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Over the past two decades the sneaker culture has definitely took a turn throughout today's industry, from its creators to its sellers, forcing the continuously evolving culture we love today. With sneakers selling being one of the worlds top influences, sneaker veterans and CEOs like, Jaysse Lopez has taken the typical sneaker selling profession to an entire new level and more. And Sneaker Con’s focus has always been to continue nurturing the sneaker community by bringing sneakerheads together, while creating memorable experiences that will increase their passion for the culture. On the latest episode of our newly launched installment of THEREWXNDZ‘s Kick Masters series, we take you inside Sneaker Con Dallas event where we catch up with Jaysse Lopez to discuss his origin story behind the sneaker empire Urban Necessities, cannabis infused brand Mystery Baking, fashion brand Before The Fame and more.