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Joe Luo is an expert in innovation and design thinking framework. Throughout his career and startup journeys, he has defined many impactful visions and created multiple winning strategies. Subsequently, he designed numerous consumer-centric and commercially viable innovations that could realize the visions. He's also able to bring about a mindset change, unify different purposes and mobilize resources to innovate successfully by using insight-led and agile design thinking framework. In today's interview, we will ask Joe what MVP is, how to launch an MVP, and mistakes startups should avoid when developing innovative products. Connect with Joe on LinkedIn. We are Promote and Scale, an agency specializing in digital marketing and lead generation for early-stage startups. Our mission is to help you stop wasting your time and money on ineffective and inconsistent marketing activities. Our vision is to offer you comprehensive, high-quality, and efficient marketing services, so you can focus on what really matters — building your product, business development, and acquiring new customers. ✨Book a free 30 minutes consultation, call with us to learn more. ✨Find out more on our website. ✨Follow us on Instagram, LinkedIn, and Medium.

You want to sell more, but you don't know how? Most people think that making a sale is about convincing the other person they need what you're selling. But this isn't true at all! In fact, it's completely backwards from what works in real life.    Jack Vincent is the founder and managing partner of Focus 360. He has trained 500 companies, tech start0up founders, solopreneurs to help them sell more successfully. He's also the author of several published books, including A Sale Is A Love Affair, and his new book Persuasion Paradox is going to come out soon.  In this episode, we are talking about how a business can sell more effectively and what are some of the mistakes to avoid. ✨Follow Jack on LinkedIn ✨Visit his company's website ✨Check out his book We are Promote and Scale, an agency specialized in digital marketing and lead generation for early-stage start-ups. It is our mission to help you stop wasting your time and money on ineffective and inconsistent marketing activities. It is our vision to offer you comprehensive, high-quality, and efficient marketing services, so you can focus on what really matters — building your product, business development, and acquiring new customers. ✨Book a free 30 minutes consultation call with us to learn more. ✨Find out more on our website. ✨Follow us Instagram, LinkedIn and Medium.

If you're an entrepreneur looking to get your app downloaded by a million people, I'm sorry to break it to you but that's just not going to happen. Unless, of course, you know the right person or have billions of dollars for advertising. But if not, there are still some things you can do in order make your app more appealing and easier for users to find on their phone.   David has lived in three different countries, on 2 continents, he has started a marketing agency with his business partner in the past. David had also been a business consultant for many, many years. Eventually, he decided to quit his full-time job and start his tech start-us called Typewise - a security and smart  keyboard helping people make less typos on their smartphones. Right now, they are developing a new product alongside with the Smart Keyboard.   In this episode we discuss how he achieved 1M downloads, what did he do to get the user insight, improve his MVP and go to market. ✨Follow David on LinkedIn ✨Visit his company's website We are Promote and Scale, an agency specialized in digital marketing and lead generation for early-stage start-ups. It is our mission to help you stop wasting your time and money on ineffective and inconsistent marketing activities. It is our vision to offer you comprehensive, high-quality, and efficient marketing services, so you can focus on what really matters — building your product, business development, and acquiring new customers. ✨Book a free 30 minutes consultation call with us to learn more. ✨Find out more on our website. ✨Follow us Instagram, LinkedIn and Medium.

Do you find yourself frustrated when trying to communicate with your audience?  It's not uncommon. We all know that communication is the key to a successful relationship, but it can be difficult. In this video I talk to Megan Preston Meyer about how companies can communicate effectively, have a unique brand voice, and connect with their target audience.  Megan spent more than a decade in insights and analytics. Over the course of her career, she made a thousand data driven desicions that unlocked millions of dollars of value for billions of companies in trillions of ways and all this despite having significant problems with orders of magnitude. Now, as an author, speaker, and communication consultant, she focuses on the stories that data doesn't tell.  ✨Follow Megan on LinkedIn ✨Visit her company's website We are Promote and Scale, an agency specialized in digital marketing and lead generation for early-stage start-ups. It is our mission to help you stop wasting your time and money on ineffective and inconsistent marketing activities. It is our vision to offer you comprehensive, high-quality, and efficient marketing services, so you can focus on what really matters — building your product, business development, and acquiring new customers. ✨Book a free 30 minutes consultation call with us to learn more. ✨Find out more on our website. ✨Follow us Instagram, LinkedIn and Medium.

Email marketing is a great way to grow your community, and in this video Liz Wilcox will show you how using email can help build the relationship between brand and audience by providing more opportunities for engagement with targeted content that audiences are interested in receiving.   Liz is an email marketing expert, full time email strategist helping companies package their magic and communicate with their audience.  Today we are talking about importance and benefits of email marketing, how tech startups can use email marketing to engage community and receive valuable user feedback for their MVP. ✨Follow Liz on LinkedIn  ✨Visit her website  We are Promote and Scale, an agency specialized in digital marketing and lead generation for early-stage start-ups. It is our mission to help you stop wasting your time and money on ineffective and inconsistent marketing activities. It is our vision to offer you comprehensive, high-quality, and efficient marketing services, so you can focus on what really matters — building your product, business development, and acquiring new customers. ✨Book a free 30 minutes consultation call with us to learn more. ✨Find out more on our website. ✨Follow us Instagram, LinkedIn and Medium.

Pitching an idea to someone who is in a position of authority can be difficult. If you're not able to get across your ideas well, the person may reject them and this could cause problems for both parties involved. There are plenty ways that you can make a pitch more engaging so it's not as monotonous or dry. Today our guest is Dan Ram. he is a 5x TED speaker, 3x entrepreneur and very successful MS. You have already seen him in different startup events, and today he is going to talk about the importance of public speaking, and share with us tips and tricks from his personal experience to help you level up your public speaking skills. ✨Follow Dan on LinkedIn. ✨Visit his website. We are Promote and Scale, an agency specialized in digital marketing and lead generation for early-stage start-ups. It is our mission to help you stop wasting your time and money on ineffective and inconsistent marketing activities. It is our vision to offer you comprehensive, high-quality, and efficient marketing services, so you can focus on what really matters — building your product, business development, and acquiring new customers. ✨Book a free 30 minutes consultation call with us to learn more. ✨Find out more on our website. ✨Follow us Instagram, LinkedIn and Medium.

It's no secret that the blockchain industry is booming. But it's not just about cryptocurrency and decentralization, this technology can be applied to any industry you might think of! However, with so many new projects being created every day, it can be difficult to stand out. Christina Akopova used to be a Senior Business Development Manager at CoinTelegraph; she is the co-founder and Chief Business Development Officer at Epix, an NFT marketplace, since 2018.   In this episode, she shares the best practices for blockchain startups to engage media and the mistakes to avoid when it comes to promoting their projects. We also talk about how the NFT market will change in the following years. ✨Follow Christina on LinkedIn. ✨Visit Epix Industries. We are Promote and Scale, an agency specialized in digital marketing and lead generation for early-stage start-ups. It is our mission to help you stop wasting your time and money on ineffective and inconsistent marketing activities. It is our vision to offer you comprehensive, high-quality, and efficient marketing services, so you can focus on what really matters — building your product, business development, and acquiring new customers. ✨Book a free 30 minutes consultation call with us to learn more. ✨Find out more on our website. ✨Follow us Instagram, LinkedIn and Medium.

Crypto Valley Association is home to more than 700 members of the blockchain space and has positioned itself at the forefront of both blockchain start-up development and investors with a mission to make Switzerland shine in the crypto world that reads "Fostering growth, collaboration and integrity in the global blockchain economy."  Jérôme Bailly is a passion-driven business developer. He helps businesses with innovation projects. After 15 years of working experience in digital marketing and e-commerce, he ventured into the blockchain space. He helped an EFPL startup with the ICO, where he experienced the ups and downs of the industry. He has been a member in Crypto Valley Association in 2019. This year in May, Jérôme has been elected as a board member of the Crypto Valley Association. In this episode, Jérôme will share his personal experience in the blockchain technology startup and how technology startups can leverage the network in Crypto Valley Association. ✨Follow Jérôme on LinkedIn ✨Visit Crypto Valley Association. We are Promote and Scale, an agency specialized in digital marketing and lead generation for early-stage start-ups. It is our mission to help you stop wasting your time and money on ineffective and inconsistent marketing activities. It is our vision to offer you comprehensive, high-quality, and efficient marketing services, so you can focus on what really matters — building your product, business development, and acquiring new customers. ✨Book a free 30 minutes consultation call with us to learn more. ✨Find out more on our website. ✨Follow us Instagram, LinkedIn and Medium.

Blockchain is one of the hottest topics in technology. If you're a blockchain startup and want to find media platforms to promote your business, this video will show you how!  The guest of today's episode is Andrew Taureau. Andrew is the Director of Partnerships, APAC/MENA region at CoinDesk. He was previously working in CoinTelegraph as the Senior business development manager. Having years of working experience in crypto medias behind him, Andrew is here to share how companies can work with medias in the best way for their marketing activities. ✨Follow Andrew on LinkedIn ✨Visit CoinDesk We are Promote and Scale, an agency specialized in digital marketing and lead generation for early-stage start-ups. It is our mission to help you stop wasting your time and money on ineffective and inconsistent marketing activities. It is our vision to offer you comprehensive, high-quality, and efficient marketing services, so you can focus on what really matters — building your product, business development, and acquiring new customers. ✨Book a free 30 minutes consultation call with us to learn more. ✨Find out more on our website. ✨Follow us Instagram, LinkedIn and Medium.

Every start-up needs a marketing plan. But, what if you don't have a large budget for your start-up marketing activities? Fabian Dominguez is the CMO of Relai. Relai is the hottest Bitcoin investment app in Switzerland and I know Relai when they were just an idea. In 2019 I went to a Hackaton in Zurich where I met Julian, the CEO and founder of Relai and I spent four months working voluntarily and building the MVP. Today Relai has a lot of users, they have millions in turnover and they are getting ready to raise Series A funding. In this episode I interview Fabian to find out how he was able to grow the business with limited marketing budget by focusing on organic growth, as well as using some paid advertising campaigns. ✨Follow Fabian on LinkedIn. We are Promote and Scale, an agency specialized in digital marketing and lead generation for early-stage start-ups. It is our mission to help you stop wasting your time and money on ineffective and inconsistent marketing activities. It is our vision to offer you comprehensive, high-quality, and efficient marketing services, so you can focus on what really matters — building your product, business development, and acquiring new customers. ✨Book a free 30 minutes consultation call with us to learn more. ✨Find out more on our website. ✨Follow us Instagram, LinkedIn and Medium.

It's easy to see the power of storytelling through books, movies and TV. But what about when you're trying to tell a story in an online video?  The ability to captivate your audience with powerful storytelling can be the difference between getting 100 views or 10,000.  Peter Saddington is a four time start-up founder, entrepreneur and VC and he is very active in blockchain technology and start-up space. His start-up VINWiki has gathered more than 1,3 million followers on Youtube and this brand has been leveraging on the power of storytelling all the way. In this video, Peter will go over how telling stories can affect your brand, and explain some techniques for making your stories more compelling. ✨Follow Peter on LinkedIn. We are Promote and Scale, an agency specialized in digital marketing and lead generation for early-stage start-ups. It is our mission to help you stop wasting your time and money on ineffective and inconsistent marketing activities. It is our vision to offer you comprehensive, high-quality, and efficient marketing services, so you can focus on what really matters — building your product, business development, and acquiring new customers. ✨Book a free 30 minutes consultation call with us to learn more. ✨Find out more on our website. ✨Follow us Instagram, LinkedIn and Medium.

Brand identity is one of the most powerful tools you have to stand out and create a meaningful connection with your customers.  Our guest is Anuraag Trikha, a global digital marketing and communication leader, he was a global director for brand communication at Heineken, managing partner at BBH London and global strategy director at Leo Burnett.  In this video Anuraag talks how to find your voice, build a brand, and get found online.  ✨Follow Anuraag on LinkedIn. We are Promote and Scale, an agency specialized in digital marketing and lead generation for early-stage start-ups. It is our mission to help you stop wasting your time and money on ineffective and inconsistent marketing activities. It is our vision to offer you comprehensive, high-quality, and efficient marketing services, so you can focus on what really matters — building your product, business development, and acquiring new customers. ✨Book a free 30 minutes consultation call with us to learn more. ✨Find out more on our website. ✨Follow us Instagram, LinkedIn and Medium.