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We’re excited to bring something new to you here at the Profit and Impact Network! Get ready for short bits of advice from everyone’s favorite long-winded finance guy.

In this episode Bridget shares with us a spot on Twitter strategy to grow your reach. She also shares her strategy for dealing with up the up an downs of business and life. It's an interesting take on producing content that is not only cathartic but profitable.

Accessible websites - a great example of how profit and impact go hand in hand. Kicking off our next season Is a podcast I wanted to do for awhile but need the perfect guest. Boy did I find her - Bet Hannon is the go to accessibility expert in many big Facebook groups and other WordPress events. Her and Nev go in depth what you need to know:Can I use a plugin?What are plugins are good?What’s my liability?What’s your take on the future of accessibility?How can I convince a client they should add this on to the project?How can I make a profit doing this?

Recurring revenue is pretty great to have but to get consistent, profitable recurring revenue you need a system to not earn the right customer but keep them. Lindsay lays out a process she developed over time for her SaaS that any agency or SaaS can apply to their business. You’ll learn: A six step process to finding qualified leads, starting the relationship out right and keeping them happy for the long term.

Price is obviously one of the main drivers of profits but as the story of Atarim shows it’s also a signal to attract the right kind of client.  And by right kind I mean the very profitable and less hassle kind.   Vito, founder of Atarim and formerly WP Feedback talks about how pricing properly allows you to start a business that makes enough money to not be starved for the resources it needs to grow.  Having had the ability to continually improve the product over time he was able to take on a massive rebrand and double the size of his company and do 2 years of sales in 6 months.  This in turn allowed him to pull off the beautiful combo of sky rocketing profits while also lower stress.   Find out more about Atarim:https://atarim.io/

Come tax time everyone wants to lower their taxes.  Often you end up writing big checks in April and your first thought is tell me how I can lower what I owe in taxes.  The answer regrettably is not much.  Nev shares the big thing we should do now and why most of us won’t do it and the rest don’t want to do it.  This isn’t one size fits all advice but it is what we you need to do to increase your profits by lowering your taxes for your business.

Jimmy Rose is a master of productivity and the client experience.  In this episode Nev and Jimmy talk about agency life and life beyond the agency.   Some highlights are:How to make new clients to stay profitable, happy, and on track to complete the project on deadline.  An innovative way to turn internet trolls into new content.A fast and highly profitable way to grow your existing plug in or SaaS  Links Jimmy mentioned in during the show:My 5 favourite productivity systems - On the homepage at https://jimmyrose.meContent Snare free trial - https://contentsnare.com Connect with Jimmy: Twitter - https://twitter.com/_jimmyroseFacebook - https://facebook.com/jimmyrosepageInstagram - https://instagram.com/getjimmyroseLinked In - https://www.linkedin.com/in/jamesrose0/Youtube - https://www.youtube.com/channel/UCnfG0GuJW2KMQOyAtlx1XggJimmy's Companies:Content Snare - https://contentsnare.comJimmy Rose / Zapier Mastery Course - https://jimmyrose.me/zapier-mastery/Agency Highway - https://agencyhighway.com

Nev compassionately answers an internet trolls claim that there is no such thing as a compassionate capitalist. He explains how to ACT like a compassionate capitalist using his ACT framework.

Running an agency often means dealing with and overseeing many different things at once, from the copy and offers on your website to the processes that pin down everything you do - and that’s before you even get to the client work.  Some days, it will probably feel like you can’t seem to get control over all of the moving parts long enough to take a breath (and maybe eat a peanut butter cup #obsessed) - but there is some good news:  Even in the most chaotic agency environment, there are plenty of things you can do to make sure you always have control over your next move.  Leveraging your network, starting a side hustle, focusing all your energy on boosting profits in your existing agency business - all of these things have the potential to be highly profitable business activities.  There’s just one problem: as profitable activities often are, all of these activities are resource-intensive, requiring resources, processes, and energy - and sometimes, you just don’t  Of course, for all the times when you find yourself falling asleep in front of a screen at 3 am with four hours of work still waiting on your final approval, there is another option:  Get someone else in control.  That’s what Robert Jacobi would do. As the Director of the WordPress unit at cloud hosting platform Cloudways and former President of Joomla, he knows a few things about growing businesses, managing risk, and making decisions that have an impact.  In this episode of Profit and Impact, Robert shares his tips for running a profitable, consumer-friendly business, from getting the right people on your team to cutting through the jargon.  So what’s this episode really about? The thing that all people really want out of tech companies (it’s simpler than you think)How to set up processes for controlling costs and mitigating risk Why you should always create a financial “runway” for your startupThe best back-to-basics tip for running a profitable business  Why you should listen  We all want to feel like we’re in control of the direction our lives and businesses are moving in, but sometimes, the best way to exercise that control is to hire someone with the expertise to help. This episode will give you a whole new perspective on what it means to make a difference, whether that’s through charity, philanthropy, or building processes to keep your costs under control.  Links  Nev Harris  Robert Jacobi You can quote me on that… “Every day or on the job, at whatever job, you're packing away a whole bunch of information that is insanely valuable.” - Robert Jacobi “Often, we [mistakenly believe that] the desire to have an impact, the desire to create change, the desire to do good things has to be mutually exclusive from making a profit. I believe, passionately, that profit is what allows you to make that impact.” - Nev Harris  “I'd rather be giving the money to help out causes I care about than begging people for the money to help causes I care about.” - Nev Harris  Like what you hear?  Help me reach more ears by leaving a review (and a hefty handful of stars!) here. 

In years to come, whenever someone asks about the biggest economic disaster in my lifetime, COVID will almost definitely make the list - but it won’t be the only one.  Twenty years from now, it might not even be the most significant.  I don’t want to sound alarmist, but we’ll all be better off if we can just accept it:  There will always be another “event” to deal with. If we’re lucky, everything will bounce back just the way it did before - and I believe that it always will.  Why?  Well, the data shows that the economy and businesses have dealt with many things like this in the past and always bounced back.  That doesn’t mean it’s going to be a fun journey, or that we’ll always know what we’re doing and where to go next, but there are two things we need to make it through in one piece:  Hope And  Savings  At times like these, understanding cash flow really does come in handy - and in this episode, I’ll give you a few quick tips on doing just that, along with some sage advice for agency owners during these tumultuous times.   So what’s this episode really about?  The value in reflecting on the way we responded to dramatic life events  The good news we all need to hold onto in a COVID worldWhy everyone should aim to have cash reserves and be prepared  Why you should listen  Major global events like COVID-19 are difficult to process in the midst of the drama, but once things slow down, they often leave life lessons in their wake. While it helps to know that better days are always on the way, the real skill lies in being able to handle the challenges today throws at us, and sometimes we have to look back to see how far we’ve come.  Links  Nev Harris  You can quote me on that…  “It always feels that it always feels like it's going to hurt more than it actually does.” - Nev Harris  Like what you hear?  Help me reach more ears by leaving a review (and a hefty handful of stars!) here. 

If you had the power to make any kind of impact on the world, what would it look like?  Would you create the kind of place that allows people to live fulfilling, healthy lives?  A place where people share the same honorable mission and give freely of their skills to make it happen?  Because I know I would - and in my mind, the result would look a little (okay, a lot) like Mayo Clinic.  This world-class hospital system is much more than a non-profit-turned-successful story of philanthropy. It’s also a brilliant example of what happens when you find talented people who are committed to making a difference and reward them for their efforts.  Until recently, the thing I loved the most about Mayo Clinic was its origin story, born of a very profitable hospital practice and a team of philanthropists who were committed to (you guessed it) profit and impact… But since spending time there and experiencing the difference for myself, it became about much more than that. It’s about how profitability allows the vision of a few to flow down and translate into a mission of many, making a real, tangible impact in the world.  There are so many lessons we could all learn from the way Mayo Clinic operates, and that’s what this short and sweet episode is all about. So what’s this episode really about?  The power of knowing where to invest your money for the best outputThe key to making sure your staff members embody your company visionHow profit can allow you to live your mission and create the impact you want to create Why you should listen?  In a world filled with bad news and tragic stories, the Mayo Clinic is truly a shining example of one of my favorite principles: hard work gives us the best opportunity to make the impact we want to make on the world and be successful. After listening to this episode, you’ll have a little more hope for the future (and the present) of our world.  Links Nev Harris  Mayo Clinic  You can quote me from that…  “The patients are so well taken care of [and] have such a great experience that when they go home, wherever home may be - the opposite side of the world or a couple of miles from there - they tell 20 people, and out of those 20 people that they tell, seven become patients.” - Nev Harris  Like what you hear?  Help me reach more ears by leaving a review (and a hefty handful of stars!) here.

Similar words very different outcomes. There are 1.4 million registered charities in the US alone and probably another million unregistered. Almost 1 for every 100 people. They all have a good mission but for one reason or another most fail to make an impact. These are sad statistics. It’s like going to an animal rescue and seeing cage after cage after cage of dogs needing a new home. You can’t rescue all dogs and you can’t volunteer or donate to every worthwhile cause. So what are you to do…. Nev shares what we can do right now to make a difference and why so many charities struggle. As always this isn’t theoretical academic nonsense. He illustrates these points by referring to his stay at the Mayo Clinic. A non profit who from one mans humble beginnings have impacted BILLIONS of people all over the world.