Advertise on podcast: Pitching Powerhouse

Got an AI draft? Here's how to edit it so editors actually open your email. Nearly half of journalists say they're less likely to engage with pitches they can tell were written by AI. That means your robot-written emails are getting deleted before anyone reads past the first line. But AI isn't the problem. Lazy editing is. In this episode, I'm walking you through the exact process my Pitch Lab students use to turn generic ChatGPT outputs into pitches that get responses. What You'll Learn: ✅ Personalization Formula: The 3-minute research hack that proves you read their work and gets your pitch opened ✅ News Peg Strategy: How to tie your pitch to what's happening THIS WEEK so editors feel urgency ✅ Social Proof Placement: The one credential that matters and where to put it so it builds credibility fast ✅ Clear CTA Framework: Specific ask templates that get yes or no answers instead of radio silence Perfect for PR professionals, agency owners, and founders who want to stop getting ignored and start getting coverage. After tightening their pitches with this process, my students regularly see 20 to 30% response rates. 📌 Links + Resources Mentioned in This Video: → Download the Free AI Pitch Editor Worksheet: https://jenerationacademy.com/resources → Get Your Agency AI Assistant: https://jenerationacademy.com/the-agency-assistant → Join The Pitch Lab: https://jenerationacademy.com/the-pitch-lab → Subscribe to My Newsletter: https://jenerationacademy.com/ 💬 Let's Connect: Instagram: https://www.instagram.com/jenerationpr/ LinkedIn: https://www.linkedin.com/in/jenerationpr/ Website: https://jenerationacademy.com/

AI is changing how people discover brands, and if you're still pitching the same way without understanding where your clients need to show up, you're falling behind. In this podcast, I'm breaking down why AI isn't killing PR... it's actually making what we do more essential than ever. The new gatekeepers—ChatGPT, Perplexity, Gemini—aren't pulling from paid placements or SEO hacks. They're pulling from authoritative articles, thought leadership, and consistent mentions from trusted sources. That's exactly what PR pros specialize in. This isn't the death of our industry. It's a rebirth. What You'll Learn in This Video: ✅ Why AI Rewards Earned Media: How large language models cite high-authority placements and why your PR work is now the fuel powering AI search results. ✅ How to Test Your Clients' AI Visibility: Simple strategies to search ChatGPT and Perplexity, analyze citations, and identify exactly where to focus your pitching efforts. ✅ Building AI-Powered Case Studies: How to screenshot AI results, document your wins, and create visual proof that demonstrates real PR ROI to clients. ✅ Repositioning Your Services: The exact messaging shift that elevates you from service provider to strategic advisor in this new era of brand discovery. This episode is about stepping into your power as a PR professional. If you're ready to stop playing small, guide your clients through this AI shift, and position yourself as the go-to authority they need right now, this video is for you. 📌 Links + Resources Mentioned in This Podcast: → Join The Agency Accelerator: https://learn.jenerationacademy.com/the-agency-accelerator → Join The Pitch Lab: https://jenerationacademy.com/the-pitch-lab → PRAIZE Newsletter (Emma Grace Moon): https://praize.studio/ → Subscribe to My Newsletter: https://jenerationacademy.com/ 💬 Let's Connect: Instagram: https://www.instagram.com/jenerationpr/ LinkedIn: https://www.linkedin.com/in/jenerationpr/ Website: https://jenerationacademy.com/ 🔥 Don't Forget to Like, Comment & Subscribe!

Ever feel like you're drowning in half-finished projects while new ideas keep piling up? In this episode, Jen Berson shares a surprisingly powerful productivity insight that came from an unexpected place: her overflowing medicine cabinet. If you're an entrepreneur struggling to complete what you start, this mindset shift will change everything. Starting new projects feels exciting, but those unfinished tasks create mental clutter that kills your focus and momentum. When you have too many open loops, nothing gets done well. It's time to finish what's on your plate before opening something new. What You'll Learn: ✅ The Open Loop Problem: Why starting new projects before finishing old ones destroys your productivity ✅ Visual Clarity Method: How clearing physical and mental clutter frees up bandwidth for what matters ✅ The Back Burner System: A simple way to capture exciting ideas without derailing current priorities ✅ Completion Over Perfection: Why "done and iterating" beats "perfect but unfinished" every time Whether you're building your PR agency or managing multiple client projects, this episode will help you reclaim your focus and finally check those boxes. Stop juggling and start finishing. 📌 Links + Resources Mentioned in This Video: → Get Your Agency AI Assistant: https://jenerationacademy.com/the-agency-assistant → Join The Pitch Lab: https://jenerationacademy.com/the-pitch-lab → Subscribe to My Newsletter: https://jenerationacademy.com/ 💬 Let's Connect: Instagram: https://www.instagram.com/jenerationpr/ LinkedIn: https://www.linkedin.com/in/jenerationpr/ Website: https://jenerationacademy.com/

Success isn't about luck. It's about having the courage to ask for what you want. In this episode, I'm pulling back the curtain on the one principle that built my entire PR agency and transformed my life: The worst they can say is no, and you never know unless you ask. From landing clients on the Today Show and Ellen to securing an HGTV home makeover and becoming the face of an international Apple marketing campaign, every major breakthrough in my career came down to one simple action: I asked. I didn't overthink it. I didn't talk myself out of it. I just shot my shot. And recently, I did it again and manifested my dream car (seriously). But this episode isn't really about the car. It's about the mindset shift that changes everything: believing in yourself enough to go after what you want, even when it feels impossible. What You'll Learn in This Episode: ✅ The Power of Asking: Why the fear of "no" is the only thing standing between you and your biggest opportunities. ✅ Real-Life Proof: How I used this principle to land billion-dollar clients, secure dream partnerships, and create opportunities that seemed out of reach. ✅ Overcoming Overthinking: Why second-guessing yourself is costing you more than a "no" ever could. ✅ The Passion Factor: How genuine excitement and belief in what you're doing makes your ask irresistible. ✅ Your Next Level: Why the achievements you admire in others are 100% possible for you if you're willing to try. This episode is a reminder that you don't need permission to go after what you want. You just need to believe it's possible and take the shot. If you're ready to stop playing small and start creating the business and life you actually want, this one's for you. 📌 Links + Resources Mentioned in This Episode: → Watch Jen's Apple Campaign Video: https://www.youtube.com/watch?v=bmk8AlSG-lA&pp=ygUVamVubmlmZXIgYmVyc29uIGFwcGxl → Get Your Agency Al Assistant: https://jenerationacademy.com/the-agency-assistant → Join The Pitch Lab: https://jenerationacademy.com/the-pitch-lab → Subscribe to My Newsletter for Exclusive Strategies: https://jenerationacademy.com/  💬 Let's Connect: Instagram: https://www.instagram.com/jenerationpr/  LinkedIn: https://www.linkedin.com/in/jenerationpr/  Website: https://jenerationacademy.com/ 

The PR landscape is evolving fast, and if you're still relying on traditional SEO tactics alone, you're leaving your clients invisible in the new AI-driven search world. This episode dives into how AI is reshaping discoverability and why earned media placements are now the non-negotiable authority signals that drive AI recommendations. PR professionals are uniquely positioned to dominate this shift by leveraging their core expertise in building credibility and authority. The driving force behind this change is the rise of AI-powered answer engines like ChatGPT and Claude, which pull from authoritative sources rather than pay-to-play SEO tricks. Success now requires mastering how to secure high-quality earned media that AI trusts to recommend brands and products. Building lasting authority through PR is the future-proof strategy to ensure your clients show up where it matters most. What You'll Learn in This Episode: ✅ Why AI Rewards Authority, Not Optimization: Understand how AI models prioritize earned media from high domain authority sites over traditional SEO tactics. ✅ How PR Earned Media Drives AI Visibility: Learn the tactical role of PR placements in influencing AI search results and product recommendations. ✅ The Shift to Long-Lasting Authority Features: Discover why deep-dive, narrative-driven media features outperform quick listicles in building trust with AI and consumers. ✅ How to Position Your Clients for AI Discoverability: Get step-by-step strategies to align your PR efforts with AI search algorithms and emerging shoppable AI platforms. This episode is about owning the future of PR in the AI era. If you're ready to future-proof your agency, build unshakable authority for your clients, and confidently lead conversations about AI-driven discoverability, this episode is for you. 📌 Links + Resources Mentioned in This Episode: → Get Your Agency AI Assistant: https://jenerationacademy.com/the-agency-assistant → Join The Pitch Lab: https://jenerationacademy.com/the-pitch-lab → Subscribe to My Newsletter for Exclusive Strategies: https://jenerationacademy.com/ 💬 Let's Connect: Instagram: https://www.instagram.com/jenerationpr/ LinkedIn: https://www.linkedin.com/in/jenerationpr/ Website: https://jenerationacademy.com/

What if your client’s product could show up in ChatGPT results before their biggest competitors? 👀 In this week’s Pitching Powerhouse Podcast, I’m breaking down a real client case study that proves just how powerful PR is in today’s AI-driven world. You’ll see exactly how my client, Motif Medical, earned top spots in AI-generated recommendations—without paid ads. Just smart, strategic PR. I’m diving into how earned media placements are shaping AI search results (yep, this is what we call Answer Engine Optimization or AEO)—and why this shift is a total game-changer for PR pros who know how to leverage it. If you’re ready to stand out as an indispensable PR powerhouse in the age of AI, this episode will give you the insights (and inspiration!) to make it happen. Links Mentioned: The Pitch Lab Agency Accelerator ✨ P.S. Want to know what’s really keeping you from charging premium rates (and landing the clients who actually value your expertise)? Take our brand new Premium Positioning Audit to uncover the exact gaps holding you back and get crystal clear on what it takes to elevate your brand. It’s the ultimate clarity tool for PR pros ready to step into their next level. 💪 https://jenerationacademy.com/audit

The PR game has changed, and if you’re still relying on outdated strategies, you’re already falling behind. In this episode, we’re diving into the revolutionary shift from SEO to AEO (Answer Engine Optimization) and why PR professionals are uniquely positioned to lead in this new era of AI-driven visibility. AI search engines like ChatGPT and Claude are rewriting the rules, and earned authority is now the only way to secure long-term visibility for your clients. This isn’t about pay-to-play... it’s about building trust, credibility, and a consistent presence that AI recognizes as the gold standard. In this episode, you’ll learn: ✅ The New Rules of PR: Why high-authority placements are the key to dominating AI search results. ✅ Future-Proof Visibility: How to turn PR wins into long-term assets that keep your clients relevant. ✅ Tactical Strategies That Work: Step-by-step tips to land “best of” list features, leverage metadata, and amplify your clients’ authority. ✅ The Power of Consistency: Why aligning your clients’ messaging across platforms is non-negotiable in the AI era. If you’re ready to position yourself as a leader in the evolving PR landscape, deliver results that move the needle, and future-proof your clients’ brands, this video is for you. 📌 Don’t forget to follow the show for more actionable strategies to elevate your PR game and stay ahead of the curve. Let’s crush it together.

Resources Mentioned: PR Couture – Industry authority source mentioned in the episode The Pitch Lab – Monthly media angles, editorial calendars, and coaching to land high-authority earned media Agency Accelerator – Scale your PR agency into a profitable six-figure business built for the AI era AI isn’t killing PR... it’s making us more powerful than ever. I know, that might sound surprising (I was skeptical at first too), but what I’ve learned about how AI tools like ChatGPT and Claude actually work has me more excited than ever for the future of PR. I also know how unsettling all of this can feel. You’ve spent years learning the “rules” of PR and SEO, and just when you got comfortable, the game changed again. Watching clients ask tough questions about AI visibility can leave you wondering if you’re falling behind or if PR even matters anymore. Here’s the truth that nobody’s talking about: AI doesn’t pull from hacks or one-off mentions. It pulls from authority sources. And that’s exactly what PR delivers. In our newest Pitching Powerhouse episode, I’m pulling back the curtain on why earned media is now the #1 driver of visibility in AI search, what “Answer Engine Optimization” means for you, and the exact strategies you can use to keep your clients showing up as trusted sources. If you’ve been stressing about where PR fits in the AI era, this episode will leave you feeling empowered, future-proof, and ready to crush it. This is for you if: You’re a PR pro worried about AI making you irrelevant You’re tired of SEO hacks and want real, lasting visibility You want your clients to pop up in AI search results You’re ready to turn AI into an advantage instead of a threat

Think your revenue is your profit? Think again. Most PR pros are unknowingly building their dream lifestyle on a shaky financial foundation—and it’s keeping them stuck. In our newest Pitching Powerhouse Podcast episode, I’m breaking down why investing your profit first (yes, before the shopping sprees and spontaneous getaways) is the not-so-sexy secret to building real, lasting wealth. If you’ve ever looked at your bank account and thought, “Wait, where did all that money go?”—you’re not alone. It’s frustrating to be working your tail off and still feel like financial security is always one step out of reach. I see this all the time with agency owners who confuse high revenue with true profitability. But what if the real flex isn’t the Porsche… it’s the compound interest? (Okay, you can still get the Porsche—just after your Roth IRA is maxed out 😉) This conversation is packed with practical tips, mindset shifts, and a little tough love to help you get your money working for you. We’re talking 401ks, SEP IRAs, and the quiet power of automating your way to generational wealth—without giving up your matcha lattes or Friday facials. Ready to find out what your future self really wants you to do with your profit? Listen now to learn the strategy most PR professionals never get taught. This is for you if… You’re a PR freelancer or agency owner who wants long-term financial freedom You’ve been treating your revenue like profit (oops) You want to take Fridays off without stressing about money You’re craving a clearer, more strategic path to building wealth through your business What I cover: 00:00 Introduction to Financial Stability 02:34 Understanding Profit and Investment 05:24 The Importance of Retirement Vehicles 10:33 Maximizing Contributions and Minimizing Taxes 15:35 The Power of Compound Interest 20:45 Building a Nest Egg for Future Freedom 26:21 Conclusion and Call to Action

Resources Mentioned: Agency AI Assistant - Our collection of powerhouse prompts designed to help you train your own virtual assistant and outsource overwhelm to AI Powerhouse Pros Facebook Group - Free community of PR professionals sharing strategies, contacts, and support Connect with Jen: Instagram: @jenerationPR Send me a DM to share how this resonated with you Pitching Powerhouse Podcast: Weekly episodes with PR strategies and business growth tips Feel like your business is stuck in a spare-time spiral? 😬 You’re not alone, and you’re definitely not the only PR pro who’s head-down in client work… until a contract ends and you realize your pipeline is totally dry. But here’s the good news: breaking that feast or famine cycle isn’t just possible. It’s absolutely necessary if you want long-term, sustainable growth. And I’m going to show you how to do it without adding more to your already full plate. In this episode of the Pitching Powerhouse Podcast, we’re getting real about what it takes to prioritize your marketing (yes, even when you’re slammed). We’ll talk about the mindset shifts and systems that actually support your business. What I Cover:  00:00 Summer Reflections and AI Innovations 02:46 Understanding the Spare Time Spiral 12:38 Strategies to Break Free from Stagnation 28:02 Building a Sustainable Marketing System You’ll learn: How to harness AI as your actual assistant Why creating an evergreen content library will save your sanity The reason consistency beats perfection every time If you’re ready to stop reacting and start leading your business with intention, this one’s for you. This episode is a must-listen if: You’re drowning in client work and your own marketing is on the back burner You want to integrate AI into your workflow in a real, useful way You need a smarter system for organizing and reusing your content You’re ready to step out of survival mode and into CEO energy Tune in now and let’s build a business that grows while you’re busy being brilliant. You’ve got this!

Resources Mentioned: The Agency Accelerator: https://jenerationacademy.com/the-agency-accelerator The Pitch Lab: https://thepitchlab.jenerationacademy.com/  - Think project work is the only way to land big-name clients and grow your agency? Think again. In this episode, I’m sharing the behind-the-scenes of a conversation I had with a successful agency owner who built her entire business on multi-year, high-budget projects—and is now totally burnt out. We’re talking client concentration, constant scoping, being the one leading every single thing, and turning away work that doesn’t fit the rigid project mold. This model might look successful from the outside, but it’s exhausting, unpredictable, and not scalable. We’ll dive into: Why you need to stop charging hourly (seriously, stop) The real reason projects can kill your momentum How to start planting the seed for ongoing retainer support What to include (and avoid) in a value-based retainer If you’ve ever felt like you’re stuck reinventing the wheel with every new client, this episode will show you a better way. Retainers aren’t just a smarter pricing strategy... they’re the path to more sustainability, more impact, and a whole lot less stress. Tune in and let’s get you off the project hamster wheel. This episode is for you if: You're feeling burnt out from managing multiple large projects. You want to learn how to convert project-based clients into retainer clients. You’re struggling with unpredictable income from high-value clients. You’re ready to discover new ways to provide ongoing value to your clients. What I Cover:  00:00 The Challenges of Project-Based Work 04:56 Transitioning to a Retainer Model 11:24 Building Momentum with Retainers 19:53 Value-Based Pricing for Retainers

Resources Mentioned:The Agency Accelerator: https://jenerationacademy.com/the-agency-acceleratorPowerhouse Pros Facebook Group: https://www.facebook.com/groups/profitableprpros - Could you be the silent saboteur of your own business growth? It’s time to uncover the six critical mistakes many PR pros unknowingly make that could lead to burnout instead of building a thriving agency you love. In this episode of the Pitching Powerhouse podcast, we’ll dive deep into these missteps, from neglecting legal protections to undervaluing your worth. If you’ve ever felt overwhelmed, frustrated, or just plain stuck in your PR career, you’re not alone. Many feel like they're spinning their wheels, not realizing that simple changes can make a monumental difference in their journey. It’s time to challenge the norm and embrace a new approach to your business. Join me as I share how navigate these pitfalls and elevate your PR business game. This episode is for you if: You’re a PR professional feeling the weight of burnout. You struggle with pricing your services appropriately. You find it challenging to build lasting media relationships. You’re nervous about hiring support. What I Cover:  00:00 Avoiding Self-Sabotage in Business Growth 05:24 Building Strong Media Relationships 07:36 The Importance of Continuous Learning 10:58 The Need for Team Support 15:28 Valuing Your Services 17:16 Creating a Seamless Onboarding Experience

Resources mentioned: jenerationacademy.com/challengeTired of being told that pitching is all you need to succeed in PR? In this week’s Pitching Powerhouse Podcast episode, we’re calling BS. Between economic curveballs and the AI tidal wave crashing into our industry, pitching alone ain’t gonna cut it anymore. If you’re feeling the pressure—clients pulling back, budgets shifting, the ground constantly moving beneath you—you are SO not alone. And more importantly…you don’t have to just “ride it out.” In this episode, I’m breaking down 5 must-have skills every PR pro needs to not just survive—but thrive—in 2025 and beyond. What I Cover:  00:00 Navigating the PR Landscape in 2025 04:14 Essential Skills for PR Professionals 21:38 Building Resilience in Uncertain Times 28:51 Leveraging AI in PR 33:34 Path to Profitability Challenge

Resources Mentioned: https://jenerationacademy.com/insider https://www.instagram.com/jenerationpr/  We love the idea of selling our business someday… but if you’re running a service-based agency, that might not be in the cards — at least not the way you think. Most agencies are built around you — your name, your relationships, your magic. Which makes them pretty tough to sell. That doesn’t mean you’re stuck forever... but it does mean you need a different strategy. In our newest Pitching Powerhouse Podcast episode, I cover: 00:00 Introduction to PR Pro Wealth Series 02:53 Challenges of Selling a Service-Based Business 06:05 Maximizing Value and Creating Tangible Assets 08:56 Planning for Financial Freedom 12:04 Immediate Actions for Long-Term Success 15:02 Conclusion and Next Steps Once you know what you’re really working toward, you can build wealth and freedom your way. This is for you if… You’re realizing your business can’t run without you You want more freedom but aren’t sure how to make that happen You’re ready to build toward your dream life — not just bigger revenue Hit play and let’s map out a future you’re actually excited about.

Resources Mentioned: https://www.chelliecarlson.com/   Growth isn’t about adding more. It’s about cutting the right things. Let me guess—you’ve added the tools, the team, the tasks… and it’s still not feeling right. You're checking boxes, but not really moving forward the way you want to. 😩 I’ve been there. And funny enough, it was a walk with my rescue pup Lola that reminded me what actually creates momentum: cutting back. Our newest Pitching Powerhouse Podcast episode is all about pruning—literally and metaphorically. From the rose bushes blooming on my street to the projects (and team members 👀) I had to let go of in my business, I’m sharing the mindset shift that’s helped me create real clarity and growth.   What I Cover:  00:00 The Joy of Dog Ownership 04:07 The Concept of Pruning 16:08 Applying Pruning to Business and Life   This is for you if: — You’ve been feeling burnt out, bloated, or boxed in by your own business — You’ve hired help, but somehow it’s more work, not less — You’re craving clarity, ease, and space to focus on what really matters 🎧 Hit play to learn how pruning—yes, pruning—can completely shift the way you run your business and your life.   Work with me: Join The Pitch Lab: https://www.jenerationacademy.com/tpl Join Agency Accelerator: https://jenerationacademy.com/the-agency-accelerator