFER MINI-MIND I've created The Obvious Choice Offer Mini-Mind where I break down these three shifts in even more detail and walk you through exactly how to apply them to your own messaging. There’s 2 live trainings over 2 weeks as well as a private Telegram group for daily support between sessions. It's practical, it's implementable, and it's designed to help you transform your offer from "sounds interesting" to "I need this right now." It’s only $47 and we start on the 23rd February – sign up at https://thesocialbolt.com.au/mini-mind/  WANT MORE? Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE offer messaging strategy, how to make your offer the obvious choice, increase offer conversion rate, improve sales conversions with messaging, desire based marketing messaging, selling with desire not features, how to create demand for your offer, demand generation for service based businesses, why your offer isn’t selling, messaging that converts clients, positioning your offer in the market, how to differentiate your offer, offer differentiation strategy, stand out in a crowded market messaging, messaging framework for online offers, how to sell the same offer repeatedly, sales messaging for coaches and consultants, high converting offer positioning, messaging problems in online business, improve offer positioning to increase sales Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link:  https://youtu.be/WY8-lVlLhWE 

We’ve started 2026 with a whole lotta hoopla around what’s “dead” in the online space. I think I’ve seen every single offer type and marketing channel on its deathbed and we’re only a month into the new year.  But the truth about what offers really sell especially in 2026 – well that might surprise you.  It’s this kinda discourse that often leads to brilliant + bright wizards (who have proven offers), suddenly becoming convinced they need to scrap everything and start over. When sales are slower than usual… When people take longer to make purchase decisions… When content is not driving conversations + conversions like it used to… All of a sudden those “death” claims start to swirl in your mind and you find yourself thinking – Maybe I need a new offer. Maybe my price is too high. Maybe I should just run a flash sale. But here's the plot twist: Your offer isn't the problem. And in today’s episode of the How I Do Content Podcast, I'm breaking down what actually makes offers sell in 2026 – and it has nothing to do with creating something new or joining the race to the bottom on pricing. So let’s begin. SIGN UP FOR THE OBVIOUS CHOICE OFFER MINI-MIND Over 2 weeks in the Mini-Mind, we're taking your existing offer and upgrading the messaging using the Bolt 3D framework. You'll walk away with messaging that: Makes your dream clients instantly recognise themselves and think "THIS is exactly what I need"Creates genuine urgency so they prioritise buying from YOU today Positions you as THE obvious choice in your space No more second-guessing what to say about your offer. No more wondering why people aren't buying. No more losing sales to people who don't deliver at your level. Just clear, compelling messaging that actually sells the offer you've already built. It’s only $47 and we start on the 23rd February – sign up at https://thesocialbolt.com.au/mini-mind/  WANT MORE? Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE how to sell my offer in 2026, why my offer isn’t selling, improve sales without creating a new offer, fix messaging to increase sales, messaging strategy that converts, why people aren’t buying my offer, increase conversions with messaging, stop getting I’ll think about it objections, how to stop getting ghosted on sales calls, sell without discounting prices, sell high value offers in a saturated market, differentiate your offer from competitors, create urgency without scarcity, messaging that makes people buy now, how to position my offer as the obvious choice, messaging framework for selling offers, authority based messaging strategy, demand driven messaging, desire based marketing messaging, offer positioning for online business, convert leads into buyers with messaging, fix slow sales without changing my offer, messaging optimisation for existing offers, increase sales without lowering prices, messaging audit for online business Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link:  https://youtu.be/WY8-lVlLhWE 

Something I do constantly in my business and with my clients is auditing messaging to figure out what's actually working and what needs to change. Because messaging is something you’re always working on, evolving and refining (well you should be).  Now when people are trying to figure out if their messaging is working and doing its job – they often approach it the wrong way. They look at vanity metrics, they panic when something doesn't work immediately, or they're constantly pivoting because they're bored. And you might be thinking “woah, that’s me Tahryn…” But never fear because in today’s episode of the How I Do Content Podcast I'm walking you through my messaging audit process – the same one I use with my private clients and the framework I built for my Micro Messaging students called The Messaging Spell Checker. Let’s get into it.  WANT MORE? Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE messaging audit process, how to audit messaging, messaging audit framework, how to analyse messaging performance, messaging not converting, why my content isn’t getting engagement, messaging strategy for coaches, messaging strategy for service providers, ideal client messaging research, content engagement but no sales, offer positioning strategy, messaging vs marketing metrics, diagnosing messaging problems, desire demand differentiation framework, messaging foundation audit, why my offer feels like a nice to have, how to position an offer as essential, differentiation in online business, sounding generic in marketing, how to stand out in crowded market, messaging for online business owners, messaging evolution strategy, messaging optimisation process, analysing what’s working in content, messaging system for business growth Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link:  https://youtu.be/WY8-lVlLhWE 

So unless you’ve been living under a rock you would know that the start of 2026 has seen 2 of the biggest names in marketing make huge decisions about the future structure of their businesses.  Jenna Kutcher is pausing her chart-topping Goal Digger Podcast after over 900 episodes and 115 million downloads.  And Amy Porterfield is retiring her program Digital Course Academy (DCA) after nearly a decade. When I started my business 7 years ago, these 2 women were considered the go-to people for online businesses. And fun fact, when I launched this podcast back in 2021 and I hit #1 on the marketing charts in Australia – guess who was #2 + #3? Yep, Jenna + Amy.  Fast forward to now and when they made their announcements it sent shockwaves through the online business community. Some people saw it coming so they weren’t surprised and then some promptly hit the panic button.  Does this mean podcasts are dead? Should I not bother launching my course? Is this the end of online business? For the love of dogs some people need to calm the damn farm – because this doesn’t mean podcasts or online courses are dead. Not even close. So in today’s episode of the How I Do Content Podcast I’m talking about why you need to stop believing anyone who says a particular marketing strategy is dead. Plus what actually determines whether something will work for YOUR business, and when you should actually quit a strategy. Let’s get into it.  WANT MORE? Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE marketing strategy, Jenna Kutcher, Amy Porterfield, Goal Digger Podcast, are podcasts dead, are podcasts worth it in 2026, is podcasting still effective for business, are online courses dead, do online courses still sell, is selling courses still profitable, Jenna Kutcher podcast ending, Amy Porterfield Digital Course Academy closing, marketing strategies that still work, marketing strategies 2026, best marketing channels for small business, email marketing still effective, does SEO still work, do Meta ads still work, organic social media worth it, content marketing still works, how to choose a marketing strategy, when to stop a marketing strategy, how to know if a marketing strategy is working, podcast ROI for business, course creation ROI, long-term marketing strategies, sustainable marketing strategies, marketing strategy for service based business, marketing strategy for online business, content strategy that converts, why marketing strategies stop working, marketing myths 2026 Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link:  https://youtu.be/WY8-lVlLhWE 

So, every marketer and their dog is currently sharing their "Top Marketing Trends for 2026" lists.  It goes a little something like – AI this, authenticity that, blah blah blah.  And look, I'm not saying those things don't matter but here's what I think everyone's missing… None of that matters if you don't understand what's happening with your actual humans – your potential clients, your customers, the people you're trying to reach. You can have the slickest funnel, the best SEO, the perfect Reel strategy BUT if you're fundamentally misreading what people actually want right now, what they're willing to pay for, what makes them trust you or tune you out – you're toast. So in today’s episode of the How I Do Content Podcast, I’m flipping the script. Forget the marketing trends for a second – let's talk about the consumer behaviour trends. What's actually shifting in how people make purchase decisions, what they value, what repels them, and what that means for those of us running service-based businesses. Consumer behaviour was always my favorite (and best) subject at uni so I went full nerd wizard for this one. Not to mention I’m chronically online observing what's happening in comment sections, what people are saying on TikTok, what's actually landing vs what's bombing. So I’m putting my sacred screen time to use and sharing the 3 big shifts that are going to determine whether your marketing actually works in 2026. Let's get into it. WORK WITH ME IN 2026 If you're wondering how you apply these consumer behaviour trends to your business – well you better join Micro Messaging.  We spend 6 months together refining your messaging foundations so you know what to say and why it matters to your dream clients and then put those foundations into action across your entire business. You get monthly coaching calls, live trainings, daily Slack support, and a clear plan to implement while you learn. This isn't another course you buy and never finish – this is hands-on, high-touch support to make sure your messaging actually gets used. And if you're listening to this before January 15th – you can join today and lock in 2025 pricing before it goes up. Sign up now at https://thesocialbolt.com.au/micro-messaging/  WANT MORE? Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE consumer behaviour trends 2026, how people buy in 2026, what drives purchasing decisions 2026, buyer psychology trends, marketing trends 2026, digital marketing strategy 2026, trust-based marketing, building trust online, authentic marketing, AI and consumer trust, content fatigue, audience behaviour shifts, human connection in marketing, relationship marketing, anti-algorithm marketing, owned audience strategy, email list building, community marketing, buying decisions 2026, why people buy, changing customer behaviour, marketing that converts, consumer expectations 2026, authenticity vs automation, personal brand trust, small business marketing 2026, service-based business trends, online buyer journey 2026, customer trust signals, marketing transparency, adapting marketing strategy 2026. Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link:  https://youtu.be/WY8-lVlLhWE