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Using everything we learned from interviewing 250+ artists and industry pros, we graded 12 of the most common music marketing strategies.  The goal of this episode is to help indie artists who feel like they are drowning in "marketing advice" make decisions on where to spend their time, money and energy in 2026. EXCLUSIVE livestreams, resources & more on our Patreon: https://www.patreon.com/cw/OneMoreTimeTV FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8 GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretime JOIN OUR DISCORD: https://discord.gg/rTAYsPcyEY WANNA WORK WITH US? Make us an OFFER!  https://forms.gle/tVdon5vyoGAqPjx6A FOLLOW One More Time: https://www.instagram.com/onemoretime.tv https://www.tiktok.com/@onemoretime.tv 0:00 Intro 1:18 #12 Playlisting campaigns 4:11 #11 Signing with a label 8:01 #10 PR / press runs 11:59 #9 Radio + DJs (FM / clubs / regional) 15:17 #8 Spotify in-app promo tools (Marquee / Showcase / Discovery Mode) 18:55 #7 Influencer marketing / creator seeding (UGC) 24:31 #6 Paid ads (Meta / TikTok / YouTube) 30:09 #5 Clip flooding / account network strategy 35:03 #4 Audience swapping (collabs / features / remixes) 41:10 #3 Relationship marketing (DMs + IRL) 45:05 #2 Organic short-form content 48:02 #1 Search-driven long-form (YouTube / podcasting)

For indie artists struggling with how often to release music, how to promote songs on social media, and how to stop getting stuck in perfection paralysis… this episode is for you. Pertinence breaks down the Hyper-Drop Strategy—a repeatable system for releasing music and posting short-form content consistently so you can build real momentum as an independent musician. You’ll learn: 🔂 A realistic release schedule (why bi-weekly drops can be the sweet spot) 🔂 How to plan a rollout strategy that feels cohesive (not random singles) 🔂 How to build a short-form content system that’s sustainable 🔂 How to use Spotify for Artists data to spot songs still growing 🔂 Why you should post your old music 🔂 Mindset shifts to help you be more consistent FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8 GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretime JOIN OUR DISCORD: https://discord.gg/rTAYsPcyEY WANNA WORK WITH US? Make us an OFFER!  https://forms.gle/tVdon5vyoGAqPjx6A FOLLOW Pertinence: https://www.instagram.com/pertinencee FOLLOW One More Time: https://www.instagram.com/onemoretime.tv https://www.tiktok.com/@onemoretime.tv 0:00 Intro 2:47 Meet Pertinence: 2026 goals 4:45 2026 Release Rollout Strategy 5:29 How to Stay Consistent & Why It Matters 7:40 How Often Should an Indie Artist Release Music 9:07 EP vs Album on Spotify: how releases get classified on DSPs 10:58 Branding for musicians: cohesive cover art + worldbuilding 15:38 Music marketing ideas: live experiences to promote releases on a budget 17:58 Songwriting tips for artists 28:58 Avoiding burnout: balancing content creation, releases, and touring 33:02 Short-form content strategy: batching videos for TikTok & Instagram Reels 35:38 Building a team with no money 52:30 How to get more Spotify streams on old songs 58:17 Rapid Fire Rampage w/ Pertinence

Curtiss King (aka Captain DIY) is back for round two. This episode is the Direct-to-Consumer (DTC) 101 playbook for indie artists—especially the ones who feel weird or insecure about selling their music. Curtiss breaks down how 100 diehard fans can change your life and the exact tools & systems he uses to run a successful DTC business. For Patreon members, we go all the way in on AI and where it’s headed from a DIY artist’s perspective. BONUS FOOTAGE + MORE on our Patreon: https://www.patreon.com/cw/OneMoreTimeTV FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8 GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretime JOIN OUR DISCORD: https://discord.gg/rTAYsPcyEY WANNA WORK WITH US? Make us an OFFER!  https://forms.gle/tVdon5vyoGAqPjx6A EVERYTHING Curtiss:  https://www.curtissking.com/ FOLLOW One More Time: https://www.instagram.com/onemoretimepod https://www.tiktok.com/@onemoretimepod 0:00 Intro: Curtiss King x One More Time Podcast 2:28 Why Direct-to-Consumer Matters for Musicians 3:50 What Is Direct-to-Consumer (DTC) for Indie Artists? 5:26 Why Spotify Isn’t Your Business Partner  7:01 Why Artists Avoid Selling  8:53 You’re Not Evil for Charging Money (Mindset Shift) 11:37 Music Is “Medicine” (Value, VIP Offers, Superfans) 13:01 Disposable Music vs Real Art (Why Quality Wins) 15:13 Streaming vs DTC Strategy (Independence + Ownership) 17:54 “Strip It” Strategy: Use Streaming as Promo, Drive to Your Site 21:10 LaRussell’s DTC Proof: $1,000 Backyard Show 23:46 Why Fans Still Pay for Music (Emotional Connection + Storytelling) 25:23 100 Diehards Explained (Chipotle Analogy) 29:38 Reframe Mindset on Content and Branding 31:47 Why You Should Start DTC NOW  47:10 Best DTC Tools to get Started 53:00 AI & Music: Using AI as a Tool (Patreon Bonus Tease) 59:25 Rapid Fire Rampage w/ Curtiss King

L.Dre breaks down how he went from a warehouse job, $30K in debt, and posting “into the void” to living off chill beats, streaming royalties, and brand deals with Honda, Samsung, Visa, and even a cat company. If you’re an artist or producer thinking about quitting, this episode will show you how to pivot, keep going, and build a real full-time music business from home. WATCH on YouTube: https://youtu.be/E-xemFCxajU FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8 GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretime JOIN OUR DISCORD: https://discord.gg/rTAYsPcyEY WANNA WORK WITH US? Make us an OFFER!  https://forms.gle/tVdon5vyoGAqPjx6A FOLLOW One More Time: https://www.instagram.com/onemoretime.tv https://www.tiktok.com/@onemoretime.tv

Ari Herstand is an artist, educator and best-selling author of "How to Make It in the New Music Business". With his platform Ari's Take, he's helped tens of thousands of artists and is often referred to as the "poster child of DIY music".  In this episode, he breaks down what "making it" actually means, how to avoid burnout as an artist, best way to build a team, and the strategies successful indie artists are using to make a living.  WATCH on YouTube: https://youtu.be/A6n3GkB5-kU  FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8 GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretime JOIN OUR DISCORD: https://discord.gg/rTAYsPcyEY WANNA WORK WITH US? Make us an OFFER!  https://forms.gle/tVdon5vyoGAqPjx6A FOLLOW One More Time: https://www.instagram.com/onemoretime.tv https://www.tiktok.com/@onemoretime.tv

On this episode, we sit down with Futuristic – an artist, manager, and CEO who spends 100% of his time in the indie artist world. He’s not just using the game for his own career anymore… he’s obsessed with helping other independent artists win. Yes, he turned millions of views into millions of dollars and built a seven-figure career off viral content. But today, most of his energy goes into managing indie artists, running an indie artist education platform, & building systems, content formats, and release strategies that other artists can plug into. In this episode, he breaks down: 👉 Why this is both the best and worst time to be an indie artist 👉 Why 1M views doesn’t mean anything if you don’t know how to capitalize on it  👉 How to master a repeatable content format 👉 How he uses whiteboards, time-blocking, batch content days, and to-do lists to run multiple artist careers 👉 Why your story, branding, and music all need to actually match 👉 The release strategy every indie artist should be using in 2026 FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8 GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretime JOIN OUR DISCORD: https://discord.gg/rTAYsPcyEY WANNA WORK WITH US? Make us an OFFER!  https://forms.gle/tVdon5vyoGAqPjx6A FOLLOW One More Time: https://www.instagram.com/onemoretime.tv https://www.tiktok.com/@onemoretime.tv Chapters: 0:00 – Intro: Futuristic x One More Time Podcast 1:52 – Why 1 Million Views Today ≠ 1 Million Views in 2015 3:07 – The Content Grind: 75 Reels per Song & Surviving the Algorithm 4:28 – What “Independent Artist” Really Means in 2026 7:19 – Major Labels vs Indie Teams 9:05 – Artist, Manager, CEO: How Futuristic Balances All Three 13:18 – Should Artists Have Side Hustles? 14:39 – How Futuristic Manages His Time 18:44 – Futuristic “Nerd Raps in Compton” 22:44 – How to Capitalize on a Viral Moment as an Indie Artist 25:13 – Biggest Mistake After Going Viral 28:35 – Turning Viral Ideas Into Series & Shows 30:32 – Mindsets that are Holding Indie Artists Back 33:02 – Importance of Authenticity & Believability 38:58 – Most Common Futuristic Music Review Feedback 48:01 – Why Futuristic “Retired” from Rap to Focus on Educating Artists 50:24 – “Soul Goals”: Redefining Success for Your Real Life 51:38 – 2026 Release Strategy for Indie Artists 59:28 – Turning Your Music Skills Into Income 1:00:48 – Should You Sign to Another Artist? 1:03:06 – Rapid Fire Rampage with Futuristic

We sit down with Chris Herche, SVP at Create Music Group (recently valued at over $1B) to break down exactly how the modern record label operates in 2026. We dig into: 👉 How indie labels are beating the majors 👉 Why A&R + digital marketing are the only two functions that matter 👉 New-era deal structures  👉 What real artist development looks like today 👉 Why some artists win with tiny teams while others don’t grow at all 👉 The power of data, consistency, and sustained momentum 👉 The future of platforms like TikTok, YouTube, and AI in music 👉 How Create Music Group thinks about building labels, entrepreneurs, and artists FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8 GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretime JOIN OUR DISCORD: https://discord.gg/rTAYsPcyEY WANNA WORK WITH US? Make us an OFFER!  https://forms.gle/tVdon5vyoGAqPjx6A FOLLOW One More Time: https://www.instagram.com/onemoretimepod https://www.tiktok.com/@onemoretimepod 0:00 – Full Circle Intro & Who Is Chris Herche? 1:05 – What’s Really Happening With Major Label Layoffs 7:02 – Defining the “Modern Record Label” in 2026 8:27 – Why A&R + Digital Marketing Run Everything Now 10:01 – New-Era Deal Structures & Track-Level Signings 13:20 – Is Artist Development Dead? (Chris Disagrees) 18:03 – How Indie Artists Can Develop Themselves 23:42 – Data, Consistency & Sustained Growth Over Time 28:31 – TikTok Will Go Away, YouTube Keeps Winning 31:26 – Young Teams, Interns & Building “Pods” Around Artists 43:13 – How the Industry Is (Actually) Thinking About AI 57:53 – Signing Sublime & Why Rock Might Be Coming Back 1:06:04 – Why Everyone Is Buying Catalogs Right Now 1:15:00 – Rapid Fire Rampage with Chris Herche

Director of Music Distribution at Genius/Worldstar Kayvan Daragheh breaks down why community is the new superpower for indie artists.  We dive into building real fans, keeping them engaged, and why most artists lose the audience they already have by treating fans like customers instead of people. Kayvan shares how he built “Kayvan’s House,” what modern A&Rs actually look for, and the mindset every artist needs to build a lasting career. FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8 GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretime JOIN OUR DISCORD: https://discord.gg/rTAYsPcyEY WANNA WORK WITH US? Make us an OFFER!  https://forms.gle/tVdon5vyoGAqPjx6A FOLLOW Kayvan: https://www.instagram.com/kayvanmd/ https://www.instagram.com/kayvanshouse/ FOLLOW One More Time: https://www.instagram.com/onemoretimepod https://www.tiktok.com/@onemoretimepod

Brian Freeman, creator of Cadillac Chronicles, breaks down how he accidentally built one of the most impactful music platforms today.  We talk self-discovery, consistency, artist development, virality, and why performance/interview platforms matter more than ever.  FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8 GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretime JOIN OUR DISCORD: https://discord.gg/rTAYsPcyEY WANNA WORK WITH US? Make us an OFFER!  https://forms.gle/tVdon5vyoGAqPjx6A FOLLOW Cadillac Chronices: https://www.instagram.com/cadillacchroniclestv FOLLOW One More Time: https://www.instagram.com/onemoretimepod https://www.tiktok.com/@onemoretimepod

Every artist dreams of being independent, but few talk about the price tag. LaRussell gets brutally honest about what it actually takes to stay indie: the money, the marketing, the mindset.  In this episode, LaRussell breaks down how he funds his career, the ROI of spending $30K on a single release, content systems to reach 80M people monthly, and much more.  This episode is for every artist who’s ever wondered: am I really built for the indie lifestyle? FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8 GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretime JOIN OUR DISCORD: https://discord.gg/rTAYsPcyEY WANNA WORK WITH US? Make us an OFFER!  https://forms.gle/tVdon5vyoGAqPjx6A FOLLOW LaRussell: https://www.instagram.com/larussell FOLLOW One More Time: https://www.instagram.com/onemoretimepod https://www.tiktok.com/@onemoretimepod

"Viral" has become a triggering word for most artists. The community is extremely divided: half lose sleep over going viral while the other half downplay it's importance. In this episode, we break down the truths about what "going viral" ACTUALLY means for artists.  What you'll learn: 🔂 Practical definition of "viral" and a mindset shift on how to approach it 🔂 Pre-viral readiness checklist so you're prepared when something pops 🔂 How to react properly to a viral moment to maximize impact  🔂 Case studies on Doja Cat and Steve Lacy's successful responses to virality FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8 GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretime JOIN OUR DISCORD: https://discord.gg/rTAYsPcyEY WANNA WORK WITH US? Make us an OFFER!  https://forms.gle/tVdon5vyoGAqPjx6A FOLLOW One More Time: https://www.instagram.com/onemoretimepod https://www.tiktok.com/@onemoretimepod

“Music Marketing Doesn’t Have to Suck” is the motto of Zack Fischmann aka "Magic Nothing" - one of today’s most trusted voices helping independent artists navigate the chaos of music marketing. In this episode, we unpack how artists can actually enjoy marketing by getting clear on their goals, leveraging AI the right way, and building brands that feel authentic - not forced. Zack shares his takes on everything from: ✅ Why most artists feel lost or overwhelmed by marketing ✅ How AI will change the music business (and how to prepare) ✅ The one mindset shift that fixes 90% of artists’ problems ✅ Why “posting more” is NOT a strategy ✅ Ads vs organic growth - when to spend and when to wait Grab 15% off ANY product from Zack 🙂 https://magicnothing.xyz/omt FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8 GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretime JOIN OUR DISCORD: https://discord.gg/rTAYsPcyEY WANNA WORK WITH US? Make us an OFFER!  https://forms.gle/tVdon5vyoGAqPjx6A FOLLOW Zack Fischman aka "Magic Nothing": https://www.instagram.com/magic_nothing FOLLOW One More Time: https://www.instagram.com/onemoretimepod https://www.tiktok.com/@onemoretimepod 0:00 – Intro: Meet Magic Nothing (Zack Fischman) 2:00 – The origin of “Magic Nothing” 5:06 – Marketing = world-building (brand, identity, vibe) 9:16 – AI is here—why ownership matters 12:00 – The future of generative music (and what it means) 13:52 – Sponsor: DistroKid 20:20 – 3 practical ways to use AI for marketing 23:05 – The unsexy superpower: clear goals 25:37 – Avoid bad deals by knowing your “why” 39:35 – Instagram doesn’t have to suck (content that fits goals) 44:01 – Ads 101: when to pay and what to expect 50:51 – The funnel: awareness → traffic → conversions → sales 54:00 – “Grower” vs “Shower” content (discovery vs community) 1:07:41 – Rapid Fire Rampage + closing takeaways

What does it take to shape the sound of multiple generations? For Neal H. Pogue, it’s not about "perfection" - it's about a feeling. In this episode of the One More Time Podcast, the 7x GRAMMY-winning mix engineer pulls back the curtain on a career that spans Outkast’s Hey Ya! and TLC’s Waterfalls all the way to Tyler, the Creator’s IGOR and Flower Boy. Neal shares why Tyler’s fearlessness is a blueprint for every artist, how mixing has evolved from the board to the box, and why technical rules will never beat raw emotion. Beyond the creative process, Neal breaks down the business side of engineering, the role of empathy in building lasting artist relationships, and the hidden details behind some of the most iconic records of all time. This isn’t just a conversation about mixing - it’s a rare masterclass in artistry, instinct, and longevity from one of the most respected engineers in music. FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8 GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretime JOIN OUR DISCORD: https://discord.gg/rTAYsPcyEY WANNA WORK WITH US? Make us an OFFER!  https://forms.gle/tVdon5vyoGAqPjx6A FOLLOW Neal: https://www.instagram.com/nealhpogue FOLLOW One More Time: https://www.instagram.com/onemoretimepod https://www.tiktok.com/@onemoretimepod

The truth is, great music isn’t enough anymore. Artists need a great brand, a great story, and a great strategy. In this episode, we sit down with Shauna “Peezy” Spears, VP of Marketing at Venice Music, former exec at TikTok, and marketing powerhouse behind major campaigns at Epic and Interscope. Peezy breaks down exactly how artists are actually breaking in today’s industry, from release frequency to storytelling to standing out in a content-saturated era. Whether you’re wondering how often to drop music, how often to post about your music, or how to build a brand that truly connects, this conversation is a masterclass in modern music marketing. Peezy shares real strategies, insider stories, and practical advice every independent artist needs to hear. FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8 GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretime JOIN OUR DISCORD: https://discord.gg/rTAYsPcyEY WANNA WORK WITH US? Make us an OFFER!  https://forms.gle/tVdon5vyoGAqPjx6A FOLLOW Peezy: https://www.instagram.com/shawnapeezy/ FOLLOW One More Time: https://www.instagram.com/onemoretimepod https://www.tiktok.com/@onemoretimepod

Tab Nkhereanye is the SVP of A&R at BMG (aka the 4th major). He's been a part of 15 #1 records as a songwriter turned executive.  In this episode, we discuss the formula for hit songs, discovering Frank Ocean, writing Justin Bieber's first hit, how to get out of a sh*tty publishing deal, and more.  FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8 GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretime JOIN OUR DISCORD: https://discord.gg/rTAYsPcyEY WANNA WORK WITH US? Make us an OFFER!  https://forms.gle/tVdon5vyoGAqPjx6A FOLLOW Tab: https://www.instagram.com/personal_legend7 FOLLOW One More Time: https://www.instagram.com/onemoretimepod https://www.tiktok.com/@onemoretimepod