Advertise on podcast: Online Seller UK - Podcasts for Amazon Sellers

In this podcast we’re joined by Alina Vlaic, founder of AZ Rank, to dissect the high-stakes world of Amazon Ranking Strategies in 2026. As Amazon’s search algorithm shifts from basic keyword matching to a sophisticated "Common Sense Knowledge" system (COSMO), the definition of ranking has fundamentally changed from merely appearing on page one to becoming the "preferred answer" for AI shopping assistants like Rufus. Alina, who helps brands scale across Amazon, TikTok, and Walmart, joins us to share how to navigate this pivot toward Answer Engine Optimization (AEO), discussing the crucial signals—like external traffic, entity extraction, and intent-density—that now dictate organic visibility in an increasingly personalized and zero-click search environment. Host: Prabhat Shah  Guest: Alina Vlaic ( https://azrank.com )

In this episode with Pablo Lapeña, founder of Ecomm GrandMasters, we move beyond simply blaming Amazon’s algorithms to uncover the true root causes of margin-collapsing price battles, using Pablo’s deep expertise to explain how brands can predict algorithmic behavior, resolve dramatic price collapses, and implement preventative measures to safeguard their profitability across all channels. We’ll explore real-world examples of these "races to the bottom" and provide actionable insights into the solutions that actually work for brands facing extreme pricing pressure, so let’s dive in and give a warm welcome to Pablo Lapeña! Host: Prabhat Shah  Guest: Pablo Lapeña

Joining us is Kabir Samtani, VP of Merchant Success at Fulfil and former NetSuite expert, who helps high-scale DTC brands navigate the complexities of modern operations. In this episode, we move beyond the "FBA is easier" mindset to explore how 2025’s new fee structures—including inbound and storage surcharges—have made FBM a strategic, 18–25% cheaper alternative for many sellers. Host: Prabhat Shah  Guest: Kabir Samtani (https://www.fulfil.io/ )

Joining us is Colin Raja, a highly successful Amazon expert, whose experience and strategies have helped countless brands achieve massive growth. Colin is here to share his insights on what it takes to find a winning product, launch it effectively, and sustain momentum in today's competitive landscape. Host: Prabhat Shah  Guest: Colin Raja ( https://www.colinraja.org/ )

Joining us is Joy Pak, a co-founder of GetReviews.ai, an award-winning A/B testing platform for Amazon sellers. Joy brings her expertise as an e-commerce brand builder to help us understand the critical importance of customer feedback and, most importantly, how to ethically and compliantly gather more of it. Reviews have always been essential, but the landscape is rapidly changing. In this episode, we'll explore how the rise of AI shopping assistants like Amazon Rufus is elevating the role of reviews, and what sellers need to do to adapt. We'll also tackle common misunderstandings sellers have about the true value of customer feedback. Host: Prabhat Shah Guest: Joy Pak  ( getreviews.ai )

Panel: Martin Heubel, Christopher Shelton, Peter Martin This panel discussion aims to equip Amazon Vendors with actionable insights and strategic foresight to navigate the evolving Amazon ecosystem and achieve success leading up to and beyond 2026. We will explore key trends, challenges, and opportunities impacting vendor operations, focusing on the future landscape of e-commerce and the specific dynamics of the Amazon platform. Find out more about our future events ⁠⁠https://amafestuk.com/

During this interactive session, Tahir Khan will break down how AI, namely technology like ChatGPT, is transforming sellers’ scaling and running their eCommerce businesses on channels like Amazon, eBay, and Shopify. From automating product listings and content creation to profit prediction and better customer support, Tahir will be sharing real GPT prompts, AI stacks, and workflows that solo sellers and lean teams can implement immediately. Attendees will gain a practical understanding of how to save time, boost profits, and scale smarter without hiring a team or burning out. Attendees will receive a link to download the top 25 highly effective prompts they can use today to amp up their eCommerce game. Find out more about our future events ⁠⁠https://amafestuk.com/

In today’s volatile market, businesses must navigate foreign exchange (FX) fluctuations and inflation risks to maintain profitability. Smart sourcing strategies are essential to mitigate these challenges effectively. Diversifying suppliers and using hedging instruments can protect against unforeseen economic disruptions allowing businesses to optimise costs while maintaining quality and reliability. Find out more about our future events ⁠⁠https://amafestuk.com/

Amazon Marketing Cloud is a powerful tool available to Amazon advertisers. Ella and Ruth will talk you through what it does and doesn’t do, and how we are using it to help advertisers of any scale get better results from their spend.Find out more about our future events ⁠⁠https://amafestuk.com/

Weighted scoring for importance of each amazon listing component. How to optimise your listings for LLM readability and conversion in the new age of Cosmo/Rufus. How to use review data to transform your business and listings on amazon.Find out more about our future events ⁠https://amafestuk.com/

In this fireside chat, Mehera, co-founder of Super Botanic, shares the inspiring journey of transforming a personal passion for herbal health into a disruptive, purpose-driven brand. From her roots in charity work to founding Super Botanic, Mehera discusses how the company evolved from a single product to a mature marketplace platform. Alongside co-founder Kabir, Super Botanic is redefining the supplement industry with high-potency, science-backed herbal formulations that prioritize honesty, efficacy, and real results. Learn how their commitment to clean, rigorously formulated supplements is challenging industry norms and raising the bar for natural health.Find out more about our future events ⁠https://amafestuk.com/

This talk is about growing profit margins and protecting your cash flow using simple, effective factory strategies. I’ll share real stories of eCommerce businesses facing common sourcing headaches—and how we helped them solve those problems. Some of these tips you’ll be able to apply tonight, right from your hotel room. Others will change how you negotiate with suppliers, spot hidden costs, and improve your bottom line in the long run. If you’re looking for practical sourcing insights to boost your profitability and cashflow, this session is for you. Find out more about our future events ⁠https://amafestuk.com/

I’m sharing 6 actionable steps sellers can make today and benefit immediately. Including but not limited to: Sharing the PPC Product Launch Calculator which will help you calculate your daily PPC budget for a product launch or a re-launch. How to optimize your listings for Mobile traffic and where to find this info. I’ll be sharing Placement calculator which helps in isolating unprofitable traffic from your campaigns. How to use Impression Share report during Product Launch to see how aggressive you need to be in bidding, and many more tips and hints. Find out more about our future events ⁠https://amafestuk.com/

Struggling to understand your Amazon search performance? This talk will guide you through interpreting complex search term data, revealing the keywords that truly convert. Learn how to implement targeted strategies to optimize your listings and achieve a measurable increase in your Amazon ROI.Find out more about our future events ⁠https://amafestuk.com/

As a business grows, they want to sell in more and more channels across the market. This includes online B2C, Marketplaces, retailers, wholesalers.This brings a certain set of challenges, and without some strategic planning it can you leave in the awkward situation.I will be going over the pressures this can put on stock, distribution networks, and even manpower within the business. Find out more about our future events https://amafestuk.com/