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1000 Experiments Club

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Rating
★★★★★
5
from
4 reviews
Categories
Country
United States
This podcast has
19 episodes
Language
English
Publisher
AB Tasty
Explicit
No
Date created
2021/06/30
Latest episode
2026/03/17
Average duration
47 min.
Release period
101 days

Description

The 1000 Experiments Club is an AB Tasty-produced podcast hosted by John Hughes, Head of Marketing at AB Tasty. Join John as he sits down with experts in the world of experimentation to uncover their insights on what it takes to build and run successful experimentation programs.

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Check latest episodes from 1000 Experiments Club podcast


How Top CRO Professionals Think | Richard Joe
2026/03/17
Discover top insights from CRO professional Richard Joe and his best tips on how to break into the industry and successfully navigate CRO.
Rethinking the Travel Experience | Danielle Harvey
2025/12/05
Danielle Harvey shares how travel customers are using different channels, why testing doesn’t always have to end in success, and how travel companies can integrate AI to provide a more engaging customer experience.
Luxury’s Secret Weapon | Anaïs Levy
2025/09/29
Discover how luxury brands balance brand image with experimentation. Kering's Anaïs Levy shares surprising test results and omnichannel CRO strategies.
Failing Forward for Experimentation Success | Shiva Manjunath
2024/09/10
Guest host and AB Tasty’s Head of Growth Marketing UK, John Hughes, sat down with Shiva Manjunath, Senior Web Product Manager of CRO at Motive and Host of the podcast From A to B, to talk about debunking best practices, embracing failure, and fostering a culture of learning can elevate experimentation to new heights.
The Past, Present, and Future of Experimentation | Bhavik Patel
2024/07/15
What is the future of experimentation? Bhavik Patel highlights the importance of strategic planning and innovation to achieve meaningful results.
Tapping into Emotional Marketing | Talia Wolf
2024/05/20
Guest host John Hughes (AB Tasty Head of Growth Marketing UK) is joined by Talia Wolf, CEO and founder of Getuplift, who reveals how emotional marketing can revolutionize your experimentation process and lift conversions.
Trial and Error of Building a Culture of Experimentation | Rand Fishkin
2024/03/26
Host and AB Tasty VP Marketing Marylin Montoya sits down with Rand Fishkin to discuss the importance of “non-attributable” marketing and why companies should take more risks and allow themselves the freedom to fail.
Taking an Outcome-Driven Approach | Ruben de Boer
2023/11/06
AB Tasty’s VP Marketing Marylin Montoya spoke with Ruben about exciting trends and evolutions within the world of experimentation, including the various ways AI can impact the optimization of the experimentation process. Ruben also shares ways to involve cross-functional teams to implement a successful culture of experimentation within the organization and why it’s important to steer these teams towards an outcome- rather than an output-driven mindset.
Personalization Approach Remastered | David Mannheim
2023/09/05
Redefining Personalization: From tactical add-on to strategic value add. Navigate beyond immediate gratification and make personalization truly personal.
Put Data in the Driver’s Seat | Marianne Stjernvall
2023/07/11
AB Tasty’s VP Marketing Marylin Montoya spoke with Marianne on the importance of contextualizing A/B test data to make better-informed decisions. Marianne also shared her own take on the much-debated build vs buy topic and some wise advice from her years of experience with CRO and experimentation.
How to Leverage Disruption in Experimentation | Ben Labay
2023/05/15
AB Tasty’s VP of Marketing Marylin Montoya sits down with Ben Labay of Speero, an agency focusing on empowering product and marketing teams to make better decisions using experimentation programs. Ben shares the importance of implementing frameworks and leveraging disruption for a fruitful experimentation program.
A Conversation with Carlos Gonzalez de Villaumbrosia of Product School
2023/02/06
AB Tasty's VP of Marketing Marylin Montoya sits down with Carlos Gonzalez de Villaumbrosia of Product School, the global leader in product management training with a community of over one million product professionals. Carlos shares a revolutionary solution to fill the need for expertise in product management and build better products.
A Conversation with Elissa Quinby of Quantum Metric
2022/10/24
AB Tasty's VP Marketing Marylin Montoya sits down with Elissa Quinby of Quantum Metric, an experience analytics company that helps brands to gain insights about their customers and make rapid, data-driven decisions. Elissa explains why a frugal mindset around experimentation can actually accelerate the process and increase resourcefulness.
A Conversation with André Morys of konversionsKRAFT
2022/06/22
AB Tasty's VP Marketing Marylin Montoya sits down with André Morys of konversionsKRAFT, a consulting firm specialized in agile growth processes and content optimization. André believes the key to a thriving business in today’s market is a fearless attitude toward innovation and experimentation.
A Conversation with Jeremy Epperson of ConversionAdvocates
2022/05/17
AB Tasty's VP Marketing Marylin Montoya sits down with Jeremy Epperson of ConversionAdvocates, a CRO agency specialized in data analysis. Jeremy believes agility is key in experimentation and that it can even trump exorbitant budgets, thus allowing smaller companies to take market share from giants.

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