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★★★★★

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Conversations with CODO Design on building stronger craft beverage brands.

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Check latest episodes from Beer Branding Trends podcast

123 - How to Define Your Brand's Key Messaging Pillars

2026/10/13

Points of discussion: 1. How to Define Your Brewery's Key Messaging Pillars - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

122 - What the Healthiest Breweries Are Doing Differently (feat. Aaron Gore)

2026/09/29

Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

121 - Where Does Craft Beer Go From Here? (with Dave Infante of Fingers)

2026/09/15

Points of discussion: 1. Fingers.email 2. Dave's Vine Pair Column - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

120 - The Three Questions Every Brewery Needs to Answer with Shane Lohman of Five Star Beverage Group

2026/09/01

Points of discussion: 1. Five Star Beverage Group 2. Shane Lohman on LinkedIN - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

119 - CODO's 2026 Beer Branding Trends Review Q&A

2026/08/18

Points of discussion: CODO Design's 2026 Beer Branding Trends Report — Questions: 1. How do you see mid-strength shaking out in the market long term? Seems like it’s in a no-man’s land between non-alc and full strength beer and I’m not sure consumers are willing to pay the same for it they would for an NA? 2. On the hidden risk of launching an non-alc brand. I see your point, but no hangover IS the biggest value prop for an NA brand, or at least it is when reaching for beer-like equivalent. So how do you balance this messaging? Ignoring it seems to miss an important point. 3. If a small brewery wanted to dip its toes into the Function 2.0 / beyond beer world, do you have a general recommendation for where to even begin? Our team has some ideas but we always start discussing which products we could make. That seems like we’re jumping the gun. 4. The coffee programming section is interesting, do you think that should fly under a brewery’s parent brand or its own thing? Also, do you see this as an off- or on-premise play? 5. Re: The Nostalgia branding trend — do you ever see this waning. 6. The hyper provenance newsletter was interesting. And I agree — we don’t see anyone doing this in our market. Not sure we have the scale to do it right though. Do you think this is solely a move for larger breweries or can a smaller brand like ours (around 900 barrels for reference) pull this off as well? - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

118 - Building the Small Beer brand (feat. Mason Robinson of Small Beer)

2026/08/04

Points of discussion: 1. Drink Small Beer - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

117 - How to Revive a Legacy Beer Brand (+8.2%) feat. Rob Day of Wachusett Brewing

2026/07/21

Points of discussion: 1. How we rebranded Wachusett Brewing [Case Study] 2. How CODO rebranded Wachusett Brewing feat. Rob Day [Podcast] - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

116 - A conversation with Firestone Walker

2026/07/07

Points of discussion: 1. Firestone Walker 2. House of Brands 3. Lifestyle Brands - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

115 - The surprising power of nostalgia in beer branding

2026/06/23

Points of discussion: 1. CODO Design's 2026 Beer Branding Trends Report - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

114 - Rethinking Hard Tea: How Big Ditch Brewing built Jest, a brand with a clear point of view

2026/06/09

Points of discussion: 1. How we built the Jest Hard Tea brand [Case study] 2. Big Ditch Brewing - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

113 - The Half & Half opportunity

2026/06/02

112 - The case for — and against — hyper provenance

2026/05/19

111 - Welcome to Function 2.0

2026/05/05

110 - The rise — and risk — of light flagship extensions

2026/04/21

109 - The hidden risk of launching an NA brand

2026/04/07

Podcast reviews

Read Beer Branding Trends podcast reviews

5 out of 5

17 reviews

★★★★★

INDYMADE 2024/03/02

So so good.

This is one of the best branding and design podcasts out there. I think if you expanded your focus beyond beer it would completely blow up. So good.

★★★★★

beelzabar 2023/09/12

Great listen

Great insight into the industry from guys that have been doing it for awhile.

★★★★★

Andrewcfitz 2021/12/14

Great Insight into Beer Branding!

Super content and a great listen. A must for all Beer industry folks and those interested in brand strategy and trends.

★★★★★

Maddy yo 2021/11/02

Excited for more

You two made a lot of valuable points and seem to know your stuff. Im eager to hear you dive deeper into these topics

★★★★★

Magichemist 2021/11/02

Great Guys

Everything I know about branding in the food/beverage industry I learned from these guys. Their content is packed with information that comes from exp...

★★★★★

Oody F. 2021/11/01

Great Guys

Cody is extremely talented and Handsome. More Cody please

★★★★★

tstreit 2021/06/23

Branding for Dummies

I don’t work in the food/bev industry, but a lot of my audience does. Codo does an incredible job breaking down these trends and shifts in the market ...

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