Advertise on podcast: Changing the Perception of Sales

On this episode of Changing the Perception of Sales, we’re joined by Nazma Qurban, Founder of Flooencer.   Nazma’s sales career began at the age of 15, when she was cold calling and trying to book timeshare appointments. Despite studying Law, Nazma returned to sales where she transitioned from recruitment to sales and became employee #1 for Cognism – helping the business grow from start-up to the globally recognised brand that it is today. In this episode of The Changing the Perception of Sales, Nazma talks about: Why she pushed back when a promised promotion to VP of Sales was about to be taken awayHow she landed the CRO role after her own mentor applied for itNever missing a monthly target, apart from March 2020, and how the team rebuilt after Covid wiped out 70% of the pipelineThe weekly numbers every founder should be getting from their first sales hireHiring, speed and the “teamship rules” that shaped Cognism’s sales cultureBeing a woman in a male-dominated industry, and why she sees it as an advantageHer life motto: 10% of life is what happens to you, 90% is how you respond

He lasted five days in his first sales role. Now David Wilkins runs a 13,000 strong global community for SDR leaders. In this episode, Kyle sits down with David Wilkins, founder of SDR Leaders of EMEA, USA & APAC. They talk about his winding path into sales, starting with a brutal five-day stint in a job straight out of Wolf of Wall Street, through leading global SDR teams at Palo Alto Networks and Snowflake, to building a 13,000 person community that started on a New Year's Eve dog walk. They cover why managing up might be the most underrated skill in sales, the debate over whether SDRs should report into sales or marketing, why cold calling never actually went away, and what the SDR role will look like in 2030. A must listen for anyone in sales development.

In this episode of Changing the Perception of Sales, we’re joined with Prime’s very own Head of Sales Training, Steve Lowndes! With over 30 years of sales experience and tens of thousands of salespeople trained, Steve knows what makes sales conversations work. So, we asked him what the three biggest challenges new SDRs might face, and how he would overcome them. He narrowed it down to three core areas: discipline and mindset, keeping track of sales maths and metrics, and focusing on the right things, like building conversations before pitching a meeting too early. Whether you’re new to sales or leading a team of SDRs, Steve’s advice is all about mastering the fundamentals that create long-term success.

Welcome to a special mini-series of Changing the Perception of Sales. This time, we’re joined by sales therapist and coach Robin Burr. Across these short, focused episodes, Robin shares actionable sales techniques and practical advice you can put into practice right away. From handling objections to improving how you communicate, each session is designed to give you quick, effective tools to level up your sales skills. Whether you’re just starting out in sales, or you’re leading a team, these bite-sized episodes will help you sell with confidence.

Welcome to a special mini-series of Changing the Perception of Sales. This time, we’re joined by sales therapist and coach Robin Burr. Across these short, focused episodes, Robin shares actionable sales techniques and practical advice you can put into practice right away. From handling objections to improving how you communicate, each session is designed to give you quick, effective tools to level up your sales skills. Whether you’re just starting out in sales, or you’re leading a team, these bite-sized episodes will help you sell with confidence.

In this episode of Changing the Perception of Sales, Kyle dives into one of Apple’s most talked-about new update: the new iOS call screening feature. He breaks down what it actually means for salespeople: -The features and how they work in practice -The pros and cons for outbound sales -And most importantly, the opportunities for reps who adapt early If your role involves picking up the phone, this update could change the way you prospect. Tune in to hear how to make it work for you, not against you.

In this episode of Changing the Perception of Sales, we’re joined by Jonathon Ilett, founder of Revenue Syndicate and former VP of Global Sales at Cognism. In our conversation, Jonathon shares how he built his career at the top of sales and how those same skills have shaped his journey into entrepreneurship and investing. We talk about why sales shouldn’t be seen as a short-term stop, but a career where longevity creates real value – both for the reps themselves and for the businesses they help scale. We explore why a background in sales can make you a stronger investor, what to look for when starting out, and how sales skills like resilience, communication, and strategy translate far beyond hitting targets. If you’re a sales professional looking for career inspiration, curious about investing, or simply want to learn from someone who has scaled both a sales career and their own ventures, this episode is packed with insights you won’t want to miss.

Welcome to a special mini-series of Changing the Perception of Sales. This time, we’re joined by sales therapist and coach Robin Burr. Across these short, focused episodes, Robin shares actionable sales techniques and practical advice you can put into practice right away. From handling objections to improving how you communicate, each session is designed to give you quick, effective tools to level up your sales skills. Whether you’re just starting out in sales, or you’re leading a team, these bite-sized episodes will help you sell with confidence.

Welcome to a special mini-series of Changing the Perception of Sales. This time, we’re joined by sales therapist and coach Robin Burr. Across these short, focused episodes, Robin shares actionable sales techniques and practical advice you can put into practice right away. From handling objections to improving how you communicate, each session is designed to give you quick, effective tools to level up your sales skills. Whether you’re just starting out in sales, or you’re leading a team, these bite-sized episodes will help you sell with confidence.

Welcome to Quick Tips, short, actionable moments from the Changing the Perception of Sales podcast! These bite-sized clips are designed to help you sell smarter with practical advice you can apply straight away, whether you're new to sales or just sharpening your edge. In this episode, we take a look back at our conversation with motivational speaker and sales trainer, Tony Morris.  Tony shared the importance of finding a 'why' in sales to keep you going, as well as how focusing on your 'whale' can help you find patterns in your work. To hear the full episode, check out our channel!

Welcome to Quick Tips, short, actionable moments from the Changing the Perception of Sales podcast! These bite-sized clips are designed to help you sell smarter with practical advice you can apply straight away, whether you're new to sales or just sharpening your edge. In this episode, we look back on our conversation with Anna Bella, the now Senior Manager of Sales Development at Snyk. Early on in her career, Anna was put on a Performance Improvement Plan (PIP), which gave her the push to strive for more. We discuss her story, how she stood out as an SDR and her advice to young SDRs craving progression.

In this episode of Changing the Perception of Sales, we’re joined by Adam Graham, founder of Gray Matters and an expert in agency growth, to unpack what it really takes to build a high-performing sales function and create a brand that stands out in today’s competitive landscape. Adam shares his step-by-step advice on building your sales team from the ground up, including where to start and how to make your first sales hires the right way. He dives deep into the secrets of positioning your business so you don’t just compete, you lead. He also explains what it means to be a true challenger brand that knows exactly who it is and how to sell that identity with confidence. We also get into why your value proposition is everything, how to find your niche in even the most crowded markets, and the crucial importance of aligning your branding and messaging across every platform, from your website to your sales pitches. Adam breaks down why investing in the right processes and CRMs can make or break your growth, and how sales and marketing need to operate on the same calendar with shared goals if you want real results. Finally, Adam shares his thoughts on why changing the perception of sales isn’t just a nice-to-have, but an absolute necessity for any modern business serious about sustainable success. So, if you’re a founder or sales leader, or just want to understand how sales and branding work together, this is a must-listen.

Welcome to Quick Tips, short, actionable moments from the Changing the Perception of Sales podcast!These bite-sized clips are designed to help you sell smarter with practical advice you can apply straight away, whether you're new to sales or just sharpening your edge. In this episode, Keir Shave, who you might also recognise from Season 19 of The Apprentice, shares how customising your sales script and mirroring your prospect can make every call feel more natural, personal, and effective. From working in telesales himself to running his own business (Parallel Partnerships) centered around cold calling, Keir has learnt how to sell to pretty much everyone. In this clip, he breaks down his approach to two of the most out-there prospects, chicken farmers and funeral directors.  To hear more from Keir, as well as some of the top minds in the sales industry (and beyond) check out our channel!

In this episode of Changing the Perception of Sales, we’re joined by the incredible Jessica Lorimer - the founder of Selling to Corporate, but you might know her from her appearances on Good Morning Britain. Jess brings a refreshing honesty to the world of sales and shares real, actionable insights that anyone in a sales role (from SDR to senior leadership) can use to improve their approach. Before launching her own business, Jess built a successful career in high-level corporate sales. But after being diagnosed with a serious autoimmune disorder and told that her lifestyle could leave her in a wheelchair by her 30s, she made the life-changing decision to step away from her role in London. Instead of leaving sales behind, she took her knowledge and experience and turned it into a business: one that helps companies and salespeople sell more effectively with less stress and more integrity. In this value-packed episode of the podcast, we cover Jess’s personal story and how it shaped her approach to sales, as well as the mindset shifts that made her business a success. You’ll also learn about the importance of sales skills outside of traditional sales roles, and why Jess believes sales training should start in schools. But the real highlight? Jess shares her 5-Step Sales Framework, the method she teaches businesses and individuals to help them improve performance, hit targets, and succeed in sales without burning out. Whether you're brand new to an SDR role or already moving into management, these five steps are practical, achievable, and designed to work in real life (not just in theory). We also get into some of the biggest challenges salespeople face today; like how to build the business case for a promotion or pay rise, the real point of cold calling in 2025, and why staying emotionally detached as a salesperson can actually make you more successful. If you're an SDR looking to make your mark, someone considering a sales role, or a leader wanting to get the best from your sales team, this episode is full of insights you can actually use.

Welcome to Quick Tips, short, actionable moments from the Changing the Perception of Sales podcast! These bite-sized clips are designed to help you sell smarter with practical advice you can apply straight away, whether you're new to sales or just sharpening your edge. With grad season just around the corner, we've turned the clock back to our very first season when we sat down with Alex Harris. He shares how he landed his dream role, becoming the very first SDR in a cyber security tech firm. He also gives actionable tips for interviewing and making the most of your time as a job-seeker.  To hear more from Alex, as well as some of the top minds in the sales industry (and beyond) check out our channel!