Advertise on podcast: Beer Branding Trends

Points of discussion: 1. Acquired 2. How we built the Cold Drinking Beer brand 3. How we refreshed Ore Dock's brand 4. How we refreshed Fernson's packaging - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com  

Points of discussion: 1. How we rebranded Cowbell Brewing [Full Case Study] - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com  

Points of discussion: 1. Sub Brand Use Cases for Your Brewery [BBT Newsletter] 2. In-house with Rhinegeist 3. On the perils of releasing a budget brand [BBT Newsletter] 4. How we built the Cold Drinking Beer brand [Case Study] - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] - Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com  

Points of discussion: Q1: Should a brewery consider rebranding when expanding into new markets or reaching beyond its local audience? Q2: Is a full rebrand typically more effective, or can a strategic refresh of the existing identity be enough? Q3: If a company has worked with the same designer for years and is thinking about a brand refresh, how can they evaluate whether that OG designer is still the right fit? And if not, how should they navigate that tricky transition? Q4: How do you determine when a system like Left Field’s templated approach makes sense, versus something more customized and illustration-driven like NoDa’s? Q5: You mentioned that a rebrand usually isn’t the first move when sales are declining, but your Wachusett example seems to break that rule. Why was a full rebrand the right call in their case? Q6: A lot of the work you showed uses a clear design system or template. How do you think about that approach compared to creating more individualized packaging within the same portfolio? Q7: When refreshing a brand, do you find it more effective to start from scratch, or to build on the existing identity and evolve what’s already there? - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com  

Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] - Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com  

Points of discussion: 1. How to price your beer with Bump Williams Consulting - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com  

Points of discussion: 1. How CODO refreshed MAP Brewing brand - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] - Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com  

Points of discussion: 1. Acquired: Working Through Real Branding Challenges from the Front Lines of Brewery M&A 2. How we refreshed Malibu Brewing's package design 3. How we rebranded Wachusett Brewing - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] - Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com  

Points of discussion: 1. Acquired - So you bought a brewery. Now what? 2. Defining your Brand Equity: Fast & Slow 3. Embrace the "Staggered" rebrand launch  4. When to jettison your Brand Equity  5. A designer & a lawyer walk into a brewery  - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] - Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com  

Points of discussion: 1. M&A Mania: Why Craft Beer Acquisitions Are Everywhere Right Now 2. Is a House of Brand right for your brewery? [BBT Newsletter] 3. Rebranding Wachusett [Case Study] - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] - Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com  

Points of discussion: 1. How to de-risk your brewery's rebrand [BBT Newsletter] 2. Email: [email protected] to discuss your brewery's rebrand 3. Craft Beer, Rebranded [book bundle] 4. Organizing your internal team ahead of a rebrand [BBT Newsletter] - EAT YOUR VEGGIES!  5. Package Refresh Series  6. Defining your Brand Equity, fast & slow [BBT Newsletter] - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] - Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com  

Points of discussion: 1. Are fancifully-named beers Sub Brands? [BBT Newsletter] 2. How to scale the "Sub Brand Ladder" (from the Sub Brand Summer Series) 3. The role of the parent brand in Brand Architecture [Beyond Beer Handbook] - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] - Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com  

Points of discussion: 1. Branding Comma, a mindful cannabis beer [Case Study]  - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] - Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com  

Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] - Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com  

Points of discussion: 1. Can you Line Extend to a different style? - [ BBT Newsletter ] - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] - Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com