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Marketing methods for online and offline success by Jan Rossi - 14 year successful retail business owner, website designer and social media marketer for small to mid-sized businesses. Marketing Residency offers marketing strategies, tips and ideas you can implement for your retail business today. Episodes are between 1 and 8 minutes in length. This is not just news curated from google alert emails. Presenting fresh and actionable information that works today - not based on data from 3 years ago. Times change fast! Kindly review this podcast “Marketing Residency” to help others find the show. Thank you. Enable this Alexa Newscast: http://bit.ly/MarketingResidency LISTEN IN weekly for actionable tips and creative marketing strategies that propel your business to success! This podcast is hosted by Acast. Find the Acast website for Marketing Residency here: https://shows.acast.com/marketing-residency-with-jan-rossi Hosted on Acast. See acast.com/privacy for more information.

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Comparison Graphic Tip

2026/10/27

Cautionary tales about using AI for images, watch out using Gmail as it wants to scan all your emails and information plus information on creating an effective comparison chart. Happy Fall! More marketing tips again soon from Jan Rossi of Marketing Residency. Hosted on Acast. See acast.com/privacy for more information.

Timely Follow-up Advances your Business

2026/10/05

Great follow-up skills result in clients that will only do business with you! Isn't that what you want? Listen to Jan Rossi of Marketing Residency and learn how some do it! ♪ Hosted on Acast. See acast.com/privacy for more information.

Yelp is Important Again

2026/09/15

How is your Apple Maps area looking? As people switched away from Google Search in the last month they went to other search engines - not Google! You better make sure that area is tight! You heard it here on Marketing Residency with Jan Rossi. My Acast account has all my podcast sessions here https://shows.acast.com/marketing-residency-with-jan-rossi Listen to more episodes. More coming! Hosted on Acast. See acast.com/privacy for more information.

Design a 4th Quarter Marketing Plan

2026/09/09

Lots of chatter about Fall planning, moving over my remaining websites to a new hosting plan, etc. Ready for the 4th Quarter? Step up and design a new 4th Quarter Marketing Plan. Have actual goals and numbers you can hit. Nothing will happen if you do not plan. More from Jan Rossi of Marketing Residency again soon! [no AI was used in this podcast.] Marketing Residency is on Apple, Spotify, IHeart Radio, Amazon music and as an Amazon Flash Briefing as well. Find your favorite podcast app and search on Marketing Residency by Jan Rossi - you will find me! New Image too - Have a great September. Hosted on Acast. See acast.com/privacy for more information.

Lost Opportunities

2026/07/28

Welcome listeners in Japan and all over the world! Welcome to Marketing Residency with Jan Rossi. Thanks for listening. Today I'm talking a bit about making sure your post event activity is on point and sharing an experience I had recently at a local book buying and author signing event. Hope you like it! I also talk about stats and that is how I found out I had a following of folks from Japan - that was very interesting - I mention it in the podcast. Thank you for your support. The podcast is growing every month. More great content to come! This episode is a little over 7 minutes long. Hosted on Acast. See acast.com/privacy for more information.

Protect Your Brand

2026/07/01

There are lots of things to protect with your social media platforms and your website. Are you on top of them? Or are bad actors smearing your name and reputation just to get a reaction. Time to ban, block and delete the bots and the bad actors! You must monitor your areas and respond to customer requests. Who does it in your business? Do they really know how to use these platforms or do you just assume they do because they are "younger" - make sure they know what they are doing! A good listen. Have a great day! - Jan Hosted on Acast. See acast.com/privacy for more information.

Back in Action December 2025

2025/12/11

Hello there Marketing Residency Podcast Listeners. It appears I took a sabbatical for most of 2024. All is good. I'm back to talk more about things to look for as you provide invaluable marketing services for you and your clients using all the known tactics, some of my special tactics and of course the new leader of social media and life in general - AI. More great ideas to share. Forgive my time off as I just simply took a break away from sharing everything about Marketing for small and medium sized businesses. I took time away to also learn more about AI so I could discuss things with you here. Listen in ♪ and more to come! Season 15 is here! - Jan Rossi Hosted on Acast. See acast.com/privacy for more information.

Protect Search Result Ranking

2025/02/28

Watch out for someone squeezing in front of your Google Search Results. Bump them off - within an hour! Sorry fraudster, Jan Rossi told me how to do this. And you get a better position - actually the position you are supposed to have - lol. Listen to Jan Rossi of Marketing Residency for session 751. ♫ Hosted on Acast. See acast.com/privacy for more information.

Valentines

2025/02/06

What's your business doing to celebrate Valentine's week? Can you make a special offer for your fans to tie into the holiday? Think about it - it's coming up fast - next week! Listen in to an idea for the restaurant I am supporting. Maybe it will spur an idea for your business. - Jan Rossi of Marketing Residency. Hosted on Acast. See acast.com/privacy for more information.

Bail When Click Costs go Higher

2025/02/03

Watch out when your per click charges start getting more expensive fast! It means that Facebook is trying very hard to take all your money within the budget you set but they are not showing it to a ton of people. Not sure what I mean? Listen in! ♪ I'm Jan Rossi of Marketing Residency. Consider my podcast your "residency" in your marketing journey. Always good to have an extra fellow marketer nearby to fine-tune your efforts. Hope your 2025 is off to a great start! I think a new client is looming in my future. How 'bout yours? Stay in touch! Hosted on Acast. See acast.com/privacy for more information.

A New Plan for 2025

2025/01/06

Writing a new business plan for the new year is a great idea. Successful business look back and look ahead. Prepare for new things to come and lots more profit! Happy New Year from your marketing consultant - Jan Rossi! Hosted on Acast. See acast.com/privacy for more information.

New Google Guidelines 2024

2024/11/29

New Guidelines if you have an age-restricted business! Listen in to learn more. Happy Thanksgiving weekend. Enjoy the leftovers and football! - Jan ♥ Hosted on Acast. See acast.com/privacy for more information.

Black Friday Advice and More

2024/11/25

I'm back at it Marketing Residency Listeners. Had a personal setback the day after that last broadcast - I explain it at the end of this podcast so you can end it early or listen if you feel like knowing a bit more about it. Don't forget to detach yourself for auto-renewals of Black Friday deal commitment deals from last year - you KNOW they will renew higher! Sometimes you don't get notified. Mark it in your calendars for next year. Pay attention. Also adjust your hours on your Google Business Profiles for being closed on Thanksgiving. People need to know your CORRECT open and closed days/hours. A personal note at the end of this podcast explains my hospital stay at the end of October. Back in action though - all is well. I hope you are too - Happy Thanksgiving to all! - Jan ♥ Hosted on Acast. See acast.com/privacy for more information.

Comply with New Local Search Rules

2024/10/11

No More Fake Locals Hosted on Acast. See acast.com/privacy for more information.

Keep Brand Chatter Quiet During Disasters

2024/10/10

When big emergencies happen like hurricanes and tornadoes in your area it's best to be quiet about your brand and industry postings. Be more community focused and help people locate Red Cross Shelters or stations where food and water is being distributed. Use your social media feed to assist in recovery and not blather on about how great your business is doing. Be sensitive to other people's situations. Listen in. I share my FEMA experience from 1997. It's not a bed of roses - lots of anxiety during disasters. Please be mindful on your Social Media Channels. More over the weekend. - Jan Hosted on Acast. See acast.com/privacy for more information.