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You've invested in the courses, tried different strategies, maybe even created a low-ticket offer or a membership. But you're STILL struggling to sign clients consistently. What if the problem isn't that you haven't found the right strategy, but that you're investing in strategies your coaching business isn't ready for yet?   In this episode of The Divorce Revolution Podcast, we're talking about something I see happen ALL the time with coaches who are doing everything they think they're supposed to do but aren't seeing the sales they want. Because listen, there are a million different ways to grow an online coaching business: ads, funnels, webinars, memberships, group programs, you name it. And I'm not saying those strategies don't work but just because a strategy is working for another coach doesn't mean it's the right move for YOUR business right now.   Today, I'm breaking down why knowing what stage of business you're in matters so much, what needs to be working BEFORE you start adding more strategies, and how to figure out where your current client attraction process is breaking down. I'm also sharing the story of a client who had 14,000 followers and was getting people into her DMs but still couldn't convert them into paying clients. She thought she needed more offers, but that wasn't her problem at all.   If you've been investing in courses, trying new strategies, and adding more offers to your coaching business but still can't figure out why you're not signing clients consistently, then this episode is for you.   Resources Mentioned: Register for FREE for #YourNextFive to learn the exact 7 day, rinse and repeat, social media promo that reliably converts 1-5 new clients every single time you run it: https://products.ambershaw.com/yournextfive Join the ReNewU Interest List: https://products.ambershaw.com/signature-waitlist   What I Discuss: 00:26 Why chasing another strategy might be keeping you from signing consistent clients 01:32 The foundational client attraction process you need to fix before adding anything else 05:11 Why the overeducated coach keeps investing in strategies that aren't making her money 06:55 How to tell if a new strategy is actually right for your coaching business 10:32 Why you don't need multiple offers or revenue streams to reach consistent $5K and $10K months 13:30 How to figure out what's broken when your content, DMs, or sales calls aren't converting 18:25 Why my client Carrie wasn't signing clients despite having 14,000 followers 20:12 Why you need to get your client attraction process working BEFORE you try to scale 21:27 The four questions to ask before investing in another business strategy 22:21 Why simplifying your business might be exactly what you need to start signing more clients   Find more from Amber Shaw: Instagram: @msambershaw Website: ambershaw.com

One of the biggest mistakes I see coaches make is constantly chasing the next strategy. They sign a few clients, have a slow month, decide whatever they were doing isn't working, and move on to the next freebie, workshop, or launch. And then they wonder why they're still struggling to get consistent clients.   Today, I'm breaking down why constantly switching strategies keeps you stuck in feast-or-famine mode, the difference between unpredictable revenue and unpredictable client acquisition, and why having one repeatable promotion is so important.   We're also talking about why you need to STOP abandoning a strategy just because it didn't work the first time, how to use your numbers to figure out what's actually going wrong, and why getting consistent clients doesn't mean getting the exact same results every month. Because you don't need to keep reinventing how you get clients. You need a strategy you can run, learn from, refine, and get better at every single time.   If you've been signing clients here and there but keep jumping from one strategy to the next hoping something will finally bring you consistent sales, then this episode is for you.   Resources Mentioned: Episode 492. The $40K Month That Almost Ruined My Business: https://ambershaw.com/podcasts/492-the-40k-month-that-almost-ruined-my-business/ Register for FREE for #YourNextFive to learn the exact 7 day, rinse and repeat, social media promo that reliably converts 1-5 new clients every single time you run it: https://products.ambershaw.com/yournextfive Join the ReNewU Interest List: https://products.ambershaw.com/signature-waitlist   What I Discuss: 01:39 The moment I almost shut down my business and got a sales job 02:43 Why the ups and downs of entrepreneurship never completely go away 05:15 The difference between unpredictable revenue and having no system to get clients 07:07 Why every coach needs a promotion they can run again and again 09:30 Why starting from zero every time you need clients is exhausting 12:47 Why one failed promotion doesn't mean your strategy doesn't work 16:02 What happened when the exact same workshop crushed it, bombed, and then worked again 20:11 Why you need to stop leaving your next client completely up to chance   Find more from Amber Shaw: Instagram: @msambershaw Website: ambershaw.com

Is your bonus actually making your offer more compelling, or are you just giving your clients more stuff to do?   In this episode of The Divorce Revolution Podcast, I'm talking about something I got wrong for a LONG time: bonuses.   I used to think a great bonus meant giving people more. Another course. Another training. Another call. More resources. More value, right? Not necessarily. Because your buyer probably isn't sitting there thinking, "You know what would make me buy this? Another 50-page workbook." In fact, piling more into your offer can actually create MORE hesitation, especially when she's already wondering whether she has enough time to do the actual program.   So instead of asking, "What else can I give them?" I'm showing you how to think about your bonuses like a marketer.   Resources Mentioned: Register for FREE for #YourNextFive to learn the exact 7 day, rinse and repeat, social media promo that reliably converts 1-5 new clients every single time you run it: https://products.ambershaw.com/yournextfive Episode 495. The Smarter Way to Choose Your Black Friday Offer: https://ambershaw.com/podcasts/495-the-smarter-way-to-choose-your-black-friday-offer/ Episode 496. 3 Ways to Run a Black Friday Sale in 2026: https://ambershaw.com/podcasts/496-3-ways-to-run-a-black-friday-sale-in-2026/   What I Discuss: 02:12 Why adding more bonuses can actually make your offer harder to say yes to 04:03 Why your best bonus idea could be hiding inside your buyer's objections 06:57 What your current clients keep getting stuck on and what that can tell you 10:25 Why you don't need a bonus for every reason someone might say no 13:13 How to keep your bonus from becoming an entirely separate program 16:30 Why you still have to sell the bonus, not just tell people what they're getting 18:10 The simple bonus audit I want you to run before creating anything 19:11 What I want you asking instead of "What else can I throw in?"   Find more from Amber Shaw: Instagram: @msambershaw Website: ambershaw.com

You know what you're selling for Black Friday but how the heck should you actually sell it?   Do you slash the price? Add a bunch of bonuses? Bundle things together? And once you've figured that out, how do you actually promote the thing without scrambling at the last minute?   In this episode of The Divorce Revolution Podcast, I'm breaking down exactly how I think about structuring a Black Friday promotion so you can stop overcomplicating it and get your offer out there. We're talking about three different ways you can structure your sale: discounting an offer, keeping your price the same and adding a strategic bonus, or creating a limited Black Friday bundle from things you already have. And I'm walking you through when each one makes sense.   If you know you want to run a Black Friday sale but you're stuck trying to figure out the offer, the discount, the bonuses, or how you're actually going to promote it, this episode is for you.   Resources Mentioned: Join the ReNewU Interest List: https://products.ambershaw.com/signature-waitlist Listen to Episode 495. The Smarter Way to Choose Your Black Friday Offer: https://podcasts.apple.com/us/podcast/495-the-smarter-way-to-choose-your-black-friday-offer/id1577282350?i=1000791069741   What I Discuss: 01:07 What we covered in Part One 02:03 Should you discount your offer? 04:07 Why a discount won't magically create demand 05:18 How to choose bonuses that actually make sense 08:23 Creating a Black Friday bundle without starting from scratch 10:50 How to choose the right structure for your sale 12:00 How I structure my four-day Black Friday email push 14:26 When to start warming up your audience 17:11 Using Black Friday to presell a January program   Find more from Amber Shaw: Instagram: @msambershaw Website: ambershaw.com

Black Friday is coming, but does that mean you need to create a brand-new offer to sell?   In this episode of The Divorce Revolution Podcast, I'm kicking off a two-part Black Friday series to help you figure out what actually makes sense to sell this year without creating a bunch of extra work for yourself just because everyone else is launching something. Because here's the thing: you might already have the perfect Black Friday offer sitting right in front of you.   If you've been staring at Black Friday wondering what the heck you're supposed to sell, whether you need something new, or if you should stick with what you already have, this episode is for you.   Resources Mentioned: Join the ReNewU Interest List: https://products.ambershaw.com/signature-waitlist   What I Discuss: 00:57 Why waiting until actual Black Friday could already put you behind 02:30 How to decide what actually makes sense for you to sell 03:23 What to look at before you even think about creating a new offer 05:14 How to know if there's actually demand for your new idea 06:58 How I've used Black Friday to pre-sell a bigger offer before it launched 08:11 Mini courses, paid workshops, bundles, and other lower-ticket options 09:08 Is your offer actually not working, or are you just not selling it consistently? 10:29 Why your clients' actual words should shape your Black Friday messaging 13:54 When creating something brand new actually makes sense 16:04 How to repackage what you already have instead of starting from scratch 19:24 The questions to ask yourself before deciding on your Black Friday offer 20:48 What we're getting into in Part 2 of the Black Friday series   Find more from Amber Shaw: Instagram: @msambershaw Website: ambershaw.com

What if the reason people engage with your content but don't hire you is because they see you as a friend instead of the coach?   In this episode of The Divorce Revolution Podcast, I'm talking about a subtle messaging mistake I see coaches make all the time: being so focused on being relatable that they forget to show their audience they can actually lead them somewhere.   And listen, I'm NOT telling you to stop being relatable. Your ideal client needs those "me too" moments. She needs to know that you understand what she's going through, especially when you've lived through a similar transformation yourself.   But your content can't always stop there.   If every post and DM leaves her thinking, "She's just like me," but never, "She sees something I don't see yet," you may be building connection without building enough authority for her to trust you as her coach.   I'm breaking down the difference between peer mode and coach mode, including how one of my clients realized she was commiserating with her audience instead of offering the insight she already had. I'll also show you how to take a relatable experience and give it meaning so your content starts positioning you as the person who can help move her forward.   If people are engaging with your content but you're struggling to turn that connection into clients, then this episode is for you.   Resources Mentioned: Join the ReNewU Interest List: https://products.ambershaw.com/signature-waitlist   What I Discuss: 01:21 When being relatable can actually start working against your sales 04:19 How to recognize when you're showing up in peer mode instead of coach mode 07:55 How to turn a relatable story into authority-building content using the SHIFT Formula 09:40 Why naming what she's actually doing hits harder than simply naming the problem 12:08 Why stepping into your authority doesn't mean you need to know more 15:03 The "leaky language" that could be quietly giving away your authority 16:20 A quick content audit to see whether you're showing up as the peer or the coach   Find more from Amber Shaw: Instagram: @msambershaw Website: ambershaw.com

What if you walked into your next launch with people already ready to buy?   In this episode of The Divorce Revolution Podcast, I'm breaking down one of the biggest mistakes I see coaches make when they launch: waiting until the doors open to start selling.   You can spend weeks building the offer, writing the emails, creating the sales page, making the graphics, and getting every little detail ready. But if launch day comes and that's when you start thinking about how you're going to get people to buy, you're starting way too late.   Your sales process should begin long before the cart opens.   I'm walking you through the pre-selling runway I use to build demand before a promotion, from warming up the specific problem your offer solves to identifying the people who are already raising their hands and getting into real conversations with them.   If you're used to opening the doors and then scrambling to figure out how to fill your offer, this episode is for you.   Resources Mentioned: Join the ReNewU Interest List: https://products.ambershaw.com/signature-waitlist   What I Discuss: 01:31 Why your pre-selling should start long before you open the doors 04:26 The four things you need to lock in before building your launch runway 05:33 How to warm up the problem before you ever promote the offer 08:18 Why "micro problems" make your ideal client feel like you're inside her head 14:50 How to tease what's coming and start building demand 17:24 Filling the room and giving your audience one clear next step 20:44 Why I personally send voice notes and get into DMs with people who raise their hands 23:33 Giving your warmest leads early access before the public launch 26:41 Why the actual launch gets easier when you've done the pre-selling work first 29:00 The question I want you asking before your next launch   Find more from Amber Shaw: Instagram: @msambershaw Website: ambershaw.com

One great month can prove something is possible. It does NOT prove you've built something you can repeat.   In this episode of The Divorce Revolution Podcast, I'm sharing a story I've never told on the podcast before, and if I'm being real, it's one I haven't always felt comfortable talking about.   Back in 2023, my health and wellness business was doing really well. I'd built it to multiple six figures, I was making consistent revenue, and then I hit my first $40K month. I thought I had finally reached the point where I was ready to scale.   So I went all in. I hired an ad agency, started spending thousands on ads, and assumed I could take what was working and simply make it bigger.   Except I couldn't.   Within months, launches were flopping, the debt was climbing, and eventually I found myself $100K in the hole wondering if I had completely screwed up the business I'd spent years building.   Today, I'm walking you through what happened next, why I had to strip everything back to the basics, and how returning to the pre-selling strategies that had actually built my business changed the way I think about growth and scaling today.   If you've had some wins in your coaching business but still couldn't confidently tell me how to repeat them, then this episode is for you.   Resources Mentioned: Join the ReNewU Interest List: https://products.ambershaw.com/signature-waitlist   What I Discuss: 02:54 Going back to 2023 and the business I had built at the time 03:47 The $40K month that made me think I was ready to scale 05:19 Why I hired an ad agency and started putting serious money behind growth 07:37 What I learned the hard way about ads, cold audiences, and scaling 09:27 The mistake I made when I scaled based on a feeling instead of data 12:28 How I went from my best month to $100K in debt 14:10 Why I stopped throwing more tactics at the problem and went back to basics 15:25 The pre-selling ecosystem that had actually been driving my business 17:11 How everything I learned in 2023 eventually led me to pivot into business coaching 18:27 How to figure out where your clients are really coming from and what's actually repeatable 20:20 Why you should never scale the win, but the process that created it   Find more from Amber Shaw: Instagram: @msambershaw Website: ambershaw.com

Your story matters but in 2026, your story alone isn't enough to make you stand out.   In this episode of The Divorce Revolution Podcast, I'm talking about what actually makes you memorable in an online space where AI has made it easier than ever for everyone to create polished content, tell perfectly crafted stories, and—unfortunately—start sounding a whole lot like each other.   I'm sharing how I uncovered the bigger belief underneath my own divorce story and how that belief has become such a huge part of my brand and the work I do today. I'm also walking you through a simple way to use AI to help uncover the opinions you already have—not manufacture them for you.   If you've been sharing your story but still feel like your content sounds like everyone else's, then this episode is for you.   Resources Mentioned: Listen to Episode 489. How To Actually Build Your Pre-Selling Ecosystem: https://podcasts.apple.com/us/podcast/489-how-to-actually-build-your-pre-selling-ecosystem/id1577282350?i=1000782632126 Join the ReNewU Interest List: https://products.ambershaw.com/signature-waitlist   What I Discuss: 00:36 How AI has changed the coaching space and why so much content is starting to sound the same 01:41 Why sharing your story alone isn't enough to make you stand out anymore 03:35 The opinions and beliefs underneath your story that actually make you memorable 04:13 The core belief underneath my own divorce story and how it became part of my brand 06:24 How to use AI to uncover the beliefs you already have without letting it create them for you 08:32 How one client shared an opinion she was nervous to say out loud—and watched her carousel go viral 10:22 Why your beliefs and point of view are such an important part of pre-selling 11:29 The one question I want you to ask yourself about your story   Find more from Amber Shaw: Instagram: @msambershaw Website: ambershaw.com

You don't fear posting—you fear who might be watching.   In this episode of The Divorce Revolution Podcast, I'm talking about the real reason so many coaches hold back from being fully visible online and why it usually has less to do with confidence or imposter syndrome than we think. fileciteturn97file0   The truth is, most of us aren't afraid of being judged by strangers. We're worried about the ex-husband, family member, old coworker, school mom, or person from our past who might see us becoming someone new and think, "Who does she think she is?"   I'm breaking down why building a business sometimes requires giving yourself permission to outgrow other people's perception of you, even when they're still attached to an older version of who you were.   I also share the real cost of softening your opinions, deleting the Reel, or talking yourself out of sharing the story that could help someone feel seen. Because every time you choose invisibility to protect yourself from judgment, the people who need your message lose the opportunity to find you.   If you've been censoring your content because you're worried about what people you know might think, then this episode is for you.   Resources Mentioned: Join The Selling Sprint interest list here: https://products.ambershaw.com/signature-waitlist   What I Discuss: 00:30 Why visibility isn't really a confidence problem 01:45 Why the people you know can feel scarier than strangers online 04:56 Giving yourself permission to become someone new—even when others still see the old you 07:12 The hidden cost of staying quiet, softening your message, and keeping yourself invisible 09:00 Why confidence usually comes after you take action—not before 10:47 How to stop creating content for your critics and start creating it for the people you're here to serve   Find more from Amber Shaw: Instagram: @msambershaw Website: ambershaw.com

Ready to implement what you're learning? The Sold Before the Call podcast teaches the mindset. The Selling Sprint teaches the system. Join the interest list to be first in line when I announce everything coming soon… Join the interest list here: https://products.ambershaw.com/signature-waitlist   Want clients who are already sold before they ever book a call? It starts with building a pre-selling ecosystem that works even when you're not selling.   In this episode of The Divorce Revolution Podcast, I'm wrapping up the Sold Before the Call series by pulling back the curtain on my own pre-selling ecosystem and showing you exactly how I built it leading up to launching The Selling Sprint.   I'm walking you through the exact process I use—from gathering market research and paying attention to what my audience is actually telling me, to building content, emails, Stories, and personal outreach that all work together toward one goal. You'll see how every piece of your business can become part of a system that consistently nurtures, builds trust, and turns warm leads into paying clients.   The best part? You don't need to be launching a big program to use this. Whether you're filling 1:1 coaching spots or preparing for your next launch, the same pre-selling principles apply.   If you've been wondering how to create a business that consistently attracts clients instead of constantly chasing them, then this episode is for you.   Resources Mentioned: Listen to Part 1: How To Stop Thinking Like A Coach + Start Thinking Like A Sales Rep: https://podcasts.apple.com/us/podcast/485-how-to-stop-thinking-like-a-coach-start/id1577282350?i=1000776729190 Listen to Part 2: Why Your Sales Call Isn't Where You Sell: https://podcasts.apple.com/us/podcast/486-why-your-sales-call-isnt-where-you-sell-sold-before/id1577282350?i=1000777684328 Listen to Part 3: The Step-by-Step Formula That Turns Strangers Into Clients: https://podcasts.apple.com/us/podcast/487-the-step-by-step-formula-that-turns-strangers/id1577282350?i=1000778668109 Listen to Part 4: https://podcasts.apple.com/us/podcast/488-the-6-places-youre-losing-clients-without-knowing/id1577282350?i=1000779838269   What I Discuss: 01:01 A recap of the Sold Before the Call series and how all five episodes fit together 02:25 Why launches are simply pre-selling ecosystems with a deadline 03:41 How to gather market research that actually improves your messaging 05:21 Why every conversation, post, and piece of content is valuable data 08:58 Building content and assets around one consistent message 12:24 How personal outreach and a lead pipeline strengthen your pre-selling system 16:56 Why repeating the same message is one of the biggest keys to building trust 17:53 How to apply this framework even if you're not launching anything 21:41 A behind-the-scenes look at The Selling Sprint and how we build your pre-selling ecosystem together   Find more from Amber Shaw: Instagram: @msambershaw Website: ambershaw.com

Ready to implement what you're learning? The Sold Before the Call podcast teaches the mindset. The Selling Sprint teaches the system. Join the interest list to be first in line when I announce everything coming soon… Join the interest list here: https://products.ambershaw.com/signature-waitlist   Your business already has a sales team, you just don't realize some of them are asleep on the job.   In this episode of The Divorce Revolution podcast, I'm walking you through six places in your business that are either helping you sign clients or quietly costing you sales without you even realizing it.   I'm breaking down the six "salespeople" that are already working inside your business and I'll show you what each one is actually supposed to do, why so many coaches are unintentionally losing clients at each stage, and how all of these pieces work together to create a business that consistently attracts and converts the right people.   Resources Mentioned: Listen to Part 1: How To Stop Thinking Like A Coach + Start Thinking Like A Sales Rep: https://podcasts.apple.com/us/podcast/485-how-to-stop-thinking-like-a-coach-start/id1577282350?i=1000776729190 Listen to Part 2: Why Your Sales Call Isn't Where You Sell: https://podcasts.apple.com/us/podcast/486-why-your-sales-call-isnt-where-you-sell-sold-before/id1577282350?i=1000777684328 Listen to Part 3: The Step-by-Step Formula That Turns Strangers Into Clients: https://podcasts.apple.com/us/podcast/487-the-step-by-step-formula-that-turns-strangers/id1577282350?i=1000778668109   What I Discuss: 01:42 A recap of the Sold Before the Call series and how this episode fits into your pre-selling ecosystem 03:22 The six "sleeping salespeople" hiding inside your business and why they all matter 07:09 How your bio should instantly tell the right person they're in the right place 08:17 The purpose of your pinned posts and how they build trust before a conversation ever starts 09:38 Why your freebie should do more than collect email addresses 12:10 How consistent emails become part of your pre-selling strategy 14:15 Why Instagram Stories are one of the most overlooked sales tools in your business 15:59 The role your DMs play in creating genuine conversations that lead to clients 17:48 Why every part of your business needs the same strong foundation—and why your personal brand matters more than ever 22:19 A behind-the-scenes look at how the Selling Sprint helps you build a complete pre-selling ecosystem 23:04 This week's homework: wake up one of your "sleeping salespeople"  25:54 A preview of the final episode in the Sold Before the Call series   Find more from Amber Shaw: Instagram: @msambershaw Website: ambershaw.com

Ready to implement what you're learning? The Sold Before the Call podcast teaches the mindset. The Selling Sprint teaches the system. Join the interest list to be first in line when I announce everything coming soon… Join the interest list here: https://products.ambershaw.com/signature-waitlist     Your content shouldn't just get attention. It should build trust before you ever make an offer.   In this episode of The Divorce Revolution Podcast, I'm sharing one of my favorite storytelling frameworks for creating content that does more than get likes—it helps strangers feel seen, builds trust, and naturally moves them closer to becoming clients.   If you've been following the Sold Before the Call series, you already know that the sale shouldn't happen on the discovery call. It happens through everything you build beforehand.   Today, I'm showing you exactly how to do that through your content.   I'm walking you through my SHIFT Formula—the storytelling framework I teach my clients to create captions that connect on a deeper level, position them as the obvious choice, and become part of a strong pre-selling ecosystem. We'll break down each step of the formula, why storytelling is such a powerful sales skill, and how to stop creating content that simply educates and start creating content that actually converts.   I'll also share real client examples of how this framework has helped women grow their audiences, build trust, and create more conversations that lead to clients.   If you've been wondering why your content gets engagement but isn't turning strangers into buyers, then this episode is for you.   Resources Mentioned: Listen to Part 1: How To Stop Thinking Like A Coach + Start Thinking Like A Sales Rep: https://podcasts.apple.com/us/podcast/485-how-to-stop-thinking-like-a-coach-start/id1577282350?i=1000776729190 Listen to Part 2: Why Your Sales Call Isn't Where You Sell: https://podcasts.apple.com/us/podcast/486-why-your-sales-call-isnt-where-you-sell-sold-before/id1577282350?i=1000777684328   What I Discuss: 01:28 A recap of the Sold Before the Call series and why this framework matters 03:10 Why building a courtship is more effective than trying to "close" people 07:11 How storytelling creates trust before someone ever reaches your DMs 10:08 An overview of my SHIFT storytelling formula 10:54 How to set the scene so your ideal client immediately feels seen 13:28 Why highlighting the real challenge creates connection 14:57 The insight or "aha" moment that changes everything 17:22 How to show the follow-through that makes your story believable 18:09 Why transformation is the part that inspires people to take action 20:02 How this framework fits into my full pre-selling system, plus real client results 25:48 Your homework to start using the SHIFT Formula today—and what's coming in Part 4 of the series   Find more from Amber Shaw: Instagram: @msambershaw Website: ambershaw.com

Ready to implement what you're learning? The Sold Before the Call podcast teaches the mindset. The Selling Sprint teaches the system. Join the interest list to be first in line when I announce everything coming soon… Join the interest list here: https://products.ambershaw.com/signature-waitlist     Want easier sales calls? Stop trying to sell on them.   In this episode of The Divorce Revolution Podcast, I'm diving into what I believe is the missing piece almost every coach overlooks when it comes to signing consistent clients: pre-selling.   For years, I've watched coaches pour all their energy into creating content and learning what to say on a discovery call, yet they still struggle to turn conversations into paying clients.   Why? Because almost no one teaches what happens in between.   I'm breaking down the concept of pre-selling—a framework I've refined after 18 years in sales plus seven years as a business coach. It's everything you intentionally build before someone ever books a discovery call, from the trust you create through your content to the conversations you have in the DMs and the connection you build long before an offer is ever made.   When you get this right, your sales calls stop feeling like high-pressure events where you have to convince someone to work with you. Instead, they become a natural confirmation that you're the right fit.   If you've been wondering why people enjoy your content but aren't booking calls—or why your sales calls feel harder than they should—then this episode is for you.   Resources Mentioned: Listen to Part 1: How To Stop Thinking Like A Coach + Start Thinking Like A Sales Rep: https://podcasts.apple.com/us/podcast/485-how-to-stop-thinking-like-a-coach-start/id1577282350?i=1000776729190   What I Discuss: 00:53 Why pre-selling is the missing piece in most coaching businesses 01:54 The "missing middle" between posting content and signing clients 05:28 What pre-selling actually means—and why I created this framework 07:29 Why relying on your sales call to do all the work creates unnecessary pressure 09:54 Why pre-selling is an ecosystem, not a script or sales tactic 11:23 A real example of what active pre-selling looks like 16:00 Why genuine connection builds more trust than automation ever will 16:35 The kind of content that naturally pre-sells your coaching 18:18 Self-check questions to see if your business is truly pre-selling 19:11 Why your sales call should feel like confirmation—not persuasion 19:34 What's coming next in the Sold Before the Call series   Find more from Amber Shaw: Instagram: @msambershaw Website: ambershaw.com

Ready to implement what you're learning? The Sold Before the Call podcast teaches the mindset. The Selling Sprint teaches the system. Join the interest list to be first in line when I announce everything coming soon… Join the interest list here: https://products.ambershaw.com/signature-waitlist   What if the thing keeping your coaching business stuck isn't your content but the way you're thinking about sales?   In this episode of The Divorce Revolution Podcast, I'm kicking off a brand-new five-part series called Sold Before the Call, where I'm breaking down the sales mindset and systems I believe the coaching industry has been missing.   When I first started my coaching business, I thought my biggest job was becoming a great coach. What I wasn't prepared for was all the other hats I'd have to wear—copywriter, content creator, marketer, CEO...and the one role nobody really talks about: salesperson.   The truth is, being a great coach and building a successful coaching business are two completely different skill sets. So today I'm sharing why sales isn't a one-time event that happens on a discovery call. It's a mindset. It's a daily practice. And it's the difference between coaches who hope clients show up and coaches who know how to create consistent revenue.   I'll also walk you through the daily habits of top-performing sales professionals, how to shift from passive to active energy, and why learning to think like a sales rep doesn't make you pushy—it makes you a better business owner.   If you've been spending more time perfecting your content than intentionally creating sales opportunities, then this episode is for you.   What I Discuss: 00:59 The many hats coaches wear and the one most people avoid 02:26 Why sales isn't a single event, but a daily mindset 03:10 Why I created the Sold Before the Call series 07:00 A preview of my new Selling Sprint program 07:59 The trap of avoiding sales by staying "busy" with other tasks 10:25 The commission-based mindset that changed how I approach business 13:13 The daily habits every coach can borrow from great sales reps 16:47 Why follow-up, tracking your numbers, and knowing your pipeline matter 21:03 A self-audit to help you identify where you're being passive in your business 22:26 Your homework before Part 2 of the series 24:04 What's coming next in Sold Before the Call   Find more from Amber Shaw: Instagram: @msambershaw Website: ambershaw.com