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Lisa has her mentor and friend, Joan Robison, on the show today. With a new coaching course coming out July 6th, Joan is here to share her journey to this point. It all started with a leap she took in 2001. While she loved her job at Nordstrom, she was a single mom that was missing precious time with her son. She decided to start a direct sales business and built it up over a year before she was able to leave her other job.  She would go on to spend the next 20 years as a top producer.  She established and grew three multi-million dollar sales organizations.  She realized that her real passion, however, lay in serving others.  She wanted to help others to overcome fear and mindset challenges like she had done.  In 2020 she felt God lead her to write a book to expand her reach. Flip The Switch teaches readers how to take negative thoughts and flip them into something that is more beneficial to them. What You’ll Learn: What the mother of all fears is for most entrepreneurs.  How a trip to Dubai changed Joan’s life.  How many of our thoughts are wasted on fear. The three proven secrets to building more leaders in your business. Favorite Quote: “I have a tip for you; It’s gonna be hard before the payoff.” -Joan Robison

Melford Bibens has created a system that unlocks a hidden network marketing method.  He’s set to launch his book, podcast, and in-depth course titled 7-FIgure Network soon!  The course is broken down into three parts, with the first third of the program all about getting yourself prepared.  You’ll learn about yourself, the company, and the product. Part two teaches you how to work with the doctor, and part three is all about objection handling. With a goal of winning over doctors and providing them with the tools to market your product, all they have to do is write a recommendation. Melford hopes to change the entire network marketing industry.  If you’re interested in jumping on board, and changing the trajectory of your life, sign up at www.7figurenetwork.com.  What You’ll Learn: How the 7-Figure Network book and course are different. Why you should get the business owner to take your product home. How to take pressure off the business owner. When the 7-Figure Network course is set to launch. Favorite Quote: “The toolbox alone could just be the course, but we want to make sure you learn all the reasons why the tools are so important.” -Melford Bibens

Amy’s Italian beauty brand is a crossroads of things she loves; selling, business, and self-care. She believes in it so much that she bathes in it; in bath salts from Sicily and Milan, that is. She’s mastered the balance of creating something you love that others can love too, and she’s here today with Lisa to share how.  Amy Parsons is the CEO of Mazzafiato LLC. She launched the company after a sixteen-year career as a trained attorney at Colorado State University. It was her love of travel and local heritage brands that led her to start her beauty import brand. She’s here with Lisa today talking about her experience building her business and making a life that she could connect with. In this episode of Direct AF Sales, Lisa reflects with Amy on her courage. This courage has led her from an unfulfilling but stable career to a wildly successful entrepreneurial journey, where she sells Italian heritage brands. She’s leaving a lasting legacy for her children, one that includes the value of hard work, innovation, and staying true to yourself. Tune in today to hear her advice on pivoting, ‘the law of small numbers,’ and payoffs. What You’ll Learn:    Why an alignment between your own values and your business’s values is integral to a sustainable career How Amy launched her website in less than a year, and how she got into beauty and eCommerce after a long career in law What it looks like to be a strong, independent female entrepreneur, and what it takes to follow your entrepreneurial dream And so much more! Favorite Quote:  “It’s good to have a vision, and go after it, and be able to stay true to yourself.” - Amy Parsons  How To Get Involved:  Find Amy on LinkedIn. Win A Free Copy Of Direct AF Sales Find Lisa on LinkedIn, Instagram, and Facebook. This podcast is all about unapologetic, honest, and raw discussions. Tune in for ideas, strategies, and guests who share their ideas for individuals with side gigs or full-time careers in sales. Every week, find a new episode full of action plans to help you find what it takes to succeed in today’s competitive selling and consuming environment. We sincerely hope you enjoyed the episode. If you still have an appetite, hop over to Apple Podcasts for more. Like and share to help spread the word. We appreciate your support—and we hope to return the favor. Leave a rating and a review to let us know what you thought. Your feedback means the world!

If you’ve ever gotten stuck on something--a job, a missed opportunity--you know how hard it can be to move past it. For Lauren, these pauses are a great way to check in with yourself and reflect on what you’re trying to accomplish. Is it holding you back, or are you holding yourself back?  Lauren is a mental performance coach and speaker. Before opening her own consulting practice, Lauren served as the Mental Conditioning Coordinator for the New York Yankees. She received her Master's Degree in Performance Psychology from National University. Lauren helps elite individuals hone their mental toughness, so they can perform their best regardless of circumstance. On this episode of Direct AF Sales, Lisa jams with Lauren about the reality of meeting goals. Lauren left a lifelong soccer career after her fifth concussion, and never looked back. She learned a lot about resiliency, and she has dedicated her life to helping others do the same. She’s here with Lisa today to talk about success: definitions, timelines, motivation, outcomes. Tune in to hear their real talk and come away with new ideas about showing up, doing the work, and becoming a better version of yourself.  What You’ll Learn:  Why focusing on what you can control can help you redefine success and act from a place of power, rather than fear What you can take away from adversity and failure, and how you can make your own opportunity  How you might be holding yourself back by demanding too much of yourself And so much more! Favorite Quote:  “What we think ‘better’ means is better results--no mistakes, being number one. But what better actually means is showing up imperfect.” - Lauren Johnson How To Get Involved:  Find Lauren’s website here.  Win A Free Copy Of Direct AF Sales Find Lisa on LinkedIn, Instagram, and Facebook. This podcast is all about unapologetic, honest, and raw discussions. Tune in for ideas, strategies, and guests who share their ideas for individuals with side gigs or full-time careers in sales. Every week, find a new episode full of action plans to help you find what it takes to succeed in today’s competitive selling and consuming environment. We sincerely hope you enjoyed the episode. If you still have an appetite, hop over to Apple Podcasts for more. Like and share to help spread the word. We appreciate your support—and we hope to return the favor. Leave a rating and a review to let us know what you thought. Your feedback means the world!

It’s international Women’s Day and Lisa is joined by her friend and veteran entrepreneur, Denise Cooper.  Growing up, Denise never had dreams of owning her own business.  She went to school with a plan of becoming a teacher or a counselor, but then she met her husband.  Starting from nothing, Denise and her husband built up a successful equipment rental business.   For years she felt like a worker bee with no real title.  7 years ago, Denise’s husband handed her the reins and she took 100% ownership of the company.  That shift changed her mindset and gave her a new outlook.  She went on to further her skillset as a business owner and really found who she was.  The new company culture was a catalyst for expansion.   What You’ll Learn: How to be intentional and present. How to maintain balance when working from home. What it means to diversify yourself. What the Goldman Sachs 10,000 Small Businesses program is. Favorite Quote: “30 years is a lifetime, but it’s also a blink of the eye.”-Denise Cooper How to Get Involved:  Win A Free Copy Of Direct AF Sales Find Lisa on LinkedIn, Instagram, and Facebook. This podcast is all about unapologetic, honest, and raw discussions. Tune in for ideas, strategies, and guests who share their ideas for individuals with side gigs or full-time careers in sales. Every week, find a new episode full of action plans to help you find what it takes to succeed in today’s competitive selling and consuming environment. We sincerely hope you enjoyed the episode. If you still have an appetite, hop over to Apple Podcasts for more. Like and share to help spread the word. We appreciate your support—and we hope to return the favor. Leave a rating and a review to let us know what you thought. Your feedback means the world!

What actions do you need to take to be happy with the money that you make? To Alex, the starting point is to ensure that it is “good money” -- money that allows you to say no to anything that doesn’t align with your own values.  Alex is a strategy entrepreneur, author, and executive coach. He built and scaled companies in Europe and Canada, and led client projects across the world, helping brands and firms transform their businesses. His areas of expertise are strategy development, leadership development, and entrepreneurship. His passion lies in helping clients build profitable businesses rooted in purpose, i.e., doing well while doing good. Based in Vancouver, Canada, he speaks on the topics of intentional strategy and entrepreneurship. In his upcoming book, he presents a new framework called "The Nine Elements of Organizational Identity,” together with a step-by-step process to bring it to life. He's a storyteller with an academic background  in General Management, with degrees from EBS University (Germany) and Universidad ORT (Uruguay), as well as certificates from INSEAD (France) and Harvard Business School (USA). On this episode of Direct AF Sales, Lisa sits down with Alex and has an honest conversation about entrepreneurship. They jam on Alex’s new book The Strategy Legacy, and fueling your tank, and more intentional action around money. There are many takeaways an entrepreneur could find in today’s podcast, such as connecting your heart to your business in what Alex calls “conscious capitalism;” or how to avoid “shiny object syndrome.” Tune in for a masterclass on success, and find out the true impact of strategy.   What You’ll Learn: How Alex went from being a radio journalist to a consultant to a founder of his own company Why money can’t make you happy; and what money can do instead What links together strategy, purpose, and awareness, and why that combination can help your business last sustainably And so much more! Favorite Quote:  “The moment you’re only in it for the money is the moment that you’re exchangeable. You have to fuel your business with purpose.” Alex Brueckmann How to Get Involved: Alex Brueckmann can be found on his website. Win A Free Copy Of Direct AF Sales Find Lisa on LinkedIn, Instagram, and Facebook. This podcast is all about unapologetic, honest, and raw discussions. Tune in for ideas, strategies, and guests who share their ideas for individuals with side gigs or full-time careers in sales. Every week, find a new episode full of action plans to help you find what it takes to succeed in today’s competitive selling and consuming environment. We sincerely hope you enjoyed the episode. If you still have an appetite, hop over to Apple Podcasts for more. Like and share to help spread the word. We appreciate your support—and we hope to return the favor. Leave a rating and a review to let us know what you thought. Your feedback means the world!    

Direct AF is more than just a style of communication, it’s the title of Lisa Hocker’s book and podcast.  She says that ‘direct AF’ is how she approaches being a mother, entrepreneur, recovering trial attorney, author, creator, and podcaster. Lisa knew from an early age that she wanted to do big things and help people.   She’s done just that, first as a prosecutor, then as a trial attorney, and finally as an entrepreneur.  From putting bad guys behind bars to helping women with their skincare, Lisa has always put her all into everything she’s done.  She practices discipline over motivation, and tries to help others to do the same. What You’ll Learn: How the cover of Time magazine inspired Lisa to become a prosecutor.  How being direct makes life easier. How Lisa balanced 4 kids under 4 with working full time.  How multi-level marketing works.  Favorite Quote: “People have to get to a point where they’re sick and tired of being sick and tired.” -Lisa Hocker

A misunderstanding can ruin anything--a business, a relationship with others, or even yourself. Corey’s calling is to help people avoid this by combining perspectives to solve problems; he gives companies a unique, full 360-degree view of their operation and brings understanding and cohesion to everyone he meets. Corey Berrier is a renowned sales consultant who’s sold everything except houses and cars. He works hard to help companies achieve their fullest potential through accountability and perspective. With his guidance, businesses can marry the views of all their employees to reach much further than before. He’s here today with Lisa to discuss his entrepreneurial journey and experiences in investments, adversity, and comebacks.  On this episode of Direct AF Sales, Lisa steps through Corey’s business ventures, from his newspaper business to his current sales consultancy.  Because of his calm demeanor and work ethic, he’s come back many times--after an arrest, a lawsuit, and a battle with mental health, to name a few. Tune in to hear his take on beating the odds to successfully learn, grow, and ultimately make it and land his goals. What You’ll Learn: What microdosing is, and how it helped Corey get back on his feet after several setbacks How to overcome control issues to let the full effect of life take you to new heights Why it’s so important to overcome your inner insecurities to see your self-value, attain a state of patience, and do what you want to do And so much more!   Favorite Quote: “You’re here for you. Who gives a sh*t what they’re doing? Pay attention to you.”   Corey Berrier   How to Get Involved:  Find Corey on his website. Win A Free Copy Of Direct AF Sales Find Lisa on LinkedIn, Instagram, and Facebook. This podcast is all about unapologetic, honest, and raw discussions. Tune in for ideas, strategies, and guests who share their ideas for individuals with side gigs or full-time careers in sales. Every week, find a new episode full of action plans to help you find what it takes to succeed in today’s competitive selling and consuming environment. We sincerely hope you enjoyed the episode. If you still have an appetite, hop over to Apple Podcasts for more. Like and share to help spread the word. We appreciate your support—and we hope to return the favor. Leave a rating and a review to let us know what you thought. Your feedback means the world!

What’s the common denominator when it comes to community, the hustle, and adaptability? To Deanna, it’s as simple as fun. She’s here to share with you her own story, and invite you to share yours. Deanna Kuempel runs the Label Free Podcast, which is all about breaking stereotypes and society’s expectations of us. She was raised by entrepreneurs, and today she’s continuing that legacy of self-starting and hard work. She’s here today as a testament to marathon long hours and adapting to new ideas in order to lead your own life. On this episode of Direct AF Sales, Lisa interviews Deanna about her entrepreneurial journey, from her very first job as a house cleaner/grass cutter/babysitter to her successes as a business owner with more that $20 million in sales. Now, with her podcast over two years old, Deanna’s jamming about her career evolution, her joyful outlook on life, and her advice when it comes to love, self-love, and self-worth. What You’ll Learn:  What is so appealing to Deanna and Lisa about the entrepreneurial lifestyle How Deanna Kuempel built her own entrepreneurial empire and what she’s learned through all her experiences Why you have to overcome self-doubt, promote yourself, and hustle in order to be honest and real in your entrepreneurship  And so much more! Favorite Quote:  “You have to grow along with it. No matter what industry you’re in, what venture you’re trying to go on, you’re going to evolve right alongside it.” -Deanna Kuempel   How to Get Involved:  Find Deanna Kuempel on Instagram and find her online coaching form, podcast information, and more here.  Win A Free Copy Of Direct AF Sales Find Lisa on LinkedIn, Instagram, and Facebook. This podcast is all about unapologetic, honest, and raw discussions. Tune in for ideas, strategies, and guests who share their ideas for individuals with side gigs or full-time careers in sales. Every week, find a new episode full of action plans to help you find what it takes to succeed in today’s competitive selling and consuming environment. We sincerely hope you enjoyed the episode. If you still have an appetite, hop over to Apple Podcasts for more. Like and share to help spread the word. We appreciate your support—and we hope to return the favor. Leave a rating and a review to let us know what you thought. Your feedback means the world!  

Leslie Zann has overcome personal experiences of loss, abuse, betrayal, and illness, and now inspires others to live with Courage and claim the life they desire. She was awarded the National Speaker’s Association’s highest honor of Certified Speaking Professional and has presented live to more than 100,000 people around the world dedicated to achieving their full potential and living their best life. Leslie’s latest book, Outrageous Achievement, a #1 International Bestseller on Amazon, guides people to discover their courage and step past limiting beliefs and create exponential success in all areas of their lives. With over 30 years in the sales profession, Leslie has a solid reputation as an expert trainer and motivator.   Connect with Leslie: Leslie Zann   How to Get Involved: Win A Free Copy Of Direct AF Sales  LinkedIn Instagram Facebook This podcast is all about unapologetic, honest and raw discussions, ideas, strategies, and guests who share new ideas for individuals with side gigs or full-time careers in sales. Look for episodes with action plans, mindset work surrounding what it takes to succeed in today’s competitive selling and consuming environment. We sincerely hope you enjoyed the episode. If you still have an appetite, hop over to  Apple Podcasts for more. Like and share to help spread the word. We appreciate your support—and we hope to return the favor. Leave a rating and a review, letting us know what you thought. Your feedback means the world!

You would rarely imagine your side business booming and earning you more money and fame than your regular job or business does. But, knowing your guest today might let you reconsider your thought.  Tony doesn't consider any business a side hustle as he says, “If you think of it as a hobby, you're going to get hobby results. If you treat things like part-time and less important, you're going to get part-time, less important results.” Tony made it to the top creating his website as a side business he took up as a challenge while running parallel full-time jobs. His focus on creating good results without differentiating between partial and full-time service, deep passion for the work, and innate creativity soon turned his website into a top-notch position. He is proud to announce, “It grew into something profiting about $400,000 a year as a side business.” And then, in a few years, Tony and his partner sold the website for millions of dollars. Today, Tony Whatley is the Founder of 365 Driven, a multi-tiered business coaching and consulting company bent on creating new success stories consistently. His indomitable spirit, optimism, and never-give-up attitude turned him into a creator of his destiny. In this episode of Direct AF Sales, Lisa and Tony stir you up with a mind-blowing conversation. They cover up a ton of great stuff on Tony’s past, contributing a great deal to his entrepreneurial journey, how he found a niche to build his multi-million dollar business, what core values he glued to, and much more. Tune in not to miss any rare, powerful qualities that imbibing can take you a level ahead.   What you will learn: How being born with a humble background, hard-working parents, facing various challenges, and an internal drive to ‘get what I want’ helped Tony build a strong foundation.  What hardships he took up in his early years. Why it is essential to keep even the slightest commitment to yourself and never lie on that. What instigated Tony to write his book ‘Side Hustle Millionaire’ which turned out to be one of the bestselling books. And much more!   Favorite Quote: “Confidence is not something you're born with. It's not genetic but learned behavior. It’s things that we believe and things that we shouldn't believe that are holding us back.” -          Tony Whatley   How to Get Involved: Connect with Tony: 365 Driven Side Hustle Millionaire Book LinkedIn Facebook   Connect with Lisa: Win A Free Copy Of Direct AF Sales LinkedIn Instagram Facebook This podcast is all about unapologetic, honest and raw discussions, ideas, strategies, and guests who share new ideas for individuals with side gigs or full-time careers in sales.  Look for episodes with action plans, mindset work surrounding what it takes to succeed in today’s competitive selling and consuming environment. We sincerely hope you enjoyed the episode. If you still have an appetite, hop over to Apple Podcasts for more. Like and share to help spread the word. We appreciate your support—and we hope to return the favor. Leave a rating and a review, letting us know what you thought. Your feedback means the world!

Have you ever visualized what life’s going to look like with that one bold step you haven’t yet taken in fear of failure?  Fear of failing can turn you cripple –holding you back ruining some of the most incredible opportunities along your way. But not everyone succumbs to it. Tamra says, “The times that I failed were my absolute greatest lessons and what really propelled me forward every time, so now I have no fear of failure.” Having an entrepreneurial bent of mind, Tamra discovered she wanted to start something of her own in her early 20s while she was working at her Dad’s office and parallel in a clinic. She says, “I visualized what I wanted for my life outside of being someone's daughter or someone's employee and what that would look like.” Being in wellness and body treatment for years lent added dimension for her. Tamra Wilson is now the Personal Development Life Coach at Tamra Leigh Coaching, empowering women to find meaning and true purpose in their lives.  In this episode of Direct AF Sales, Tamra gives an authentic account of her extraordinary life journey to Lisa. She lets on her fears, apprehensions, struggles, imposter syndromes, and every negativity putting bumps on her pathway and how she beat them down with her confidence, clear vision, an intense passion for her work, and guidance of her coach. Tune in to be encouraged, equipped, and elevated from where you are at present to where you want to be in the future. What You Will Learn: What Tamra did to deal with the low times in her life and what helped keep her head and mindset in the proper place at such times. How her “fake job'' turned into a “ real job” in her life. Why Tamra feels it’s crucial to find a good coach in life and how she benefited from her coaches. And much more!   Favorite Quote: “An important part in finding a coach is just being sure that you're going to be able to work well together, and then it's life-changing.” -Tamra Wilson   Connect With Tamra: Website Facebook Instagram    How to Get Involved: Win A Free Copy Of Direct AF Sales LinkedIn Instagram Facebook This podcast is all about unapologetic, honest and raw discussions, ideas, strategies, and guests who share new ideas for individuals with side gigs or full-time careers in sales.  Look for episodes with action plans, mindset work surrounding what it takes to succeed in today’s competitive selling and consuming environment. We sincerely hope you enjoyed the episode. If you still have an appetite, hop over to  Apple Podcasts for more. Like and share to help spread the word. We appreciate your support—and we hope to return the favor. Leave a rating and a review, letting us know what you thought. Your feedback means the world!