Advertise on podcast: Reach and Frequency

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The Guardian Advertising team take a look at the world of media and advertising and the stuff that shapes it.

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Episode 3: Purpose advertising - are brands more interested in doing good than selling stuff?

2021/11/15

Sarah Mayall, Head of Brand Marketing at HSBC, Dino Myers-Lamptey, Founder at The Barber Shop and Steve Harrison, author of “Can't Sell Won't Sell: Advertising, politics and culture wars. Why adland has stopped selling and started saving the world' discuss the importance of purpose advertising.

Brand safety: are we throwing the baby out with the bathwater?

2021/07/11

In this episode we'll be looking into how 'brand safety' - a term popularised after the YouTube scandal of 2017, which saw brands appearing next to terrorism videos on the platform - has transformed into technology that stops brands advertising in newspapers. Has the news agenda become too divisive for advertisers or is the technology throwing the baby out with the bathwater?

2020 in Focus - two of the Guardian's most popular podcasters look back on their record breaking 2020

2021/01/11

The podcast podcast: in the first of a new series from Guardian Advertising, Today in Focus host Anushka Asthana and Football Weekly’s Max Rushden take part in a chat about why, in such a disorientating year, listeners turned to podcasts in their millions.