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How do you fundraise? Why do some strategies work while others don't? Raise more money than you ever thought possible as you journey with Greg and Bryan through the professional world of development. They share their insights and best practices gleaned through years of experience fundraising for Catholic non-profits. - New episode each Monday - Email us with comments or questions at: [email protected] Greg Jeffrey is the Principle and Founder of Catholic Development Group. Bryan Wilburn is the Director of Development for St. Paul’s Newman Center in Fargo, ND.

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Check latest episodes from Just Ask - Rethinking Development podcast

Who Actually Cares About the Donor?

2026/01/20

Do fundraisers really care about donors—or just the donation? Bryan challenges a common assumption that fundraisers are driven by need, not stewardship—and explains why that mindset gets philanthropy wrong.

Advice to a Young Fundraiser

2025/12/11

Ever wish you could go back and give your younger fundraising self a few pointers? Greg and Bryan unpack the insights, the pitfalls, and the practical advice they’d offer any new fundraiser stepping into the field.

The One Concern Every Lead Donor Has

2025/11/25

Behind every transformational gift is a donor wondering whether the vision is real and their investment will matter. In this episode, we unpack the simple questions that build confidence—and keep campaigns from stalling.

When Your Words Lose Power: Fundraising Phrases to Let Go

2025/11/11

Fundraising is full of familiar phrases—but some might be past their prime. In this episode, Bryan and Greg swap stories, share mild rants, and explore the words and clichés that feel tired, stale, or overused in nonprofit fundraising.

Do Donors Trust You?

2025/11/04

What’s the single most important factor that determines a major gift? It’s not your case statement, your campaign, or your vision. It’s something more personal. Greg explains the surprising key behind every major gift—and how leaders can build the kind of trust that moves generosity.

Should You Even Host That Fundraising Event?

2025/10/20

Before you book the caterer or send the invites, stop and ask: why are you holding an event in the first place? In this episode, Bryan leads a candid conversation with Greg on what truly makes a fundraising banquet worth doing — and what the key steps are for a successful event.

The Top 3 Things to Know about Bequests w/ Dr. Russell James

2025/10/07

Who are the donors most likely to make the ultimate gift—and what keeps your nonprofit in their will? Dr. Russell James returns to Just Ask to share the top three insights every fundraiser needs to understand bequest giving.

The Psychology of Giving w/ Dr. Russell James

2025/09/23

Dr. Russell James of Texas Tech joins Greg today to share insights from decades of charitable giving research—and why three words, “identity, challenge, and hero”, can reshape how you connect with donors.

The #2 Reason Campaigns Fail

2025/09/16

If you think the top reasons a campaign fails are because of money, messaging, or motivation—you’d be wrong. The real killers are much simpler—and far more common. Last time, we uncovered the #1 reason campaigns fail. This week, Greg pulls back the curtain on reason #2, and it’s one that might be hiding in plain sight.

The #1 Reason Campaigns Fail

2025/09/02

The last place any nonprofit wants to end up is in a stalled—or worse, failing—capital campaign. But what’s the real cause when that happens? With more than 30 years of experience leading campaigns for Catholic schools and institutions, Greg reveals the number one reason campaigns fail—and what you should be doing to avoid it.

Hustle

2025/08/26

What’s the difference between good and great? Bryan makes the case today for why “hustle” is one of the key ingredients for fundraising success today, and yet, many nonprofits lack it.

Yes, You Can Ask for Too Much

2025/08/18

What happens when you ask for too much? Bryan is back with Greg to unpack a recent visit—one that led to one of the worst reactions to an ask he’s ever seen. It raises the age-old fundraising question: Can you really ask for too much? Bryan says yes... but the story doesn’t end there. Tune in to hear why.

Pt 2: Fundraise From Your Genius w/ Karyn Macfarlane

2025/08/12

Welcome to part two of Greg’s conversation with Karyn Macfarlane, founder of Supporting Stars and certified Working Genius Certified Facilitator. How does the Working Genius apply to a development teams of one? Together Greg and Karyn go through the 6 Types of Working Genius by Patrick Lencioni and why knowing them can enhance your fundraising potential. You can learn more about the Working Genius, take the test, or purchase the book at: https://www.workinggenius.com Find out more about Karyn and her work at supportingstars.com.

Pt 1: Fundraise From Your Genius w/ Karyn Macfarlane

2025/08/07

Greg sits down today for part one of a conversation with Karyn Macfarlane, founder of Supporting Stars and certified Working Genius Certified Facilitator. Together they go through the 6 Types of Working Genius by Patrick Lencioni and why knowing them can enhance your fundraising potential. You can learn more about the Working Genius, take the test, or purchase the book at: https://www.workinggenius.com Find out more about Karyn and her work at supportingstars.com.

Pt 2: From Fun Runs to Major Gifts w/Stephanie Ballis

2025/07/29

Welcome to part two of a two part podcast series with our guest Stephanie Ballis, Director of Development for University of Idaho College of Law. Greg picks up where we left off, diving deeper into Stephanie’s journey and insights from her career in fundraising.

Podcast reviews

Read Just Ask - Rethinking Development podcast reviews

4.5 out of 5

15 reviews

★★★★★

alfredschwa 2022/12/30

Bryan and Greg are Fundraising Wizards

An exceptional podcast for anyone who wants to sharpen their understanding of today’s development climate. Bryan and Greg are veterans at building rel...

★★★★☆

catesteph 2023/11/28

Great content; Sound needs help

Great content, but I had to knock a star off for the sound quality. Bryan’s voice is clear, but Greg is a “low talker” and sometimes his comments are ...

★★★★★

AROB04 2021/07/29

Extremely Binge-worthy Show

I just binged the first 4 episodes and I am hooked. Greg and Bryan have great chemistry and are deep wellsprings of knowledge and experience. Definite...

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