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This episode serves as both the centerpiece for the podcast while also being the final episode for this time. In this episode, I talk about the 7 things I wish churches know about media and technology, why it matters, and what should churches do in the future! Other Information: Official Sponsors of the SCMP: Hashtag.Church Help the Show: Leave Feedback Connect with Marc: Email: [email protected]: https://smallchurch.mediaWebsite: https://marchyde.comInstagram: https://instagram.com/tmarchyde  

Your church's "brand" is all about what your church believes, thinks, acts, and does. Although we as churches don't use the word "brand" and instead use words like "mission" and "vision," our churches have reputations in our community. That reputation often stems from what our members believe about the church and then how those members live out their daily lives. To finish up our conversation around churches and branding, I break down how to take all the work we've done over the last 3 weeks and bring it into every aspect of our church's life. Other Information: Official Sponsors of the SCMP: Hashtag.Church Help the Show: Leave Feedback Connect with Marc: Email: [email protected]: https://smallchurch.mediaWebsite: https://marchyde.comInstagram: https://instagram.com/tmarchyde  

The terms a "branded house" and a "house of brands" are used by marketers to describe the type of strategy a company will use when they are wanting to grow their reach. What is a branded house and a house of brands? Here is a quick definition for each:   Branded House: A company that uses the same logo mark and brand name but adds in the department or service to the company name.   House of Brands: A company that owns many other companies but each company is it's own standalone brand and has it's own brand assets.   So what do these terms have to do with your small church? That's what this episode is all about.   Other Information: Official Sponsors of the SCMP: Hashtag.Church Help the Show: Leave Feedback Connect with Marc: Email: [email protected]: https://smallchurch.mediaWebsite: https://marchyde.comInstagram: https://instagram.com/tmarchyde  

Although your church is plenty more than your logo, people from the outside instantly judge, categorized, and determine if they connect with your church just by your church's logo! So although the logo isn't the only thing that we need to worry about, it's an essential piece of our church's brand. In this episode, we talk about the 3 truths of logos and then uncover 3 lies, all with the end goal of asking the question, "so should we stress about our church's logo so much?" Links Mentioned in the Podcast: https://www.zippia.com/advice/logo-statistics/ https://designpowers.com/blog/why-a-good-logo-is-important-for-your-small-business https://medium.com/swlh/why-we-shouldnt-care-about-logos-f960cf74ef81 https://mygospelcity.org https://granger.church Other Information: Official Sponsors of the SCMP: Hashtag.Church Help the Show: Leave Feedback Connect with Marc: Email: [email protected]: https://smallchurch.mediaWebsite: https://marchyde.comInstagram: https://instagram.com/tmarchyde  

Simply put, a brand is how a company visually and verbally presents itself to the world. A brand consists of logos, color pallets, verbiage, and mission statements all with the goal of telling people their "why" they exist, "how" they seek to fulfill their why, and "what" they will do to put feet to the vision. But branding isn't all about how a company presents itself, it also consists of how people view and perceive the company. Whether you want to admit it or not, every church has a brand. Every church presents itself in such a way with a logo, a mission statement, services and ministry, and churches also have a reputation in the community.  Rather than being scared of the marketing term, "your church brand," churches need to think through and be prepared to create a brand for themselves in order to make sure that people know what they are about and have a great reputation in the community. Other Information: Official Sponsors of the SCMP: Hashtag.Church Help the Show: Leave Feedback Connect with Marc: Email: [email protected]: https://smallchurch.mediaWebsite: https://marchyde.comInstagram: https://instagram.com/tmarchyde  

I quite often hear that small churches have a hard time keeping up with media, technology, and ministry advancements because of limit time, resources, and staff. Hashtag.Church was founded on the idea of "creating top tier services for the small to medium church," but in recent years, the company has shifted their focus on created free resources and training for small churches. In this episode of the Small Church Media Podcast, I sit down with Hashtag.Church's founder, Bobby King to hear all about the future of equipping and resourcing the small church.   Links to Hashtag.Church Website: https://smallchurch.media/hashtagchurch Instagram: https://www.instagram.com/hashtag.church/ TikTok: https://www.tiktok.com/@hashtag.church Facebook: https://www.facebook.com/hashtagchurchcommunity   Other Information: Official Sponsors of the SCMP: Hashtag.Church Help the Show: Leave Feedback Connect with Marc: Email: [email protected]: https://smallchurch.mediaWebsite: https://marchyde.comInstagram: https://instagram.com/tmarchyde  

Since 2010, Facebook Groups have grown in popularity because users are able to connect with people who have similar hobbies, ideas, thoughts, and connections. Since the early days, Facebook Group have grown to be one of the most powerful tools that businesses, brands, podcasts, and industries have utilized, leaving churches to believe that they can do the same! However, are Facebook Groups a wise use of time and resources for the small church, and if so, what can small churches do to make sure that they have effective groups? That's what this episode is all about! Other Episodes You May Enjoy: HOW TO KEEP UP WITH ALL THINGS NEW REGARDING CHURCH MEDIA (GEARED FOR SMALL CHURCHES) 3 EASY SOCIAL MEDIA POSTS TO HELP YOUR SERMONS LAST THE WHOLE WEEK Other Information: Official Sponsors of the SCMP: Hashtag.Church Help the Show: Leave Feedback Connect with Marc: Email: [email protected]: https://smallchurch.mediaWebsite: https://marchyde.comInstagram: https://instagram.com/tmarchyde  

In order to be effective with your social media and digital marketing, you have to know what to expect! In this episode, I break down 5 social media trends for 2023, why it matters, and how your church can lean into these trends to make the most of your media in 2023! Plus, I'll give you 5 tips as you move into 2023 . . . and most have nothing to do with social media. Links mentioned in this episode: https://smallchurch.media/podcasting-for-churches/ https://explodingtopics.com/blog/social-media-trends https://explodingtopics.com/blog/podcasting-trends https://www.instagram.com/p/CnKkyp4hr7j/ Other Information: Official Sponsors of the SCMP: Hashtag.Church Help the Show: Leave Feedback Connect with Marc: Email: [email protected]: https://smallchurch.mediaWebsite: https://marchyde.comInstagram: https://instagram.com/tmarchyde  

Many churches fail to include the most viable pieces of information about their churches to people who first land on their social media pages. In this episode, we look at a few key pieces to a church's social media page that, if small churches get correct, can help them stand out from all the other churches in their area. Links Mentioned in the Episode:   https://www.facebook.com/New-Life-Church-143665232334465 Other Episodes You May Enjoy: 5 REASONS WHY PEOPLE DON’T SEE YOUR CHURCH’S FACEBOOK POSTS HOW TO START AN ONLINE MINISTRY FOR YOUR CHURCH CONGREGATION SHOULD WE GET RID OF THE PRINTED CHURCH BULLETIN? 5 QUESTIONS TO ASK TO PREPARE YOUR CHURCH MEDIA FOR 2022 Other Information: Official Sponsors of the SCMP: Hashtag.Church Help the Show: Leave Feedback Connect with Marc: Email: [email protected]: https://smallchurch.mediaWebsite: https://marchyde.comInstagram: https://instagram.com/tmarchyde    

Social media can be a frustrating beast, but if you know what types of posts to create for maximum engagement, you may find out that you LOVE creating social media posts for your church! This episode is the second part of the 2 part series on the 6 different social media post types that actually work! Here's what we're talking about: Posts for engagement Posts for familiarity Posts for highlights Links Mentioned in the Episode: https://www.instagram.com/catechesisbooks/ https://www.instagram.com/followradical/ https://www.instagram.com/bradyshearer/ Other Episodes You May Enjoy: HOW TO USE FACEBOOK ADS CORRECTLY TO REACH MORE PEOPLE IS PODCASTING THE NEW SUNDAY SCHOOL FOR SMALL CHURCHES? EASY AND SIMPLE WAYS TO GET YOUR CHURCH FOUND ONLINE Other Information: Official Sponsors of the SCMP: Tithe.ly Help the Show: Leave Feedback Connect with Marc: Email: [email protected]: https://smallchurch.mediaWebsite: https://marchyde.comInstagram: https://instagram.com/tmarchyde  

Social media can be a frustrating beast, but if you know what types of posts to create for maximum engagement, you may find out that you LOVE creating social media posts for your church! This episode is the first part of the 2 part series on the 6 different social media post types that actually work! Here's what we're talking about: Posts for engagement Posts for familiarity Posts for highlights Links Mentioned in the Episode: Second Chance Church Instagram Volunteer Post Other Episodes You May Enjoy: HOW TO USE FACEBOOK ADS CORRECTLY TO REACH MORE PEOPLE IS PODCASTING THE NEW SUNDAY SCHOOL FOR SMALL CHURCHES? EASY AND SIMPLE WAYS TO GET YOUR CHURCH FOUND ONLINE Other Information: Official Sponsors of the SCMP: Tithe.ly Help the Show: Leave Feedback Connect with Marc: Email: [email protected]: https://smallchurch.mediaWebsite: https://marchyde.comInstagram: https://instagram.com/tmarchyde  

Social media can be a tough nut to crack, especially since we are now living in a "pay to play" era of social media. Last week, we talked about the truth about social media, and this week, we have another "Debby-downer" type episode where we talk about why most social media posts fail. In this episode, though, I share some insights as to why many posts fail and provide answers as to what we can do to fix it! We talk the 4 main reasons why social media posts often fail, and then provide a quick fix and shift to help your church's social media get a must needed boost. Other Episodes You May Enjoy: HOW TO GET PEOPLE TO COME BACK TO CHURCH AFTER CHRISTMAS 3 EASY SOCIAL MEDIA POSTS TO HELP YOUR SERMONS LAST THE WHOLE WEEK THE BEST WAY TO GET FIRST TIME VISITORS TO YOUR CHURCH USING SOCIAL MEDIA Free Resource Center Links: Advent Readings and Advent Social Media GraphicsTrendy Christmas GraphicClassic Christmas Graphics Other Information: Official Sponsors of the SCMP: Tithe.ly Help the Show: Leave Feedback   Connect with Marc: Email: [email protected]: https://smallchurch.mediaWebsite: https://marchyde.comInstagram: https://instagram.com/tmarchyde