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What do tattoos, dreams, and bulls have in common? Maybe more than you think. Today, we explore this dream-like existence we call life and the creator’s dilemma of making sense of the mystery. This Week's Sponsor: Aura GoinsWriter.com/Aura

After being able to buy a house he didn’t know he could afford, Jeff muses about money and value and where it all comes from. If currency is merely a concept, then what does that mean for the artist? Maybe we can create the very resources we need to produce our work.

All art is a little scandalous. It takes that which you treat as precious and sacred and exposes it. A great artist knows how to play the trickster, that devious misfit who stirs things up in a way that changes things for the better.

What do you do when the familiar story you’ve been telling the world—about yourself—gets interrupted by reality? You do what no marketer or influencer wants to do. You tell the truth. Ray Edwards shares his story about getting Parkinson’s, how he tried to get healed, and what happened to his identity when what he wanted to become didn’t happen.

The problem with a (personal) brand is it’s an idea, a distillation of a concept that is interesting and attractive to a certain group of people for a certain period of time. But then you change, and you have to keep selling the same thing to a world that wants you to be what you were. So what do you do then? Well, that’s when life really begins.

Wherein we explore the art of making a perfect cup of coffee—and why it ultimately doesn’t matter. Art is an asymptote: a striving towards an impossible standard of excellence that you never actually reach but always makes you better. 

After a cross-continent road trip, Jeff is still here and opens up about the story of his divorce, how he overcame writer’s block, and the magic of making things. 

A sequel only works when it ignores what came before it. This is true with your life and work: to be truly innovative, you have to be willing to break the rules, even the ones you may have written. You can't just be another connoisseur; you've got to become a true creator, and that requires unmistakable audacity. You have to dare to be different if you want to continue creating work worth noticing.

We’re back! But are we really? In this volume, we’re gonna talk about sequels and second seasons and why they fundamentally don’t work—unless you completely disregard what came before. And that’s just what we intend to do (hopefully). See you soon.

Jeff and Kelton sat down with a glass of wine to wax philosophical about the creative process, the first season's most popular episodes, their personal favorites, and the fate of a second season. TL;DR – They don't know where they're going, but they know how to get there. Thanks for coming along for the ride.

A farewell poem to Season One from Jeff.

In this final issue of our first season, Jeff shares more about his recent “retirement” announcement and hints at what’s next. It turns out we are always retiring from something, outgrowing an old way of being and graduating to the next. This week, we explore how to end things well, what it looks like to create blank space for future work, and why endings are never really the end. We also hear some kind words from the audience, celebrating ten years worth of creative work together and bidding farewell to the old.