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What Business Problem Can Marketing Help Solve? Strategy, Leadership & Execution Marketing can be executed well and still fail to solve the business problem you are actually experiencing. In Part 1 of this 11-part series, Jennifer Denney, founder of Elevated Marketing Solutions, breaks down the strategy, leadership, and execution problems that can make marketing feel disconnected, inconsistent, or ineffective. If your marketing feels like a collection of SEO, social media, ads, email, website updates, and content without a clear reason behind them, the problem may not be the tactics. It may be that there is no clear strategy connecting those activities to what the business is trying to accomplish. Jennifer talks through questions business owners and marketing leaders should be asking, including why every marketing vendor seems to recommend something different, why businesses end up with too many marketing ideas and no priorities, what happens when no one truly owns marketing, and how to know when changes in the market require changes in your marketing strategy. The goal of this series is to help business owners and marketers speak the same language. Instead of starting with, “What marketing tactic should we buy?” start with, “What business problem are we actually trying to solve?” This is Part 1 of our What Business Problem Can Marketing Help Solve? series. The complete guide covers Strategy, Leadership & Execution, Visibility & Awareness, Positioning & Messaging, Trust & Credibility, Website & Conversion, Sales & Lead Quality, Customer Experience & Operations, Retention & Referrals, Content & Education, Measurement & Analytics, and Business Growth. Read the full guide and explore all of the business problems marketing may be able to help solve: https://elevatedmarketing.solutions/what-is-wrong-in-my-business-that-marketing-might-be-able-to-help-solve/ Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

Your CFO and CMO may sound like they are having two completely different conversations but they are often working toward the same goal: helping the business grow and making smarter decisions about where to invest. In this episode of the Elevated Marketing Dot Podcast, Jennifer Denney explores why finance and marketing need a shared language, especially as businesses head into budgeting and planning for the year ahead. She breaks down why ROI alone cannot tell the entire marketing story, why attribution has become more complicated, how brand investment fits into the financial conversation, and why marketers need to be able to explain what their data actually means for the business. Jennifer also discusses the growing impact of AI on budgets, efficiency, and expectations and why simply saying AI “saves time” misses part of the conversation. The bigger takeaway? Better marketing reporting should help leadership answer three questions: What is working? What is not? And what are we going to do about it? Rather than starting with a marketing tactic, start with the business problem. Understand the buyer journey, determine what needs to change, identify the right marketing response, and then decide how that progress should be measured. Visit ElevatedMarketing.Solutions to read Why Your CFO and CMO May Both Be Right About Marketing and explore more practical conversations about connecting marketing decisions to real business outcomes. Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

No intro needed, just 4 minutes of your time.  Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

Before You Invest in Another Marketing Tactic, Answer These 6 Questions SEO. Social media. Google Ads. Email marketing. A new website. There is always another marketing tactic someone is telling you that your business needs.But before you invest in another tactic, there is a more important question to answer: What business problem are you actually trying to solve? In this episode, we talk about why “I need more business” is not specific enough, how understanding your audience affects everything that comes next, why differentiation matters, how to choose the right marketing channels, what you should ask someone to do at different stages of the buyer journey, and how to determine whether your marketing is actually working. Because SEO, social media, paid ads, content, email, and your website are not the strategy. They are tools and the right tools depend on the problem you are trying to solve and where your customer is in the buying process. If you are tired of investing in disconnected marketing tactics and wondering why they aren't producing the results you expected, start with these six questions. Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

Social media can be fun, creative, personal, and entertaining. But when it represents your business, it has a bigger job to do. In this episode, we explain why personal social media and business social media are not the same thing, and why posting consistently is not enough to create meaningful business results. You will hear how to move beyond posting because it is “time to post” and start using social media to reach the right audience, build trust, support the buyer journey, and give potential customers a clear next step. This episode covers why views and likes are not always the right measure of success, how to avoid creating content based only on personal preferences, when trends can help or hurt your brand, and why your social media should connect to your website, email, content, sales process, and larger marketing strategy. Whether you manage your own business page, have an internal team member handling social media, or are thinking about hiring someone to help, this conversation will help you ask better questions before you post. This episode focuses on using social media as a connected business asset rather than treating it like a personal account. Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

Changing your company name, shortening your brand name, using a DBA, expanding into divisions, or going through a rebrand can feel like a creative or operational decision. But today, your business name affects much more than your logo or website. In this episode, Jennifer Denney of Elevated Marketing Solutions talks about why brand name consistency matters for search, AI-generated answers, local listings, customer trust, referrals, and long-term visibility. Many businesses have small name inconsistencies scattered across the internet. Your website may use one version, your invoices another, your social media handles another, and old proposals, directories, reviews, press mentions, or team bios may show something slightly different. While people may understand that these names point to the same company, search engines, AI tools, local platforms, and third-party sources may not connect the dots as easily. Read all the tips your need on this over at: https://elevatedmarketing.solutions/consistency-matters-for-search-ai-and-trust/ Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

Is Google AI changing your website traffic? Quite possibly, but the real answer is in your data. In this episode of the Elevated Marketing Podcast, Jennifer Denney, founder of Elevated Marketing Solutions, talks through Google AI Overviews and AI Mode and what they may mean for your website traffic, SEO, and marketing results. Website traffic has been a major marketing measurement for years, but AI-powered search is changing how people find answers. Some users may get what they need directly from Google AI Overviews or continue their research inside AI Mode before ever clicking through to a website. That can lead to fewer clicks, even when your business is still being seen. Jennifer explains the difference between Google AI Overviews, Google AI Mode, and other AI tools like ChatGPT, Perplexity, and Claude. She also shares why Google Search Console is still one of the most important places to look when trying to understand what is happening with your visibility, impressions, clicks, and conversions. Read the full blog over at: https://elevatedmarketing.solutions/are-google-ai-overviews-and-ai-mode-affecting-your-website-traffic/ Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

AI has made marketing faster, but has it actually made it clearer? In this episode, we unpack the biggest paradoxes shaping modern marketing, especially for business owners and marketing leaders who are trying to make smarter decisions without getting buried in tools, dashboards, automation, and generic AI-generated content. The truth is, AI can help businesses move faster, but speed alone does not create trust, clarity, leads, or revenue. Buyers are still human. They still need proof. They still compare options. They still want confidence before they take action. We talk through why the fundamentals matter more than ever, even as marketing technology gets more advanced. Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

Clicks are down, traffic looks flat, and yet sales keeps hearing, “Yeah, we’ve heard of you.” So what’s actually happening? In this episode, we break down why the old “more website clicks equals better marketing” scorecard is failing, and what to measure instead, now that discovery and trust-building often happen off-site, in search results, reviews, social, video, podcasts, and even AI-generated answers. Want to more? https://elevatedmarketing.solutions/marketing-metrics-you-need-to-pay-attention-to-right-now/ Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

There’s a point where doing your own marketing stops being “scrappy” and starts being expensive, not because you’re bad at it, but because the business outgrows what one person, or a stretched team, can execute consistently. In this episode, we walk through a clean decision framework to help you choose the right model, DIY, contractors, an agency, in-house, or a hybrid approach, without wasting another quarter guessing. We’ll break down the real reasons each approach works, where it tends to break, and what “ready for an agency” actually looks like when you care about pipeline, booked calls, and predictable lead flow. If you’ve been busy with marketing tasks but you’re not seeing momentum, this will help you spot the operational issues behind the scenes, then make a confident decision for the next 90 days. Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

When someone says, “We need leads in the next 30 to 60 days,” it usually isn’t a marketing request, it’s a stability request. In this episode, we break down the three real reasons that timeline suddenly becomes urgent: a market shift that dries up your usual demand, a breakdown after marketing where leads come in but don’t convert, or inconsistent marketing that creates a spiky pipeline. We also talk through the “ads as a faucet” trap, why speeding up lead flow can expose operational problems, and what “fast” looks like when you do it responsibly. If you’re feeling pressure to produce leads quickly, this will help you diagnose what’s actually happening so you can make smart moves, not expensive guesses. Do you want to dive further? https://elevatedmarketing.solutions/how-to-get-leads-in-30-to-60-days/ Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

Most businesses don’t have a marketing problem, they have a decision problem. In this episode, we break down how to tell if you’re hiring a strategic marketing agency, or just renting a production team that ships content without building momentum. If you’ve ever had “a ton of output” but nothing to show for it, this is for you. Read how you can improve what you have: https://elevatedmarketing.solutions/how-to-tell-if-youre-hiring-a-strategic-marketing-agency-or-just-renting-production/ Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

Consumers still Google, but more and more, they’re asking ChatGPT, Gemini, Siri, and AI Overviews to just tell them who to call. In this episode, we break down “Local AEO”, the practical way to get your business mentioned in AI answers and in Google’s local results, not just ranking for a keyword. We walk through the four pillars that make local visibility actually stick: entity clarity (being one consistent business across the web), location proof (credible evidence you operate where you say you do), community prominence (real local mentions that matter), and answer-ready content (short, quotable responses AI can reuse). You’ll also get a clear order of operations to improve visibility this quarter, without wasting time on garbage directories or copy-paste location pages. Want to read all about it? https://elevatedmarketing.solutions/local-aeo-how-to-get-picked-by-chatgpt-and-googles-local-results-in-your-own-backyard/ Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

How much do marketing agencies cost, really? If you’ve ever asked that question, you’re not being “cheap.” You’re trying not to get burned again. In this episode let's break down what you’re actually asking when you ask about price, why flat pricing without a real diagnosis is basically guessing, and how chasing the cheapest or flashiest option usually ends up costing more in the long run. We talk about: Why “just give me a number” is where the whole thing goes sideways What agency pricing models get wrong (hourly, project, retainer) The predictable failure patterns we see when marketing gets treated like a transaction. Why marketing should compound over time, not reset every time you switch vendors. What you should look for instead: strategy, sequencing, and truth in the data. If you’re a business owner or marketing lead trying to make a smart decision with your budget, this episode will help you ask better questions, so you can evaluate value, not just cost. If you want to read the full post or watch head on over to: https://elevatedmarketing.solutions/how-much-do-marketing-agencies-cost/ Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

We’re digging into organic social media metrics, not the vanity stuff that makes a dashboard look pretty, the signals that tie back to real business objectives. We break it down into three buckets, distribution, interaction, and intent, then we talk through what that looks like on Meta, LinkedIn, and YouTube, including the “hidden” behaviors you don’t always see but absolutely feel in results. If you’ve ever asked, “Is social media actually doing anything for us,” this one will give you a smarter way to answer that. You are going to want the full writtten post for this one! https://elevatedmarketing.solutions/what-are-the-important-kpis-of-organic-social-media/ Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.