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Labels don't wait for songs to go viral, they put real money behind a few proven strategies, and an independent artist can run the same playbook. Jacorey "Kohrey" Barkley, ex-Def Jam influencer marketing and co-founder of No Labels Necessary, breaks down seeding, clipping, alt accounts, influencer marketing, how to test a song before you spend, and then plays 5 rounds of Seed My Song. Jacorey "Kohrey" Barkley (No Labels Necessary): Instagram: https://instagram.com/kohreydasavior His first appearance on the podcast: https://www.youtube.com/watch?v=Tomz3P1E33U One More Time: Website: https://onemoretime.fm/pod Instagram: https://instagram.com/onemoretime.fm TikTok: https://tiktok.com/@onemoretime.fm Apply to be on the show: https://onemoretime.fm/guest Brand partnerships: [email protected] Work with Henry and Ben: https://onemoretime.fm/work-with-us 30% off DistroKid (get your music out): https://onemoretime.fm/distrokid Apply to KOSIGN (collect ALL your publishing): https://onemoretime.fm/kosign

The A&R behind Katy Perry's Teenage Dream says you don't want a record deal. You want a partner. Chris Anokute has worked A&R at Capitol, Universal Motown, Island Def Jam and Epic. He's signed Katy Perry, Iggy Azalea, worked with Fifth Harmony and Zara Larsson, and managed Bebe Rexha and Grammy winner Muni Long. He breaks down what 25 million streams really pays back, a fair deal with your manager, and why big advances end careers. Then he plays Sign or Decline with seven famous artists. Chris Anokute (Electric Feel): Instagram: https://instagram.com/chrisanokute Electric Feel: https://instagram.com/electricfeelent One More Time: Website: https://onemoretime.fm/pod Instagram: https://instagram.com/onemoretime.fm TikTok: https://tiktok.com/@onemoretime.fm Apply to be on the show: https://onemoretime.fm/guest Brand partnerships: [email protected] Work with Henry and Ben: https://onemoretime.fm/work-with-us 30% off DistroKid (get your music out): https://onemoretime.fm/distrokid Apply to KOSIGN (collect ALL your publishing): https://onemoretime.fm/kosign

We compiled all our knowledge from interviewing the smartest people in the music industry over the last 5 years into a comprehensive playbook of how we would roll out a song today for $0. Using Lil Breadstick's new single, Stale, we walk every day from 30 days out to 30 days after: finding the stopper with Trial Reels, a month of content from one shoot, a 100 CD preorder with $0 up front, and the day you decide whether to keep pushing. Free Superfan Tracker (for your Day -7 push): https://onemoretime.fm/tracker Episodes mentioned: $0 to $100K, where Lil Breadstick dropped Gluten Tapes: https://www.youtube.com/watch?v=GYp-8N2-7zc Physical music and the CD preorder: https://www.youtube.com/watch?v=Ttg5wywM0f4 Music publishing with Jacob Paul: https://www.youtube.com/watch?v=weOmPpCBNn4 Patrick Stafford on making a ton of content: https://www.youtube.com/watch?v=icV9rEWhEhY KELS: https://www.youtube.com/watch?v=DmZnCCFU51M Matt Hansen: https://www.youtube.com/watch?v=FS_x7KJD10g One More Time: Website: https://onemoretime.fm/pod Instagram: https://instagram.com/onemoretime.fm TikTok: https://tiktok.com/@onemoretime.fm Apply to be on the show: https://onemoretime.fm/guest Brand partnerships: [email protected] Work with Henry and Ben: https://onemoretime.fm/work-with-us 30% off DistroKid (get your music out): https://onemoretime.fm/distrokid Apply to KOSIGN (collect ALL your publishing): https://onemoretime.fm/kosign

Book your next content shoot with RAPVILLE: https://form.typeform.com/to/NZuMGn40?source=omt-podcast If you have been posting for months and you are stuck at 200 views, you do not have a music problem. You have a content problem, and Junior Makame, whose team at RAPVILLE pulls 200 million views a month for its artists, shows you exactly how to fix it. He breaks down the three sins that keep a page stuck, why a trend only works if you remix it, the HLEV framework behind every RAPVILLE video, the mute test for your old posts, and why going viral and building a fan base are not opposites. Then he builds viral ideas for five artists on the spot in the Hook Lab. KOSIGN (Kobalt): Apply to KOSIGN, their link for OMT listeners: https://form.typeform.com/to/B2K0IOEu?utm_source=onemoretime Io Audio Technologies: https://ioaudiotech.com/?utm_source=onemoretime&utm_medium=podcast&utm_campaign=recable One More Time: Website: https://onemoretime.fm/pod Instagram: https://instagram.com/onemoretime.fm TikTok: https://tiktok.com/@onemoretime.fm Apply to be on the show: https://onemoretime.fm/guest Brand partnerships: [email protected] Work with Henry and Ben: https://onemoretime.fm/work-with-us 30% off DistroKid: https://omtdistro.com

Most artists cannot tell you why people like them, and that gap is why good songs still fail. Justice Baiden, co-founder and Head of A&R at LVRN, breaks down what he is actually listening for: whether the artist fits the song, why the comments under your posts are usually right, the three eras of A&R, and the misses that taught him more than the hits. Justice Baiden (LVRN): Instagram: https://instagram.com/justicewearscoolpants LVRN: https://www.lvrn.com LVRN on Instagram: https://instagram.com/lvrn Io Audio Technologies https://ioaudiotech.com/?utm_source=onemoretime&utm_medium=podcast&utm_campaign=recable KOSIGN (Kobalt): Apply to KOSIGN, their link for OMT listeners: https://form.typeform.com/to/B2K0IOEu?utm_source=onemoretime One More Time: Website: https://onemoretime.fm/pod Instagram: https://instagram.com/onemoretime.fm TikTok: https://tiktok.com/@onemoretime.fm Apply to be on the show: https://onemoretime.fm/guest Brand partnerships: [email protected] Work with Henry and Ben: https://onemoretime.fm/work-with-us 30% off DistroKid: https://omtdistro.com

Music publishing is the money most independent artists never collect, and nothing in the system tells you it's missing. Jacob Paul of Kobalt / KOSIGN explains how songwriters actually get paid: the two copyrights in every song, the three royalties, why a PRO alone leaves half your money on the table, the $1 billion black  box, and what to do this week if you've never registered a song. Apply to KOSIGN: https://form.typeform.com/to/B2K0IOEu Io Audio Technologies: https://ioaudiotech.com One More Time: Website: https://onemoretime.fm/pod Instagram: https://instagram.com/onemoretime.fm TikTok: https://tiktok.com/@onemoretime.fm Apply to be on the show: https://onemoretime.fm/guest Brand partnerships: [email protected] Work with Henry and Ben: https://onemoretime.fm/work-with-us 30% off DistroKid: https://omtdistro.com

Physical music is back, and this episode is the whole playbook: what is actually selling right now, what it costs to make, where to sell it, and how an artist with no budget can start this week. Free Superfan Tracker (mentioned in the episode): https://onemoretime.fm/tracker One More Time: Website: https://onemoretime.fm/pod Instagram: https://instagram.com/onemoretime.fm TikTok: https://tiktok.com/@onemoretime.fm Apply to be on the show: https://onemoretime.fm/guest Brand partnerships: [email protected] Work with Henry and Ben: https://onemoretime.fm/work-with-us 30% off DistroKid: https://omtdistro.com

He managed Lady Gaga. Now he wants to manage a million artists at once. Troy Carter (Atom Factory, ex-Spotify, now Venice Music) joins us to break down why most artists are never getting a manager, and what to do about it. In this episode, Troy shares the priceless advice Benny Medina gave him (hint: STFU), an insane Suge Knight story, Lady Gaga's black perfume, what a manager actually does for an artist, the biggest advantage signed artists have over independents, how most artists make the mistake of treating singles like entire eras, what Spotify taught him about streaming money, the current landscape of AI and music, the future of the music industry, his latest product comanager and what Venice Music is building, and a very special edition of the Rapid Fire Rampage. Check out comanager: https://comanager.com/?utm_campaign=comanager&utm_medium=youtube&utm_source=OMT-podcast Troy Carter: Instagram: https://www.instagram.com/troycarter/ Venice Music: https://www.venicemusic.co One More Time: Website: https://onemoretime.fm/pod Instagram: https://instagram.com/onemoretime.fm TikTok: https://tiktok.com/@onemoretime.fm Apply to be on the show: https://onemoretime.fm/guest Brand partnerships: [email protected] Work with Henry and Ben: https://onemoretime.fm/work-with-us 30% off DistroKid: https://omtdistro.com

Tim Weber has spent 17 years listening to independent artists blame their reach, and he is convinced the real problem is that you asked those fans for money about three steps too early. In this episode we cover the rule of four and why every other industry gives three times before it asks once, the swap model for trading a real reward for an email instead of just taking it, how one artist sold out two nights at Red Rocks before the public had access, the case against the traditional 20% manager deal, and more. Grouped, 90 days free with code OMT: https://grouped.com Tim Weber: Instagram: https://instagram.com/nottimweber LinkedIn: https://www.linkedin.com/in/timothyrweber The Artists Community, free to join: https://app.grouped.com/theartistscommunity/ One month free of ManyChat Pro: https://onemoretime.fm/manychat One More Time: Website: https://onemoretime.fm/pod Instagram: https://instagram.com/onemoretime.fm TikTok: https://tiktok.com/@onemoretime.fm Apply to be on the show: https://onemoretime.fm/guest Brand partnerships: [email protected] Work with Henry and Ben: https://onemoretime.fm/work-with-us 30% off DistroKid: https://omtdistro.com

Mike Boyd runs music at VaynerX, Gary Vaynerchuk's ad agency, and one of the artists his team got paid had 300 monthly listeners on Spotify at the time. In this episode, Mike breaks down why he never looks at an artist's streaming numbers before choosing them, what brands check instead, the multiple handle strategy his team uses to make an artist findable to the right brand, why the followers of an emerging artist are worth MORE to a brand than the followers of a star, what these deals actually pay from four figures to seven, how usage rights and exclusivity work inside the contract, the one-sentence email that gets a reply, and reveals the platform almost no independent artist is using (but should be). Mike Boyd Jr: Instagram: https://www.instagram.com/mikeboydjr LinkedIn: https://www.linkedin.com/in/mikeboydjr One More Time: Website: https://onemoretime.fm/pod Instagram: https://instagram.com/onemoretime.fm TikTok: https://tiktok.com/@onemoretime.fm Apply to be on the show: https://onemoretime.fm/guest Brand partnerships: [email protected] Work with Henry and Ben: https://onemoretime.fm/work-with-us 30% off DistroKid: https://omtdistro.com

About 80% of what eats your week as an artist is not the music, it is the admin, the analytics, the outreach and the content, and almost none of it actually needs you. In this episode we share five AI hires running One More Time behind the scenes and how they can apply to your music career: a chief of staff that holds all your context, a data analyst that emails us our numbers twice a week, a copywriter that drafts our newsletter and captions, an agent that does outreach at volume, and an editor that cut, captioned and scheduled a reel that outperformed for us. Build your Artist Brain, free: https://onemoretime.fm/brain The reel we mention, edited by AI: https://www.instagram.com/reel/DbWTokEKLYn/ One More Time: Website: https://onemoretime.fm/pod Instagram: https://instagram.com/onemoretime.fm TikTok: https://tiktok.com/@onemoretime.fm Apply to be on the show: https://onemoretime.fm/guest Brand partnerships: [email protected] Work with Henry and Ben: https://onemoretime.fm/work-with-us 30% off DistroKid: https://omtdistro.com

Jayo has more than 60 million streams on Spotify and Apple Music alone, sold-out shows, a publishing deal and a debut album, and he still makes more money from content and brand deals than he does from music. In this episode, Jayo breaks down the content engine behind all of it: running several series at once so that one of them can break, the guacamole song he DM'd to Chipotle himself and what it ended up costing him, how brand ad budgets actually work and the one number every artist should be asking for, and Need It / Got It, the system living in his comment section that moves his tickets. Jayo: YouTube: https://www.youtube.com/@jayo Instagram: https://www.instagram.com/jayo TikTok: https://www.tiktok.com/@jayo Spotify: https://open.spotify.com/artist/1kBx4RzRD8An5pUEDBGZQ9 One More Time: Website: https://onemoretime.fm/pod Instagram: https://instagram.com/onemoretime.fm TikTok: https://tiktok.com/@onemoretime.fm Apply to be on the show: https://onemoretime.fm/guest Brand partnerships: [email protected] Work with Henry and Ben: https://onemoretime.fm/work-with-us 30% off DistroKid: https://omtdistro.com 50% off your first month of ManyChat Pro: https://onemoretime.fm/manychat

Lil Breadstick has zero dollars, a Spotify account, and a dream. In this internal episode we walk him from broke to $100,000 in music revenue with no viral moment, no record deal, and no rich uncle. Just a repeatable system we call the 100K Stack. We fill all five layers in order: the front door, the fifth bucket, the capture, the offer ladder, and the room. Streams are for discovery, fans are the business, and by the end you can see exactly how the math gets to six figures. FREE: The Superfan Tracker https://onemoretime.fm/tracker One More Time: Website: https://onemoretime.fm/pod Instagram: https://instagram.com/onemoretime.fm TikTok: https://tiktok.com/@onemoretime.fm Apply to be on the show: https://onemoretime.fm/guest Brand partnerships: [email protected] Work with Henry and Ben: https://onemoretime.fm/work-with-us 30% off DistroKid: https://omtdistro.com

Amber Grimes is only the fourth guest to ever return to this show, and she came back to argue something uncomfortable: the music by itself is not enough. She is an executive at LVRN and a Billboard Power Player who has built rollouts for 6lack, Summer Walker, and Belly Gang Kushington, and her case is that artist development matters MORE when you are independent, not less. A hit record can make you known. Artist development is what makes you matter. In this episode, Amber breaks down what artist development actually is, why "artist development is dead" is something people say when they are tired of doing it, how to find your story and stage it instead of dumping it all at once, the two houses every artist has to build, the full Belly Gang Kushington rollout, why you need people to like you more than they like your music, Instagram broadcast channels, Trial Reels for free discovery and free data, CoBrand, EVEN, how to name and reward your fans, and the gatekept YouTube Shorts play that turned an artist's press run into his own blog. Amber Grimes: Instagram: https://instagram.com/ambergrimes Podcast (If You Knew Better): https://www.youtube.com/@IYKBetter Her Substack article that inspired the episode: https://withambergrimes.substack.com/p/artist-development-matters-more-when Her first appearance on the podcast: https://youtu.be/SyG3cq_VwqA One More Time: Website: https://onemoretime.fm/pod Instagram: https://instagram.com/onemoretime.fm TikTok: https://tiktok.com/@onemoretime.fm Apply to be on the show: https://onemoretime.fm/guest Brand partnerships: [email protected] Work with Henry and Ben: https://onemoretime.fm/work-with-us 30% off DistroKid: https://omtdistro.com

200 Viral Content Ideas For Musicians [FREE] https://onemoretime.fm/200viral The ideas are the menu, but the real lesson is knowing which idea to reach for and why. In this episode we break down the four jobs every artist's content should do: ATTRACT new people, SHOW the music, TELL the story, and CONNECT with viewers. Inside the free playbook, every idea includes why it works and how to execute it, with filters, search, saved favorites, shareable links, many real examples, and a Surprise Me button when you're stuck. You'll also learn four golden rules that give every post a better shot. FREE: 10 AI Super Prompts for Musicians https://onemoretime.fm/superprompts Business and guest inquiries: [email protected] #IndependentArtist #MusicBusiness #MusicMarketing #onemoretime365 One More Time: Website: https://onemoretime.fm/pod Instagram: https://instagram.com/onemoretime.fm TikTok: https://tiktok.com/@onemoretime.fm Apply to be on the show: https://onemoretime.fm/guest Brand partnerships: [email protected] Work with Henry and Ben: https://onemoretime.fm/work-with-us 30% off DistroKid: https://omtdistro.com