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A range of new titles hit the big screen this weekend with impressive results. Matthew and Simon take us through the box office, audience analysis, and marketing opportunities for Send Help, Iron Lung from Markiplier, and more on this packed episode of Behind the Screens. Topics and times: Weekend box office overview - 0:40Send Help international box office results - 2:16Send Help audience analysis - 3:09Iron Lung international box office results - 4:48Iron Lung audience analysis - 5:48Melania box office and reception - 7:43Melania audience analysis - 8:46The Strangers: Chapter 3 pre-sales and audiences - 10:12Solo Mio and marketing opportunities - 12:11Next week - 14:46 Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram

Chris Pratt returned to the big screen with Mercy this past weekend. While the box office was quietened in the US due to storms, Matthew and Simon have a lot of pre-sales data to dig into between upcoming titles Iron Lung, Send Help, and Shelter this week Behind the Screens. Topics and times: Winter storm impact on the US box office - 0:30Weekend box office results - 1:34Mercy audience analysis - 2:54Next week; Iron Lung, Send Help, Shelter - 6:36Iron Lung pre-sales performance and promotion - 7:13Iron Lung pre-sales audience comparisons and marketing impact - 7:58Send Help pre-sales tracking - 11:57Send Help pre-sales audience comparisons - 12:51Shelter pre-sales audience - 14:27Next week - 16:00 Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram

With 28 Years Later: The Bone Temple underperforming at the box office this week, Matthew and Simon are digging into the audiences and comparisons to the previous instalment to find out why, and what opportunities marketers may have to boost the title's performance. Mercy pre-sales give us a look ahead to Chris Pratt's next big screen outing here on Behind the Screens. Topics and times: Netflix news from the trades - 0:26Small-screen plotting and the erosion of attention - 2:37Weekend box office overview - 4:5728 Years Later: The Bone Temple international box office breakdown - 6:3428 Years Later: The Bone Temple marketing and reception - 7:2628 Years Later: The Bone Temple audience analysis and marketing opportunities - 8:45Mercy pre-sales comparisons and impressions - 12:14Mercy pre-sales audience - 13:09Next week - 14:45 Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram

Two new titles hit the big screen this weekend. With Primate and Greenland 2: Migration in the open, our hosts are analysing the box office, audiences, and marketing opportunities for both movies. Join us Behind the Screens for the latest insights from this past weekend, as well as pre-sales previews to see how 28 Years Later: The Bone Temple is shaping up. Topics and times: Anaconda 2 and The Housemaid impressions - 1:00Box office overview - 3:24Primate audience analysis - 4:27Primate marketing opportunities - 6:55Greenland 2: Migration box office and audience - 7:50Pre-sales for 28 Years Later: The Bone Temple - 10:42Next week - 12:38 Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram

A new year means a brand new season of Behind the Screens, starting off with the final box office look across the year for 2025. Avatar: Fire and Ash continues to make that holiday period shine, and we dig into the pre-sales tracking and audiences for upcoming titles Primate and Greenland 2: Migration. Join us Behind the Screens for an exciting new year of insights. Topics and times: Holiday season box office and 2025 overview - 0:42The opportunities in cinema in 2026 - 2:25Box office updates: Avatar Fire and Ash - 4:51Box office updates: Zootopia 2 - 5:45Box office updates: The Housemaid, Marty Supreme, Anaconda 2 - 6:22Primate pre-sales comparisons and tracking - 7:34Primate pre-sales audience analysis - 8:53Greenland 2: Migration pre-sales comparisons and audiences - 10:14Next week - 12:38 Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram

At the end of the season for this year's Behind the Screens, we're looking to the big weekend to come, with pre-sales and audience analysis for Avatar: Fire and Ash. Join us to find out how Fire and Ash compares to The Way of Water and what opportunities its audience may offer. Topics and times: Box office roundup - 0:58Avatar: Fire and Ash pre-sales tracking and upcoming titles - 3:15Avatar: Fire and Ash pre-release audience analysis - 4:34Tone impressions of Avatar: Fire and Ash - 6:19Avatar: Fire and Ash audience continued and marketing opportunities - 7:24The Housemaid pre-release audience analysis - 8:15Looking ahead to 2026 - 9:29 Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram

It was a big weekend at the box office and for industry news. With Five Nights at Freddy's 2 hitting the big screen, Lauren and Matthew take us through the audiences and marketing opportunities for the horror sequel. But our eyes are turned a few weeks from now to the release of Avatar: Fire and Ash. Join us Behind the Screens to see how marketers can not only bridge the gap for the week to come, but build audiences for the end of year titles. Topics and times: Netflix and Warner Bros. deal - 0:39How exhibitors can plan ahead - 2:40Box office overview, Zootopia 2, Now You See Me, Wicked: For Good - 4:24Five Nights at Freddy's 2 box office performance - 6:25Five Nights at Freddy's 2 audience analysis - 7:14Marketing recommendations to bridge a quiet week until Avatar - 9:16Looking ahead; Ella McCay - 12:52Ella McCay pre-sales audience and marketing opportunities - 14:20Avatar: Fire and Ash pre-sales analysis and audiences - 17:35Opportunities for Avatar to lean into - 21:51 Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram

Thanksgiving weekend saw some impressive numbers from Zootopia 2 around the globe. Lauren Greene joins us from the UK to examine the audience that turned out for Zootopia 2 and what marketing opportunities it presents for exhibitors, before we turn our eyes to Five Nights at Freddy's 2. Topics and times: Thanksgiving weekend box office overview - 0:59Zootopia 2 box office breakdown - 1:52Zootopia 2 audience analysis - 4:55Zootopia 2 marketing opportunities - 5:45Box office roundup - 9:13Hamnet impressions - 10:39Five Nights at Freddy's 2 pre-sales tracking - 12:34Five Nights at Freddy's 2 pre-release audience - 14:18Five Nights at Freddy's 2 marketing opportunities - 15:56Next week - 19:46 Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram

Wicked: For Good hit the big screen this weekend, and our dynamic duo are tackling the box office, audience, and marketing opportunities for Part Two in-depth. How did it shape up against Wicked Part One? How has the audience evolved? And how can exhibitors drive further repeat visitation to keep the momentum? We're answering all the burning questions and more this week on Behind the Screens. Topics and times: Wicked: For Good opening weekend - 0:14Wicked: For Good global box office breakdown - 1:31Wicked: For Good in-depth audience analysis - 3:34Wicked: For Good audience and critical reception - 5:51Marketing opportunities for Wicked: For Good - 7:29Zootopia 2 pre-sales and audience comparisons - 8:22Next week - 12:54 Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram

With Wicked: For Good on the horizon to debut this weekend, the box office anticipation is ramping up. We take a deep look at the audience and pre-sales comparisons with the original Wicked, as well as new releases Now You See Me: Now You Don't and Running Man this week on Behind the Screens. Topics and times: Box office overview - 0:31Now You See Me: Now You Don't box office performance - 1:51Now You See Me: Now You Don't audience analysis - 2:40Running Man box office performance - 6:07Running Man audience analysis - 6:58Upcoming releases and Wicked: For Good pre-sales - 9:44Wicked: For Good pre-sales audience - 10:30Wicked: For Good marketing recommendations - 12:53Rental Family audience and marketing - 13:37Next week - 15:28 Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram

With Predator: Badlands making a splash at the box office this weekend, the Behind the Screens hosts are diving into the audience, opportunities, and possible shifts in week two to take advantage of. Pre-sales audiences for The Running Man and Now You See Me: Now You Don't show us a combined analysis of marketing opportunities for the coming weekend. Topics and times: Predator: Badlands box office performance vs predictions - 0:49Predator: Badlands audience analysis - 1:46Marketing opportunities of Badlands' week two - 3:28Pre-sales for The Running Man - 5:24Pre-sales for Now You See Me: Now You Don't - 6:06Combined pre-sales audiences and marketing opportunities - 7:20Next week - 10:31 Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram

With a rough Halloween weekend at the box office, we're looking forward to Predator: Badlands, analysing pre-sales, audiences, and marketing opportunities for the upcoming title this week Behind the Screens. Topics and times: Back from AIMC - 0:18Box office overview - 2:29Bugonia box office and audience breakdown - 4:12Upcoming titles - 7:18Predator: Badlands pre-sales - 8:13Predator: Badlands pre-sales audience analysis - 8:52Predator: Badlands marketing opportunities - 10:43Next week - 11:29 Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram

Between Chainsaw Man - The Movie, Regretting You, and Springsteen: Deliver Me From Nowhere hitting the big screen, there's a wide variety of audiences to appeal to at the box office this weekend. With Matthew away at AIMC, Simon and Lauren give us all the details on the box office and audience breakdowns for each title. Topics and times: Box office overview - 0:49Chainsaw Man - The Movie audience analysis - 1:35Chainsaw Man - The Movie critical and audience reception - 3:29Regretting You box office performance - 4:41Regretting You audience analysis - 5:20Regretting You critical and audience reception - 7:51Springsteen: Deliver Me From Nowhere box office and audience - 8:17Next week - 10:11 Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram

With Black Phone 2 finding its horror audience in the build-up to Halloween, we're taking a look at who turned out and the opportunities for the movie in the coming weeks. Looking ahead, Matthew and Simon break down the pre-sales tracking and audiences for Regretting You and Springsteen: Deliver Me From Nowhere here on Behind the Screens. Topics and times: One Battle After Another international box office - 0:14TRON: Ares week 2 box office drop - 1:10Black Phone 2 box office overview - 1:49Black Phone 2 reception and audience analysis - 2:29Upcoming titles — Regretting You, Springsteen, Bugonia - 4:35Regretting You pre-sales - 5:20Regretting You pre-sales audience analysis - 6:14Springsteen: Deliver Me From Nowhere pre-sales audience analysis - 9:11Bugonia previews - 11:55 Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram

The question this week: who was TRON: Ares for? We dive into the audience makeup and reception to understand the performance of the latest Tron film, then take a look ahead at how pre-sales are shaping up for the horror hit Black Phone 2 here on Behind the Screens. Topics and times: Fall Summit - 0:20Taylor Swift's documentary series - 0:48TRON: Ares box office overview - 2:42Box office milestones - 3:39TRON: Ares audience analysis - 4:53TRON: Ares critical and audience reception - 7:31Roofman box office overview - 8:21Roofman audience analysis - 8:39Black Phone 2 pre-sales tracking - 11:02Black Phone 2 pre-sales opening audience trends - 11:48Next week - 13:10 Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram