Advertise on podcast: "Living a Revenue Culture" podcast

🎙️ 10 Years of Revenue Science: What Actually Works? | Wayne Anaka What happens when you spend a decade not just learning Revenue Science, but actually applying it? 📈🧠 In this episode of Living a Revenue Culture, Rick McPartlin and Josh Toupalik sit down with Wayne Anaka, one of the very first people to complete the Chief Revenue Officer Thinking certification and a longtime member of the Revenue Science community. Wayne shares his journey from more than 50 years in aviation ✈️ to building, growing, and selling a company—and how discovering Revenue Science changed the direction of his business and the way he thinks about growth. We explore: 🔹 How Revenue Science has evolved over the last 10 years 🔹 Why organizational alignment is critical to profitable growth 🔹 Taking the guesswork out of revenue growth 📊 🔹 Why your people are your greatest asset 🔹 Building teams around individual "superpowers" 💪 🔹 How Revenue Science applies beyond sales and marketing 🔹 Wayne's concept of Revenue Engineering across operations, finance, and HR 🔹 How AI can complement people instead of simply replacing them 🤖 🔹 The connection between leadership, trust, safety, productivity, and revenue 🔹 Wayne's advice for leaders discovering SmartRev™ and Revenue Science™ today Wayne has had a front-row seat to the evolution of Revenue Science from its earliest certification program to what has become SmartRev™ today—and his message is clear: sustainable revenue growth starts when the entire organization aligns around one goal. 🎯 Whether you're a CEO, CRO, business owner, consultant, or leader trying to build a true Revenue Culture, this conversation offers lessons from someone who has been applying these principles for a decade. 🎧 Watch now and discover what 10 years of Revenue Science looks like in the real world. #RevenueScience #SmartRev #RevenueCulture #Leadership #RevenueGrowth #BusinessGrowth #CRO #ArtificialIntelligence #BusinessStrategy #Podcast

In this episode of Living a Revenue Culture, Rick McPartlin and Josh Toupalik sit down with Dan Miller and Deb Krizmanich of Business Value Story to explore one of the biggest hidden problems inside organizations: major investments often fail because leaders never fully define what success looks like. Dan and Deb explain why business value must be clearly articulated before companies invest in technology, transformation, go-to-market initiatives, M&A, strategic partnerships, or major growth projects. They share how misalignment creates rework, slows execution, increases cost, damages trust, and causes teams to move forward without a shared understanding of the value they are supposed to create. This conversation dives into how organizations can uncover hidden business value, bring the right leaders into the room, create a common language around outcomes, and turn significant investments into measurable returns. Topics include: 💡 Why every organization needs a clear business value story 🎯 How to define success before making major investments ⚠️ The hidden cost of misalignment and rework 📈 How business outcomes improve execution and ROI 🤝 Why cross-functional alignment unlocks hidden value 🧠 How leaders can connect people, strategy, technology, and revenue 🔥 Why business value may be the great unifier inside an organization

In this episode of Living a Revenue Culture, Rick McPartlin and Josh Toupalik sit down with Mikey Maynard, a longtime revenue science practitioner, business development expert, and human capital strategist. 💡 Mikey shares lessons from decades in B2B leadership, including his time helping grow major technology businesses, building captive leasing models, advising companies as a fractional CRO, and coaching executives through career transitions. The conversation explores why true business development is not the same as sales, why companies keep making costly hiring and onboarding mistakes, and how selfless leadership creates stronger people, stronger teams, and stronger revenue outcomes. 🚀 The episode also dives into business acumen, job benchmarking, people analytics, executive relationships, and the difference between chasing short-term deals and building long-term platinum-quality customers. For business owners, executives, sales leaders, and young professionals, this episode offers a powerful look at how revenue is really created through people, trust, leadership, and disciplined business development. 🤝

In this episode of Living a Revenue Culture, Rick McPartlin and Josh Toupalik sit down with Luke Voivoda and Cameron Eck of Ace Business Development for a sharp conversation on what actually drives growth. They break down the real difference between business development and sales, why indecision kills momentum, how relationships create long-term revenue, and why the future belongs to businesses that can combine human connection with smart AI-driven preparation. If you want to understand how to build a stronger pipeline, create trust in the market, and stop treating growth like guesswork, this episode is for you.

In this episode of Living a Revenue Culture, Rick sits down with fractional CMO Paul Mutuura to break down why most marketing fails before it ever has a chance to work. 🚫📣 This conversation goes far beyond ads, SEO, and tactics. It dives into marketing architecture, business alignment, buyer understanding, and why true growth only happens when leadership, operations, culture, sales, and marketing are all moving in the same direction. If your company feels stuck doing random acts of marketing, this episode will help you think bigger and smarter. 🧠📈

In this episode of Living a Revenue Culture 🎙️, Rick and Josh sit down with Precious Akupanyin to talk about what young entrepreneurs, freelancers, and content creators are missing when it comes to real business growth. Instead of just chasing trends or relying on hustle alone, this conversation dives into Revenue Science™, value transfer, long-term strategy, and why structure matters if you want sustainable success 📈🔥 Precious shares his perspective as a young international marketer and explains why so many people have the talent and audience—but lack the strategy to truly maximize revenue. This is a powerful conversation about building with intention, creating trust, and growing a business that lasts 🌍🤝💼

What if your real growth problem isn’t sales… it’s misalignment? In this episode of Living a Revenue Culture, Rick and Josh sit down with Jon Klein and Paul Sim to break down why organizations stall when teams don’t share language, don’t share reality, and try to “tool their way out” of chaos.  You’ll hear why tools without a framework just automate chaos, how to make “alignment” measurable using diagnostics, and what it takes to build a Revenue Game Community where partners can help clients solve constraints as they move around the business.  In this episode, we cover: Why “being great at the work” isn’t enough if you can’t transfer value (and get paid)  The difference between symptoms vs root cause (and why leaders often only see symptoms)  How clear process + shared language builds confidence and execution speed  Why community matters: “make new money” together, not protect silos  How SMEs can use AI to close the gap—when paired with structure  👇 If you’re building a business, leading a team, or supporting clients as a consultant/partner, this episode will sharpen how you diagnose the real constraint—and align people to fix it. #RevenueCulture #RevenueScience #SmartRev #Leadership #Operations #BusinessStrategy #ProcessImprovement #SMB #AI #Community

Welcome to Year 6 of Living a Revenue Culture 🎙️🚀 — where we focus on one thing: maximizing profit with the resources you already have 💰. Revenue Science defines a revenue culture as optimizing your people in a low-friction context (because people don’t optimize in chaos) 🧠⚙️  In this episode, Rick McPartlin and Joshua Toupalik are joined by Brad Cartier, our new delivery partner 🤝 — and we unpack how we’re upgrading the way we deliver services, not just talk strategy. We’re building a stronger partner community so clients can move from insight → execution → outcomes 🔥📈  What you’ll hear inside 👇  ✅ What “revenue culture” actually means (in plain English)  ✅ Why we’re blending Gen Z + boomer strengths for better outcomes 👥⚡ ✅ Why your content is digital real estate 🏡📲 (and how it builds trust over time)  ✅ How we’re evolving the show + delivery model going forward 🎥🧩  💬 Got a topic you want covered next? Send it in—we build future episodes around real questions and real execution.

What happens when Gen Z execution meets Revenue Science thinking? 🚀 In this episode of Living a Revenue Culture, Rick McPartlin sits down with his grandson Joshua Toupalik—entrepreneur, digital operator, and founder of Golden Horizon Media—to talk about the future of revenue, trust, and business growth in a digital-first world. Joshua has spent the last decade helping modernize how Revenue Science is delivered—turning decades of IP into scalable systems using AI, digital platforms, and new learning models. Together, Rick and Josh explore how timeless revenue principles adapt to modern tools without losing their core purpose. 🔥 In this episode: Why most businesses confuse transactions with real value transfer How Gen Z learns, experiments, and solves problems differently Using AI to save time ⏱️, reduce friction, and scale trust Why creating content is digital real estate 🏗️ The shift from SEO to AI-driven discovery 🤖 How Gen Z and Boomers can win together 🤝 This conversation also previews where the podcast is headed next—more visuals, more education, more community, and more voices shaping the future of Revenue Science. Whether you’re a business owner, consultant, leader, or someone early in your career, this episode offers a clear look at how revenue, trust, and culture are evolving—and how to stay ahead.

What do you do when life forces a reset—and you’re starting over at $7.10/hour as a single mom? 💔➡️💪 In this episode of Living a Revenue Culture, Rick sits down with Natalia Zacharin, an Inc. 5000 entrepreneur whose story is equal parts heartwarming and brutally practical.  Natalia breaks down how she went from “side-gig bookkeeping” (with no formal training) into building real decision support for founders—moving into fractional CFO services so clients don’t just “have numbers”… they know what to do with them. 🧾➡️📈  In this conversation, you’ll hear:  ✅ Why “bookkeeping isn’t data entry” (it’s clarity) ✅ How to separate business vs. personal money and start bookkeeping immediately 🏦 ✅ The hidden “cost of chaos” (20–40% of top line) and how to recover it 💸🧯 ✅ Why forecasting becomes your “crystal ball” 🔮 ✅ Her hiring method (3 interviews + scorecards + personality tests) to get the right people in the right seats 👥 ✅ The non-negotiable truth: no sales = no business 📣  🆘 Need help finding the levers that move revenue + profit? Natalia can help—reach out here 👉 https://zacharinconsulting.com/revenue/

In this solo episode of Living a Revenue Culture, Rick McPartlin pulls back the curtain on a painful truth: most companies are quietly losing 20–40% of their top-line revenue to pure revenue chaos—silos, rework, mixed messages, and “dumb stuff” that burns time, energy, and profit. Rick breaks down a simple way to think about your world in three levels so you can finally take control of the part you do own: your purpose, your people, your offers, and your revenue strategy. He explains why you’ll never maximize profit until you first optimize your people and give them a low-friction context to transfer value to customers. You’ll hear Rick talk about: How to spot revenue chaos inside your business The difference between big-purpose companies and mercenary ones Why chasing “everyone” on the Bell Curve guarantees mediocre results How a clear revenue roadmap (volume, velocity, and value) lets you grow on purpose instead of by accident If you’re a CEO, founder, or revenue leader who suspects you’re working way too hard for the results you’re getting, this episode will help you see where the money is leaking—and what to do about it.

In this episode of Living a Revenue Culture, Rick sits down with Dr. Timothy Mantz, Interim Dean of the College of Business and Public Affairs at Alabama A&M University, to explore what it really takes to prepare students for the real world of business. Drawing on his career as a Madison Avenue creative director, marketer, and turnaround executive, Dr. Mantz shares how he’s reshaping business education with experiential learning, real company projects, internships, and a focus on Revenue Science™ / SmartRev thinking. They discuss: Why so many graduates aren’t truly “job-ready” – and how to fix it The gap between classroom expectations and employer reality How to reduce cross-silo conflict and build a true revenue culture Why “making money with your customer” beats “making money from your customer” How Alabama A&M is partnering with Fortune 200 firms to test-drive students and raise performance for everyone If you care about talent, leadership, and the future of revenue, this conversation will change how you think about both education and business.

In this episode of Living a Revenue Culture, Rick McPartlin sits down with Luke Voivoda — founder of Ace Business Development and self-proclaimed Professional Friend Maker. Luke shares how he built a career by doing the opposite of traditional sales: Instead of selling, he builds genuine relationships — and revenue follows.You’ll hear: How he grew a career in GovCon (government contracting)Why sales is shifting from persuasion → connectionThe mindset shift that made his brand stand out on LinkedInHow fractional business development works and who it's forIf you’ve ever felt like selling is “pushy,” this conversation shows a new path: Relationships create revenue.

What separates strategies that succeed from those that fail? In this episode of Living a Revenue Culture, host Rick McPartlin sits down with Susan Bailey Schramm, founder of Go to Market Impact, to uncover why even the best ideas often get stuck—and how leaders can proactively de-risk their strategies. Susan draws on her experience leading Fortune 500 companies, startups, and nonprofits to share actionable insights on:  ✅ How to align teams and boards around bold initiatives  ✅ Why silence is not the same as alignment  ✅ The six principles that help leaders navigate risk with confidence  ✅ How to move people to action and keep your strategy on course 📕 Be part of Susan’s book launch team! Get a free early copy of Fast-Track Your Big Idea and exclusive launch updates: 👉 Join here 🌐 Learn more: fasttrackyourbigidea.com  | gotomarketimpact.com 🔔 Don’t forget to like, comment, and subscribe for more episodes that help you optimize people, reduce risk, and accelerate revenue growth. #Leadership #BusinessGrowth #Strategy #RevenueCulture #SusanSchramm

In this episode of Living a Revenue Culture 🎙️, Rick sits down with Jacob McGill, founder & CEO of 8020 Media, for a conversation that’s part survival story 💥 and part masterclass in scaling businesses 🚀. After surviving a catastrophic car accident that changed his life forever, Jacob rebuilt himself through Aikido 🥋, rehabilitation, and the pursuit of leverage through the 80/20 principle. Today, he helps companies between $2M–$20M eliminate chaos, streamline operations, and scale with confidence — all while integrating AI and purpose-driven strategy. 🔑 In this episode you’ll discover: ✨ How Jacob applies the 80/20 rule to life and business for maximum leverage. 🤖 Why AI is transforming sales, customer service, and lead follow-up. 💡 The difference between alignment and true unification to purpose. ⚡ The “20% time” philosophy every business owner needs for innovation. 💪 Why you don’t need to be an entrepreneur to find purpose and success. Whether you’re an entrepreneur, CEO, or someone chasing growth, Jacob’s story will inspire you to rethink how you scale, lead, and live. 👉 Don’t miss this powerful conversation about resilience, revenue, and redefining success.