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BE the Sought-After Entrepreneur Podcast

Advertise on podcast: BE the Sought-After Entrepreneur Podcast

Rating
★★★★★
5
from
25 reviews
This podcast has
257 episodes
Language
English
Explicit
No
Date created
2021/06/09
Latest episode
2026/04/21
Average duration
47 min.
Release period
7 days

Description

Did you know that 93% of communication is non-verbal? Yet, the marketing industry is saturated with teaching entrepreneurs brain-based content marketing strategies–logical, psychological, and analytical. However, when your energy is magnetic, it’s the most irresistible force in any crowd without you saying a word.Listen in as Kathryn Thompson, a creative rulebreaker, award-winning marketing and communications expert, and the Founder of Creatively Owned, goes against the grain and shows you how to finally BE seen, heard, and a sought-after entrepreneur without having to spend endless hours marketing your business and chasing clients.BE the Sought-After Entrepreneur podcast is here to help you ditch the cookie-cutter, one-size-fits-all approach to marketing and use your unique energy to effortlessly attract the most aligned clients. When you do this, you can spend less time marketing your business and more time doing your soul work and enjoying the richness of your life.If you’re ready to tap into a more powerful way of BEing to attract more clients and create instant appeal for what you’re selling, tune in weekly to BE the Sought-After Entrepreneur podcast. Like what you hear? Subscribe to the show!

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Check latest episodes from BE the Sought-After Entrepreneur Podcast podcast


How I'm Using AI to Automate My Podcast Workflow and Tune Out the Noise
2026/04/21
Are you feeling paralyzed by the constant noise around AI, the fear of being left behind, the endless new tools dropping daily, and the hype that makes it all feel impossibly urgent? What if there was a calmer, more grounded entry point into building with AI that actually served your business instead of overwhelming it? In this episode, Kathryn pulls back the curtain on exactly how she's using AI in her business right now, not the hype version, but the real, days-of-building version. She walks through the agentic podcast workflow she built using n8n, Assembly AI, Notion, and Blotato, explaining how it went from a chaotic multi-step manual process to a near-fully automated content pipeline. Kathryn also shares how she's tuning out distractions, making grounded economic decisions about her tech stack, and staying creatively involved rather than outsourcing her voice entirely to AI tools. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU WILL DISCOVER: ● Why the most grounded place to start with AI isn't following what everyone else is building but instead looking at the specific frustrations and time drains inside your own business, the places where mental load is quietly consuming your creative capacity. ● How Kathryn built an end-to-end automated podcast content pipeline using n8n, Assembly AI, Notion, Canva, and Blotato that takes a raw audio file and transforms it into show notes, platform-specific social content, and scheduled posts with intentional human touchpoints woven throughout. ● Why staying inside the AI echo chamber of online marketing can keep you in a state of freeze, and how surrounding yourself with builders instead of marketers completely changes the way you approach what to build, what to pay for, and what to ignore. ● Why the economics of your AI tech stack matter just as much as the capabilities and how Kathryn evaluated every tool against cost, creative control, and alignment with her branded assets before committing. And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. https://www.instagram.com/creativelyowned/ Start using Wispr Flow, the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. Click here. https://ref.wisprflow.ai/kathryn-thompson
Why Your Message Feels Misunderstood (And Why That's Not the Problem You Think It Is)
2026/04/14
What if being misunderstood isn't a flaw in your message but proof that your expression was never designed for mass media marketing in the first place? What if the frameworks, step-by-steps, and grade-four-level communication rules you've been following are actually the very things diluting the power of what you bring? In this episode, Kathryn unpacks three deeply ingrained beliefs that keep nuanced, systems-thinking, insight-driven entrepreneurs trapped in a cycle of self-doubt. She challenges the idea that tangible protocols and roadmaps equal value, and invites listeners to explore what it really means to express from the fringes rather than forcing a message into a mold it was never meant to fit. Kathryn also explores how changing your environment, not just your mindset, is key to breaking free from the echo chamber of online business norms. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU WILL DISCOVER: ● Why the deeply held belief that your message must be tangible, palpable, and practically applicable in order to be valuable is actually one of the most powerful unconscious forces watering down your most potent expression and how shifting your relationship with "being understood" can change everything. ● How the cultural obsession with frameworks, step-by-steps, protocols, and roadmaps has created a system that rewards control over genuine insight, leaving those with laser-precision intuition, abstract foresight, and systems-level thinking chronically undervaluing the most irreplaceable thing they actually offer. ● Why incompleteness, the abstract, non-linear, riddle-like quality of oracle-style insight that doesn't neatly tie a bow or walk someone from A to B, isn't a weakness in your work but rather the very nature of a rare and powerful gift that your most aligned audience is actually craving. ● How stepping outside the echo chamber of online business norms, surrounding yourself with people who think differently, and consuming environments that stretch your perspective can rapidly dismantle the subconscious conditioning that keeps you shoving your gifts through a meat grinder of societal expectations. --- And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. https://www.instagram.com/creativelyowned/ Start using Wispr Flow, the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. Click here. https://ref.wisprflow.ai/kathryn-thompson Get Blotato, the content engine I use that combines 8-apps-in-1 to streamline content creation across multiple platforms. Click here. https://blotato.com/?ref=kathryn Find out how to own your unique edge, amplify who you truly are and get paid for it, take your business to cosmic proportions, and have fun doing it, grab it here!! https://www.creativelyowned.com/quiz Build your own quiz using Interact Quizzes. Click here. https://get.tryinteract.com/n6e4h5axroph Join The Selling the Invisible AI Lab, a curated membership for founders who want to discover how to use AI in their business. https://creativelyowned.com/ai-lab
Rewiring Your Relationship With Content Creation, Time, and Meaning
2026/04/07
Have you ever poured your heart into a piece of content, hit publish, and then felt completely deflated when the likes and views didn't show up the way you hoped? Have you caught yourself wondering why someone else's light switch video is going viral while your deeply meaningful message barely registers? In this episode, Kathryn unpacks the raw and honest feeling of "what's the point" that so many creators and entrepreneurs experience and traces it back to something far deeper than an algorithm problem. She explores the tangled relationships we have with meaning, control, comparison, judgment, and time, and why these invisible forces quietly strip life out of our creative expression. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU WILL DISCOVER: Why feeling apathetic or deflated about your content is almost never an algorithm problem but rather a signal that you've disconnected from the meaning behind your work and how getting honest about your relationship with comparison, judgment, and control can crack open an entirely different way of creating. How your relationship with time and the urgency baked into social media platforms has conditioned you to expect overnight virality for work that is actually timeless, legacy-building, and designed to speak to the margins rather than the masses and why shifting that expectation changes everything. Why the key to breaking the content hamster wheel isn't creating something new every day but instead identifying your purest, most unfiltered hub of expression and letting that single source feed and inform everything else like your newsletters, social posts, and beyond, so your work can finally breathe and evolve the way it was always meant to. How tending to your craft, much like a potter centering clay for fifteen minutes before anything takes shape, means sitting with your ideas long enough to pull multiple threads from them rather than jumping to the next thing the moment something gets published. And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. https://www.instagram.com/creativelyowned/ Start using Wispr Flow, the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. Click here. https://ref.wisprflow.ai/kathryn-thompson Get Blotato, the content engine I use that combines 8-apps-in-1 to streamline content creation across multiple platforms. Click here. https://blotato.com/?ref=kathryn Find out how to own your unique edge, amplify who you truly are and get paid for it, take your business to cosmic proportions, and have fun doing it, grab it here!! https://www.creativelyowned.com/quiz Build your own quiz using Interact Quizzes, click here. https://get.tryinteract.com/n6e4h5axroph Join The Selling the Invisible AI Lab, a curated membership for founders who want to discover how to use AI in their business. https://creativelyowned.com/ai-lab
How I'm Using AI in my Business and What I’ve Building Over the Past 3 Years
2026/03/31
What if the pressure you feel to adopt every new AI tool isn't a sign you're behind but a sign the marketing is working on you? What if you could build with AI in a way that amplifies who you already are, rather than replacing your creativity with someone else's framework? And what if the most grounded thing you could do right now is slow down long enough to figure out where you actually stand? In this episode, Kathryn pulls back the curtain on three years of learning, experimenting with, and quietly building AI systems inside her own business and why she's only now talking about it openly. She shares the conversation with a summit host that cracked something open, what conscious-level marketing actually means when you're working with AI tools, and why she refuses to position herself as a specialist in something that's still being invented. This is the honest, nervous-system-friendly AI conversation you've been waiting for. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER: Why Kathryn spent three years learning AI privately before ever talking about it publicly and it’s not because she was hiding it. She refused to show up from a place of nervous system dysregulation, where the "if you don't adopt this now you'll be left behind" marketing pressure was making decisions for her instead of her own grounded discernment.The critical difference between training your AI to "sound like you" and actually understanding what good marketing looks like and why relying on ChatGPT or Claude to produce your copy without a background in conversion strategy is a bit like judging a singing competition when you've never studied music.How the AI content repurposing system Kathryn is building works, taking a podcast episode and transforming it into platform-native content across Threads, Instagram, and LinkedIn without stripping out the creator's voice or chasing volume for volume's sake, and why human approval remains a non-negotiable step in any agentic workflow right now.What it actually means to build at the intersection of business astrology, messaging, and AI and why the polymaths, systems thinkers, and depth workers who resist the "pick a lane" model are exactly the people who can use these tools to create something that lasts rather than something that just moves fast.And while you’re here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned Start using Wispr Flow, the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. Click here. Get Blotato, the content engine I use that combines 8-apps-in-1 to streamline content creation across multiple platforms. Click here.  Find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!  https://www.creativelyowned.com/quiz Build your own quiz using Interact Quizzes, click here. Join The Selling the invisible AI Lab, a curated membership for founders who want to discover how to use AI in their business. https://creativelyowned.com/ai-lab
How A Former National Geographic Photographer Scott Proposki Reinvented Himself After the Pandemic Wiped Out His Career
2026/03/24
What does it actually take to rebuild after losing everything, not just the business, but the identity that came with it? When the pandemic wiped out Scott Proposki's photography empire almost overnight, he had a choice but to reinvent himself.  In this episode, Kathryn talks with Scott Proposki who spent 27 years behind the camera, photographing for National Geographic, The White House, HBO, Microsoft, and celebrities like Robin Williams and Miley Cyrus. He built a seven-figure photography business and led teams across North America.Then he lost it all. Through the painful rebuilding process, Scott discovered what photographers really need isn’t more talent, it’s the business foundation that turns talent into predictable, sustainable success. That realization led him to create the Camera Focus Method™. They get into what it means to let go of a past identity, how to spot the business model that actually fits your brain, and why the boring thing (corporate headshots) might be the most powerful thing you can build. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER: Why Scott compares AI to every other "photography is dying" moment in his four-decade career, from film to digital to Polaroid to the iPhone, and why, having been on both sides of that fear (first as the eager digital newcomer, then as the skeptic resisting AI), he's convinced history always repeats the same lesson, which is the ones who adapt don't just survive, they end up defining what the craft becomes next.The real math behind "making it" at scale and why Scott hit a million dollars in sales twice and walked away with barely anything to show for it, because the profit margins on building something that size can leave you worse off than the $200K business that would have given you more money, less stress, and the time to actually live the life you were supposedly building toward.How the "trust recession,” people not knowing who anyone really is online, defaulting to AI-generated photos, and connecting exclusively through screens, has actually created massive demand for what Scott calls the boring work (volume corporate headshots), and why the business that gets dismissed as uncreative might be the most resilient, scalable, and financially sound thing a photographer can build right now.Why Scott says you cannot rebuild alone and he means this not as a platitude but from lived experience, having navigated loss, depression, and complete identity dissolution as a creative entrepreneur, which is why his message about finding a guide (not necessarily a coach, not necessarily a program, just someone who speaks your language and has walked a path you recognize) lands differently when it comes from someone who's actually been in the dark.And while you’re here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. To get Wispr Flow the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. click here. Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises.  Free on-demand training >>> https://www.creativelyowned.co  To find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!  
What the Trends Are Actually Telling Us About Where We're Headed in Marketing, Social Media, and Business
2026/03/17
Have you ever noticed that the trends dominating the online space aren't random – meaning alignment gave way to authenticity, which gave way to sovereignty, which gave way to embodiment, and that each one landed exactly when we needed it? What if that pattern isn't coincidence but preparation – a collective readying for an era where your ability to know yourself, think critically, and trust your own instincts becomes the only real currency that matters? In this episode, Kathryn traces the arc of what the trends have been telling us all along and where they're pointing next. She unpacks why cookie-cutter marketing gave way to alignment messaging, why sovereignty and embodiment have become the dominant conversation in the online space right now, and why AI isn't just a business disruption but a mirror for mass consciousness showing us exactly what's coming. She makes the case that the people who will thrive in the new era aren't the trend-chasers but the pattern-readers – those who have done enough inner work to know what's real, what's true for them, and what's worth building toward. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER: The full cultural arc Kathryn has been tracking across her 25+ years in marketing – from cookie-cutter "do as I say" frameworks to alignment to authenticity to sovereignty to embodiment and why each trend arrived not as a fad but as a collective preparation signal for the era of differentiation we're now entering, where your inner foundation is the only thing that won't be disrupted.Why nervous system regulation, somatics, and embodiment work became so culturally dominant right now, and why the people who've been doing this work for decades (before it was trendy) are actually sitting on the most important skill set of the AI age – the ability to feel what's real, discern what's true, and make decisions from the inside out rather than outsourcing authority to whoever promises the clearest roadmap.Why AI is both a threat and a democratizing force – making formerly capital-heavy ventures accessible to everyday small business owners while simultaneously flooding the market with meaningless, pattern-same gobbledygook and why in the era of differentiation, the heart-centered, process-oriented, deeply authentic work is about to become the rarest and most sought-after thing in the feed.The spider card insight that reframes the whole results-vs-process debate. The spider never questions its dharma, it just spins and why Kathryn sees process orientation, devotion to craft, and the willingness to live with uncertainty as the actual energetic current of the new era, and why the weavers, the multifaceted thinkers, and the complexity-holders have a massive opportunity most of them haven't clocked yet.And while you’re here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. To get Wispr Flow the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. click here. Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises.  Free on-demand training >>> https://www.creativelyowned.co  To find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!  
Why the New Paradigm Will Finally Honour Your Sophistication, Mastery, and Depth and Why Social Media Has Been Stripping It From You
2026/03/10
What if the reason you've felt so disenchanted with online marketing isn't a mindset problem or a visibility problem but a design problem? What if decades of embodied, sophisticated, hard-won mastery was never going to fit inside a hook formula, viral reel, or free masterclass funnel? Building on last week's episode, Kathryn goes deep on sophistication, mastery, and craftsmanship – the soul gifts that run through people who've spent decades in integrity with their work – and why the online space has been asking them to shove all of that through a meat grinder of clickbait content and viral tactics that strip it of its very essence. She shares her own astrological wiring (Scorpio rising, Mercury conjunct Uranus, Capricorn in the third house) as a live example of how self-discovery illuminates not just what you do, but the vehicle and conditions through which your work can actually come through. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER: Why the era of differentiation is going to honor – finally – those with decades of embodied, lived-experience mastery in their work, and why giving that work away for free, shrinking it into bite-size social content, or packaging it into a five-step formula isn't just misaligned but actively strips the sophistication and frequency of what you're here to share.How Kathryn uses her own astrology chart – Scorpio rising with Mercury conjunct Uranus in the first house, Capricorn ruling her third house of content – to show why her insights arrive as lightning bolts during physical movement (not at a desk), why her work demands substance and depth over virality, and how trying to conform to posting reels three times a day literally dries up the well of insight her whole chart is built to generate.The internal battle that shows up when your chart contains conflicting energies like a Cancer rising (compassionate, gentle) fighting a Scorpio Mercury (direct, truth-telling) and how those resistance points aren't character flaws but the exact places where, if integrated, your most differentiated and powerful expression lives.Why self-discovery is not a phase you graduate from but a lifelong living laboratory and why the most valuable thing you can do as we enter the new paradigm is sit in the discomfort of not knowing long enough to let your actual differentiated expression emerge, rather than rushing it into a package, freebie, or formula before it's had time to breathe.And while you’re here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. To get Wispr Flow the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. click here. Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises.  Free on-demand training >>> https://www.creativelyowned.co  To find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!  https://www.creativelyowned.com/quiz Offer Architect: TURN YOUR ‘INVISIBLE’ WISDOM INTO A COMPELLING OFFER THAT WILL SELL WITH A SINGLE EMAIL.  >>>
The New Paradigm is Dismantling One of the Biggest Beliefs in Business that Implied Proximity to Influential People Meant Fast-Tracking Your Way to Success
2026/03/03
For over 400 years, the belief that surrounding yourself with like-minded, high-status people in the right rooms would fast-track your success has felt not just true – it's felt safe. Paid masterminds, celebrity-led groups, proximity plays built on follower counts and influence. But what if that entire belief is being dismantled, and your nervous system is already starting to feel it? Kathryn unpacks how the Human Design shift from the Cross of Planning into the Cross of the Sleeping Phoenix is dismantling one of the biggest beliefs in business and what's actually being asked of you instead. If you've ever felt viscerally out of place in a room that demanded you conform, follow the doctrine, or earn your seat through status, this episode is going to feel like permission. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER: Why the 400-year era of the Cross of Planning – built on homogenization, fitting in, and following what society deemed worthy (school, job, marriage, the prescribed path to success) – is shifting into the Cross of The Sleeping Phoenix, and what it means that your nervous system is going to stop feeling safe conforming to a world that no longer honors who you actually are.How the business belief that you need to pay for proximity to celebrity influencers, join the high-ticket mastermind, or only form relationships with people who hold equal or higher status is being dismantled and why Kathryn never bought into the idea that vanity metrics like follower count determine who is worthy of a conversation or a seat at the table.The difference between the group-think echo chamber of most masterminds and group coaching programs – where everyone attracts the same type of person, is taught the same doctrine, and leaves with a slightly repackaged version of the same tactic – and the kind of rich, dynamic, mutually generative co-creation that's emerging in the new paradigm, where a barista, a sourdough baker in Minnesota, or a WhatsApp conversation with a client might unlock more genuine insight than a $50K room ever could.What this shift means if you run a mastermind, group coaching program, or curriculum-based offer – specifically the question of whether your structure is asking people to conform to your methodology rather than honoring their differentiation – and why the five-step framework model is going to increasingly feel misaligned as people become too uniquely themselves to fit a one-size-fits-all path.And while you’re here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. To get Wispr Flow the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. click here. Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises.  Free on-demand training >>> https://www.creativelyowned.co  To find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!  https://www.creativelyowned.com/quiz Offer Architect: TURN YOUR ‘INVISIBLE’ WISDOM INTO A COMPELLING OFFER THAT WILL SELL WITH A SINGLE EMAIL.  >>>
Why Your Left-Field Obsessions Are the Breadcrumbs You Need to Follow
2026/02/24
What if the random obsession you keep dismissing — the sourdough baking, the knitting, the gardening, the fantasy novels — isn't a distraction from your purpose, but a direct signal toward it? And what if the reason you keep squashing those pulls isn't because they're impractical, but because you've been trained to only value what can be immediately monetized? Kathryn digs into why so many gifted entrepreneurs dismiss the very things they're being called toward because they don't fit a business model, can't be packaged, or don't have an obvious through-line to income. She shares her own journey of following pulls that made no logical sense (astrology, Human Design, Gene Keys) before understanding what they were truly pointing toward, and why the greatest creators — from Warhol to Dalí — never set out to build a legacy. They just followed their obsessions. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU’LL DISCOVER: Why the hits of inspiration and left-field interests popping up for you right now — the sourdough, the gardening, the herbalism, the painting — are likely your soul's gifts trying to come online, and how the habit of immediately asking "how do I monetize this?" is the exact mechanism that shuts the channel down before it can show you where it's actually leading.How Kathryn's experiential learning style — someone who graduated top of her master's program without asking a single question or being front-of-class, who traveled to a remote Philippine village to live her research rather than study it from a lab — reveals the bigger point that the way you're wired to learn, create, and show up is not a liability, and how the sourdough baker who masters their craft with no monetization plan may be five years ahead of the bread shortage they never saw coming.A reframe on consistency that has nothing to do with posting every day or showing up the same way all the time and everything to do with being in rhythm with how you're actually designed to move through seasons of go, slow, and pause, the same way a garden consistently does what it needs to do depending on the season rather than trying to bear fruit year-round.Why trying to force clarity on your creative direction or body of work — rolling on the metaphorical tennis ball until you've just irritated the knot further — is the thing preventing the insight from coming through, and how sitting in contemplation with what's arising (without rushing it to fit a package, a price point, or a five-step path) is where the real revelation lives.And while you’re here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. To get Wispr Flow the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. click here. Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises.  Free on-demand training >>> https://www.creativelyowned.co  To find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!  https://www.creativelyowned.com/quiz Offer Architect: TURN YOUR ‘INVISIBLE’ WISDOM INTO A COMPELLING OFFER THAT WILL SELL WITH A SINGLE EMAIL.
Why You Keep Rebuilding the Same Business and How to Actually Create Something New
2026/02/17
What if every pivot you've made from corporate to entrepreneurship, from brick and mortar to online business has just been a millimeter turn that rebuilt the same construct you were trying to escape? What if the freedom you thought you were chasing doesn't actually exist inside the model you've been sold, and the real reason you're swirling isn't because you lack direction but because you're trying to create something new while still looking through the lens of the old rules? Kathryn unpacks a breakthrough insight from one of her live workshops about the identity and constructs we build around ourselves, the marketing rules, the business models, the beliefs about what success requires and why stepping out of the box feels so terrifying when your entire sense of self has been wrapped up in it. She walks through her own journey of millimeter turns from corporate to wine business to online business, shares the process she uses to identify resistance points versus genuine misalignment, and explains why dismantling the beliefs running your show is the only way to stop swirling and start creating from a completely different place. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU’LL DISCOVER: The concept of "millimeter turns" and how many entrepreneurs keep rebuilding the same construct they were trying to escape, moving from corporate to brick and mortar to online business and realizing each pivot just replaced one set of constraints with another (trading a nine-to-five for seven-day work weeks, swapping office overhead for $10,000 monthly ad spend) without ever actually stepping out of the box they were desperate to leave.Why the swirling happens when you're bumping up against the edge of your current construct and can see that something needs to change but the identity you've built (marketer, conversion copywriter, psychologist, Reiki practitioner) and the rules you've internalized ("niche down," "sell one thing," "speak to one person," "be the loudest in the room") keep pulling you back into the same box because stepping into the unknown means not knowing where you land or who you are without that framework.How Kathryn used her own resistance points as a compass, shutting off ads when the overhead felt heavy, questioning whether social media's broadcast-style energy matched someone who graduated top of her class without asking a single question, and recognizing the difference between an edge she needed to push through versus genuine misalignment with her natural way of being (the person who observes rather than performs, who thrives in organic grassroots connection rather than center-stage content creation).Why you can't create something new from the same level of consciousness and the practical process of dismantling your constructs by first identifying your resistance points, then uncovering the beliefs running the show behind the scenes ("I need to wear heels for people to take me seriously," "I need to reach the masses to be successful"), and then using tools like Perplexity AI to find real examples of people who've built what you're envisioning because you have to not only shift your perspective but actually believe in the new angle before the swirling stops and real creation begins.And while you’re here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. To get Wispr Flow the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. click here. Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the t
Hiding Behind What You Think Will Sell Instead of What You Actually Want to Do
2026/02/10
What if the pathway you've chosen to build confidence and attract aligned clients is actually destroying your confidence and bringing in the wrong people? Kathryn unpacks a theme she's been seeing in almost every client session for the past eight months, brilliant practitioners hiding their true gifts behind what they think will sell, creating group programs they don't want to run or practical offerings that sidestep the depth they actually bring, all while believing this detour will eventually lead them to the work they're meant to do. Through her own story of selling practical marketing programs while hiding her intuitive depth and spiritual insights, she reveals how this strategy doesn't build confidence at all but deteriorates it by attracting misaligned clients who want the steps you're advertising rather than the transformational work you're wired to deliver.  BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER: Why selling what you think will work on the front end (practical group programs, step-by-step frameworks, surface-level problem solving) while hiding your actual depth creates a fatal misalignment that attracts clients who want the logical steps you advertised instead of the transformational intuitive work you're wired to deliver, forcing you to pull teeth and feel like you're pushing boulders uphill with people who get overwhelmed by your natural intensity and question whether you're actually good at what you do.How the confidence trap works—believing that if you just do this easier-to-sell thing and start attracting clients you'll build confidence through action—when in reality you deteriorate your confidence by doing work that isn't your natural expression, working with misaligned people, and going against your actual wiring, which is exactly where Kathryn spent years doubting her marketing abilities and pulling back from her intuitive gifts until she finally stopped conforming to what she thought people wanted and stepped into her actual brilliance.The pattern of clients who off the cuff mention something revolutionary at the end of a strategy session (dreamwork for one practitioner, a completely new transformational framework for another) that turns out to be the actual thing they're here to do, not the practical offering they've been trying to sell, and why these nuggets of gold get hidden behind the belief that "I need to take baby steps to build confidence first" or "this feels too risky to put out there" when the detour path is what actually creates the years of struggle and burnout.Why you need to do an inventory check right now asking yourself if you're actually doing the work you want to be doing (not bypassing fear but genuinely assessing if this is your thing or just what you think will sell), clearing the performative elements and the roundabout pathways that fracture your energy, and recognizing that when clients come into your world asking for things you don't even sell or seeing something in you that you don't see in yourself, that's the reflection showing you where your brilliance actually lives and what you should be leading with instead of hiding behind.And while you’re here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. To get Wispr Flow the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. click here. Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises.&nb
One skill that will make your Marketing Impossible to Ignore in 2026
2026/02/03
Why does so much marketing feel like it's written by the same AI bot, hitting all the same patterns of three and ending with those choppy period-heavy sentences that no human would actually write? In this episode, Kathryn breaks down the single most important skill to develop in your marketing, writing with context, nuance, and specificity that creates that visceral "oh my god that's me" recognition instead of staying at the concept level talking about burnout and procrastination without ever showing what that actually looks like, sounds like, and feels like for your people. She shares why concept-led messaging keeps people in their logical brain where they can rattle off 50 reasons your thing won't work, a client story about unparalleled transformational work missing the critical context that would make people stop scrolling, and why you only need three big ideas tested for 90 days rather than 7,000 different hooks that overwhelm you and make it impossible to assess what's actually working. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER: Why surface-level concepts like burnout, procrastination, or self-abandonment get filtered through someone's logical brain where they immediately start listing all the reasons your solution won't work for them (I've tried everything, my situation is different, how do you know what my burnout is like), and how getting specific with what it looks like, sounds like, feels like bypasses the mental chatter and lands in that gut-level recognition that moves someone to work with you.The AI-isms you need to strip from your writing to avoid sounding like everyone else, patterns of three (you are not broken, you are not procrastinating, you are not self-sabotaging), very short truncated sentences ending in periods with no flow, and the "it isn't this, it's that" construction that's everywhere now. And why even brilliant writers who aren't trained marketers can't assess whether AI-generated sales copy is actually good marketing because they don't have the lens to evaluate it, just like Kathryn wouldn't be able to edit a novel or create a health program without the trained expertise in those fields.How one psychologist went viral on Instagram and TikTok by taking the concept of intrusive thoughts (something well-known to psychologists but not the general public) and giving it specific context that made hundreds of thousands of people go "oh my god that's me, I thought I was crazy, I thought I had a problem," and why your job as a marketer is to take the concepts you understand deeply (because of your training and experience) and build the context that creates recognition for people who don't have that same frame of reference.Why you need to pick 2-3 big ideas maximum and test them for 90 days with multiple variations rather than trying 7,000 different hooks, and how proper testing means you can't post something twice on Instagram, get no engagement, and conclude "that idea sucked" because any scientist will tell you that you can't draw conclusions from asking two people, which means you need to give yourself enough time to collect actual data while varying the format, the wording, the images, and getting curious about what's working instead of throwing a tantrum when something doesn't pop off immediately.And while you’re here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. To get Wispr Flow the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. click here. Selling the Invisible: Exactly how
The Originality and Mediocrity Paradox Preventing You from Really Sharing Your Work
2026/01/27
a cycle of fence-sitting, perfectionism, and never launching the thing that could change everything? In this episode, Kathryn explores a pattern she keeps seeing in her client sessions which is brilliant entrepreneurs who can see systems, connect dots, and synthesize multiple methodologies, but who won't put their work into the world because they're convinced it's not groundbreaking enough or will just add to the noise. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER:Why the fear of not being "original enough" combined with the pressure to avoid mediocrity creates a paralyzing paradox that keeps you on the sidelines and how exposure to AI-generated sameness and cookie-cutter content formulas can make you cynical about your own work and hypersensitive to homogenization, leading you to dismiss your unique synthesis of ideas because you're filtering everything through a lens of "this has all been said before" even when your particular combination, perspective, and application is actually unprecedented in your specific way.The revolutionary concept of experimenting without attachment for 90 days, choosing something you have rigid, strongly-held beliefs about (like "social media doesn't work for me" or "this strategy isn't aligned") and committing to try it purely to see what happens, without setting goals, measuring follower counts, tracking engagement metrics, or creating any expectation about outcomes, because when you remove the attachment to results and the need for validation, you can finally see whether your "truth" about why something doesn't work is actually based on legitimate misalignment or on past evidence collected from attempts that were too short, too pressured, or too desperate for quick results.Why 90% of people don't stick with anything long enough to actually know if it works and how we typically hit the discomfort zone around the two-week mark when we're not getting the response, recognition, or validation we expected, which triggers us to create beliefs like "this isn't working" or "this is a waste of time," when the real issue is that we're so attached to needing certainty, needing things to work quickly, and needing the external validation of likes, views, and immediate client signups that we abandon ship before we have any real data about whether the strategy itself is flawed or whether we just didn't give it enough time to gain traction.How to identify the difference between genuine misalignment and the subtle need for external validation lurking beneath your "aligned" business decisions even when you intellectually know you don't need likes or views to validate your worth, there may still be a very subtle but present need for being seen, being recognized, being valued that's influencing your choices, and the way to discover this is through experimentation that strips away the pressure to perform, the expectation of outcomes, and the attachment to results, allowing you to observe your own emotional tracking and notice what comes up when you post something that gets zero engagement or when you try something that doesn't immediately produce the success you hoped for.And while you’re here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. To get Wispr Flow the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. click here. Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises.  Free on-demand
Why Your Relationship With Yourself Determines Everything in Your Business
2026/01/20
What if the reason you keep hitting roadblocks in your business isn't about strategy or tactics, but about your relationship with yourself and how that ripples into every business relationship you have? In this episode, Kathryn shares a story about working with a million-dollar brand that revealed the hidden patterns keeping entrepreneurs stuck at the starting line or grinding through growth. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER: Why your relationship with yourself including self-criticism, perfectionism, and lack of psychological safety to make mistakes, directly determines how you lead your team, serve your clients, and progress in your business, and how the same patterns that keep you stuck internally (unclear expectations, moving goalposts, fear of failure) show up externally in difficult client dynamics, team management challenges, and business friction points that feel harder than they should be.The concept of psychological safety and why creating it within yourself first, allowing yourself to f**k up, make mistakes, pivot, change course, and be contradictory without punishment or harsh self-judgment is essential not just for your own wellbeing but for building a team that thrives, maintaining healthy client relationships, and actually getting off the starting line instead of staying paralyzed by the need to have everything perfect before you begin.Why those expectations you create about timelines (I should be making money by now, I should have grown faster, I should be further ahead) cause so much pain, especially when we compare ourselves to others and weren't born with entrepreneurial skills but need to acquire them over time through trial and error, which requires giving yourself permission to learn marketing, sales, leadership, and scaling as crafts that take time to master rather than overnight accomplishments.How to distinguish between being truly off-path versus having an emotional flight response to obstacles—notice if your "I don't think this is right for me" feelings arise right after a bad sales call, client complaint, launch that didn't go as planned, or social media post that flopped, because if something is genuinely your passion and purpose, you wouldn't be having the conversation of whether it's the right path, you'd just keep going despite the challenges because the vision is so clear you literally can't live without pursuing it.And while you’re here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. To get Wispr Flow the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. click here. Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises.  Free on-demand training >>> https://www.creativelyowned.co/watchnow  To find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!  https://www.creativelyowned.com/quiz Offer Architect: TURN YOUR ‘INVISIBLE’ WISDOM INTO A COMPELLING OFFER THAT WILL SELL WITH A SINGLE EMAIL.  >>>https://creativelyowned.com/offer-architec
What the Shift to the New Paradigm Actually Means for Your Business, Marketing, and Sales
2026/01/13
What if your proven marketing strategies feel increasingly uncomfortable because we're in a massive energetic shift from homogenization to differentiation, from fitting in to survive to standing out to thrive? In this episode, Kathryn unpacks the 2027 shift from the Cross of Planning to the Cross of the Sleeping Phoenix and what this means for your business and marketing. She shares why cookie-cutter frameworks are dying and why the real work now is weaving together all the multifaceted parts of who you are instead of packaging yourself into a homogenized model anyone could copy. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER: The shift happening in 2027 from the Cross of Planning (400 years of strategic mind dominance, homogenization, and survival through fitting in) to the Cross of the Sleeping Phoenix (differentiation, emotional intelligence, and survival through authentic expression), and why your internal system is already starting to feel increasingly uncomfortable with cookie-cutter strategies and surface-level messaging even if they're "proven to work" because the energetics are fundamentally changing.Why the Instagram CEO's recent post about creating content that only you can create is quite literally describing this new paradigm, why regurgitation and repetition ("DM me this word for engagement") is falling away, and how AI built on the old strategic mind model is actually accelerating the homogenization problem unless you're intentionally using it to amplify your authentic voice rather than sound like everyone else in your industry.The difference between strategic differentiation (looking at Amy Porterfield's model and adding your unique spin) versus true differentiation (going inward first to create from your own well of inspiration, then weaving together the multifaceted parts of who you are that no one else can replicate). Why your offerings, business model, pricing, and delivery need complete reinvention away from the "six-week group program at this price because that's what everyone charges" homogenized approach, and how the real question isn't "what model has been proven to work" but "what do I actually want to create, how do I want to create it, and what does success look like for me" without the parameters of looking at what's already been done, which requires going inward and internally resourcing rather than constantly having that outward gaze that keeps us trapped in comparison and cookie-cutter thinking.And while you’re here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. To get Wispr Flow the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. click here. Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises.  Free on-demand training >>> https://www.creativelyowned.co/watchnow  To find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!  https://www.creativelyowned.com/quiz Offer Architect: TURN YOUR ‘INVISIBLE’ WISDOM INTO A COMPELLING OFFER THAT WILL SELL WITH A SINGLE EMAIL.  >>>

Podcast reviews

Read BE the Sought-After Entrepreneur Podcast podcast reviews


5 out of 5
25 reviews
★★★★★
Jennifertherealtor 2023/08/10
Absolute Staple!
Kathryn’s podcast has become a staple for me when it comes to ensuring my marketing is the best it; it is packed with inspiration! Each episode gives ...
★★★★★
Bernadette Marciniak | Solhaus 2023/08/07
The shifts & reframes are a blessing to my neverending entrepreneurial anxieties
Just listened to the "Powerful Content Prompts" episode and I felt a huge SHIFT of relief with Kathryn's permission slip to not create content for the...
★★★★★
Scented Designs 2023/03/31
So helpful
As a small business owner with zero background in marketing, this podcast has become a huge learning resource for me. From fantastic expert advice, to...
★★★★★
Tracy Yates - Mindway 2022/08/15
The Real Deal!
Kathryn's is changing the game for entrepreneurs who will lead us forward! If you're tired of following an outdated playbook, follow Kathryn.
★★★★★
Hope Celeste 2022/07/06
So good!
Amazing, Kathryn pulls back the curtain in her business and talks about real subjects that all of us deal with! Honest and refreshing with insight to ...
★★★★★
epsandager 2022/02/09
Absolutely love this podcast
Kathryn’s perspective is so refreshing and I find myself resonating with so much she has to say and of her guests. I highly recommend this podcast to ...
★★★★★
cassie biltz 2021/12/09
New powerful perspective
I LOVE this podcast!! It's such a refreshing insight to hear and Kathryn has a way of putting things in a new light so I hear it from a different pers...
★★★★★
katp113 2021/12/08
Katrina Aronson Consulting
Obsessed with Kathryn and her whole vibe. Hearing her ease and true passion, and the experts she brings on is so helpful in my business. So glad I fou...
★★★★★
PodLaunchHQ.com 2021/07/08
Hit that Follow Button!!!!!
What a REFRESHING new take on how to market your online business more effectively! If you’re tired of worn out marketing tactics that don’t work, look...
★★★★★
LMLGrant 2021/07/07
Dynamic and new ways to BE
I’ve Been following Kathryn for a couple of years now. It’s never been the right time to work with her personally, but I have followed her and been ge...
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