Advertise on podcast: The Pilates Business Podcast

What would you do if you spent years building strength, only to realise you could not rely on it in everyday life?  For Mandy Macfarlane, that moment arrived after decades of working as a pharmacist; on her feet all day, lifting, reaching, assisting customers. Even after lifting heavy weights for over a decade, her body did not always move the way she needed it to. Two knee replacements later, Mandy discovered that Pilates could rebuild the kind of strength that actually supports life.  In this episode of The Pilates Business Podcast, host David Gunther speaks with Mandy about how Pilates restored strength she could trust, improved her balance, and helped her move confidently through daily life.  ✨ Whether you’re a Pilates studio owner, instructor, or client wanting to understand real movement outcomes, Mandy’s story shows what strength and balance look like when Pilates becomes part of a client’s life.    🔑 What You’ll Learn in This Episode:  ✔️ How Pilates supported Mandy after two knee replacement surgeries  ✔️ The difference between lifting strength and functional strength  ✔️ How improved balance changed confidence in everyday life  ✔️ Why consistency (three sessions each week in this case) created lasting progress  ✔️ How Pilates professionals help clients return to movement they enjoy        👉 Watch now and discover how Pilates truly can change lives.  Connect with David Gunther via Linkedin   Website: https://www.pilatesbusiness.com.au/  Facebook: Pilates Business  Youtube: @pilatesbusiness1126    📌 New episodes every week! Subscribe to The Pilates Business Podcast for proven strategies to grow your studio with confidence.    📥 Want a practical checklist to help your Pilates business stay competitive while you build your dream team? Download my free David’s Competitive Edge resource here: 👉 https://www.pilatesbusiness.com.au/davids-competitive-edge/  Send a text Want to learn more about Pilates Business? Learn from other business owners and prominent leaders, to benefit your Clinical Pilates Studio business, and your life. Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success. Are you getting all the shows? Subscribe today!

In this second episode of A Scheduling and Payment System that Cares, David Gunther continues his conversation with Emily, CEO of Clubworx, to uncover how a care-first mindset can drive real innovation in Pilates studio management.  Picking up from Episode 1; A Scheduling and Payment System That Cares, this discussion dives deeper into how the Club Worx team turns customer feedback into features that truly make a difference, from an evolving member app to an in-app store that gives clients new ways to connect and buy in real time.  David and Emily explore what happens when technology meets empathy, how care can shape every decision, every feature, and every relationship in your business.    What You’ll Learn  How Club Worx transforms client feedback into tangible software improvements Why care is a powerful business strategy, not just a company value How to “close the loop” with clients to build long-term trust What’s next for the Club Worx member app and its new in-app store The human side of leadership: balancing innovation, family, and resilience    If you’ve ever wondered how to make your systems work for you, not against you, this episode reveals how empathy and feedback can power both your technology and your business growth.   Stay tuned: Emily returns for the next episode in this series, where we’ll explore the essential reporting and payment tracking features every Pilates studio needs to improve profitability and free up more time to focus on what truly matters: your clients.  👉 Subscribe to The Pilates Business Podcast so you don’t miss our next episodes.  Connect with Emily Smart  LinkedIn: Emily Smart  Website: https://content.clubworx.com/pilatesbusiness_podcast    Connect with David Gunther via Linkedin   Website: https://www.pilatesbusiness.com.au/  Facebook: Pilates Business  Youtube: @pilatesbusiness1126     If you found this episode valuable, be sure to subscribe and leave a review on your favourite podcast platform.        Share this episode with fellow clinical Pilates studio owners and let’s strengthen our community together.  Send a text Want to learn more about Pilates Business? Learn from other business owners and prominent leaders, to benefit your Clinical Pilates Studio business, and your life. Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success. Are you getting all the shows? Subscribe today!

In this third and final part of our conversation with professional Pilates instructor Carla Ricalis, we explore how systems transform not just the running of a Pilates studio, but the experience of instructors and clients alike.     Carla and David share candid lessons from failures, the importance of trust and accountability, and how structure creates more freedom for instructors to thrive.     If you’re a Pilates studio owner looking to strengthen your instructor team and scale with confidence, this episode will give you practical strategies and a fresh perspective.     What You’ll Learn in This Episode     Why systems are essential for both efficiency and freedom in a Pilates studio. How to build a trust-based instructor culture without micromanaging. Lessons learned from failures in instructor development during COVID. The power of structured mentoring and in-house workshops for professional growth. How tiered pricing and incentives can align instructors, clients, and studio success.   Connect with Carla Ricalis  LinkedIn: Carla Ricalis  Website: https://www.studiopower3.ca/    Connect with David Gunther via Linkedin   Website: https://www.pilatesbusiness.com.au/  Facebook: Pilates Business  Youtube: @pilatesbusiness1126     If you found this episode valuable, be sure to subscribe and leave a review on your favourite podcast platform.        Share this episode with fellow clinical Pilates studio owners and let’s strengthen our community together.  Send a text Want to learn more about Pilates Business? Learn from other business owners and prominent leaders, to benefit your Clinical Pilates Studio business, and your life. Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success. Are you getting all the shows? Subscribe today!

When movement slips away, so does freedom. For Kerry Whitaker, living with a connective tissue disorder could have meant just that... limitations, setbacks, and a shrinking world. But Pilates gave her another path.  In Series 11 of The Pilates Business Podcast: episode 2, Pilates Can Change Lives, Kerry shares how clinical Pilates became the key to strength, resilience, and everyday independence at 72. From line dancing and beach walks to recovering after injury, her story is proof that Pilates isn’t measured by the exercise itself, but by what it makes possible.     Whether you’re a Pilates studio owner, instructor, or simply someone curious about how Pilates transforms lives—you’ll find Kerry’s story both inspiring and instructive.     What You’ll Learn in This Episode  Why strength, not stretching, is the answer for hypermobility. How starting with a personalised assessment sets the foundation for long-term results. The role of habit; once or twice-weekly Pilates for ageing whilst also living well. How semi-private sessions build community, laughter, and accountability.  The power of Pilates in recovery after injury or when living with conditions. Why Pilates is less about reps and springs, and more about what it enables beyond the studio.    👉 Subscribe to The Pilates Business Podcast  Connect with David Gunther via Linkedin   Website: https://www.pilatesbusiness.com.au/  Facebook: Pilates Business  Youtube: @pilatesbusiness1126     If you found this episode valuable, be sure to subscribe and leave a review on your favourite podcast platform.        Share this episode with fellow clinical Pilates studio owners and let’s strengthen our community together.  Send a text Want to learn more about Pilates Business? Learn from other business owners and prominent leaders, to benefit your Clinical Pilates Studio business, and your life. Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success. Are you getting all the shows? Subscribe today!

Independent Pilates studios face unique pressures today. On one side are the big-box gyms with their high-volume reformer classes. On the other, medical rehab models, as part of the ambulance at the bottom of the cliff. In between, studio owners are asking: how do we stand apart while staying true to our unique heart and part of Pilates?  In this second conversation with Carla Ricalis, Co-Founder and Director of Studio3 in Toronto, we explore the realities of running a Pilates studio in a shifting marketplace. Carla brings decades of perspective, from training with Moira Stott in the 90s, to opening training centres across continents, to building her own thriving studio business.    Together, we get curious about:   The strengths and pitfalls of privates, semi-privates, and group models. Why belonging and habit-building matter more than drop-ins.  The challenges of recruiting instructors and maintaining standards post-COVID. How our niche industry could be moving from fragmentation to unity.  👉 Subscribe to The Pilates Business Podcast so you don’t miss Part 3 of this conversation with Carla, releasing in a couple of weeks.  Connect with Carla Ricalis  LinkedIn: Carla Ricalis  Website: https://www.studiopower3.ca/    Connect with David Gunther via Linkedin   Website: https://www.pilatesbusiness.com.au/  Facebook: Pilates Business  Youtube: @pilatesbusiness1126     If you found this episode valuable, be sure to subscribe and leave a review on your favourite podcast platform.      Share this episode with fellow clinical Pilates studio owners and let’s strengthen our community together.  Send a text Want to learn more about Pilates Business? Learn from other business owners and prominent leaders, to benefit your Clinical Pilates Studio business, and your life. Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success. Are you getting all the shows? Subscribe today!

The word Pilates means different things to different people. For some, it’s a crowded studio of reformers moving in sync like choreography. For others, it’s something quieter, more precise, and deeply personal. That divide creates both opportunity and confusion for those prospective Pilates clients so important to Pilates studio owners everywhere.  In this episode, David Gunther is joined by Carla Ricalis, Co-founder and Director of Studio3 in Toronto. Carla’s Pilates journey spans decades and continents, from her early certification with Moira Stott in the 90s, to launching training centres across North America and Europe, to running her own thriving, fully equipped Pilates studio.   Together, David and Carla explore:  Why the language we use to describe Pilates matters more than ever The differences between boutique studios and big-box franchises Whether terms like clinical, personalised, or fully equipped capture the value of small studios How instructors can communicate their difference without losing the heart of Pilates This episode kicks off our new series, Diaries of Professional Pilates Instructors, relatingreal stories from those who’ve built their businesses, honed their craft, and found ways to stand apart in a crowded Pilates marketplace.  👉 Subscribe to The Pilates Business Podcast so you don’t miss Part 2 of this conversation with Carla, releasing next week.  Connect with Carla Ricalis  LinkedIn: Carla Ricalis  Website: https://www.studiopower3.ca/    Connect with David Gunther via Linkedin   Website: https://www.pilatesbusiness.com.au/  Facebook: Pilates Business  Youtube: @pilatesbusiness1126  If you found this episode valuable, be sure to subscribe and leave a review on your favourite podcast platform.       Share this episode with fellow clinical Pilates studio owners and let’s strengthen our community together.    Send a text Want to learn more about Pilates Business? Learn from other business owners and prominent leaders, to benefit your Clinical Pilates Studio business, and your life. Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success. Are you getting all the shows? Subscribe today!

What happens when, after a decade of chronic pain, you’re told that without urgent surgery you could end up paralysed?     For Rae Harvey, that moment was the beginning of a new chapter, where Pilates became not just exercise, but a lifeline.     In this episode of The Pilates Business Podcast, host David Gunther sits down with Rae Harvey, an 81-year-old Pilates client whose story embodies the series theme: Pilates Can Change Lives.     Rae shares her journey from living with severe back pain, through major spinal fusion surgery, to rediscovering strength, posture, and independence through Pilates. This conversation is inspiring for Pilates clients but also a reminder for studio owners and instructors of the life-changing impact of their work.        What You’ll Learn  ✔️ How Rae navigated a decade of back pain and the life-changing decision to undergo spinal fusion surgery  ✔️ The role Pilates played in her preparation, recovery, and ongoing mobility  ✔️ Why personalised instruction and small classes create the environment for success  ✔️ The emotional and lifestyle benefits of Pilates, from family connection to renewed independence  ✔️ Why consistency became a turning point in Rae’s transformation     Connect with David Gunther via Linkedin   Website: https://www.pilatesbusiness.com.au/  Facebook: Pilates Business  Youtube: @pilatesbusiness1126     If you found this episode valuable, be sure to subscribe and leave a review on your favourite podcast platform.        Share this episode with fellow clinical Pilates studio owners and let’s strengthen our community together.  Send a text Want to learn more about Pilates Business? Learn from other business owners and prominent leaders, to benefit your Clinical Pilates Studio business, and your life. Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success. Are you getting all the shows? Subscribe today!

Hiring your first remote team member can feel like stepping off a cliff. But what if that leap of faith is the key to time freedom and sustainable growth for your Pilates studio?    In the final episode of the Remote Teams for Pilates Studio series, host David Gunther speaks with John Jonas, founder of OnlineJobs.ph, about the realities of hiring and managing remote staff.   Together, they explore why trust, retention, and open conversations are more valuable than “quick fixes,” and how small businesses can create loyal teams that free owners to focus on growth. If you’re hesitating to outsource, this conversation will help you see what’s possible when you take the leap.     What You’ll Learn  ✔️ Why hiring remotely always starts with a leap of faith—and why it’s worth it  ✔️ The truth about “hire slow, fire fast” (and why it doesn’t work for small studios)  ✔️ How open conversations can rescue underperforming staff and build loyalty  ✔️ Why retention is more profitable than constant rehiring  ✔️ How remote teams create genuine time freedom for Pilates studio owners    👤 Guest Bio  John Jonas is the founder of OnlineJobs.ph, the largest marketplace for hiring full-time Filipino virtual assistants. He’s helped tens of thousands of business owners build loyal, high-performing remote teams that fuel long-term growth.    Connect with John Jonas  LinkedIn: John Jonas  Website: https://johnjonas.com/    Onlinejobs.ph: https://www.onlinejobs.ph/    Connect with David Gunther via Linkedin   Website: https://www.pilatesbusiness.com.au/  Facebook: Pilates Business  Youtube: @pilatesbusiness1126     If you found this episode valuable, be sure to subscribe and leave a review on your favourite podcast platform.        Share this episode with fellow clinical Pilates studio owners and let’s strengthen our community together.  Send a text Want to learn more about Pilates Business? Learn from other business owners and prominent leaders, to benefit your Clinical Pilates Studio business, and your life. Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success. Are you getting all the shows? Subscribe today! 

How do you keep remote staff accountable without falling into the trap of micromanagement? In this episode of The Pilates Business Podcast, host David Gunther and Onlinejobs.ph founder, John Jonas take you inside the practice playbook for managing Filipino virtual assistants and remote teams.  Building on last week’s conversation about trust and long-term loyalty, this episode moves from philosophy into practice, showing you exactly how to balance freedom with accountability in your Pilates business.  What You’ll Learn in This Episode:  Why judging staff by productivity, not attendance, transforms remote work. The “daily three-question report” that keeps everyone aligned. When SOPs are useful, and when they actually slow you down. How to design an interview lead-up process that reveals true fit, without scaring away great candidates. Why cultural awareness is key to long-term success with Filipino virtual staff. Today, we translate that trust into action with systems that keep your team on track without suffocating them.    👤 Guest Bio  John Jonas is the founder of OnlineJobs.ph, the largest marketplace for hiring full-time Filipino virtual assistants. He’s helped tens of thousands of business owners build loyal, high-performing remote teams that fuel long-term growth.    Connect with John Jonas  LinkedIn: John Jonas  Website: https://johnjonas.com/    Onlinejobs.ph: https://www.onlinejobs.ph/    Connect with David Gunther via Linkedin   Website: https://www.pilatesbusiness.com.au/  Facebook: Pilates Business  Youtube: @pilatesbusiness1126     If you found this episode valuable, be sure to subscribe and leave a review on your favourite podcast platform.        Share this episode with fellow clinical Pilates studio owners and let’s strengthen our community together.  Send a text Want to learn more about Pilates Business? Learn from other business owners and prominent leaders, to benefit your Clinical Pilates Studio business, and your life. Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success. Are you getting all the shows? Subscribe today!

Hiring the right people can feel like a leap of faith especially when they live on the other side of the world. Last week, we explored why direct hiring in the Philippines could transform your Pilates business. This week, we go deeper into the how.  In this episode, David Gunther is joined again by John Jonas, founder of Onlinejobs.ph, to break down the exact steps to finding, hiring, and keeping skilled Filipino professionals without the costly agency middleman.  You’ll discover:  Why building mutual trust is the non-negotiable first step The hidden costs of agency hiring - for you and your worker How to spot, recruit, and onboard the right person for your Pilates business Cultural insights that make-or-break remote working relationships Real-world success stories from small business owners who got it right Whether you’re looking for admin help, marketing support, or a loyal client service manager, this conversation will help you bridge the gap from uncertainty to long-term success.  👤 Guest Bio  John Jonas is the founder of OnlineJobs.ph, the world's largest marketplace for hiring highly skilled and motivated full-time Filipino virtual assistants. He’s helped tens of thousands of business owners build loyal, high-performing remote teams, fueling long-term growth & stability.    Connect with John Jonas  LinkedIn: John Jonas  Website: https://johnjonas.com/    Onlinejobs.ph: https://www.onlinejobs.ph/    Connect with David Gunther via Linkedin   Website: Pilates Business  Facebook: Pilates Business  Youtube: Pilates Business     If you found this episode valuable, be sure to subscribe and leave a review on your favourite podcast platform.      Share this episode with fellow clinical Pilates studio owners and let’s strengthen our community together.    Send a text Want to learn more about Pilates Business? Learn from other business owners and prominent leaders, to benefit your Clinical Pilates Studio business, and your life. Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success. Are you getting all the shows? Subscribe today!

What if the secret to scaling your Pilates studio isn’t another local hire — but a skilled, full-time remote team member who costs a fraction of the price?  In this episode, host David Gunther is joined by John Jonas, founder of OnlineJobs.ph, to explore how Clinical Pilates studios can strategically grow by hiring talented remote team members from the Philippines.   Drawing from over a decade of experience, John breaks down how outsourcing done right isn’t just about saving money. It’s about gaining high-level talent, creating sustainable systems, and building a team that’s aligned with your studio’s goals and values.  Whether you’re struggling with scheduling tasks, client service, general admin or specific  marketing skills, this episode offers a clear path to hiring support that actually helps you grow.    💡 What You’ll Learn  ✔️ Why the Philippines offers a powerful cultural and communication fit for Pilates studios  ✔️ How small studios can compete with larger players using affordable remote teams  ✔️ What roles can (and should) be outsourced to build long-term capacity  ✔️ Why full-time remote hires are more sustainable than casual contracts  ✔️ How to avoid common mistakes when building your first offshore team    👤 Guest Bio  John Jonas is the founder of OnlineJobs.ph, the largest marketplace for hiring full-time Filipino virtual assistants. He’s helped tens of thousands of business owners build loyal, high-performing remote teams that fuel long-term growth.    Connect with John Jonas  LinkedIn: John Jonas  Website: https://johnjonas.com/    Onlinejobs.ph: https://www.onlinejobs.ph/    Connect with David Gunther via Linkedin   Website: Pilates Business  Facebook: Pilates Business  Youtube: Pilates Business     If you found this episode valuable, be sure to subscribe and leave a review on your favourite podcast platform.        Share this episode with fellow clinical Pilates studio owners and let’s strengthen our community together    Send a text Want to learn more about Pilates Business? Learn from other business owners and prominent leaders, to benefit your Clinical Pilates Studio business, and your life. Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success. Are you getting all the shows? Subscribe today!

Are you relying too heavily on paid ads that attract the wrong clients or worse, no-shows? This episode explores how hyper-local marketing and strategic community partnerships can fuel sustainable studio growth.  In the final instalment of the David & Goliath series, host David Gunther is joined again by business strategist Craig Maginness. Together, they unpack how Clinical Pilates studios can compete with franchise giants using low-cost, high-trust tactics. From $100 gift vouchers to collaborations with neighbourhood cafés, this conversation is rooted in what works on the ground.  Whether your schedule is nearly full or you’re tired of attracting price-shoppers, you’ll walk away with strategies that make your marketing more targeted and more effective.  What You’ll Learn:  ✔️ Why knowing your ideal client’s habits is the foundation of effective local marketing  ✔️ How referral cards and gift vouchers can drive high-quality word of mouth  ✔️ What co-marketing with local businesses can do for client acquisition  ✔️ The difference between marketing and selling—and how to bridge that gap  ✔️ How to calculate customer acquisition cost to ensure your efforts pay off    Grab your FREE checklist now to learn how to thrive in today's competitive Pilates business landscape: David’s Competitive Edge Checklist   ABOUT CRAIG   Craig Maginness is a business development coach with decades of experience in wellness-industries. He’s worked in 47 countries across six continents, helping health and movement professionals become better businesspeople by mastering pricing, positioning, and messaging. Craig currently consults in clinical business practice management in Colorado.   Contact Craig Maginness   LinkedIn: Craig Maginness  Instagram: @go_glocal_ Email: [email protected]  Website: Go Glocal    Contact David Gunther via Linkedin  Website: Pilates Business Facebook: Pilates Business Youtube: Pilates Business   If you found this episode valuable, be sure to subscribe and leave a review on your favourite podcast platform.     Share this episode with fellow clinical Pilates studio owners and let’s strengthen our community together.  Send a text Want to learn more about Pilates Business? Learn from other business owners and prominent leaders, to benefit your Clinical Pilates Studio business, and your life. Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success. Are you getting all the shows? Subscribe today!

Grab your FREE checklist now to learn how to thrive in today's competitive Pilates business landscape: David’s Competitive Edge Checklist  What if your Google Reviews could do the selling for you? In this episode, David Gunther and Craig Maginness unpack how real client stories, culture alignment, and strategic authenticity can outmatch big-budget franchise marketing.  In this conversation, David and Craig dive deep into the power of five-star Google Reviews. Not just for credibility, but for creating deep alignment between your studio culture and your ideal clients. You’ll discover how using real stories from happy clients can sharpen your value proposition, elevate team culture, and repel the wrong-fit clients.   💡 What You’ll Learn  ✔️ Why Google Reviews are more than just social proof, they’re strategic business assets  ✔️ How to use client storytelling to reinforce your value proposition and studio culture  ✔️ What to do when a negative review reveals misalignment, not failure  ✔️ How to avoid attracting “wrong fit clients” by being radically authentic in your marketing     ABOUT CRAIG   Craig Maginness is a business development coach with decades of experience in wellness-industries. He’s worked in 47 countries across six continents, helping health and movement professionals become better businesspeople by mastering pricing, positioning, and messaging. Craig currently consults in clinical business practice management in Colorado.   Contact Craig Maginness   LinkedIn: Craig Maginness  Instagram: @go_glocal_ Email: [email protected]  Website: Go Glocal    Contact David Gunther via Linkedin  Website: Pilates Business Facebook: Pilates Business Youtube: Pilates Business   If you found this episode valuable, be sure to subscribe and leave a review on your favourite podcast platform.     Share this episode with fellow clinical Pilates studio owners and let’s strengthen our community together.  Send a text Want to learn more about Pilates Business? Learn from other business owners and prominent leaders, to benefit your Clinical Pilates Studio business, and your life. Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success. Are you getting all the shows? Subscribe today!

Is your pricing strategy built on fear..... or on the real value of your offer? This episode reveals how clinical Pilates studios can confidently charge what they’re worth: by connecting with the right clients via the right story.  In Part 2 of the David and Goliath series, I continue my high-impact conversation with international business coach Craig Maginness. This episode explores pricing psychology, brand perception, and how your value proposition is defined by the story your ideal client believes, because of their unique experiences and perspective.   Craig shares real-world experiences from acupuncture clinics to bottled water aisles, to show why differentiation, not imitation, creates pricing power and sustainable growth for clinical Pilates studios.  💡 What You’ll Learn  ✔️ Why pricing should reflect your unique value, not your competitors' fees ✔️ How your brand story shapes client perception and drives referrals ✔️ The difference between value creation and cost control (and why it matters) ✔️ Real-world analogies (Prius vs Hummer, bottled water brands) to simplify pricing psychology ✔️ How authentic Google reviews can amplify your studio’s emotional resonance and client trust  By the end of this episode, you’ll understand how to build a pricing strategy that’s rooted in what makes your business truly irreplaceable.  Grab your FREE checklist now to learn how to thrive in today's competitive Pilates business landscape: David’s Edge: 11 Essential Actions to Compete with Goliath Franchises  ABOUT CRAIG  Craig Maginness is a business development coach with decades of experience in wellness industries. He’s worked in 47 countries across six continents, helping health and movement professionals become better businesspeople by mastering pricing, positioning, and messaging. Craig currently consults in clinical business practice management in Colorado.  Contact Craig Maginness   LinkedIn: Craig Maginness  Instagram: @go_glocal_ Email: [email protected]  Website: Go Glocal    Contact David Gunther via Linkedin  Website: Pilates Business Facebook: Pilates Business Youtube: Pilates Business   If you found this episode valuable, be sure to subscribe and leave a review on your favourite podcast platform.     Share this episode with fellow clinical Pilates studio owners and let’s strengthen our community together.  Send a text Want to learn more about Pilates Business? Learn from other business owners and prominent leaders, to benefit your Clinical Pilates Studio business, and your life. Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success. Are you getting all the shows? Subscribe today!

When a slick new fitness Pilates franchise opens near your studio, do you feel that sinking “not again” dread? This episode offers a refreshing, strategic way to reframe the competition and thrive in its shadow.    In this premiere episode of the David and Goliath series, host David Gunther is joined by global business coach Craig Maginness to unpack what it really means to compete against, and coexist with, giant fitness Pilates franchises.     Craig and David break down how clinical Pilates studios can win by understanding and owning their unique value proposition. This isn’t just about surviving the market, it’s about redefining it.    💡 What You’ll Learn  ✔️ Why the “Goliath” isn’t just one franchise, but a whole army of fitness alternatives  ✔️ How your value proposition sets your price ceiling (and not the competition’s rates)  ✔️ The key difference between creating value vs. controlling cost  ✔️ How to attract ideal clients who say “this is what I’ve been searching for”  ✔️ Why not everyone is your customer and why that’s a good thing  Grab your FREE checklist now to learn how to thrive in today's competitive Pilates business landscape: David’s Edge: 11 Essential Actions to Compete with Goliath Franchises  ABOUT CRAIG  Craig Maginness is a business development coach with decades of experience in wellness industries. He’s worked in 47 countries across six continents, helping health and movement professionals become better businesspeople by mastering pricing, positioning, and messaging. Craig currently consults in clinical business practice management in Colorado.  Contact Craig Maginness   LinkedIn: Craig Maginness  Instagram: @go_glocal_ Email: [email protected]  Website: Go Glocal    Contact David Gunther via Linkedin  Website: Pilates Business Facebook: Pilates Business Youtube: Pilates Business   If you found this episode valuable, be sure to subscribe and leave a review on your favourite podcast platform.     Share this episode with fellow clinical Pilates studio owners and let’s strengthen our community together.  Send a text Want to learn more about Pilates Business? Learn from other business owners and prominent leaders, to benefit your Clinical Pilates Studio business, and your life. Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success. Are you getting all the shows? Subscribe today!