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This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners. Follow me on ⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter)

This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners. Follow me on ⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter)

In this video, I give you some brutal tough love if you’re one of those business owners who refuses to pay marketing agencies, lead-gen providers, or consultants upfront and only wants to work on commission or rev-share. I explain exactly why this mindset attracts the most incompetent, desperate, or rookie service providers, guarantees you’ll be at the bottom of their priority list, and almost always keeps you stuck. Then I walk you through a proven 10-step framework to take radical ownership of your growth, stop getting burned, learn how to vet and hire real pros the right way, and finally scale your B2B service business much faster.This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.Follow me on⁠YouTube⁠｜⁠LinkedIn⁠ And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com

In this episode, I break down why cold email fails in certain B2B scenarios for consultants and agency owners, based on our $2M+ in outbound sales success. It's not just demand capture vs. generation—it's pain peaks (rare, fully solvable issues like patent valuations) versus pain plateaus (ongoing challenges like market expansion). I share how to diagnose your offer, skip cold outreach for peaks, and remodel it for prospecting wins, so you can build reliable funnels without relying on referrals.Here's the key takeaway: Analyze what you sell - if you sell relief to a pain peak, Cold Email won't work for you. It'll only work if you solve Pain PlateausThis is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.Follow me on⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter)And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com

About this video: I attended Alex Hormozi’s Scaling Workshop in Las Vegas, gaining valuable insights into scaling my business, Alpha Lead Academy, by focusing on proven strategies like cold outreach and addressing key constraints. The event’s structured Value Acceleration Method and interactions with Alex’s credible team clarified my path to reaching seven figures, though the high cost and travel disruptions were notable downsides. Overall, I found the workshop humbling and inspiring, pushing me to prioritize action over overthinking and to refine our outreach system to achieve $1M in monthly revenue.Script for this video https://docs.google.com/document/d/13h_6h4ufmFAM_oKwp1LhOdhuMQJFqjW-jBnDoJcSB1Q/edit?usp=sharingTime stamps:0:00 - Introduction: Introducing the workshop, my business (Alpha Lead Academy), and the purpose of the video (context and caveats).0:59 - Basics of the Workshop: Overview, Cost, Event Structure and Frameworks: Explanation of the Value Acceleration Method, Theory of Constraints, and building a sellable business.My Biggest Takeaways: 2:55 - Do more of what works and do it better3:30 - If you're below $3m revenue, you're in "The Swamp"4:00 - Get to $1m revenue through one channel and one offer5:45 - Test more8:14 - Don't lead with ROI Guarantees9:15 - Stop solving & thinking about problems that are not in front of you10:28 - Action beats conceptual understanding any time12:25 - Be very jealous of your time14:00 - Unreasonable empathy & unreasonable optimism14:40 - Coaching businesses need a Hard Pivot to be sellable15:30 - People refer others for statusPros and Cons of attending the Acquisition.com Scaling Workshop17:00 - The Pros22:12 - The Cons27:20 - Wrapup - Should you attend? Here's the key takeaway: It's definitely worth going but it's not for the faint hearted.This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.Follow me on⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter)And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com

Discover why everything in sales is your fault in this video on B2B marketing and client acquisition. Learn from a real-life example where a prospect abused a free working session, highlighting key mistakes in the sales process and how to design a system to minimize risks while maximizing conversions. Watch now to refine your sales strategy and protect your business from sample abusers.This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.Follow me on⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter)And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com

In this video, I provide an overview of various B2B client acquisition systems, detailing their pros and cons to help consultants and agency owners choose the right method based on their business model, client behavior, and growth stage. I emphasize the effectiveness of outbound funnels, drawing from my experience generating over $1.5 million via cold email and DMs, while also objectively analyzing other tactics like content marketing, ads, PR, communities, events, and partnerships. I recommend starting with outreach for businesses under $20k/month, transitioning to content and ads as revenue grows, and tailoring strategies to specific business types and client acquisition maturity.Here's the key takeaway: Start with cold outreach, get to 7 figures, then invest into ads & contentThis is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.Follow me on⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter)And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com

I share a critical mistake B2B consultants and agency owners make on sales calls that kills their close rate, and show you how to fix it by diagnosing the prospect’s problem and presenting a tailored solution, not just pitching your business. Drawing from my experience closing 20% of 1,000+ cold sales calls, I explain how to lead the conversation, build trust, and double your conversions by focusing on the client’s pain points and offering a clear roadmap to success. Check out my proven strategy to take control and build a high six-figure consulting business!This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.Follow me on⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter)And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com

Treat the business like a unique, autonomous creature you have been given stewardship over. This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.Follow me on⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter)And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com

I share a 9-point checklist to help vet lead generation service providers to protect against scams. I recount my encounter with a prospect who was defrauded, pointing out red flags like founders not publishing content, vague testimonials, and a sloppy online presence. I also discuss issues during sales calls, such as not asking detailed business specifics or offering uniform pricing regardless of client value. I recommend using sales calls as learning opportunities and advise against using leadgen services unless you've mastered booking sales calls independently. This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners. Follow me on ⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter) And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com

The main factors in my now routinely reaching $50k/month and our first $100k revenue month are: * 1 offer, 1 avatar. Focus on one thing and get really good at it. * Work hard AND smart - working smart means working with leverage - and to get leverage, you need cash. So hustle your way to a surplus and then invest Have the right frames of mind: Go towards the pain, not away from it. What you want lies on the other side of a wall of pain. Surround yourself with the right reference points. I keep listening to Alex Hormozi and Cole Gordon who say things like "getting to $100k / month is very basic" and "very small businesses... basically anything below $3m revenue". And accepting that right now you're in a lonely season of your life. Here's the key takeaway: Reaching $50-100k/month has technical requirements (such a limiting the amount of things you sell) and the right mindset ingredients. This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners. Follow me on ⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter) And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com

Stop depending on referrals (and grow to 30K+/month): https://www.alphaleadacademy.com Watch this next: Sales Before Marketing https://youtu.be/d5Ri783ciME?si=tBZqd_8uzfY7ekRC Linkedin: www.linkedin.com/in/mbohanes/ Newsletter: https://www.alphaleadacademy.com/subscribe About this video: Finding the right fit between your offer and the market is crucial for B2B consultants. To achieve this, I recommend focusing on three key steps: defining your unique selling proposition, building a strong outreach strategy, and effectively delegating and automating tasks. Step 1 is Nail your offering Step 2 is build outreach systems and content that acts as a funnel lubricant Step 3 is to delegate and automate (but mostly delegate) This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners. Follow me on ⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter) And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com

While YouTube might not seem like a traditional B2B marketing platform, it can be a valuable tool. Rather than focusing on high view counts, the key is to use YouTube to build trust and credibility with potential clients. Key Strategies: Targeted Content: Create videos that address specific pain points or questions your target audience has. Custom-Made Videos: For prospects who book calls, send them tailored videos to showcase your expertise and address their concerns. Email Drip Campaigns: Use YouTube videos as part of email drip campaigns to nurture leads and build trust over time. Showcase Expertise: Demonstrate your knowledge and experience through in-depth content. Address Misconceptions: Create videos that debunk common myths or misconceptions in your industry. Provide Practical Guidance: Offer actionable advice or tutorials to help prospects. By focusing on these strategies, you can use YouTube to effectively position yourself as a trusted expert and attract more clients. Here's the key takeaway: Use YouTube videos as a trust-building funnel lubricant, not as a means to build a large audience as a B2B Consultant This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners. Follow me on ⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter) And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com

About this video: Especially early on in our business journey, we can get paralyzed by competitors who are much farther ahead. They are bigger, better, shinier and have far better branding, not to speak of the dozens or hundreds of testimonials that grace their online presence. In this video, I break down 12 reasons why you shouldn't worry about that and pluckily keep selling - because sooner rather than later, you will become one of them and other people will start looking up to you. Just do it. Here's the key takeaway: F*** your fear around being worse than your competitors. You (probably) are. But it doesn't matter. This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners. Follow me on ⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter) And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com

About this video: Starting a new series of videos where I'm documenting my journey from multi-6 to 7+ figures. Topics: 0 - 10:35: Biggest mistakes I made in the last 8 years of running my business 10:35 - 14:20: Useful Frames - "Never forget you're a Bohanes" 14:20 - 15:50: Sacrificing what doesn't serve you in the pursuit of your goal 15:50 - 18:00: The real reason why you shouldn't judge other people. (at least why I strive to eliminate it.) 18:00 - end: Focus - why I chose against running ads (for now) This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.Follow me on⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter)And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com