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In this episode of the Natural View, we welcome Lauren Eisen, Senior Marketing and Business Development Manager at Balchem. Tune in for a look at the benefits of folate beyond baby brain to lifelong cognition. Topics addressed include: How we should be rethinking folate’s role across lifespan. The demographics that can benefit from targeted supplementation, including expectant mothers, aging adults, those with nutritional deficiencies, and individuals with MTHFR variants. The “awareness gap” for these groups—and the role can brands and others in the natural products industry play in closing it. Critical differences in terms of folate absorption, bioavailability, and methylation support. Optifolin+, and what sets this ingredient apart. The biggest untapped opportunities for methyl folate in cognitive health and active aging beyond prenatal supplements. Content sponsored by Balchem. *These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

In this episode of the Natural View, we welcome Brendan Kesler, R&D Innovation Director for Van Drunen Farms and FutureCeuticals and Postgraduate Researcher at The Rowett Institute. Over the past few years, Brendan has been updating us on research exploring the relationship between fiber-rich fruit consumption and health outcomes, and in this episode he shares the latest developments. Tune in to explore: The gap in Dietary Fiber Consumption, including the causes and concerns.  How NatureKnit uniquely fills the fiber gap. The science of fiber-bound polyphenols. Benefits for women’s health and developing children. Prebiotic research exploring how NatureKnit benefits the microbiome and how, through the microbiome, impacts overall human health. ...and more! Content sponsored by FutureCeuticals.   *These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

In this episode of the Natural View, we welcome Julie Dennis, National Educator for the NutraNext portfolio.   Tune in for the answers to these questions and more: Rainbow Light was founded in 1981 as a pioneer in the natural products industry. What was the original vision behind the brand? By 1989, Rainbow Light launched its first food-based prenatal product. Why was prenatal health such an important focus so early on? How has the food-based multivitamin category evolved? How does Rainbow Light ensure purity, quality, and safety? What is on the horizon for future of wellness and supplements? ...and more! Content sponsored by Piping Rock Health Products.   *These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.  

At SupplySide Global, founder of Greenspace Herbs Shafiullah Nuruddin (known in the industry as The Quantum Ayruveda Man), integrative pharmacist, researcher, and faculty educator Dr. Swathi Varanasi, and Soulhakker founder Danielle Pashko talk with Maggie Jaqua of WholeFoods Magazine and Todd Pauli of 24 Stories Marketing. Tune in for the answers to these questions and more: What is Quantum Ayurveda? _Greenspace Herbs is innovating with ingredients that are frequency-tuned for a specific purpose; how is this different from simply improving bioavailability? When an ingredient is loaded with energy, what does that mean scientifically, and how do you verify it? The idea of tuning botanicals to specific frequencies feels futuristic, but is it really new? How do these concepts echo ancient healing traditions? What is one myth about Ayurveda that Americans should let go of? How should practitioners learn and talk about Quantum Ayurveda concepts in a credible, accessible way?   Content sponsored by Greenspace Herbs .

At SupplySide Global, Rob Brewster and Doug Lynch of Ingredients By Nature .talk with Maggie Jaqua of WholeFoods Magazine and Todd Pauli of 24 Stories Marketing about the company's longevity in the industry, and how they are innovating in the longevity market. Brewster and Lynch discuss: Milestones that helped Ingredients by Nature (IBN) establish its reputation as a trusted supplier in the industry. What first drew IBN’s attention to the potential health benefits of citrus bioflavonoids. The growing interest in longevity science, and what the research shows on citrus bioflavonoids and healthy aging. ...and more!   Content sponsored by Ingredients By Nature. *These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.  

At SupplySide Global, Philip Bromley, co-founder and CEO of Virun, and Sara Fenn, CEO at O3Omega Smoothies and Virun Marketing Director, talk with Maggie Jaqua of WholeFoods Magazine and Todd Pauli of 24 Stories Marketing about Virun's mission to bridge the gap between food and supplements, because health shouldn’t taste like punishment. Explore solutions for supplements that taste amazing and work effectively, without toxic additives. Plus, find out what's on the horizon for 2026!   Content sponsored by Virun.  

In this episode of The Natural View, hosts Maggie Jaqua and Todd Pauli sit down with Lauren Eisen, Senior Marketing and Business Development Manager at Balchem, to explore the booming women’s health market—specifically innovations in prenatal nutrition. Eisen breaks down the critical differences between folate and folic acid, explaining why bioactive folate forms like Optifolin Plus are essential for expectant mothers and developing babies.

Cypress Minerals and Cepham Inc., in conjunction with The 6AM Agency, are stepping outside of the everyday issues that affect our industry to focus on a new global humanitarian campaign aimed at providing a permanent rescue shelter for child sexual abuse survivors. Because Hope Needs a Home is looking to raise USD $140,000 by August 30 to secure a stable residence for members of the Wings of Hope Rescue Home—a safe haven for girls between the ages of 11-17 (and their children) who are survivors of child assault, in Nairobi, Kenya.   For those looking to help, donations can be made through A Thousand Plus (https://www.athousandplus.org/), a non-profit organization solely created to transfer funds to those in need. 100% of the contributions received will be governed by a board of trustees in order to confirm they go directly to Wings of Hope Rescue Home and the purchase and operation of a new facility. Learn more!  

In the July 2025 print and digital issue of WholeFoods Magazine, we spotlight leading companies in the natural products industry, including J.R.LIGGETT’S. And in this episode of The Natural View, we talk with James R. Liggett, founder and CEO of of J.R.LIGGETT’S, to learn more about the legacy brand. Content sponsored by J.R.LIGGETT’S.

Ramsey Atallah, Chief Science and R&D Officer at Botanic Tonics, discusses what makes the company's products unique. Tune in to learn about kava and kratom, including how these two botanical ingredients work together, supporting science, and safety standards. Content sponsored by Botanic Tonics. *Disclaimer: Consume responsibly. Adults 21 years of age and older only. To learn more, visit Botanic Tonics' Consumer Education page: https://botanictonics.com/pages/consu....

In the July 2025 print and digital issue of WholeFoods Magazine, we spotlight leading companies in the natural products industry, including RIBUS. And in this episode of The Natural View, we talk with Alicia Peirce Kasch, Vice President of RIBUS, to learn more about the third-generation family business. For more insights from RIBUS, enjoy this leadership profile: https://www.wholefoodsmagazine.com/ar... *Content sponsored by RIBUS.

In this episode of The Natural View, discover a new supplement company that is positioning itself at the nexus of nature and science. Our guest is Dia Schwarz, Founder of NØØT. Tune in to learn about: Schwarz's background in neuroscience and alternative medicine, and what led her to launch a supplement company. The origin of the name NØØT. The role education plays in reorienting consumers to a proactive rather than a reactive approach to daily well-being. How Schwarz conceived of the NØØT product line. How Schwarz personally embodies the NØØT philosophy in her daily life. How to identify clean vs. potentially harmful products. The danger of overpromising in the supplement world, and the best practices NØØT follows to build trust. Content sponsored by NØØT.

In this episode of the Natural View, we welcome Amy Wescott, Manager of Operations and Supply Chain at Church & Dwight, to discuss the evolution of ARM & HAMMER. Tune for to learn about: Probiotics and Arm & Hammer’s approach with Evolved Probiotics. How bio-transformational probiotic strains work to enhance nutrient absorption and provide greater nutritional benefits for consumers. The latest trends and science in sodium reduction. How bakers are reducing sodium while maintaining product quality. Increasing pressure on brands to meet consumers' growing demand for healthier, more functional products, and how Arm & Hammer is positioned to help brands deliver on these needs. Content sponsored by Church & Dwight.

In this episode, we take a deep dive into safety, quality control, and the importance of transparency in the natural products space with Katie Banaszewski, Senior Director of Quality at NOW Foods. Tune in for a discussion on: - Concerns around adulteration and contamination in the supplement industry, and how NOW’s in-house testing helps protect against these issues. - Some of the challenges labs face in maintaining rigorous standards, and how NOW deals with these challenges. - Key takeaways from NOW Foods' testing of supplements sold on Amazon. ...and more.   *Content sponsored by NOW Foods.

In this episode of the Natural View, we welcome Amy Wescott, Manager of Operations and Supply Chain at Church & Dwight, to discuss the evolution of ARM & HAMMER. Tune for to learn about: Probiotics and Arm & Hammer’s approach with Evolved Probiotics. How bio-transformational probiotic strains work to enhance nutrient absorption and provide greater nutritional benefits for consumers. The latest trends and science in sodium reduction. How bakers are reducing sodium while maintaining product quality. Increasing pressure on brands to meet consumers' growing demand for healthier, more functional products, and how Arm & Hammer is positioned to help brands deliver on these needs. Content sponsored by Church & Dwight.