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Today’s episode is a masterclass in embracing the luxury wedding marketing with Pearl Farquharson - Founder and Creative Director of the award-winning Boston + Miami event concierge, DELSIE. With features in Vogue, Essence, The New York Times, and more, Pearl has become a trailblazer in luxury event planning. But her journey? It’s anything but typical. 🎧 Tune in as we cover: Why luxury isn’t just about price - and what truly defines it Mindset shifts needed to confidently step into the luxury market  How manners, etiquette, and education quietly shape luxury client experiences Why not every business needs to (or should) pursue luxury How to reverse-engineer pricing based on the life you want - not fear How raising your prices can create positive impact far beyond your own business The tools and systems that support a high-end client experience How authenticity and polarization strengthen a luxury brand 📚 Resources & recommendations from Pearl: Unreasonable Hospitality by Will Guidara You Are a Badass at Making Money by Jen Sincero ✨ Pearl’s philosophy? “How you do the smallest things is how you do everything.” Luxury starts long before the event - it’s felt in every email, every touchpoint, every decision. Connect with Pearl: Website: bydelsie.com Instagram: @bydelsie TikTok: @bydelsie YouTube: By Delsie Whether you’re happily mid-market or luxury-bound, Pearl’s commitment to excellence, love for hospitality, and powerful “why” will expand what you believe is possible for you, your business, and your life. 🎙 Subscribe + share this episode with a fellow wedding pro ready to elevate their brand. Follow I Do Wedding Marketing:  Instagram Facebook LinkedIn Threads I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP

In this episode of the I Do Wedding Marketing Podcast, we are so excited to welcome back wedding business consultant, strategy expert, and smart-marketing advocate Heidi Thompson, founder of Evolve Your Wedding Business, host of the Evolve Your Wedding Business podcast, creator of the Wedding Business Collective, and architect of the Wedding Business CEO Summit happening February 16 - 20, 2026. 👉 Score your free ticket to the Summit here! This episode is designed to give you clarity, confidence, real-life strategy you can implement right away, and a sneak peek of what you’ll learn at the Summit. We dive into: What’s really causing that lingering business overwhelm The subtle signs your systems have stopped scaling with you A 5-minute exercise to instantly refocus your workflow Why clients are ghosting (and how to turn the trend around) What’s shifting with 2026 couples (this insight is 🔥) … And what’s going on at the Wedding Business CEO Summit. Think: strategy over fluff. Connection over surface-level networking. Action over inspiration alone. You’ll learn how to:✨ Build time-saving systems that actually run without you✨ Understand how to meet couples where they actually make decisions✨ Grow sustainably without burnout or bandwidth breakdown✨ Work less with scalable strategies and support Expect presentations from industry pros, live coaching, and tools you can use right away - including my own session: "The KISS Guide to Social Media: Clarity, Consistency & Client Attraction" (don't miss it!). Quick Links: 🎟 Register for the Wedding Business CEO Summit 🎙 Listen to Heidi’s Podcast: Evolve Your Wedding Business 💼 Join The Wedding Business Collective 📝 Grab Heidi’s Machete Method If you’re ready to run your business with more ease, clarity, and consistency, this episode and the Wedding Business CEO Summit are two of the best places to start. Heidi brings both heart and strategy - and we couldn’t be more excited to share this with you. 🎧 Press play, take action, and don’t forget to register! Follow I Do Wedding Marketing:  Instagram Facebook LinkedIn Threads I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP

🎉 This episode is not just another episode. It is Episode 200 of the I Do Wedding Marketing Podcast, and I still cannot quite believe it! Before we dive into this episode’s topic, I just want to say thank you. Whether you have been listening since episode one, found the podcast last year, or you are brand new here, I am so grateful you are part of this community. This podcast has given me so much, and I truly hope it has helped you feel less alone, more supported, and more confident as you grow your business. For this milestone episode, I invited on someone whose work perfectly ties into the journey of building a sustainable business, Cinthia Onines, the founder of Boda Bliss. Cinthia is an Online Business Manager and marketing systems architect who helps wedding professionals and creative entrepreneurs organize, automate, and scale their businesses. In other words, she supports all the things most of us tend to avoid until we are completely overwhelmed. In this conversation, we unpack: What a marketing system actually is and why it does not have to be complicated Why marketing tasks and systems are often the first thing to fall off our to do list Simple ways to show up consistently When it is time to bring in an OBM and why systems should come before hiring help How SOPs and marketing systems work together to support long term growth We also talk about blogging, Pinterest, email marketing, monthly resets, favorite tools, and how to simplify your approach so your business feels lighter, not heavier. This episode is especially for you if: Your marketing ideas live in your head, or across multiple notebooks and messages You know systems matter but keep putting them off You want your business to grow without burning yourself out You are craving more ease, clarity, and consistency behind the scenes Where to find Cinthia and her resources:  Instagram: https://www.instagram.com/bodabliss/  Boda Bliss website: https://bodabliss.com/  Boda Bliss Blog: https://bodabliss.com/blog/  Monthly Marketing System Checklist: https://bodabliss.com/marketing-systems-audit-for-wedding-pro-complete-guide/  Thank you for celebrating Episode 200 with me and for continuing to show up for yourself and your business. See you on the next Wedding Wednesday! Follow I Do Wedding Marketing  Instagram: https://www.instagram.com/idoweddingmarketing/ Facebook: https://www.facebook.com/idoweddingmarketing LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/ Threads: https://www.threads.com/@idoweddingmarketing   I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP >> https://www.aisleplanner.com/affiliate/IDWMxAP 

In today’s episode, I’m breaking down how Instagram actually converts for wedding professionals, and why relying on just one type of content (like only reels) often isn’t enough. Instagram is a full ecosystem, and each content type plays a different role. Reels help you get discovered, portfolio posts build trust, carousels educate and persuade, and stories keep you top of mind. When these pieces work together, couples move from awareness to confidence, and that’s when inquiries happen. Because weddings are high-ticket, emotional decisions, conversion takes more than one viral video. Couples need multiple touchpoints, context, and reassurance before they’re ready to reach out, and your content should support that journey. I also share how you can turn one wedding or project into multiple types of content, helping you work smarter instead of just posting more. Want this all easily planned out for you? That’s exactly why I created The Social Studio, a membership that gives you weekly reel prompts, trending audios, evergreen content ideas, daily caption prompts for portfolio posts, Canva templates, and more. It’s designed to help you batch and stay consistent without overthinking. The Social Studio is just $27/month, and you can sign up today right here!  If you’ve ever focused on just one content type, I’d love to hear how that’s worked for you. And if you enjoyed this episode, leaving a review truly helps this podcast reach more wedding pros. Thanks for being here. I’ll see you on the next Wedding Wednesday! ✨ Follow I Do Wedding Marketing  Instagram Facebook LinkedIn Threads I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP

Welcome to a new year of the I Do Wedding Marketing Podcast! We’ve had so much fun over the years talking all things wedding marketing - but today’s episode is a fresh side of marketing that feels perfectly aligned with New Year energy: speaking opportunities. If you’ve been a longtime listener, you know I started adding in-person speaking to my business last year. Building my business during the COVID years meant everything was virtual, so stepping onto live stages for the first time felt intimidating - and I know I’m not alone in that. For me, the secret sauce was taking Meghan Ely’s Wedding Industry Speakers course - the roadmap I didn’t know I needed. It put me on an incredible trajectory, and it’s exactly why I wanted Meghan on the show to kick off 2026. Because when it comes to speaking, PR, and positioning yourself as an industry authority, there are few people more qualified to lead that conversation than Meghan. You probably already know OFD Consulting, where owner Meghan Ely combines in-the-trenches event experience with a deep love of wedding PR to help her clients take their businesses to new heights.  As a result, she’s become one of the industry’s most trusted voices, earning press for her clients in outlets including The New York Times, Brides, Martha Stewart Weddings, People, Bridal Guide, Architectural Digest, and Style Me Pretty. She is also a longtime columnist for Special Events and Catersource. Meghan is a past national president of WIPA, a member of the Allied Council for the National Society of Black Wedding & Event Professionals, and a National Speaker of the Year honoree by NACE. Most recently, RSVP Club named her the 2025 Favorite Educator  - and honestly? I have a feeling she’s about to be one of our favorite guests of 2026. What we cover in this episode: Why speaking is one of the most effective ways to build authority and trust in the wedding industry Who speaking is actually for (B2B, B2C, educators, and tech brands alike) How speaking can open doors beyond the stage, including new revenue streams How to know if you’re ready to speak - even without prior experience Where to start if you’ve never taken the stage before What Meghan wishes she knew before her first speaking gigs Why speaker fees aren’t the full ROI (and what really matters) How to choose a signature talk that aligns with your goals and expertise How to start small, build confidence, and grow into speaking sustainably Where to find Meghan + her course You can learn more about Meghan, her work, and the Wedding Industry Speakers course at: weddingindustryspeakers.com ofdconsulting.com Registration is open through January 21. It runs for eight weeks, is live and recorded, and yes - those office hours are as fun (and helpful!) as they sound. Onward and upward to 2026! Follow I Do Wedding Marketing  Instagram Facebook LinkedIn Threads I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP

Welcome back to another episode of the I Do Wedding Marketing Podcast! Today I’m talking about what to do when social media no longer feels like a safe place - and how to rebuild a healthier, more supportive relationship with it, especially as a business owner. I share my own experience of stepping away from social media because being seen felt overwhelming, judgment-filled, and emotionally draining, even while working in social media professionally. From there, I walk through the exact mindset shifts and practical steps that helped me go from hiding online to confidently showing up again. ✨ In this episode, I share how to: Protect your digital space by curating who and what shows up in your feed Use muting, snoozing, unfollowing, and blocking as tools - not guilt trips Recognize emotional triggers like comparison, imposter syndrome, and anxiety Gradually get comfortable showing your face online (at your own pace) Reframe social media as a positive, powerful tool for visibility and growth Train the algorithm to support you instead of stress you out Social media has become an extension of ourselves, and if it feels unsafe, overwhelming, or draining, it makes sense to pull away. But with the right boundaries and tools, it can become a positive, supportive place again. If I told you the very next thing you posted could connect you with your next booking… would you give it a try? Thank you so much for being here, for listening, and for trusting me with your time. And from me to you, happy holidays from the I Do Wedding Marketing Podcast. ✨ 🛠 Need Help Getting Started? If you’re managing your own social media and find yourself thinking, “Okay… but what do I even post?” - I created The Social Studio for you. Inside the membership, you’ll find: Weekly trending audios Weekly trending Reels ideas Weekly evergreen Reels and TikTok prompts Monthly content calendars Ready-to-use Canva templates It’s $27/month, and when you join, you immediately get access to past months of content so you’re never starting from scratch. 👉 GET IN THE STUDIO HERE Follow I Do Wedding Marketing  Instagram Facebook LinkedIn Threads I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP

As we look ahead to 2026 and 2027, one phrase seems to be everywhere: “Bookings are down.” But is that really the full story? In today’s powerful and eye-opening episode of the I Do Wedding Marketing Podcast, I sit down with Erica Powell, luxury business coach, strategist, and branding designer with over 25 years of experience in high-end sales, to unpack what’s actually happening in the wedding and events industry - and what you can do about it. After witnessing Erica speak earlier this year at a summit in Miami (and watching an entire audience visibly transform in real time), I knew this was a conversation every wedding pro needed to hear. Together, we dive into: Whether or not bookings are truly down industry-wide Why some business owners are thriving despite economic uncertainty The biggest mindset traps holding wedding pros back right now How branding, marketing, and sales must work together to attract higher-value clients How to shift from booking more clients to booking better clients What younger generations of couples actually care about when choosing vendors Practical, immediate actions you can take to elevate your brand going into 2026 The difference between premium, luxury, and ultra-luxury markets - and how to move up Erica also shares tangible strategies you can implement today, including: How and why to archive outdated or misaligned content on your social media and directory listings (especially right now during engagement season) The latest Instagram content format driving new visibility How to pre-qualify inquiries without relying on public pricing This episode is packed with perspective-shifting insights, real-world strategy, and encouragement for anyone who feels uncertain about the future of bookings - or their place in the market. 🔗 Free Resources & Ways to Connect with Erica 📄 Erica’s Priceless Clients Free Mini-Course 🎥 Follow-Up Secrets Free Training📲 Follow Erica on Instagram🌐 Check out Erica’s Website & Retreats Follow I Do Wedding Marketing  Instagram Facebook LinkedIn Threads I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP And did you hear, we launched the The Social Studio by I Do Wedding Marketing? The Social Studio is a monthly membership for wedding pros who want social media to feel lighter, easier, and way more effective. Inside the Social Studio, you’ll get: 💛 Monthly Content CalendarNo more blank-screen panic. Get daily prompts tailored to wedding pros, designed to convert and connect. (We have a full calendar for November for you to start work immediately, AND December is already loaded for those who want to batch-schedule!) 💛 Weekly Trending AudiosStop spending hours searching for what’s trending — we’ll do it for you. 💛 Weekly Reels TrendsReels concepts built for your niche so you can finally stay consistent without burning out. 💛 Weekly Evergreen Video PromptsSo you always have content that works today, next month, and next season. 💛 Ready-to-Use Canva TemplatesProfessional, on-brand designs you can personalize in seconds. We just uploaded a trending Wicked: For Good template for members to customize! 💛 A Supportive Community of Wedding ProsAsk questions, get feedback, collaborate, and stop trying to do this alone. All for just $27/month. Less than the cost of a lunch date… and guaranteed to save you time every single week!   GET IN THE STUDIO HERE

How do you build and nurture a trusted network when our industry can feel competitive, isolating, or downright overwhelming? To explore that question, I brought on Charessa Sawyer, founder of Event Therapy and SCV Productions, licensed social worker, certified event planner, author, and all-around advocate for the humans behind the events. About Charessa Sawyer Charessa is the founder of Event Therapy, a mental wellness initiative created specifically for event, hospitality, and entertainment professionals. With a rare dual background as a licensed social worker and certified event planner, she brings a level of understanding that’s unmatched in our industry. She’s also the CEO of SCV Productions, a national event services company, and the author of Event Therapy’s 10 Steps to Ultimate Event Planning. Her mission is simple but powerful: to support the people behind the events so they can thrive both personally and professionally. If you take one thing from this episode… You are not alone. You deserve support. And building a trusted network is not optional, it’s essential for your mental, emotional, and creative well-being. Connect with Charessa & Event Therapy Instagram Facebook Group (public + free to join) Website Email Event Therapy Magazine Follow I Do Wedding Marketing  Instagram Facebook LinkedIn Threads I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP And did you hear, we launched the The Social Studio by I Do Wedding Marketing? The Social Studio is a monthly membership for wedding pros who want social media to feel lighter, easier, and way more effective. Inside the Social Studio, you’ll get: 💛 Monthly Content CalendarNo more blank-screen panic. Get daily prompts tailored to wedding pros, designed to convert and connect. (We have a full calendar for November for you to start work immediately, AND December is already loaded for those who want to batch-schedule!) 💛 Weekly Trending AudiosStop spending hours searching for what’s trending — we’ll do it for you. 💛 Weekly Reels TrendsReels concepts built for your niche so you can finally stay consistent without burning out. 💛 Weekly Evergreen Video PromptsSo you always have content that works today, next month, and next season. 💛 Ready-to-Use Canva TemplatesProfessional, on-brand designs you can personalize in seconds. We just uploaded a trending Wicked: For Good template for members to customize! 💛 A Supportive Community of Wedding ProsAsk questions, get feedback, collaborate, and stop trying to do this alone. All for just $27/month. Less than the cost of a lunch date… and guaranteed to save you time every single week!   GET IN THE STUDIO HERE

This episode is a big one! I officially announced The Social Studio by I Do Wedding Marketing, a brand-new membership designed to help wedding professionals fall back in love with Instagram and their business again. 💛 To set the stage, I’m joined by Taylor Cusick Holman, founder of Enji, to unpack what the State of Small Business report reveals about how much time business owners really have for marketing - and why that matters for wedding pros who are trying to do it all on their own. Spoiler: Most small business owners only have 1–5 hours a week for marketing, and the ones who see the best results are the ones who use that time intentionally. That’s exactly where The Social Studio comes in. The honest reality of DIY marketing as a small business owner What the data says about marketing time & effectiveness Why having a plan changes everything (hint hint: it literally makes your marketing more effective) The moment Nina realized wedding pros needed something different The Social Studio! What is The Social Studio by I Do Wedding Marketing? The Social Studio is a monthly membership for wedding pros who want social media to feel lighter, easier, and way more effective. Inside the Social Studio, you’ll get: 💛 Monthly Content Calendar: No more blank-screen panic. Get daily prompts tailored to wedding pros, designed to convert and connect. (We have a full calendar for November for you to start work immediately, AND December is already loaded for those who want to batch-schedule!) 💛 Weekly Trending Audios: Stop spending hours searching for what’s trending — we’ll do it for you. 💛 Weekly Reels Trends: Reels concepts built for your niche so you can finally stay consistent without burning out. 💛 Weekly Evergreen Video Prompts you always have content that works today, next month, and next season. 💛 Ready-to-Use Canva Templates: Professional, on-brand designs you can personalize in seconds. We just uploaded a trending Wicked: For Good template for members to customize! 💛 A Supportive Community of Wedding ProsAsk questions, get feedback, collaborate, and stop trying to do this alone. All for just $27/month. Less than the cost of a lunch date… and guaranteed to save you time every single week!   GET IN THE STUDIO HERE The Social Studio by I Do Wedding Marketing:

Is your website silently sabotaging your sales?  In this episode of the I Do Wedding Marketing Podcast, I’m joined by Marc McIntosh, CEO and co-founder of Team Wedding Marketing, to unpack one of the most overlooked issues in the wedding industry: underperforming websites. Let’s be real, if your website hasn’t seen a refresh since 2020 (or before), it could be quietly costing you bookings, inquiries, and trust. Your social content may be working hard to drive traffic, but if your site isn’t converting, you’re losing leads before they even fill out a form. That’s why I brought in Marc. Before launching Team Wedding Marketing, Marc spent 25 years as a successful wedding show producer. His work has made him a nationally recognized speaker, writer, and marketing strategist, sharing insights with thousands of wedding pros around the world. Over the years, Marc noticed a common challenge across the industry: most wedding professionals excel at delivering unforgettable events, but struggle to consistently sell their services.  That’s where Team Wedding Marketing comes in. With deep knowledge of the wedding industry’s pace, pressures, and seasonality, Marc and his team offer targeted strategies that help wedding pros boost sales and reclaim their time, so they can focus on what they love most. 🎧 In this value-packed conversation, we cover: The real role your website plays in your sales funnel AI & websites: what’s worth using (and what to skip for now) The #1 copy mistake most creatives make What makes a homepage work harder (hint: it’s not just the design) How to plug the “leaks” in your sales funnel with simple fixes Whether you're ready for a full website overhaul or just want quick wins to boost conversion, this episode is your starting point. This episode is truly a masterclass in wedding websites, SEO, and marketing! Free Gift from Marc for I Do Wedding Marketing Listeners 🎁 Marc is offering a FREE 30-minute website audit just for listeners of this episode, where he’ll: Walk through your site live on Zoom Show you what’s working (and what’s quietly costing you bookings) Point out quick fixes you can make right away 👉 Grab your free audit here: teamweddingmarketing.com/idwm No pressure, no obligation - just real feedback you can use whether you hire his team or not! Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST Follow I Do Wedding Marketing  Instagram Facebook LinkedIn Threads I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP

In this solo episode, I’m talking about one of the most underrated success metrics in business and marketing - consistency. I just got back from speaking at the American Bridal Consultants Association’s World of Wedding Events in New Orleans, and I left so inspired by the community of wedding professionals who’ve been showing up for decades. It reminded me how powerful consistency really is - whether it’s showing up for your audience, your clients, or yourself. I’m pulling back the curtain on how staying consistent with this podcast helped it become an industry-recognized resource (even when it wasn’t perfect), and how you can apply that same mindset to your social media and business. If you’ve ever struggled with perfectionism, imposter syndrome, or keeping up with your content, this episode is your reminder that showing up (even imperfectly!) is what leads to success. 💡 In this episode, I share: Why consistency is one of the most overlooked success metrics How showing up regularly helps build credibility and trust with couples The difference between viral content and what actually converts Simple ways to stay consistent without burning out Why networking and vendor relationships thrive on consistency How to make follow-ups part of your long-term success plan Need help getting consistent with your social media? Schedule a strategy call with me and let’s build your engagement-season plan together! Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST Follow I Do Wedding Marketing  Instagram Facebook LinkedIn Threads I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP

It’s almost the most wonderful (and busiest!) time of the year for wedding pros… engagement season! 💍✨ In this solo episode of the I Do Wedding Marketing Podcast, I’m taking you behind the scenes of my signature system for building social media calendars that actually move the needle during engagement season. From repetition and messaging to algorithms and realistic posting goals, this episode breaks down how to make your social media an extension of your sales team - so you’re showing up strategically and consistently when newly engaged couples start searching. Repetition is your friend: Don’t be afraid to repeat your message - most followers aren’t seeing every post. Plan with purpose: Decide what your most important message is this season (open dates, special packages, specific venues, etc.) and repeat it weekly. Use your sales calls for content ideas: Take note of client questions and objections - they’re gold for your next post. Leverage AI shortcuts: Tools like ChatGPT can help you turn meeting notes or AI recaps into post ideas quickly. Show up where your couples are: Tag vendors, venues, and use SEO-friendly captions to help Instagram’s algorithm work in your favor. Mix up formats: Share your message through reels, photos, carousels, and stories to keep things fresh. Engagement season is your moment - and with the right message, consistency, and strategy, you’ll be the pro couples find (and fall in love with) first. Need help getting your social media ready? Schedule a strategy call with me and let’s build your engagement-season plan together. Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST Follow I Do Wedding Marketing  Instagram Facebook LinkedIn Threads I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP Here’s What You’ll Learn:

Welcome back to another episode of the I Do Wedding Marketing Podcast and oooh do we have a power-packed episode for you this week! I’m joined once again by my dear friend and wedding-industry legend, Brian Lawrence, a marketing strategist, web designer, and SEO expert who’s helped hundreds of wedding pros turn their websites into lead-generating machines. Brian is a recognized authority in web design and SEO resources for the wedding industry. With a proven track record of creating websites for numerous wedding vendors across the US and Canada, Brian's expertise is highly regarded in the field. His commitment to website accessibility and compliance is underscored by a strong personal dedication to championing the rights of marginalized groups and individuals with disabilities. His proactive approach and practical strategies serve as a valuable resource for those looking to optimize their online presence and provide an inclusive user experience. And in this episode, we’re breaking down what it really means to have a client-centric website - one that doesn’t just look stunning, but actually speaks to your couples’ hearts, builds instant trust, and inspires them to reach out before they ever think twice. 💡 We Cover… What a client-centric website really is - and why most wedding pros get it wrong How to make your website speak to your client’s emotions, not just list your services Strategic calls-to-action that feel inviting (not pushy) How to optimize your Google Business Profile so couples actually find you locally The secrets behind “near me” search optimization and how to rank in your area Smart ways to use reviews to improve your copy and SEO (your best sales pitch is already written!) How to make your website inclusive, both visually and verbally, to connect with couples The role of venue-specific and culture-specific landing pages for organic search visibility If your website’s more “browse and bounce” than “browse and book,” don’t worry - this episode breaks down how to fix that fast. 🧰 Connect with Brian Lawrence Website: brianlawrence.com Sign up for his newsletter for exclusive website and SEO insights, plus access to free chapters of his book From Browsing to Booking (co-authored with Alan Berg) LinkedIn: https://www.linkedin.com/in/localtrafficbuilder/   Thank You to This Episode’s Sponsor, The I Do Society! Learn more about their DIY Advertising Kits and how they’re absolute game-changers. Built by wedding ad experts, they show you exactly how to create Google, Meta & TikTok ads the right way - so you can save $1000s and skip the trial & error.  👉 Peek at the kits here: theidosociety.com/ad-kits💸 And take $100 off with code: Nina  If you’re planning to run ads this engagement season (or even thinking about it), this is going to change everything. Go grab your kit while the discount lasts - you’ll be so glad you did. 💕(Offer ends Oct. 31st!) Listen to Mark’s episode: TikTok Ads for Wedding Professionals with Mark Chapman of The I Do Society

In this episode of the I Do Wedding Marketing Podcast, I sit down with Canva Verified Expert Brenda Cadman, who shares game-changing strategies for cleaning up, organizing, and maximizing your Canva account - especially if you’re a wedding professional juggling brands, clients, and content. Brenda has been teaching Canva techniques since 2019 and previously spent 20 years running a web development company. She’s based in Charlottetown, Prince Edward Island (hello, Atlantic Time!) and focuses on the “unsexy but powerful” side of Canva: organization, brand systems, and time-saving habits. ✨ In This Episode, We Dive Into: Why Canva Pro is worth the upgrade for wedding vendors How to build a smart, streamlined folder system (no more “copy of copy of” file names!) The secret to looking high-end with free Canva templates The real time-saving magic of brand kits and brand templates Tips for making your Canva account team-friendly and turnover-proof What folders you actually need - and which to archive right now Whether you’re a wedding pro designing your own marketing or managing a team, this conversation will help you work smarter, show up more polished, and stay consistently on brand. Don’t just listen - apply what you hear and start creating with confidence! Connect with Brenda: Website: https://brendacadman.com/ Resources:  Brenda’s Clean Up My Canva Course: Organize designs, uploads, templates, and maintenance workflows with this self-paced, evergreen course. Brenda’s Canva Starter Guides: free starter guides designed to help small business owners learn how to use Canva step by step, so you can create your own branding, marketing materials, and social media content without feeling overwhelmed. Thank You to This Episode’s Sponsor, The I Do Society! Learn more about their DIY Advertising Kits and how they’re absolute game-changers. Built by wedding ad experts, they show you exactly how to create Google, Meta & TikTok ads the right way - so you can save $1000s and skip the trial & error.  👉 Peek at the kits here: theidosociety.com/ad-kits💸 And take $100 off with code: Nina  If you’re planning to run ads this engagement season (or even thinking about it), this is going to change everything. Go grab your kit while the discount lasts - you’ll be so glad you did. 💕(Offer ends Oct. 31st!) Listen to Mark’s episode: TikTok Ads for Wedding Professionals with Mark Chapman of The I Do Society

Friends, have you ever heard of an educational email course? Because honestly? I hadn’t until recently. And now I’m obsessed... 👀 In this episode of the I Do Wedding Marketing Podcast, I sit down with Sebastian Dziuk to talk about a fresh twist on lead magnets: educational email courses. Sebastian is a certified life coach, professional speaker, and U.S. Army Public Affairs veteran who helps LGBTQ+ and ally-owned businesses thrive through meaningful, strategic content. As the founder of Dziuk Studios, he specializes in creating educational email courses that generate high-quality leads and build genuine connections. In this conversation, Sebastian breaks down how to transform your knowledge into a strategic, multi-day email series that positions you as an expert, nurtures leads automatically, and attracts the right couples into your business ecosystem. ✨ In This Episode, We Cover: What an educational email course is and why it works better than a PDF download How to use your email sequence to attract and nurture dream clients Tips for setting up your automation and keeping things simple The difference between cold outreach and permission-based email marketing How to craft sequences that convert browsers into booked clients Whether you’re a wedding planner, photographer, or venue owner, this episode will inspire you to rethink your approach to email marketing, and finally put it to work for you. 💥 Mention this podcast when booking his Educational Email Course Lead Magnet Package and receive a free “Book a Call” email sequence - a $3,500 value! Connect with Sebastian: Website: https://www.sebastiandziuk.com/ LinkedIn: https://www.linkedin.com/in/sebastiandziuk/ Email: [email protected] Thank You to This Episode’s Sponsor, The I Do Society! Learn more about their DIY Advertising Kits and how they’re absolute game-changers. Built by wedding ad experts, they show you exactly how to create Google, Meta & TikTok ads the right way - so you can save $1000s and skip the trial & error.  👉 Peek at the kits here: theidosociety.com/ad-kits💸 And take $100 off with code: Nina  If you’re planning to run ads this engagement season (or even thinking about it), this is going to change everything. Go grab your kit while the discount lasts - you’ll be so glad you did. 💕(Offer ends Oct. 31st!) Listen to Mark’s episode: TikTok Ads for Wedding Professionals with Mark Chapman of The I Do Society