Advertise on podcast: Direct Approach with Wayne Moorehead

In this episode of Direct Approach, Amanda Tress, Founder & CEO of FASTer Way To Fat Loss, discusses lead generation in direct selling and how AI, social selling strategy and changing consumer behavior are reshaping growth. From micro campaigns and keyword-driven marketing to lower-friction funnels, this conversation explores how companies can improve lead generation and stay competitive.

In this episode of Direct Approach, Walter Noot, COO of USANA, discusses how direct selling operations and AI are transforming the channel. From data-driven decision making and global market complexity to modernizing legacy systems, this conversation explores how companies can scale efficiently and stay competitive in today's direct selling environment.

In this episode of Direct Approach, Barb Pitcock, Founder and CEO of frequense, shares how purpose-driven leadership and product innovation are shaping modern direct selling. From authentic storytelling and customer acquisition to culture and long-term growth strategy, this conversation explores how companies can build sustainable success in network marketing.

In this episode of Direct Approach, Darnell Self shares leadership insights on sustaining momentum in direct selling. From the difference between growth and momentum to the role of culture, trust and simple systems, this executive conversation explores how direct selling companies can build long-term success while keeping the field engaged and aligned with mission and leadership.

In this special bonus episode, we're featuring a data-driven presentation from DSU Fall 2025 with Rob Sperry. Author and strategic advisor Rob Sperry shares original research on legacy leader disengagement and why experienced leaders remain one of the biggest growth opportunities in direct selling. He explains what's eroding belief, why vision matters more than hype and how companies can reengage leaders through clarity, recognition and long-term direction.

In this episode of Direct Approach, Kathleen Ross shares a practical roadmap for AI in direct selling marketing. From operational AI workflows and performance marketing integration to brand storytelling and social commerce readiness, this executive conversation outlines how leaders can implement AI strategically while protecting brand voice and compliance.

In this special bonus episode, we're bringing you one of the most compelling presentations from DSU Fall 2025. Blake Mallen, Chief Strategy Officer of Herbalife, shares a deeply personal and strategic message on leading through seasons of change. From loss and reinvention to resilience and alignment, Blake explains why the messy middle is not something to escape, but the place where real growth and leadership are formed.

In this episode of the Direct Approach podcast, Justin Serra, CEO of MAKE Wellness, joins Wayne Moorehead to discuss direct selling growth strategy, startup execution and leadership at scale. From pre-launch planning and compensation design to culture and trust, Justin shares how modern network marketing companies can build belief, attract leaders and sustain long-term growth.

In this special bonus episode, we're bringing you a global growth-focused presentation from DSU Fall 2025.  Sol Flint, General Director of Latin America at Nature's Sunshine, explains why Latin America is one of the most underpenetrated and opportunity-rich regions in direct selling. She shares how community leadership, trust and omnichannel execution are the real growth levers, and why companies that invest now can unlock Asia-level scale.

In this episode of Direct Approach, Anthony Varvaro, COO and CFO of InGroup, joins Wayne Moorehead to explore why data-driven leadership is essential in modern direct selling. From global scale and compensation design to balancing qualitative feedback with financial reality, Anthony shares how disciplined use of data drives clarity, trust and better decision-making.

In this special bonus episode, we're bringing you one of the most impactful presentations from DSU Fall 2025: Dan Debnam on the Human-AI Partnership Era. Founder & CEO of Inovara, Dan Debnam explains why AI is no longer just a technology shift, but a human one. He outlines the three currencies that will define the future of leadership and growth: trust, empathy and connection, and why companies that protect them will shape what comes next.

In this episode of Direct Approach, Buck McMurray, President of the Americas at Nu Skin, joins Wayne Moorehead to discuss rebuilding from the inside through strategy, simplicity and execution. From devices and data to global alignment and generational change, Buck outlines how disciplined focus and operational clarity drive retention, relevance and long-term growth.

In this special bonus episode, we're bringing you one of the top-rated presentations from DSU Fall 2025: Rory Vaden on the power of personal branding. New York Times bestselling author Rory Vaden shares groundbreaking data from national research that reveals why personal brands matter more than ever. You'll discover why 63% of Americans are more likely to buy from someone with an established personal brand, the #1 reason most personal brands fail and why focusing on your uniqueness is the fastest path to success.

In this episode of Direct Approach, DSA CEO Dave Grimaldi joins Wayne Moorehead to unpack the policy and perception challenges facing the channel—and how the DSA is evolving its advocacy, storytelling and strategy to meet the moment.

Join host Wayne Moorehead as industry legend John Fleming shares insights from his new book exploring how millions are redefining work. Discover why the gig economy proves flexibility and freedom are winning, how direct selling holds 10% market share of this massive shift and why simplicity has become the new gold standard. A masterclass in understanding our place in the new economy.